Map and Fire

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of the Mid-Atlantic's best shoe store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Our business used Map and Fire to do a rebranding and renaming of a new DTC launch. Our goal was to identify the right consumer and right messaging to get maximum results.

SOLUTION

How did you select this vendor?

They were recommended to us by a trusted partner.

Describe the scope of their work in detail, including any steps and the final deliverables.

They asked for a lot of data, and then conducted interviews and market research for us. Halfway through the project they assisted in the renaming of the brand based on the market research. This added in over a month of work but was due to our own indecisiveness. The final delivery of the brand guidebook was amazing.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the founder, Clay and two members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very confident this will be a successful launch.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings. We communicated via basecamp and shared documents via Google. They were very responsive.

What did you find most impressive or unique about this company?

Our company went through several rounds of renaming to find the name we loved. What stood out about Map & Fire was their patience and willingness to work through the delays.

Are there any areas for improvement or something they could have done differently?

No everything was perfect.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

We are a marketplace seller. We wanted to rebrand before expanding into our own website. The goal was to have solid brand foundations such as mission, values and audience. We were very confused how to do this before working with Map & Fire. After the rebranding project, we ended up working with them for the foundation of our social media strategy and website copy.

SOLUTION

How did you select this vendor?

We found them on Clutch. We liked the reviews. We jumped on a call with Clay and he has a different energy than the other agencies we talked to. It was a gut feeling.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a lot of ideas but we had no structure to put them together. Map & Fire provided us a workbook. It was like a roadmap. We would fill the workbook with our ideas. Then they would extract our core ideas and messages and put them in order. We would review their work and our ideas on the weekly call.

At the end, they summarized the workbook into a brand guide which is very concise and to the point. Also, we had a great social media strategy to start off of. We wanted them to do the social media strategy because at this point there is no one who knows the essence of our brand better than Map & Fire.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people. Two of them were brand strategist and one of them was the executive producer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't launched our website yet so I cannot share any quantitative feedback on the project. Before working Map & Fire, I would worry that the branding is not good enough. Personally, I'm very happy with the branding right now. If I can update the review in the future, I'll try to incorporate some numbers.

Describe their project management style, including communication tools and timeliness.

We used Basecamp and Google Docs. It was very intuitive and easy.

What did you find most impressive or unique about this company?

They took the time and effort to truly understand what kind of branding we want. They paid attention to the small details. We are a small business with only two people running the whole operation. We were extremely busy while working with them so we couldn't reply back or we would do our homework late. They never said anything. I appreciate their patience.

Are there any areas for improvement or something they could have done differently?

I don't think so. I'm very happy with the whole process.

BACKGROUND

Please describe your company and your position there.

I am one of the owners at a company that manages non-profit associations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Foundational brand strategy, marketing copy, website copy and design recommendations.

SOLUTION

How did you select this vendor?

We did a search for digital marketing companies, then sent out an RFP. After receiving several proposals and interviewing all of the candidates, we felt Map & Fire was fairly priced, they were professional and knew their stuff, and they were a good fit for our company.

Describe the scope of their work in detail, including any steps and the final deliverables.

We spent a lot of time upfront talking about our company, our culture and how we wanted to reflect that in our marketing materials. We used BaseCamp to communicate and we had weekly meetings. Each week Map & Fire would work on the next step of the project, we would review it and discuss it on our weekly calls.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Clay throughout the entire project, and depending on the topic, we also worked with Arielle and Tracy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They gave us an entire brand strategy that we could easily turn around and implement.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and we used BaseCamp to manage documents and communication. Each week we made progress towards our final goal. They were great at communicating and keeping us up to date on the project.

What did you find most impressive or unique about this company?

They were really good at listening to us, and synthesizing our messaging down into the key elements that differentiated us from our competition. In addition, their writing is the very best! They quickly understood us and how we wanted to be perceived in the market. They walked us through a very thorough marketing planning process to ultimately give us an entire branding strategy that we could easily implement.

Are there any areas for improvement or something they could have done differently?

None.