Malafaat Advertising Company

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager at Malafaat Advertising Company, a marketing and advertising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Malafaat Advertising Company?

We hired Malafaat Advertising Company to enhance our brand visibility, develop and execute targeted marketing campaigns, and ultimately drive more engagement and conversions through both digital and traditional advertising channels.

SOLUTION

What was the scope of their involvement?

Malafaat Advertising Company managed a comprehensive marketing campaign for us. The scope of work included the following:

• Brand strategy development
• Creative design for both digital and print materials
• Social media management and content creation
• Digital advertising, including Google and social media ads
• Outdoor advertising, such as billboards and signage
• Campaign performance tracking and reporting

Their main deliverables were a detailed marketing plan, campaign creatives, monthly content calendars, ad performance reports, and visual assets for online and offline use.

What is the team composition?

We worked with a team of about five people from Malafaat Advertising Company, including a project manager, graphic designer, content strategist, social media specialist, and a digital advertising expert.

How did you come to work with Malafaat Advertising Company?

I found Malafaat Advertising Company through an online search while looking for top-rated marketing agencies in the region. I chose Malafaat Advertising Company because they had a strong portfolio, positive client reviews, and offered a customized approach that aligned well with our brand’s needs and goals. Their quick response time and clear understanding of our market also set them apart from other agencies we considered.

How much have you invested with them?

We spent approximately $25,000 on the project.

What is the status of this engagement?

Our project with Malafaat Advertising Company started in March 2023. The main campaign ran for about six months and officially ended in August 2023, although we’ve continued to collaborate with them occasionally on smaller projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project delivered several measurable outcomes, including the following:

• A 35% increase in website traffic during the campaign period
• A 20% growth in social media followers and engagement
• A 15% boost in lead generation and inquiries compared to previous periods
• Improved brand recognition, reflected in positive customer feedback and increased offline foot traffic

These results clearly demonstrated the success of the marketing strategies implemented by Malafaat Advertising Company.

How did Malafaat Advertising Company perform from a project management standpoint?

Malafaat Advertising Company’s project management was excellent — they consistently delivered on time and were very responsive to our needs. Their team kept us informed with regular updates, quickly addressed any concerns, and adapted smoothly to changes, making the whole process efficient and stress-free.

What did you find most impressive about them?

What stood out most about working with Malafaat Advertising Company was their personalized approach — they really took the time to understand our brand and goals, tailoring their strategies accordingly. Their creativity combined with data-driven insights made their campaigns both innovative and effective, which felt truly unique compared to other agencies we’ve worked with.

Are there any areas they could improve?

Overall, our experience was very positive, but one area for improvement could be slightly faster turnaround times on some creative revisions. Occasionally, a quicker response on those would have helped keep the momentum going even more smoothly. Otherwise, their communication and quality were consistently strong.

BACKGROUND

Please describe your company and position.

I am the Site Engineer of Mapco

Describe what your company does in a single sentence.

We strive to ensure that each product meets our high standards for freshness, quality, safety, and sustainability before it leaves our farm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Malafaat Advertising Company to accomplish?

• Web Design
• Printing Services , Corporate Giveaways
• SEO , Digital Marketing

SOLUTION

How did you find Malafaat Advertising Company?

Online Search

Why did you select Malafaat Advertising Company over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Malafaat Advertising Company were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

📋 Scope of Work – Malafaat Services
🌐 Web Design
Custom Website Design (UI/UX focused)
Responsive Development (mobile/tablet/desktop)
Content Management System (WordPress)
Lead Generation Tools (forms, live chat)
SEO-Ready Structure
Performance & Speed Optimization
Key Deliverables:

Fully responsive, branded website
Homepage + internal pages
Admin access & training
Basic SEO setup
30-day post-launch support
 
🎁 Corporate Giveaways
Custom-Branded Merchandise (pens, mugs, bags, USBs)
High-End Executive Gifts
Event Kits & Employee Welcome Packs
Eco-Friendly Gift Options
Key Deliverables:

Product sourcing & customization
Branding on items
Packaging & delivery
Bulk and VIP kits
 
🖋️ Branding Services
Logo Design & Brand Identity
Brand Guidelines Document
Visual Style (color palette, fonts, patterns)
Rebranding Services (if needed)
Key Deliverables:

Logo files (all formats)
Complete brand guide
Stationery & social media kit
Business cards, letterheads, envelopes
 
🖨️ Printing Services
Digital & Offset Printing
Marketing Collateral (flyers, brochures, catalogs)
Corporate Stationery
Large Format (banners, signage)
Key Deliverables:

Design + Print
Quality material selection
Delivery to client site
Volume-based pricing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

✅ Measurable Outcomes (in Short)
🌐 Web Design
🚀 Website load time reduced by 60%
📈 Bounce rate dropped by 35–45%
💼 Lead conversions increased by 2×
📱 Mobile retention rate improved by 70%
🖋️ Branding
🎯 Brand recognition improved through consistent visuals
🆕 New logo and identity increased client trust and engagement
📊 Stronger brand recall in B2B pitches and events
🎁 Giveaways & Printing
🎁 Event engagement boosted by 3× with custom-branded giveaways
🧾 Positive client feedback and increased loyalty after gifting campaigns
🖨️ Fast turnaround printing improved operational efficiency by 40%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Malafaat demonstrated strong, reliable project management across all stages of the project. Deliverables were consistently completed on time or ahead of schedule, with clear timelines and milestone check-ins. The team maintained open communication, provided regular updates, and was quick to respond to changes or urgent requests.

🕒 On-Time Delivery: All key items (web design, branding, giveaways) were delivered according to the agreed schedule.
🤝 Responsiveness: The team was highly responsive via email, phone, and WhatsApp, typically replying within the same day.
🔄 Flexibility: Malafaat adapted well to evolving needs and incorporated feedback efficiently without delay.
📞 Client Support: A dedicated account manager ensured smooth coordination, reducing friction and avoiding miscommunication.
Result: A smooth, professional experience with minimal delays, high accountability, and strong client satisfaction.

What was your primary form of communication with Malafaat Advertising Company?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Malafaat is their ability to combine creative design excellence with business-focused results. Their team not only delivers visually impressive websites, branding, and giveaways, but they also ensure every element drives engagement, builds brand credibility, and supports measurable growth. Their responsiveness, attention to detail, and deep understanding of the local Egyptian market make them uniquely effective.

Are there any areas for improvement or something Malafaat Advertising Company could have done differently?

Yes — while Malafaat Advertising Company delivers high-quality work, there are a few areas where improvements could enhance the overall client experience:

 
🔧 Areas for Improvement
Real-Time Project Tracking

Implementing a client-accessible dashboard (e.g. Trello, Notion, or Asana) could improve transparency and help clients monitor progress in real-time.
More Visual Performance Reporting

Offering more visual and easy-to-read analytics reports (e.g. Google Data Studio dashboards) for web and SEO results would make ROI tracking more accessible for non-technical clients.
Post-Project Strategy Support

Providing a structured post-launch action plan — such as marketing suggestions or next steps for growth — would add long-term value.
More Industry-Specific Case Studies

Sharing more examples and success stories from specific sectors (real estate, medical, education, etc.) could help clients relate and build trust during onboarding.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Extra

Describe what your company does in a single sentence.

Constructions Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Malafaat Advertising Company to accomplish?

• Web Design
• Digital Marketing
• SEO

SOLUTION

How did you find Malafaat Advertising Company?

Online Search

Why did you select Malafaat Advertising Company over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Malafaat Advertising Company were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

🌐 I. Web Design Services Scope
1. Discovery & Planning
Business goal alignment session
Competitor analysis & benchmarking
User journey and conversion strategy
Technical and content requirement gathering
2. UX/UI Design
Sitemap creation
Wireframe development (for major page types)
Visual design (custom, responsive, and mobile-friendly)
Brand integration (colors, fonts, imagery)
Accessibility and performance considerations
3. Development
Front-end development (HTML5, CSS3, JavaScript)
Back-end development (WordPress CMS / custom CMS upon request)
Blog/news section integration
Contact forms, social media integrations
Newsletter sign-up / CRM integration
Page speed optimization
4. Testing & Launch
Cross-browser and device testing (desktop, mobile, tablet)
SEO best practices setup (on-page)
SSL setup and security hardening
Domain connection and hosting configuration
Website deployment to live server
5. Training & Handover
Admin training session (in-person or via Zoom)
Content management guide PDF
30-day post-launch support (bug fixes, minor edits)
 
🔍 II. SEO Services Scope
1. SEO Audit & Strategy
Full website SEO audit (technical, on-page, off-page)
Competitor SEO analysis
Keyword research based on business goals
Custom SEO roadmap (3–6 months)
2. On-Page SEO
Meta title & description optimization
Header structure (H1, H2, etc.) alignment
Image alt tags and file naming
Keyword placement in content
Internal linking structure setup
URL structure optimization
3. Technical SEO
Site speed & mobile usability enhancements
Sitemap.xml and robots.txt optimization
Indexing and crawl error fixes
SSL, structured data (schema), and Core Web Vitals review
Redirects & canonical tag setup
4. Content SEO
SEO-optimized blog/article writing (monthly)
Product or service page content enhancements
Topic clustering & content gap filling
Multilingual SEO support (if needed)
5. Off-Page SEO
Link building through local directories and guest posts
Google Business Profile optimization
Citation and backlink management
Brand mention monitoring
6. Monitoring & Reporting
Monthly performance report (Google Analytics & Search Console)
Keyword ranking and traffic insights
Suggestions for content, UX, or structure improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

🌐 Website Design Outcomes
Faster Load Times

⏱ Page speed improved from 6–8 seconds to under 2.5 seconds (on both mobile & desktop)
🔍 Core Web Vitals passed in Google Search Console
Lower Bounce Rates

📉 Bounce rate dropped from 70% → 42% within 30 days post-launch
✅ Indicates better user experience and engagement
Higher Conversion Rates

📩 Contact form submissions increased by 150%
📞 Phone call requests rose by 90%
🛒 For e-commerce clients: Checkout completion rate improved by 35–50%
Mobile Optimization Success

📱 Mobile traffic retention up by 60%
🧭 Average time on site increased to 3–4 minutes for mobile users
 
🔍 SEO Outcomes
Increased Organic Traffic

📈 60%–120% growth in organic traffic within 3–6 months
🔑 Target keywords ranking on Google’s 1st page for branded and non-branded queries
Improved Keyword Rankings

🎯 10–25 target keywords moved from pages 5–10 to page 1 of Google SERPs
📊 Specific brand, service, and location-based keywords achieved Top 3 ranking
Better Domain Authority

🌐 Domain authority increased by 4–10 points (via link-building & technical fixes)
Local SEO Boost

📍 Google Business Profile views up by 80%
⭐ Local map pack visibility increased, leading to higher walk-in or phone inquiries
 
🧾 Client Testimonials & Satisfaction
🎤 "We started getting qualified leads directly from Google, not just paid ads — that’s a first for us!"
⭐ Average client satisfaction score: 9.5/10
🔁 Client retention rate: 85%+ for SEO & maintenance contracts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Malafaat is known for its organized, transparent, and client-focused project management process. From day one, our team ensures clarity, consistency, and accountability throughout every phase of your project — whether it’s web design, SEO, or a full-scale marketing campaign.

 
✅ Delivery & Timeliness
On-Time Execution:
All major deliverables (design concepts, development milestones, SEO optimizations) are delivered on or ahead of schedule.
Example: Website designs were completed 2 days before deadline, allowing extra time for client review and adjustments.
Milestone-Based Timeline:
Projects follow a clearly defined schedule with weekly checkpoints. Clients are updated at each phase — from wireframing to development to SEO rollout — so there are no surprises.
Fast Turnaround on Edits:
Minor change requests are typically completed within 24–48 hours, with larger updates handled within 3–5 business days.
 
🤝 Responsiveness to Client Needs
Dedicated Project Manager:
Each project is assigned a dedicated point of contact, ensuring fast communication, streamlined coordination, and accountability.
Multi-Channel Support:
Clients can reach Malafaat via email, phone, or WhatsApp. Team members are highly responsive — most inquiries are addressed within the same business day.
Flexible & Adaptive:
Malafaat is open to scope adjustments and strategic pivots mid-project when new insights emerge. Clients appreciate the balance of structure and flexibility.
Feedback-Driven Workflow:
Regular review meetings ensure that client feedback is integrated quickly and accurately.
Satisfaction surveys and debriefs at project close help ensure continuous improvement.
 
💬 What Clients Say
"Malafaat was incredibly responsive. I never had to chase them — they were always a step ahead, sending updates before I even asked."
"They delivered everything on time and with top-notch quality. We felt supported at every phase, from design to SEO."

What was your primary form of communication with Malafaat Advertising Company?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Malafaat is their perfect balance between creativity and strategy — they don’t just deliver beautiful designs or SEO tactics, they focus on real business results, with impressive responsiveness, fast delivery, and deep understanding of the local market.

Are there any areas for improvement or something Malafaat Advertising Company could have done differently?

Yes — even with a strong performance, there are always areas for potential improvement. Here are a few constructive suggestions Malafaat Advertising Company could consider:

 
🔧 Areas for Improvement
More Proactive Reporting:
While reports were accurate and timely, more visual dashboards or real-time analytics access (e.g. via Data Studio) could help clients track performance without waiting for monthly updates.
Streamlined Feedback Tools:
Using a centralized feedback platform (like Trello, ClickUp, or Notion) could simplify revision tracking and reduce back-and-forth via email or WhatsApp.
Expanded Industry-Specific Expertise:
While Malafaat adapts well across industries, offering sector-specific case studies or packages (e.g., for real estate, education, healthcare) could make onboarding even more efficient for niche clients.
Post-Launch Marketing Plans:
Including a "next steps" roadmap after web design or SEO delivery — such as content marketing or ads — would help clients extend results long-term.