Lighthouse PR & Communications

BACKGROUND

Please describe your company and your position there.

I am managing partner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse Communications, and what were your goals?

Secure our first mover advantage Insure visibility

SOLUTION

How did you select this vendor?

I did a search; Clutch actually helped; we did 3 pitches and Lighthouse won.

Describe the scope of their work in detail, including any steps and the final deliverables.

We agreed on a publication plan, which was followed to the letter. We got help with writing and editing the content, advice during all the steps and next steps outlook.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with the owner, Ana Maria Gardiner. There was one other person involved, in charge of editing articles.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got 8 articles featured so far, in line with the plan. Some were self produced, some were interviews or mentions, as agreed. We got leads via this project and we are sure that some other leads did eventually sign with us due to the perception created through the PR campaign.

Describe their project management style, including communication tools and timeliness.

Ana is a firm manager. They make sure to give and follow deadlines and are careful about nipping problems in the bud.

What did you find most impressive or unique about this company?

Ana is well connected and has a razor sharp understanding of what readers want to see (which we don't and we are glad we followed her advice).

Are there any areas for improvement or something they could have done differently?

We'd love to see more content generated by the publishers about us, but we are realistic - this will be a task for next year, once some credibility has been established.

BACKGROUND

Please describe your company and your position there.

I am the CEO of X-Trade Brokers, one of the biggest investment companies offering derivative instruments as well as classical stocks and ETFs on the biggest stock exchanges of the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse Communications?

We have been using the services of Light House Communications for PR, Communication and Marketing.

What were your goals for this project?

Our goals were to increase the public exposure, visibility of the company, to build and consolidate a strong brand and to increase the database of clients using our products and services.

SOLUTION

How did you select Lighthouse Communications?

Having experience in the past with different PR companies, the initial contact with Lighthouse Communications suddenly revealed us new dimensions and new opportunities for boosting our business.

They provided a strategic approach and out-of-the-box thinking that we haven't met elsewhere. That convinced us that working with Lighthouse Communication was going to be a true revelation, and time proved this to be right!

Describe the scope of their work in detail.

Building a communication strategy, facilitating the appearance of our articles and spokespersons in the media, performing PR&Sales trainings, negotiating new partnerships, generating high quality content.

What was the team composition?

I have been working closely with the Managing Partner of the company, Ana, but as well with few other members of the team which appeared to be composed of people with impressive amount of experience and professionalism.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over 1000 articles published in less than an year, and an ascendant trajectory that lead to almost doubling the number of articles and appearances in the media from one month to another. Such an increase in visibility correlated to almost tripling the number of new clients acquired for the company in only one year.

How effective was the workflow between your team and theirs?

Real-time communication, immediate reactions, full time availability (day night, weekend), one of the best workflows we have ever had with a collaborator.

What did you find most impressive about this company?

High-class expertise, professionalism, total dedication, sustained effort, high quality consultancy, real time availability and a lot of passion - a unique combination of ingredients that is difficult to find in one place, and that can generate unique and outstanding outcomes in terms of boosting a business.

Are there any areas for improvement?

Can't imagine things done better than this.

BACKGROUND

Please describe your company and your position there.

Former CEO, DCA, Part of B2Holding; Former CEO iCredit Romania

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse Communications?

With Lighthouse I implemented 2 Strategies for 2 different companies:

• Company strategic communication for DCA in a very delicate moment with a lot of legislation threads for the business
• New Market/New Product communication strategy for iCredit

What were your goals for this project?

• For DCA it was raising awareness of the unapplicability of the legislation project and positioning the company as a reliable partner both for financial institutions and state authorities
• For iCredit raising awareness and activating the customers interest for the new line of activity and new product that we have developped

SOLUTION

How did you select Lighthouse Communications?

I have known one of the managing partners, Ana Maria for more than 10 years time in which she has proved to be a reliable, trust-worthy and loyal individual, showcasing a strategic, highly-determined and focused approach in our business relationship.

Describe the scope of their work in detail.

• developing the communication strategy
• preparing the event calendar - media training
• support in meeting and communicating with the main stakeholders
• determining the optimal approach for new market and new product line entry
• action plan for the launching period
• advertisement campaign
• B2C communication plan

What was the team composition?

The two managing partners and several Free lancers as per the particular needs of each stage

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Lighthouse Communications under promised and over delivered. The solutions were innovating, the target was met.

How effective was the workflow between your team and theirs?

Straight forward, smooth and clear. Lighthouse partners communicated with my team in a very efficient way by delivering the maximum in a minimum time.

What did you find most impressive about this company?

It just gets things done. The consultants are always there when help is needed. Capable of solving critical issues in new, creative and effective ways, Lighthouse has proved to be an inspiration for driven, successful professionals.

Are there any areas for improvement?

I don't think so

BACKGROUND

Please describe your company and your position there.

I am the owner and General Manager of Global Mobility Corporate Services, a consultancy firm specialised in legal, HR, tax advice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse Communications?

Build a brand identity, develop and spread awareness, PR, media relations, website building, social media, event management, marketing materials.

What were your goals for this project?

Generate awareness, increase no of leads.

SOLUTION

How did you select Lighthouse Communications?

Personalised approach, relevant messages, always there when needed, strategic view, balance expectations versus results, etc.

Describe the scope of their work in detail.

Analysis, Strategy, Planning, Implementation, Reporting, Evaluations. Keep what works and do more; exclude what does not work. Outside of the box thinking to generate new media exposure opportunities.

What was the team composition?

Firstly, one specialist; after 2 years - one manager and 1 specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase no of organic likes on Facebook page, increase awareness amongst target clients as they started to approach me and say they've read my op-eds. Stabilise relationship with current clients. generate traffic on my website.

How effective was the workflow between your team and theirs?

Excellent, as they are able to adapt to my needs.

What did you find most impressive about this company?

Their adaptability and strong will to generate results have been impressive.

Are there any areas for improvement?

none