Level Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of AIRTEC

Describe what your company does in a single sentence.

AIRTEC is a U.S. based global airborne mission solutions provider with a custom operational fleet of aircraft dedicated to supporting the security, safety, and defense missions of many of the world’s most critical air, land, and sea programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Website re-platform

SOLUTION

How did you find WebMechanix?

Online Search

Why did you select WebMechanix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from WebMechanix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope included a revamp and re-platform our web presence to create a better content and user experience, allowing our internal team to manage updates with continued secure hosting. The design and development took place over two months with a scheduled launch date. Then refinement and enhancements took place the following 2 months. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly objectives and launch dates were met.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was delivered as scheduled with a dedicated team that worked to meet specific requests.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team worked together to communicate effectively and provide on-target solutions for our specific business needs.

Are there any areas for improvement or something WebMechanix could have done differently?

There was some confusion on incorporating new brand design elements after the initial launch. Incorporating them earlier and/or explaining the process/workflow could help level-set expectations. 

BACKGROUND

Please describe your company and position.

I am the Digital Content and Marketing Manager of Climb Channel Solutions

Describe what your company does in a single sentence.

Distributor in the IT channel focused on emerging technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Implement Best Practices
• Migrate/Build Global Website
• Build Brand Cohesion Globally

SOLUTION

How did you find WebMechanix?

Referral

Why did you select WebMechanix over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of this project was to update current websites and implement a global site while establishing a global brand. 

Key Deliverables:

• Global website with different geo locations was implemented with ability to add additional geos after project completion
• Decipher user-friendly navigation + advise on best user experience
• Set up Analytics for global site, geo-specific reporting, and discuss best practices
• Implement search capabilties into the site
• Ability for marketing to easily and quickly update content without relying on IT
• Build templates for vendor landing pages
• Incorporate forms into site
• Capabilities to copy site content over to different geo sites

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WebMechanix team hit on all deadlines discussed in our roadmap and assisted us in staying aligned. Our traffic to our site has been more measurable and their advice assisted us in gaining more traffic to our site. Lead time for site updates has been cut from weeks/months to days/weeks. Able to host more resources and content on our site and in a timely manner due to the user friendliness of WordPress and templates WebMechanix set up. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebMechanix delivered on time and assisted our team on staying on track. The team was transparent about hours needed to complete projects, need for additional time and if we needed to provide something in a timely manner. The whole team was extremely responsive at many hours and quickly assisted in troubleshooting needs or updates. 

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The responsiveness was particularly impressive from WebMechanix and their willingness to jump on a call when needed. Although they have other projects, it did not ever seem like it and we always felt like a priority. It was very simple to work with them and we were always met with quick action and attentiveness. It was very simple to work with them and we are excited about our project outcomes and continue to work with them post-project.

Outsourcing websites can be quite costly, understandably, but this was so simple and a quick turnaround that we would not have been able to pull off internally at the time.

Are there any areas for improvement or something WebMechanix could have done differently?

One area of improvement that did improve over time is the training process for using tools, such as WordPress. It was important to our team that was learning for the first time and with different levels of experience to have training that was starting from the basics. We struggled with some more technical and quick trainings at first but after bringing that to their attention, they pivoted their training to match our needs.

BACKGROUND

Please describe your company and position.

I am a Marketing Manager of Bluesight

Describe what your company does in a single sentence.

Provide medication intelligence soltuions to hospital pharmacies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Redesign our website to streamline the user experience
• Design the site to drive lead generation

SOLUTION

How did you find WebMechanix?

Have worked with the agency previously

Why did you select WebMechanix over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebMechanix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WebMechanix to design and develop a new website for our company based on internally-developed wireframes for aroufn 15 unique web pages. The designed and developed custom web pages with custom elemets to meet our needs. They also helped us with SEO optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our user data indicates that users of the site are navigating the site easier and clicking CTA's at a higher rate. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebMechanix was fantastic at communicating with our team and delivering on their promises. All parts of the process were executed in a timley manner. They also promptly responded to updates and requests made from our team. 

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

WebMechanix felt like an extension of our team. It was clear that they cared deeply about the success of not just our project, but our company. They are a valuable partner and I felt confident trusting them with this extremly visible aspect of our brand. 

Are there any areas for improvement or something WebMechanix could have done differently?

No improvements. 

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Team Lead of a healthcare company 

Describe what your company does in a single sentence.

Healthcare and educational staffing company for mid to large size hospital systems, educational organizations, school districts, and private government facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Rebrand (our name, logo, brand look and feel)
• Build two new websites

SOLUTION

How did you find WebMechanix?

Online Search

Why did you select WebMechanix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from WebMechanix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the brand refresh:

1. Visual identity assessment and exploration. Which included photography and visual direction. 
2. Defining the primary logo, which included exploring options from logomarks, wordmarks, and everything in-between. We got a primary logo, along with four sub-company logos after a rigorous logo creation process. 
3. Typography and color palette curation and an accessibility review for the type face and colors. 

Building out the brand:

• Stakeholder interviews, information architecture, and wireframes. On this step we received messaging and voice directions, and updated IA and wireframes for the new website. 
• Design refreshes on digital and print collateral. We received a new brand style guide, 12 updated collateral templates, and brand new global website styles from the WMX design team. 
• Development which was centered around the two new websites, new web styles, and templates. But also included web page optimization and was created with accessibility in mind.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our main measurements for success are really just based on our deliverables and having them. We still have a couple days left on the project, so once the site launches and we can maintain traffic and engagement throughout this year, with a new brand, we will be able to confirm success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is agile and flexible. They are easy to work with and make adjustments as needed! We had no issues with deliverables not being on time, and every time we needed to make an adjustment to the timeline, WebMechanix was helpful and accommodating.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How much care they put into working with you even beyond project outline. The outside support received is unmatched. A couple of team members on the project have gone out of their way to help or ensure something is working correctly, and we don't experience that a lot with similar vendors. This project was our third engagement with WebMechanix and we already have a new project getting lined up with them.

Are there any areas for improvement or something WebMechanix could have done differently?

This project was a long one and there's definitely improvements to their own processes, specifically in web design, that they've made along the way in other projects. One example, is home page design/template. We were following an existing process of one home page design based off our wireframes, but they had realized with other projects that giving two home page design options is a better way for the first round for a client to choose from and then approve from there. 

Even though we didn't initially have two design options for homepage, WMX worked with us to update the homepage design and adjust the timeline after we had already went through the approval process for it.

BACKGROUND

Please describe your company and position.

I am an executive at Northern Virginia Technology Council (NVTC)

Describe what your company does in a single sentence.

As one of the nation's largest tech councils, NVTC works to accelerate tech innovation and promote world-class workforce development to create a thriving tech ecosystem in the National Capital Region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Develop new website design and improve user experience
• Update website platform to Wordpress

SOLUTION

How did you find WebMechanix?

Referral

Why did you select WebMechanix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from WebMechanix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revamp and scale NVTC’s digital presence on NVTC.org to create a better content and user experience for NVTC’s target audience. The website should consistently convey NVTC’s brand positioning, while creating a compelling user experience that makes conversion as frictionless as possible. Phases included: 

1. Discovery, Strategy, and User Experience
2. Content Development and Finalization 
3. Wireframing
4. Visual Design
5. Implementation
6. Final Content Entry and Training 
7. Quality Assurance, Revisions, Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualitative feedback, site visits, time spent on website, clicks, conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept us on task, but still were flexible and adjusted as our timeline morphed and changed. Follow-up was thorough and consistent. We had regularly-scheduled weekly meetings along with frequent exchanges via email or slack, with the ability to hop onto a virtual meeting as needed.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility, willingness to guide us through a new process, patience as we learned and our needs/desires changed.

Are there any areas for improvement or something WebMechanix could have done differently?

Nothing specific I can think of.

BACKGROUND

Please describe your company and position.

I am the Partner of Motley Fool Ventures

Describe what your company does in a single sentence.

We are a venture capital firm that invests in early-stage technology companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMechanix to accomplish?

• Create a new, public-facing website for our firm.

SOLUTION

How did you find WebMechanix?

Referral

Why did you select WebMechanix over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from WebMechanix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary goal for the project was to redesign an existing WordPress site with a focus on entrepreneurs as the primary audience. The process began with an overview of goals and high-level suggestions about what to modify from the existing site. 

The WebMx team provided a very in-depth document to help our team clearly explain the primary and secondary audiences and their needs, and how want to meet (and surpass) those needs with the new site. This helped create alignment within our team in the formative stages of the process. 

From there, WebMx scheduled a series of meetings to discuss key deliverables such as the new platform (HubSpot), site architecture, design, usability and other key building blocks. I worked with a project manager, Sarah, as well as other members of the WebMx team to create mockups based on the conversations, and the WebMx team was extremely patient with feedback that I presented on behalf of the project owner (the managing partner of the fund).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site structure and design fulfills our goal to move entrepreneurs and other audiences quickly from page to page, section to section. It reflects a core value of respecting our audience's time and presenting information in a visually compelling and easy-to-digest manner. By moving away from WordPress and to HubSpot, we now have more integration with our primary CMS and marketing provider.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sarah was very organized and scheduled meetings with the appropriate stakeholders from WebMx and our team to keep the project moving. The design team listened to our requests and while not always agreeing, they were patient and understood why certain changes were requested. 

They understand that typeface, color, design elements, etc., are always going to be very subjective with their client's product owner. All of the conversations were productive and their responses to feedback helped create a better outcome.

What was your primary form of communication with WebMechanix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had a leadership change halfway through the project, and that created a long gap in terms of supplying content. Sarah and Mike on the WebMx team stayed connected throughout and when everything started to move forward, they were ready to go.

Are there any areas for improvement or something WebMechanix could have done differently?

A few small items. We could've moved up the deadline on the privacy policy language, which influenced the cookie policy features. This ended up being a holdup on my end because of different approvals. So one suggestion is to get any compliance/privacy-related copy moved earlier. 

A 10-minute meeting with the head of brand/design from my parent company and WebMx's design team early in the visual design process would've been good to speed up the approval cycle on colors. (My company has very specific brand guidelines... I was the intermediary but a talk with the lead design at my company may have been valuable.).

BACKGROUND

Introduce your business and what you do there.

I'm a marketing consultant for Optanix, a company providing IT assurance solutions to enterprises. A year ago, we were acquired by ATSG, one of the market leaders, which is now our parent company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

We needed to get our digital marketing efforts and online advertising campaigns off the ground.

SOLUTION

What was the scope of their involvement?

Around six years ago, WebMechanix helped us launch and manage our digital marketing efforts and campaigns. Their scope included handling our SEO, social media marketing, email marketing, and WordPress website design and development needs. They also helped us create our content and marketing strategies. Basically, they managed our entire online presence — it was like having an internal marketing department working externally.

Regarding SEO, WebMechanix continuously reviewed our keywords and did keyword and content research to optimize our content, including our website copy, videos, and blogs. Moreover, our email marketing approach varied from project to project. Sometimes, WebMechanix created templates for us; other times, they wrote copy for us to approve; and other times, we wrote the copy’s first draft, and they optimized its keywords.

For one of our first projects, WebMechanix redeveloped our branding and messaging. Although we continuously make small tweaks to our branding, their team helped us develop and define our current look and feel, logo, colors, marketing materials, and website. In general terms, they helped us with our corporate branding consistency and brand execution.

For our latest project, WebMechanix managed two different campaigns for us. The first one was a blog campaign, where they helped us launch a blog post every couple of weeks, promote it on our website, and promote it on social media. For this campaign, they optimized the keywords to improve our rankings in key areas we were tracking.

For the second campaign, we were fortunate to be included in the Gartner Magic Quadrant for our managed network services for the third year in a row. Thus, WebMechanix helped us coordinate the launch of this publication and release information about why and where we were ranked in the Magic Quadrant. They also put together a LinkedIn and email campaign to support that publication. It was our biggest announcement of the year, and they coordinated all the logistics behind its online promotion.

What is the team composition?

WebMechanix assigned us a main account manager who was also a digital marketing and advertising expert. Additionally, experts in different areas jumped into the project throughout our engagement to provide support. These people included a LinkedIn expert, an SEO and keyword research specialist, a content writer, and a whole team focusing on our analytics and content.

How did you come to work with WebMechanix?

Our marketing team at the time was interested in launching some digital marketing campaigns, so we found WebMechanix to help us out. Our marketing director met the WebMechanix principle at Inbound. Still, they did such an amazing job in launching those campaigns that our relationship continued for six years.

How much have you invested with them?

We spent more than $500,000 over the six-year engagement.

What is the status of this engagement?

We started working together in May 2017. Unfortunately, we had to end our partnership in January 2023. After the acquisition, our parent company decided to bring our digital marketing efforts internally. However, we intend to use WebMechanix as consultants for future projects, and they will be the first marketing company we’ll approach when needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When WebMechanix joined, they were the first company to help us execute our digital marketing efforts — we started at ground zero. Still, they managed to create very successful digital marketing campaigns. There was a 124.58% increase in organic traffic over the course of the engagement. Before they joined, our marketing tasks were done manually. However, they helped us implement HubSpot, allowing us to manage all our campaigns through it.

How did WebMechanix perform from a project management standpoint?

WebMechanix was very professional, had great ideas, and delivered on time. They also communicated clearly about budgets so that we never diverted from the estimations. They worked closely with us every week to coordinate the best way to optimize our campaigns and content. As part of these efforts, we had weekly keyword reviews.

Initially, we used Zoom and Slack to communicate, but we later switched to Google Meet. WebMechanix proved to be very knowledgeable about analytics and digital marketing software, so they introduced us to a lot of tools we didn’t know that they were experts in. For example, they were experts in Google Analytics, and they brought in state-of-the-art software for website management and website performance tracking. These tools allowed us to see heat maps of our website, for example.

What did you find most impressive about them?

We were probably a small client for WebMechanix, but we always felt that we were getting personal attention from them. If someone on their team didn’t know the answer, someone else did and got back to us quickly.

Overall, WebMechanix is one of the best digital marketing firms I’ve worked with — they’re a nice, talented, and pleasurable team to work with. Since I’m a consultant, I’ve brought them to other clients, and I plan to continue doing it.

Are there any areas they could improve?

There’s nothing WebMechanix could have improved on — that’s why I keep recommending them.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Lead for a healthcare company. I oversee digital marketing campaigns and assets ranging from websites to social channels to digital ads. Our company has operated for more than 30 years and serves patients in 35+ U.S. states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebMechanix, and what were your goals?

Our website was redesigned and launched in 2017 on the SiteCore platform. As the years went on, we found this platform to be difficult to use/maintain without ongoing development support and sought to refresh our site. The goals of the project were to 1. migrate to WordPress and 2. design a more user-friendly, approachable site with a new look and tone to better engage our target audiences.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebMechanix was just easy to work with. They quoted a reasonable price for the development work and they were flexible to our shifting needs. This project kicked off around the start of an organizational restructuring and 1 website turned into 3, and then 5. Their flexibililty and responsiveness kept us coming back for project after project. 

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project included migrating from SiteCore to WordPress and then a complete redesign of our core business development website. Our internal team focused on re-imagining the content and pages while WebMechanix worked on crafting a fresh look using our brand colors. This included page layouts, icon designs, heading styling, illustrated elements, animated elements, and so on. Deliverables included 5 page wireframes followed by 5 page designs, page template development, migrating/importing content. There was a QA/testing phase and then the launch of the new site followed by a support window for any post-launch issues. 

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4 primary contacts including a project/account manager, web developer, UX/UI designer, and graphic designer. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Some of the key benefits of the new site are: better website performance, easier to customize office pages/local services pages to better support nuances in the business, more engaging/user friendly UX/UI, easier for Marketing to manage the site without developer support.

All in all we’re very happy with the site and we look forward to continuing to build up this site with new content that will drive brand awareness and generate new business opportunities for us. 

Describe their project management style, including communication tools and timeliness.

We communicated through email and weekly meetings. The WebMechanix team was very responsive and promptly answered our questions.

What did you find most impressive or unique about this company?

Throughout this project, WebMechanix has been very flexible and adaptable to the changing needs of our business. At a time when we were undergoing an internal restructuring and our website needs shifted multiple times, WebMechanix readily jumped in to support us. 

Are there any areas for improvement or something they could have done differently?

At times it was unclear what we would do versus what the WebMechanix team would do. This primarily occurred once basic functionality of the site was live and we had access to the Dev site. We weren't sure if we were supposed to input content and build out the pages or if WebMechanix was doing this. This was also when we could have been testing the site to identify bugs but it wasn't clear if development was finished yet for us to begin testing.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of demand generation for a digital experience company. We have a suite of products that support Drupal cloud site-building and management, as well as marketing solutions that help with personalization, automation, and data. My team does campaign execution and manages digital relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebMechanix?

Our existing digital agency became less innovative, and we wanted to see the same results. It was time for us to try a new digital agency.

SOLUTION

What was the scope of their involvement?

WebMechanix is in charge of our Google Ads and paid social media; we primarily focus on LinkedIn. When we first onboarded them, they did a deep dive across the business with multiple stakeholders, including our product management, marketing management, marketing leadership, and my team. They asked many questions to uncover our business, where our priorities were, the entry points from a digital perspective, and what our roadmap looked like so they could have some foresight into what would be important to us down the road. From there, they took those learnings, looked at our existing accounts, and restructured our paid search strategy within the ad platform to optimize our bidding strategies and how our campaign was structured so it supported those priorities.

What is the team composition?

We have four people assigned to our account: an account director, a social media expert, a paid search expert, and a pod lead.

How did you come to work with WebMechanix?

Another company recommended them to our CMO, and I began the inquiry process. We sent an RFP to a couple of other companies to cross-reference them. Through the due diligence of the RFP process and some references, we determined that they would be the best fit.

How much have you invested with them?

We spent more than $250,000 per quarter.

What is the status of this engagement?

We signed them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right now, we don’t have specific results because we just finished our benchmarking period. They follow every quarter, so we went through benchmarking the first couple of months, and now we’re in our optimization period. Maybe in another six months, we’ll be able to say that we’ve increased our leads or decreased our cost per lead.

How did WebMechanix perform from a project management standpoint?

They do a great job. We like how there are different people on the team dedicated to specific areas of our account. Moreover, we appreciate that they come prepared for each meeting with an agenda and a high level of detail. They go over our stats, quarter to date, forward-looking projections, areas of optimization, and what optimizations are working or need work. Also, the team is very communicative and responsive. If we come up with an urgent request, they’ll be on top of it. 

Our day-to-day communication is through Slack, so we have direct access. Also, we meet with them every week for an hour and use email if we need to communicate outside those two channels.

What did you find most impressive about them?

They’re genuinely invested in the success of our account. Sometimes digital agencies will manage the performance and keep it at the status quo. On the other hand, WebMechanix constantly tries to find areas of optimization to improve our account. We weren’t getting that with our old agency, which is why we left and why WebMechanix stands out.

Are there any areas they could improve?

I honestly don’t have negative feedback at the moment. We’re two quarters into our engagement, and we’re excited to continue working with them. We just want to see this level of service maintain over time.

Do you have any advice for potential customers?

Participate with the agency to get the most out of them. You have to be dedicated to pulling the data and opening the dialogue on areas of improvement. They’ll come forward with recommendations, but you’ll need to be involved with the feedback and execution of materials.