League Design Agency

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at proSapient based in London. We provide primary research services for large consultancies and private equity firms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

We were looking for a design agency to guide us through a redesign of our website as well as an identity rebranding. We were specifically looking for a team we could partner with on an ongoing basis.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking to multiple agencies and reviewing League's portfolio it was clear they were a great fit for us. Their design process and hands on mentality were important factors for us making this decision.

Describe the project in detail and walk through the stages of the project.

We went through a series of phases including concept, reference and design. We had lots of long and detailed conversations with League to ensure they felt comfortable with how our business operates as it is quite a niche industry. Once League were happy that they understood the ins and outs of our business they provided us with a concept metaphor we could use to portray proSapient in our rebrand and for our new website.

From here we were delivered various references and worked closely with the team at League to pick elements from a couple of the options that we wanted to feature in our rebrand. They combined everything perfectly and regularly sent options and updates throughout this phase. This is where we moved to the design phase and it was very exciting watching their ideas come to life.

How many resources from the vendor's team worked with you, and what were their positions?

We had one main point of contact, Natalia, our project manager and acted as the bridge between us and the designers. We did have a number of designers also working on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are absolutely thrilled with the results! Our new website looks incredible, and truly embodies our new brand. The site is so user friendly and accessible to all users and we have had an incredible amount of positive feedback from both our employees and clients.

How effective was the workflow between your team and theirs?

Natalia was absolutely fantastic! We could not have asked for a better team lead for our project. Communication was really open and she was always available to help answer questions and fulfil requests. We had twice weekly check-ins once we got to the design phase and honestly there is nothing that could have been better. Flawless service!

What did you find most impressive or unique about this company?

The flexibility and their ability to supersede our expectations by delivering changes and updates so quickly. Their style is unique and they gave us so much guidance and inspiration throughout the entire process.

Are there any areas for improvement or something they could have done differently?

No - everything was great and there was never a moment we didn't feel an immense amount of support.

BACKGROUND

Please describe your company and your position there.

I'm the CTO for a Digital Marketing Agency that specializes in Lead Generation. We serve customers in several industries, but our focus recently has been renewable energy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

Our website has gone through several revisions over the span of a year. Every design iteration wasn't quite right and we needed to find an expert to help us with a redesign. We engaged with League Design Agency for guidance and help with the redesign of critical landing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with several designers and even hired multiple on a trial basis. League Design Agency was not the first design company we collaborated with, but they were the first to take the time to understand what we business needed.

With their proficiency in design, it allowed me to be hands off and deliver a delightful experience at every design review.

Describe the project in detail and walk through the stages of the project.

We had a series of meetings with League Design Agency. During each meeting, we were asked questions about our company, vision, goals, and expectations. Through these initial discovery calls, League was able to extract the required information needed for them to work successfully on the design.

It felt slow to start, but they made up for it by providing designs that were near perfect and required very little input from us while they worked. Each design iteration has been provided with a presentation. I thoroughly enjoy these presentations and look forward to them.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with an Account Manager, Project Manager, Lead Designer, and a Team Lead. Total of 4 so far.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

League Design Agency's design for our landing pages have been the best we've received from everyone we've worked with so far. We still have to complete the development. However, the entire company is excited about the new designs.

In the time I've worked with them, they've demonstrated that they're experts in their craft. Every presentation I've been given has been thorough and thoughtful. They've provided a delightful experience from start to finish.

How effective was the workflow between your team and theirs?

Our teams mesh really well.The first challenge we faced was timezone differences. We've been able to navigate the time differences between our countries and meet at reasonable hours for both companies. League has also been providing deliverables in Figma, which has been perfect for my development team.

What did you find most impressive or unique about this company?

They provide delightful experiences from start to finish, every step of the way. I look forward to their presentations during design reviews. Our meetings for new project kick offs are thorough and thoughtful. Quite a bit of time up front on every project to get to know you, your vision, and your goals.

It pays dividends in the end. The designs that were provided to me in a review were exactly what I wanted and needed.

Are there any areas for improvement or something they could have done differently?

League has a very specific process that works very well for them and design projects they accept. Since we're just now starting to work with League, our teams are still getting to know each other.

The only room for improvement that I can see if finding a way to streamline how League works with how my development team does. This will take more time working together to establish strong handoffs and building strong feedback loops between team members.

BACKGROUND

Please describe your company and your position there.

The company is engaged in selling spare parts for cars of Japanese brands throughout Ukraine. My role is Co-owner and Managing partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

League Design Agency analyzed our old website, took into account our goals for the website redesign and followed their process to work out the new functional and aesthetic part of the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose from several companies that we found in Kyiv, and the League was advised to us by one of our employees interested in the world of design. We met and realized that they were our guys. Key factors: personal responsibility of the Co-owner of the company for the result, a good portfolio, and an excellent design process.

Describe the project in detail and walk through the stages of the project.

First, the guys from the League analyzed the current site, talked to our customers, and conducted an expert assessment. Then we proposed changes to the site structure, coordinated them with our SEO consultant, and then developed Wireframes. When we realized that the structure was great, the guys moved on to visual design, which turned out very well too. Then they accompanied us at the stage of implementation, performing architectural supervision.

How many resources from the vendor's team worked with you, and what were their positions?

The main contact person was the Project Manager, but the designer was also present at the meetings; sometimes, Team Lead was involved in solving especially difficult tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I would especially like to emphasize one point. Since the selection of spare parts is not an easy task, and ordinary users (not mechanics) usually cannot cope on their own, we urge them to put goods in the basket and leave a request to select parts. After the guys revised the application form for selection, the conversion rate of this form increased more than 12 times.

How effective was the workflow between your team and theirs?

The League team gave us updates once a week or more; communication was excellent and timely, and, most importantly, convenient. Usually, these were calls with a delivery demonstration, but we came to their office for essential presentations, taking advantage of the fact that we are in the same city.

What did you find most impressive or unique about this company?

The League team delved deeply into our project to reveal its uniqueness, bring to light a Unique Selling Proposition and create an aesthetic that will demonstrate our spirit and approach - assertive, concise, smart.

Are there any areas for improvement or something they could have done differently?

I can't point to any areas of improvement. The CEO of the League, Mike introduced us to good developers with whom we worked for a long time later, gave some advice on organizing work, and remained good friends.

BACKGROUND

Please describe your company and your position there.

Resco is an animal feed company from Belgium that produces complementary feed for cattle and poultry. I am the external communication manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

My main task in Resco is to raise the brand awareness with the end client. However, we didn't have a clear positioning or identity. I hired League Design to help us with creating a unique identity (rebranding), including new labels, brochures etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

I made a job post on Upwork on which I got numerous responds and also talked to some local (Belgian) design agencies. I had interviews with a selection of agencies from Upwork and decided to go for League Design based on the presentation of their agency and clear way of working. They were very fast in their communication and the price was competitive.

Describe the project in detail and walk through the stages of the project.

We started with some intial messages back and forth on Upwork after which I filled in a thorough questionnaire. During this Discovery Stage we had multiple online meetings to align our needs and visions: a boodboard was created, competitors analyzed, etc.

After all of this we had a direction where we wanted to go to, which they elaborated in the concept creation. The concept included visuals, colours, fonts, graphics and other layout elements. After all of this the design was created and translated to the branded carriers such as labels and brochures. They finished with creating our brand guidelines.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people, but most of the project was done with 2. The initial messages and interview where done with an account manager. The biggest part of the project was done with 1 project manager and 1 designer. During a holiday another project manager jumped in.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebranding/design has just finished and isn't implemented yet. However, all feedback I got so far is very positive. We needed a clear housestyle and League Design delivered it.

How effective was the workflow between your team and theirs?

It was very easy working with League Design. During all stages we had several online meetings and every friday they send an email with their work during that week.

What did you find most impressive or unique about this company?

It was like the designer lived in my head. She translated my ideas and wishes to a great design. Ofcourse these ideas where also fueled by their great research. They are very creative and take their time to create uniqueness.

Are there any areas for improvement or something they could have done differently?

In their initial offer they forgot a part of my demand, so this had to be adjusted. Not a really big deal, but it can be annoying for comparing offers on a budget.

BACKGROUND

Please describe your company and your position there.

I'm the CTO of NYCRUNS, a race managing company in New York City.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

We hired League for a branding+design project.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been searching for a company with relevant experience.

Describe the project in detail and walk through the stages of the project.

We also have a platform on which you can search for relevant race types by exact date or other triggers. We wanted to redesign this platform. The new version of it needed to be focused more on obvious for user navigation and clear search by types of races.

How many resources from the vendor's team worked with you, and what were their positions?

Mostly I had communications with their project manager. The designer and team-lead worked directly on the redesign of the website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re implementing their design with the development team right now. The results of the League’s team were delivered on time. They were very patient with the feedback and tried to implement the best decision.

How effective was the workflow between your team and theirs?

The workflow was effective, ‘cause they have a clear process divided into steps. You always know when you will have updates according to this process and at the beginning of the work they explain what you’re going to get after each of these steps. We discussed all their results on calls, but quick questions we decided in Slack.

What did you find most impressive or unique about this company?

The team has their own process with stages which helps to achieve the final result. After they complete a stage we have a call with presentation of deliverables related to this stage, so you have chance to be involved into the progress and share your thoughts if smth goes wrong.

Are there any areas for improvement or something they could have done differently?

Probably they need more research to understand the target audience deeply.

BACKGROUND

Please describe your company and your position there.

I´m the Head of Product, Research & Development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

We hired League to provide designs for our direct sales channel website

SOLUTION

How did you select this vendor?

We used the web and Upwork to search for candidates. After several interviews, we decided that League´s experience and portfolio would suit our needs best.

Describe the project in detail and walk through the stages of the project.

The project consisted of the design of our Direct Sales website. The aim of the project was to provide an updated version that was in line with the industry, provides an excellent user experience, and leads to higher conversion. My team outlined the requirements, objectives, and success KPIs of the project and selected the agency.

We presented the brief to the agency and they came back to us with a proposal that described the different deliveries expected. After approval of the proposal, we signed a services agreement for the project. Once the agreement was signed, League started with the work and had weekly status calls with us to demo progress until project completion.

How many resources from the vendor's team worked with you, and what were their positions?

two designers worked in the project plus League´s account manager who handled contracts and invoices.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this time we cannot share any screenshots or specifics about the project as we haven´t yet developed the designs provided.

How effective was the workflow between your team and theirs?

The workflow was very effective. We had a shared Slack channel where the League´s team and my team used to communicate comments, requests and set up meetings. We then had weekly meetings to show progress plus League shared with us the designs through Figma. Everything was done efficiently without any delays.

What did you find most impressive or unique about this company?

How quickly they understood the brief and provided exactly what we were looking for. I have no doubts now about their expertise when it comes to design user flows for a transactional website.

Are there any areas for improvement or something they could have done differently?

We were billed weekly which meant international bank transfer costs for us, sometimes for small amounts. I would say that it would be best that they would've invoiced less often, and so for higher amounts, to avoid unnecessary costs to the client.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Cinch Studio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with League \ Design Agency?

We needed a new website to showcase a client’s business.

SOLUTION

What was the scope of their involvement?

League \ Design Agency provided us with web and UI/UX design. Initially, we wanted something similar to a high-end website like Apple’s. We outlined what we wanted and League \ Design Agency worked from the briefs that we sent — which were vague outlines of how we wanted the site to perform and look. We looked to them to choose the creative direction and take our brief one step further.

What is the team composition?

I had a main point of contact, and I also worked with Alisa (UX/UI Designer).

How did you come to work with League \ Design Agency?

I listed the job on Upwork, and got around 126 different applicants. I looked at all their portfolios, previous works, and narrowed the search down to 12 firms and individuals. I then spoke to each of them personally, to get an idea of how they worked and what their capabilities were, and I chose League \ Design Agency after speaking to them and seeing their process a couple of times.

How much have you invested with them?

By the end of this project, it will probably end up costing us around $12,500.

What is the status of this engagement?

We worked together from March–May 2021. They’ve wrapped up on the design aspect, but now they’re helping us with ongoing support. We’re going to keep them on board as part of our team moving forward because things change all the time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve worked with many designers in my 20-year experience, and I’ve never worked with somebody who’s had such a fluid and thorough process. League \ Design Agency’s results had substance, and they came from the process that they had in place — they started from the very basics, and worked their way up. I’ve never worked with this kind of process before, it was such a unique way of doing things, but it worked amazingly well.

When they started doing the design, they really understood what we were looking for, as opposed to just trying to strike lucky from the beginning. They really got it because they built the foundation to do the design process. Instead of me having to do the work to get them in the right place, they did all the groundwork to get to that position themselves. They didn’t just do what we wanted them to do, they went a step further.

How did League \ Design Agency perform from a project management standpoint?

They used Figma for the different stages of the development, and we had meetings in Zoom and communicated mostly over emails.

What did you find most impressive about them?

The most impressive thing about them was the process they had in place, which enabled them to come up with designs that have substance.

Are there any areas they could improve?

The only constructive feedback I can give is their communication. English isn’t their first language, but I understood that when I took them on this project.

Do you have any advice for potential customers?

I would say to just trust the process. Some people might think that some of the earlier stages of the work might have too many details, and they just want to get cracking with the actual design side of things. However, if they stick to the process, they’re going to have better results in the long run.

BACKGROUND

Please describe your company and your position there.

I am the Business Development Incharge at Illuminations Well-Being Center. We are Wellness & Wellbeing Center located in Dubai.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

We were looking to refresh our brand and the most important aspect of this was the website as we had serious issues with the overall UX & UI of our old website. We approached League to help us move in the right direction and create a website that would be top in UX & UI

SOLUTION

How did you select League \ Design Agency and what were the deciding factors?

We were looking for different vendors through up works, out of which we have selected 6 of them, League Design being one of them. Out of the 6 vendors why League Design stood out to us was because of their approach towards our business. They were really attentive in understanding our concerns and problems with regards to our old website. Their past work portfolio was also a big deciding factor for us.

Describe the project in detail and walk through the stages of the project.

After signing the contract we kicked off with a series of meetings aimed at understanding our brand and requirements. League then gave us 3 mood board designs that best represented our brand out of which we finalized on one concept. After the concept was finalized we had 3 design options and colors to select from on Figma. Post which we started working on the Frameworks on Figma.

Once we finalized the frameworks we moved on to the concept page design. After which we worked on all the other page designs and completed the project.

How many resources from the League \ Design Agency team worked with you, and what were their positions?

In total, we worked with 3 members of the League Design team, One Account Manager, One Project in Incharge of the Website, and One Project in Incharge of Branding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of Developing the complete website. But the overall design and the UI have already impressed the stakeholders and the employees. We had no problems in implementing their designs to convert them to our website code.

How effective was the workflow between your team and theirs?

The team was really knowledgeable and attentive to all our requests and concerns. She presented the whole concept and design along with the process really well and answered all questions we had patiently. We mostly communicated through What's App and Emails along with Video calls for meetings.

What did you find most impressive or unique about this company?

I was hugely impressed by how the team at League Design understood and grasped the core values of our brand. Their design efficiency was above par and the final output was hugely impressive.

Are there any areas for improvement or something they could have done differently?

No, None. It was all done well.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an online business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with League Design Agency?

Our company needed branding and design services.

SOLUTION

What was the scope of their involvement?

League Design is helping us with the branding and design of our business. They’re also performing redesign services for our Instagram and YouTube profiles. They did a complete analysis of our market and competitors, and they also created a name and logo. Currently, they just finished with a set of brand guidelines for designers, so we can work with other designers.

What is the team composition?

We work with a designer, a strategist, a presenter, and a person in charge of finances.

How did you come to work with League Design Agency?

We found them on Upwork. We had interviews with other agencies, but League Design was cool and had a complete vision. Additionally, they explained how they were going to work and gave us a professional feeling.

How much have you invested with them?

We’ve spent around €6,500 (approximately $7,900 USD) with them so far.

What is the status of this engagement?

We started working in December 2020, and the engagement is ongoing. They’re currently working with us on another project, and we plan to keep this engagement going.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re not in the metrics stage of the project yet, but I can say that the work they provide is well done; we can see that League Design spends a lot of time and effort analyzing the project to offer their own vision. The results are very satisfying and I’d give a score of 10/10 with this engagement — they do a pleasant job.

How did League Design Agency perform from a project management standpoint?

We communicate through a group chat on WhatsApp. We talk about small organization details and provide important information. Once every few weeks, we have a Google Meets conference where they give detailed explanations of what they did, along with a presentation.

What did you find most impressive about them?

They are very clear and detailed whenever they explain something to us. Whenever we talk to someone from League Design’s team, it feels like they know what to do and how to do it. They’re very accurate and understanding of the process; they know how to take it and develop it. This is an unusual approach for us.

Are there any areas they could improve?

We don’t think there’s something that they can improve.

Any advice for potential customers?

We definitely recommend working with them to get the most out of them.

BACKGROUND

Please describe your company and your position there.

I'm am the creative director of a boutique health-tech branding and marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire League \ Design Agency?

We collaborated with the League on a revised website for an Oncology Consultancy client.

What were your goals for this project?

Our goals were to build out a new website to reflect changing messaging priorities of the company, including separate sections for patients, oncologists, and health insurance companies.

SOLUTION

How did you select League \ Design Agency?

Our client had been working with the League on Product Design for the web application and recommended them.

Describe the project in detail.

A website with 6 pages and some responsive motion design elements.

What was the team composition?

The League had several designers and a project manager. Our agency handled the copywriting and provided creative feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client was very pleased by the work. Unfortunately, due to business changes, the new website was not launched as planned.

How effective was the workflow between your team and theirs?

The League was good about project management and providing updates on hours spent at the end of each week. They were also open to creative feedback, but offered a clear point of view when advocating their designs.

What did you find most impressive about this company?

The League had the ability to work very flexibly in terms of starting up work quickly. They are also very proficient in product design and motion design for websites.

Are there any areas for improvement?

The discovery process and competitive analysis could be more closely linked to the design directions being recommended. The insights into what was good and bad from competing sites was pretty basic, ie, content should fit on screen, all photos should be in a similar style, buttons should be obvious, etc.