Market Research for IT Company
- Market Research
- Less than $10,000
- Jan. 2023 - Feb. 2024
"LeadStrategus's commitment to in-depth understanding exceeded initial project goals."
- IT Services
- Kolkata, India
- 1,001-5,000 Employees
- Online Review
- Verified
LeadStrategus conducted market research for an IT company. They identified the challenges experienced by a niche financial services micro-market in the US and defined four distinct buying personas.
LeadStrategus crafted a tailored messaging sequence based on well-defined buyer personas, helping the client communicate more effectively with their target audience. The detail-oriented team exhibited a commitment to delivering on time and eagerly accommodated requests and scope changes throughout.