Le Saint

BACKGROUND

Please describe your company and position.

I am the VP of Yazden

Describe what your company does in a single sentence.

yazden - Daily Dose of Inspiration: Art, Design and Lifestyle

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Le Saint to accomplish?

• Website

SOLUTION

How did you find Le Saint?

Online Search

Why did you select Le Saint over others?

• Close to my geographic location
• Pricing fit our budget

What was the size of Le Saint’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yazden is a news website dedicated to art, fashion, and lifestyle. Le Saint agency from Quebec was commissioned to create the brand image and website for Yazden. Here is a detailed summary of the work completed and the main deliverables:

Brand image:

• Creation of a distinctive and modern logo reflecting the essence of Yazden.
• Development of a graphic charter including colors, fonts, and key visual elements to ensure consistency in Yazden's visual identity.
• Design of marketing materials such as business cards, posters, and banners to promote the brand and facilitate recognition of Yazden.

Website:

• Design of a clear and intuitive website architecture, facilitating navigation for visitors.
• Creation of main pages such as the homepage, category pages (art, fashion, and lifestyle), an "About" page, a "Contact" page, and a blog.
• Implementation of a content management system (CMS) for easy and regular publishing of articles and news.
• Integration of a search functionality to help visitors quickly find the information they are looking for.
• Optimization for search engine ranking (SEO) to improve Yazden's visibility on search engines.
• Adaptation of the site for mobile devices and tablets, ensuring an optimal user experience on all screens.

Social media:

• Creation and customization of Yazden's profiles on major social media platforms (Facebook, Instagram, Twitter, etc.) in accordance with the defined brand image.
• Implementation of a social media content strategy to promote news and articles published on the website, attract new followers, and interact with the community.

In summary, Le Saint agency from Quebec designed a strong and consistent visual identity for Yazden, as well as an ergonomic and user-friendly website. Their efforts have also allowed for the development of a solid presence on social media to effectively promote Yazden's content and attract a wider audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The results of Yazden's brand image are very satisfying and reflect a strong and consistent identity. At the moment, we do not have traffic measurements, as we are just beginning our online journey.

What was your primary form of communication with Le Saint?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Le Saint agency demonstrated professionalism and creativity. They delivered on time, maintained clear communication, and were flexible in adapting to our needs. Their collaborative approach made the entire process a pleasant and rewarding experience.

What did you find most impressive or unique about this company?

What stands out as most impressive about Le Saint is their ability to combine creativity with professionalism. They excel in understanding the client's vision and translating it into a visually appealing and coherent brand identity. Their collaborative approach, clear communication, and adaptability make the entire process seamless and enjoyable, resulting in a successful outcome that meets or exceeds client expectations.

Are there any areas for improvement or something Le Saint could have done differently?

Expanding services