LabForty

BACKGROUND

Please describe your company and position.

I am the CEO of Brand IQ Group, Inc.

Describe what your company does in a single sentence.

Full service advertising and technology company that manages complex digital campaigns in every platform and screen. The company has deep understanding of the foundational digital advertising technologies and delivers engaging creatives through its own creative team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LabForty to accomplish?

The goal of this project is to design and develop a corporate website that reflects Brand IQ’s identity and position as a modern, data-driven advertising agency.

SOLUTION

How did you find LabForty?

• Online Search
• Referral

Why did you select LabForty over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from LabForty were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build a responsive, performance-optimized website with structure to ensure seamless navigation across sections like “Media Buying,” “Creative Solutions,” and “Industries”
• Ensure mobile optimization, implementing SEO-friendly URL structures and metadata, and integrating analytics tools
• Build and polish a workflow for effective client engagement
• Constantly monitor and support the website
• Integrate tracking tools for ad measurement such as Google Analytics, various pixels, S2S integrations, Google Tag Manager, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieve strong visibility in search engines for the target keywords, ensuring fast load times and a user experience optimized to attract and convert potential clients. 
• Run periodic ad campaigns with custom landing pages that are seamlessly integrated into the main website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time and have always been very responsive when issues occur - even after nomal business hours. Communication has always been very clear.

What was your primary form of communication with LabForty?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a very strong expertise in backend technologies, which is very valuable for creating a well-polished products. Other web dev firms that we talked to were primarily experts in JavaScript, Wordpress or some front-end framework and lacked understanding of the actual computer science field. It's unique that Labforty can also develop databases and systems based on real-time data and big volumes of transactions - this is not trivial or possible for the average web shop.

Are there any areas for improvement or something LabForty could have done differently?

As a client, you awlays want things to happen even faster, so growing the company more aggresively would be something I wish to see.