LAB325

Please describe your company and your position there.

I'm a Product Manager in Woman Insight, an Ed Tech company with millions of users across the globe. Our product is about the culture of relationships, we educate our users to be happy and successful across their life during 13 years. We create and develop online products in the niche of self development and personal growth.

For what projects/services did your company hire LAB325, and what were your goals?

We at Woman Insight decided to build a global platform that unifies our users around the world in one place where we offer unique technology - web and mobile. However, we have absolutely no technical experience. We don’t have any coders or programmers internally so we were looking for a technology partner who will be helping with the idea development.

How did you select this vendor and what were the deciding factors?

We looked at a lot of development groups before landing on LAB325. We have received a very positive reference from their clients, met with Julia, CEO and Roman, CTO who became part of Woman Insight for 2+ years.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We came to LAB325 with only the idea and lots of inspiration on how we want to look and feel. We had absolutely nothing done so far. It was our goal to get to an MVP within a year. We were looking to build something that people would check in with daily, and that our more avid users would spend several hours a week on.

LAB325 started with a definition process and revisited all of the problems. They painted the picture of all the users and stakeholders as well as mapped out all the problems, covering any areas that could pose a risk or hadn’t been discussed yet.

LAB325 has a process called inception. It’s 3–4 full days of their team going through the entire scope of the project and breaking down the different epics and means in which we’re going to achieve things. They broke things down into a refined roadmap that’s guided our development process. They have also guided us on the UI/UX design of the site. They took mockups to fit more of a realistic model.

How many people from the vendor's team worked with you, and what were their positions?

We’re working closely with Senior Product Manager Roman Kolos and Project Manager. The team of developers is about 10 people: Architecture, Backend, Frontend, UI/UX, QA.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When launched, our iOS mobile application Woman Insight took off in the TOP-5 of the App Store Lifestyle category and after 2 years has a stable user rating of 4.5+.

Describe their project management style, including communication tools and timeliness.

They do some aspects of project management exceptionally well. For instance, their team is very professional. They are self-sufficient, executing top-quality work without much supervision from us.

What did you find most impressive or unique about this company?

They do not overpromise. The quality of their engineers is high. Profound understanding of product development. We were impressed that they were more focused on ensuring the initial product was designed, feasible, and had value instead of just filling hours.

Are there any areas for improvement or something they could have done differently?

We had to work in some capacity. Sometimes, they were having a lot of success so lining up a time to work with an engineer or product designer was somewhat difficult to discern demand.