Krohn Marketing Inc.

BACKGROUND

Please describe your company and position.

I am the Partner of an advertising & marketing company

Describe what your company does in a single sentence.

B2B Paid Media Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Krohn Marketing Inc. to accomplish?

• Marketing Strategy and Optimization
• CMO Services

SOLUTION

How did you find Krohn Marketing Inc.?

Referral

Why did you select Krohn Marketing Inc. over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Krohn Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Krohn Marketing with them being brought in to assist in building out our marketing plan. Beth Krohn was the fractional CMO and led the project. Her and the Krohn team helped us: 

• Build out cour SEO efforts. Delivering content weekly and helping us double traffic to the site. 
• Optimized the website for conversions and helped us increase our conversions by 50%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total traffic to the site dramatically improved. Website optimization helped us close 50% more leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Krohn Marketing team always delivered their items on time and were very responsive to my communication. They were very straightforward with feedback which I really liked. As a business owner, I have a lot of ideas I'd like to test, but it doesn't mean they are all great ideas. The Krohn marketing team cared about my success and pushed back when and idea would waste our time or money.

What was your primary form of communication with Krohn Marketing Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach. The Krohn team really cared about our success. They would spend hours strategizing with us and push back on ideas they didn't think would work. I really appreciated that as many vendors I've worked with just go with the flow.

Are there any areas for improvement or something Krohn Marketing Inc. could have done differently?

Nothing I can think of. They were wonderful to work with and I would highly recommend them.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Reveal Cannabis, a cannabis education agency located in Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krohn Marketing Inc.?

I wanted to create content for my business to drive sales of classes and consulting.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with Beth on another project and saw immediately what she was able to do for that business. I wanted some of her magic in my company.

Describe the project in detail and walk through the stages of the project.

Beth did a thorough audit of my company and offerings and helped me to see what was working and what needed tweaking (or chopping!) She gave me advice on the messaging and look of my website and on creating a funnel to help engage customers and drive more sales.

She is also a genius at helping me understand the WHY of what she does and will teach me how to do the things that it makes sense for me to. And she's helped connect me with other service providers she trusts so that I don't have to do any of the vetting myself.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with Beth herself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we're just getting started on our time together, I already have much more clarity on how to make content marketing work for me and how to increase profitability.

How effective was the workflow between your team and theirs?

Beth is excellent at ensuring that we meet regularly and will check-in via a messaging app to nudge me or ask questions. I can reach out to her whenever and I know she'll get back to me in a timely manner. It's like having a little problem-solver/idea-generator in my pocket.

What did you find most impressive or unique about this company?

Beth actually cares about seeing my company grow. You can feel it in every interaction. Being a solopreneur with no business training, I've worked with many contractors over the years and there hasn't been anyone like Beth.

Are there any areas for improvement or something they could have done differently?

No. If I have questions or don't understand something, she makes sure to explain it well.

BACKGROUND

Please describe your company and position.

I am the VP of Partnerships of Growth Era

Describe what your company does in a single sentence.

Outsourced sales development services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Krohn Marketing Inc. to accomplish?

• Collaborate with clients as the marketing arm

SOLUTION

How did you find Krohn Marketing Inc.?

Referral

Why did you select Krohn Marketing Inc. over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Krohn Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a GTM plan for the purpose of developing new leads, prospecting, converting those into SQLs which eventually would go down funnel and become paying customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of new SQLs, evolve the whole Go To Market strategy, develop and standardise ABM

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Beth and the team are highly communicative and collaborative, very sharp, organized and they have a lot of experience and knowledge of what they do

What was your primary form of communication with Krohn Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to understand a problem, the market and create a tailored solution

Are there any areas for improvement or something Krohn Marketing Inc. could have done differently?

Don't think so, everything is spot on

BACKGROUND

Please describe your company and position.

I am the IT Manager of a public safety organization.

Describe what your company does in a single sentence.

Provides a regional primary public safety call answering location.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Krohn Marketing Inc. to accomplish?

• Assist us in moving our website to a more helpful and usable format.

SOLUTION

How did you find Krohn Marketing Inc.?

Referral

Why did you select Krohn Marketing Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Krohn Marketing Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I. Project Overview Objective: To revamp the existing website and marketing strategies to enhance professionalism, user experience, and information dissemination. Target Audience: Identify the primary and secondary audiences for tailored content and design. Key Performance Indicators (KPIs): Increased user engagement, higher conversion rates, improved search engine rankings, and enhanced brand visibility. II. Website Redesign A. Strategy and Planning Requirements Gathering: Conduct meetings with stakeholders to outline specific needs and goals. Competitor Analysis: Review competitor websites for benchmarking. Content Audit: Evaluate current website content for relevance and quality. B. Design Wireframes: Create wireframes for each webpage to outline layout and features. Mockups: Develop high-fidelity mockups based on approved wireframes. User Experience (UX) Design: Focus on creating intuitive navigation and a seamless user journey. Responsive Design: Ensure the website is mobile-friendly and performs well on various devices. C. Development CMS Selection: Choose a Content Management System that fits the project's needs (e.g., WordPress, Joomla). Custom Features: Develop any custom features or functionalities specified in the requirements. SEO Optimization: Implement SEO best practices for site structure, meta tags, and content. Security Measures: Apply security best practices, including SSL certification and regular software updates. D. Content Creation Copywriting: Produce engaging and informative content for all web pages. Multimedia: Incorporate relevant images, videos, and infographics to complement the text. Blog Setup: Create a blog section for ongoing content marketing efforts. E. Testing and Launch Quality Assurance: Conduct thorough testing across browsers and devices. User Testing: Gather feedback from a sample of the target audience. Launch: Deploy the website on the live server. Post-Launch Support: Offer a period of support to handle any immediate issues. III. Marketing Overhaul A. Digital Marketing Strategy SEO Campaign: Develop and implement an SEO strategy to improve organic search visibility. PPC Advertising: Plan and execute PPC campaigns for immediate traffic. Social Media Marketing: Enhance presence on relevant social media platforms. Email Marketing: Design and deploy email marketing campaigns for engagement and retention. B. Content Marketing Content Strategy: Create a content calendar that aligns with marketing goals. Blog Posts: Regularly publish informative and engaging articles. Infographics and Videos: Produce multimedia content for better engagement. C. Analytics and Reporting Setup Analytics: Configure Google Analytics and other tools for detailed tracking. Monthly Reports: Generate reports to monitor performance against KPIs. Adjustments: Make data-driven decisions to refine strategies and tactics. IV. Timeline and Milestones Break down the project into phases with specific deadlines for key deliverables. V. Budget and Resources Outline the estimated budget, covering design, development, content creation, and marketing expenses. List the internal and external resources needed, including team members and tools.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Redesign Outcomes 1. User Engagement Metrics Bounce Rate Reduction: Aim for a significant reduction in the website’s bounce rate post-launch. Average Session Duration Increase: An increase in the average time users spend on the site. Page Views Per Session: An increase in the number of pages viewed during each session. 2. Conversion Metrics Conversion Rate Increase: A higher percentage of website visitors completing a desired action (e.g., making a purchase, signing up for a newsletter). Lead Generation Growth: An increase in the number of leads generated through contact forms, newsletter signups, or other conversion points. 3. Search Engine Optimization (SEO) Performance Improved Search Rankings: Higher rankings for targeted keywords in search engine results pages (SERPs). Organic Traffic Growth: An increase in the volume of visitors coming from search engines. 4. Mobile Responsiveness and Performance Mobile Traffic Increase: A rise in traffic from mobile devices, reflecting improved responsiveness. Page Load Time: Reduction in the average time it takes for pages to load, particularly on mobile devices. Marketing Overhaul Outcomes 1. Digital Marketing and SEO Keyword Performance: Improvement in rankings for specific, targeted keywords. Backlink Profile Growth: An increase in the number and quality of backlinks pointing to the website. 2. Social Media Engagement Follower Growth: An increase in the number of followers on key social media platforms. Engagement Rate: Higher levels of likes, shares, comments, and overall engagement with posted content. 3. Email Marketing Performance Email Open Rate Increase: A higher percentage of recipients opening the emails sent. Click-Through Rate (CTR) Improvement: An increase in the rate at which email recipients click on links within the emails. 4. Content Marketing Impact Blog Traffic: Growth in the number of visitors to the blog section of the website. Content Engagement: Increased engagement with the content, as evidenced by comments, shares, and time spent on page. 5. Analytics and Reporting Goal Completion Rate: The percentage of tracked goals (e.g., form submissions, downloads, sign-ups) achieved relative to the total opportunities. Return on Investment (ROI): A positive ROI from marketing campaigns, indicating the effectiveness of the marketing spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Krohn Marketing embarked on a comprehensive project to overhaul its website and marketing strategies. The goal was ambitious: to transform the existing platform into a more professional, intuitive, and informative destination, while also revamping the marketing approach to enhance engagement and conversion rates. This review outlines the project's swift execution, adherence to the predefined scope, and the measurable outcomes that underscore its success. The project was meticulously planned and executed in phases, beginning with a strategic overhaul of the website's design and architecture. By prioritizing user experience (UX) and responsive design, Krohn Marketing ensured the website was accessible and engaging across all devices. The development phase introduced SEO optimization and custom functionalities, enhancing the site's visibility and user interaction. Simultaneously, the marketing strategy was redefined, focusing on digital marketing, content creation, and social media engagement. The approach was data-driven, leveraging analytics to refine tactics and strategies continually. The outcomes of this project have been remarkable, highlighting Krohn Marketing's commitment to excellence and swift delivery: The bounce rate significantly decreased, while average session duration and page views per session saw a notable increase, indicating enhanced user engagement. Conversion Metrics: There was a substantial increase in the conversion rate, demonstrating the website's improved ability to prompt desired actions from visitors. SEO Performance: Improved search rankings for targeted keywords and a significant growth in organic traffic underscored the effectiveness of the SEO strategy. Mobile Responsiveness: Traffic from mobile devices increased, and page load times decreased, especially on mobile, highlighting the success of the responsive design efforts. The project review process, guided by best practices, revealed valuable lessons. The importance of defining the scope clearly, engaging stakeholders, and utilizing independent reviews for objectivity were key takeaways. Additionally, the project highlighted the need for continuous optimization based on data-driven insights. Looking forward, Krohn Marketing is committed to building on this success. The focus will be on leveraging the learnings to enhance the website and marketing strategies further, ensuring they remain dynamic and responsive to user needs and preferences. Krohn Marketing's website and marketing overhaul project is a testament to what can be achieved with a clear vision, meticulous planning, and swift execution. The measurable outcomes not only mark the achievement of the project's objectives but also set a new benchmark for future initiatives. Krohn Marketing is now better positioned than ever to engage with its audience in meaningful ways, driving both brand visibility and business growth.

What was your primary form of communication with Krohn Marketing Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most impressively about Krohn Marketing was their unwavering commitment to putting the customer first, an ethos deeply embedded in their corporate identity. They eschew the traditional agency model, ensuring that they never become a company that prioritizes the bottom line over the customer experience. This approach fosters a unique environment where quality consistently supersedes quantity, and clients are guaranteed personalized, one-on-one relationships that emphasize long-term growth and trusted partnerships. Krohn Marketing's dedication to transparency and high-quality service ensures that clients receive nothing but the truth and top-tier results. This ethos is mirrored in their ability to maintain an end-user objective perspective, focusing on the real needs and goals of their clients rather than short-term corporate gains. Moreover, the company's impressive ability to support long-term growth and foster trusted relationships that span a lifetime is a testament to its unique approach to business. By prioritizing people over profit, Krohn Marketing not only helps businesses succeed but also contributes to building a healthier economy. Their mission to educate, direct, and ignite businesses about real-life marketing and sales best practices ensures that clients are well-equipped to thrive in their respective industries. In essence, Krohn Marketing's commitment to customer satisfaction, combined with its knowledgeable and professional attitude, sets them apart in the marketing landscape. Their client-first model, focus on quality, and dedication to fostering long-term relationships exemplify a unique and impressive approach to business that prioritizes the success and satisfaction of their clients above all else.

Are there any areas for improvement or something Krohn Marketing Inc. could have done differently?

I do not belive any company could ask for more from Krohn Marketing.

BACKGROUND

Please describe your company and your position there.

CEO of Advisory Services Firm for businesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krohn Marketing Inc.?

We worked with Krohn Marketing to expand our advisory capacity to maximize our returns

SOLUTION

How did you select this vendor and what were the deciding factors?

Business referral from a satisfied business owner High results from other clients

Describe the project in detail and walk through the stages of the project.

Audit our campaigns, Created a growth plan improvements. Created in increase in customer acquisition

How many resources from the vendor's team worked with you, and what were their positions?

One- Principal consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase in revenue and brand recognition

How effective was the workflow between your team and theirs?

Great interaction between my team and theirs

What did you find most impressive or unique about this company?

Outside the box recommendations - very refreshing

Are there any areas for improvement or something they could have done differently?

No totally satisfied with the work. They went above and beyond our expectations