Krohn Marketing Inc.

BACKGROUND

Please describe your company and position.

I am the Partner of an advertising & marketing company

Describe what your company does in a single sentence.

B2B Paid Media Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Krohn Marketing Inc. to accomplish?

• Marketing Strategy and Optimization
• CMO Services

SOLUTION

How did you find Krohn Marketing Inc.?

Referral

Why did you select Krohn Marketing Inc. over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Krohn Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Krohn Marketing with them being brought in to assist in building out our marketing plan. Beth Krohn was the fractional CMO and led the project. Her and the Krohn team helped us: 

• Build out cour SEO efforts. Delivering content weekly and helping us double traffic to the site. 
• Optimized the website for conversions and helped us increase our conversions by 50%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total traffic to the site dramatically improved. Website optimization helped us close 50% more leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Krohn Marketing team always delivered their items on time and were very responsive to my communication. They were very straightforward with feedback which I really liked. As a business owner, I have a lot of ideas I'd like to test, but it doesn't mean they are all great ideas. The Krohn marketing team cared about my success and pushed back when and idea would waste our time or money.

What was your primary form of communication with Krohn Marketing Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach. The Krohn team really cared about our success. They would spend hours strategizing with us and push back on ideas they didn't think would work. I really appreciated that as many vendors I've worked with just go with the flow.

Are there any areas for improvement or something Krohn Marketing Inc. could have done differently?

Nothing I can think of. They were wonderful to work with and I would highly recommend them.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Reveal Cannabis, a cannabis education agency located in Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krohn Marketing Inc.?

I wanted to create content for my business to drive sales of classes and consulting.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with Beth on another project and saw immediately what she was able to do for that business. I wanted some of her magic in my company.

Describe the project in detail and walk through the stages of the project.

Beth did a thorough audit of my company and offerings and helped me to see what was working and what needed tweaking (or chopping!) She gave me advice on the messaging and look of my website and on creating a funnel to help engage customers and drive more sales.

She is also a genius at helping me understand the WHY of what she does and will teach me how to do the things that it makes sense for me to. And she's helped connect me with other service providers she trusts so that I don't have to do any of the vetting myself.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with Beth herself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we're just getting started on our time together, I already have much more clarity on how to make content marketing work for me and how to increase profitability.

How effective was the workflow between your team and theirs?

Beth is excellent at ensuring that we meet regularly and will check-in via a messaging app to nudge me or ask questions. I can reach out to her whenever and I know she'll get back to me in a timely manner. It's like having a little problem-solver/idea-generator in my pocket.

What did you find most impressive or unique about this company?

Beth actually cares about seeing my company grow. You can feel it in every interaction. Being a solopreneur with no business training, I've worked with many contractors over the years and there hasn't been anyone like Beth.

Are there any areas for improvement or something they could have done differently?

No. If I have questions or don't understand something, she makes sure to explain it well.

BACKGROUND

Please describe your company and your position there.

CEO of Advisory Services Firm for businesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Krohn Marketing Inc.?

We worked with Krohn Marketing to expand our advisory capacity to maximize our returns

SOLUTION

How did you select this vendor and what were the deciding factors?

Business referral from a satisfied business owner High results from other clients

Describe the project in detail and walk through the stages of the project.

Audit our campaigns, Created a growth plan improvements. Created in increase in customer acquisition

How many resources from the vendor's team worked with you, and what were their positions?

One- Principal consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase in revenue and brand recognition

How effective was the workflow between your team and theirs?

Great interaction between my team and theirs

What did you find most impressive or unique about this company?

Outside the box recommendations - very refreshing

Are there any areas for improvement or something they could have done differently?

No totally satisfied with the work. They went above and beyond our expectations