Klok Labs

BACKGROUND

Please describe your company and position.

I am the President of Blue Team Alpha

Describe what your company does in a single sentence.

Blue Team Alpha is a veteran-owned, comprehensive cybersecurity force offering advisory, offensive and technical services with deep roots and a specialty in incident management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Klok Labs to accomplish?

• 1. Our primary objective was to overhaul our outdated website, which lacked visual appeal and did not effectively communicate our services or value proposition
• 2. Modernize the site’s design to better reflect our brand identity and engage potential clients
• 3. Enhance user experience and boost engagement with the site
• 4. Improve search engine visibility, for new and old content to rank higher organically

SOLUTION

How did you find Klok Labs?

Partner

Why did you select Klok Labs over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Klok Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Klok Labs undertook a comprehensive website rebuild, which consisted of:​

- Developing a simplified, modern design that conveys trustworthiness and efficiently delivers key information about services offered, their value, and the differentiators that set Blue Team Alpha apart in the competitive cybersecurity industry
- Implementing targeted updates to site structure, content, and technical elements to enhance search engine performance.​
- Providing pre-built pages and modules, ensuring the website is structured for scalability, long-term growth, and accessibility to members of Blue Team Alpha's staff who lack technical web design and development knowledge. 

Key deliverables included a visually appealing and functional website, refined content strategy, improved site health, and enhanced user experience for both mobile and desktop.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- 40% increase in top 20 keywords
- 4.2K% increase in average engagement time per user
- 92% increase in referring domains
- Load time reduced by 63% to 1.03 seconds

Additionally, we received positive feedback from clients, prospects at trade shows, and our internal team. The redesigned website now reflects the professionalism and expertise we bring to the security industry and actively engages potential clients. We are proud of our enhanced online presence and the excitement it has generated among users.​

If you're considering engaging an agency for digital marketing services or a similar website project, I highly recommend Klok Labs. They listened to our needs, collaborated with us every step of the way, and delivered a result that exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Klok did a wonderful job with project mangement of the engagement. They provided a primary point of contact that took ownership for all of our concerns while working in the background with the Klok team to get things complete on time and on target. The entire process with Klok was very interactive from start to finish. They were responsive to our inputs and collaborative in their approach.

What was your primary form of communication with Klok Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The best thing about working with Klok is that they were able to see around corners and guide us from making mistakes. They were very focused on making sure that each design and content element had a focus toward driving interaction and enhanced customer interaction converting digital interaction into live customer engagement.

Are there any areas for improvement or something Klok Labs could have done differently?

Klok is a great partner for moving our business forward. I would recomend them to anyone. 

BACKGROUND

Please describe your company and position.

I am the President of Palisade Technology Solutions LLC

Describe what your company does in a single sentence.

Security-integrated technology solutions provider offering managed IT, cybersecurity, and IT consulting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Klok Labs to accomplish?

• Creating dedicated, informative service pages and accompanying sell sheets to help potential clients easily find and understand Palisade’s offerings.
• Implementing foundational SEO and addressing technical issues to improve search engine visibility.
• Aligning aesthetics with modern web standards and Palisade’s brand guidelines for a more consistent and professional appearance.

SOLUTION

How did you find Klok Labs?

Other

Why did you select Klok Labs over others?

• Great culture fit
• Company values aligned
• Strategic alignment, data-driven results, creative and innovative, security-focused

How many teammates from Klok Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Klok conducted a complete website and marketing overhaul for us, which included:

- Content Development: Crafting clear, easy-to-read, and SEO-optimized copy that effectively communicates Palisade’s value proposition.
- Site Structure & Navigation: Improving navigation, readability, and user engagement through structured modules and prioritized information delivery.
- Aesthetic & Functional Redesign: Aligning the site’s look and feel with our branding while enhancing usability.
- SEO Enhancements: Resolving technical SEO issues and implementing best practices to improve online visibility.
- Service Sell Sheet Creation: Designing visually engaging and informative sell sheets that clearly present our services, differentiators, and value proposition to potential clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website overhaul led to significant improvements in user engagement and visibility:

- Website Views: Increased by 511% year over year.
- Engagement Time per User: Increased by 177%, indicating better content retention.
- Active Users: Grew by 267%, showing increased audience reach.
- Views per Active User: Rose by 66%, demonstrating better navigation and content relevance.

Additionally, client feedback highlighted a significantly enhanced user experience, improved clarity of services, and a more professional, dynamic interface on both desktop and mobile versions. So far, the new website and materials have shown significant improvement in engagement and visibility. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Klok Labs was very easy to work with and managed each of our requests as individual projects with a focus on the greater picture of integrating our brand content. All items were delivered within the dedalines and they would communicate throughout the process with progress updates. 

What was your primary form of communication with Klok Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a security-integrated technology provider, we found it refrehsing that Klok Labs put such an emphasis on the security of building out our marketing content, specifically our website. 

Are there any areas for improvement or something Klok Labs could have done differently?

This project went extremely smooth, and the only delays were on our side!