keabbolab

BACKGROUND

Please describe your company and position.

I am the Vice President of PATTERN BEAUTY

Describe what your company does in a single sentence.

Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses. We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire keabbolab to accomplish?

• Build an intuitive, visually stunning, and user-friendly interface that engages the brand's community and aligns with its status as a leading prestige haircare line.

SOLUTION

How did you find keabbolab?

• Online Search
• Clutch Site

Why did you select keabbolab over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from keabbolab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Keabbolab was hired to lead a comprehensive UI/UX design project aimed at elevating Pattern Beauty’s digital experience. The goal was to translate our prestige haircare brand grounded in celebrating Black beauty and our community into an intuitive, high-end digital journey. 

Key Deliverables:

• In-depth user journey mapping and wireframes tailored to our audience. 
• A visually striking, modern UI/UX design reflecting our brand aesthetic.
• Clickable interactive prototypes to test functionality.
• A complete design system and production-ready assets for smooth development handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new UI/UX design significantly increased user engagement, lowered bounce rates, and streamlined the user journey. The seamless asset handoff also ensured our team launched the project smoothly and on schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Keabbolab managed the project exceptionally well, delivering all key deliverables on time. They were highly responsive to our needs, proactive with communication, and quick to adapt to our feedback throughout the design process.

What was your primary form of communication with keabbolab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their standout ability to deeply understand our brand ethos and translate Pattern Beauty's mission of celebrating textured hair into such a visually compelling, intuitive digital experience.

Are there any areas for improvement or something keabbolab could have done differently?

None; the collaboration went smoothly and exceeded our expectations across the board.