Iride

We are IRIDE, a digital agency based in Parma that partners with ambitious brands to transform digital complexity into measurable business value.

Our focus is on Conversion Rate Optimization (CRO), Customer Experience Optimization (CXO), AI-driven marketing, and digital accessibility compliance.

We believe that strategy, data, and creativity must work together to generate results that last over time.

Over the years, we have worked alongside leading companies such as Nespresso, Luxottica, Cofidis, Smeg, Rio Mare, Caleffi, and Parmacotto, as well as fashion and lifestyle brands including Calliope, Terranova, Baldinini, Naj Oleari, and Borbonese.

These collaborations allowed us to manage complex ecosystems, replatform outdated infrastructures, optimize user journeys, and design measurable growth frameworks.

A key part of our work is supporting international brands approaching the Italian market

The types of projects we enjoy most are those where we can combine multiple assets:

• E-commerce growth programs built on structured CRO frameworks, AI experimentation, and predictive analytics.
  
  
• Digital accessibility audits and remediation based on WCAG 2.1 and EAA requirements, ensuring compliance while opening digital channels to all users.
  
  
• UX/UI redesign and strategic replatforming, simplifying complexity and creating seamless experiences that improve both customer satisfaction and business performance.
  
  
• AI-driven customer insights and personalization, giving brands the ability to predict behavior, reduce friction, and maximize engagement.
  
  
• Data-driven strategy and analytics, transforming numbers into actionable decisions that support sustainable growth.

We are looking for clients who value innovation, transparency, and measurable impact. Brands that see digital not just as a channel, but as a strategic asset to be cultivated with the right mix of technology, creativity, and experimentation.