InvestDens

BACKGROUND

Please describe your company and position.

I am the Founder of a home and kitchen products company.

Describe what your company does in a single sentence.

Home and Kitchen Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InvestDens to accomplish?

• Turn around a plateaued Amazon account in the competitive Home & Kitchen category. The core goals were to fix stagnant organic rankings, stop advertising from destroying margins, and move their best-selling SKUs off page two for their most valuable keywords.

SOLUTION

How did you find InvestDens?

Online Search

Why did you select InvestDens over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from InvestDens were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC + Listing Optimization over 6 months, covering three main workstreams: Rebuilt PPC account structure: Separated campaigns by match type and intent, moved converting search terms into tightly controlled exact-match campaigns, and added an aggressive negative-keyword layer to cut wasted spend. Optimized listings for search + conversion: Reworked titles to lead with high-volume keywords, rewrote bullets to lead with benefits, and rebuilt A+ content to address common shopper objections in the category. Aligned ads with organic ranking: Used TACoS as the north-star metric, driving paid velocity on keywords with the best organic-rank upside so paid and organic compounded rather than competed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+184% revenue growth in 6 months ACoS reduced from 68% to 22% in 90 days Top 3 organic rank for 12 keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively, and quickly addressed any issues or feedback.

What was your primary form of communication with InvestDens?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered the results they promised.

Are there any areas for improvement or something InvestDens could have done differently?

Honestly, not really anything major. If I had to pick one thing, maybe in the beginning I wished the updates were a little more frequent while they were still figuring out our account. But once I mentioned it, they started checking in more regularly and it was fine after that.