Instorm

InStorm is a sales training and sales management coaching company based in Sofia, Bulgaria.
We are salespeople first and trainers second. Every program we design is built on real field experience. We’ve carried quotas, managed pipelines, and sold in the same industries we now train in. That background shapes everything we do.
What makes us different from most training companies: we don’t run a workshop and leave. We go into the field alongside your team, coaching in real customer situations, and we build behavioral tracking tools customized to your sales process so the change continues after the last session.
We work with sales managers, HR and L&D teams, and business leaders in pharmaceutical, banking, FMCG, telecom, and retail sectors.
Clients include A1, Unicredit Bulbank, Merck, HP, Metro, and leading companies across Eastern Europe.
If your team is going through training but not seeing results in the field, let’s talk.