Inside Edge

BACKGROUND

Please describe your company and your position there.

I am the owner of Emerald State LLC. We provide home maintenance services including roofing, roof repair, gutters, siding, stone work, windows and painting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inside Edge?

The primary reason we hired Inside Edge was to improve our SEO positioning. Over time we have added a number of marketing services and Inside Edge now handles the bulk of our advertising spend.

Inside Edge provides total marketing wrap around services including web design, building and maintenance; search engine optimization, google display advertising, facebook advertising, direct mail, Homeadvisor lead management, and call answering and appointment setting.

What were your goals for this project?

Our goal was to fill the pipeline with leads and customers to grow our business.

SOLUTION

How did you select Inside Edge?

We were cold contacted by Inside Edge at a time where we were looking for lead solutions.

Describe the scope of their work in detail.

Web design Web hosting Web maintenance Search engine optimization Review management Reputation management Display ad management - Facebook Digital coupon advertising Homeadvisor lead management Direct mailing Inbound call handling Outbound calling

What was the team composition?

We rely on our main contact, Mark, to bring solutions to us and manage our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been working with Inside Edge for the last 8 years. They have helped us continue to grow. If they had not been effective for us we would have moved on.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

Very knowledgeable about the home service business industry. Complete set of solutions. Highly responsive. Very focused on our success.

Are there any areas for improvement?

Inside Edge is very responsive to our needs. We tend to send all potential marketing opportunities to them when we are contacted. They have helped us sort through a number of proposals and saved us a lot of money.