Incipient Corp.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Point One Group. We are here to service our clients so they better understand their customers, and I think technology can solve a lot of that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incipient Corp?

It's a solution to get more information on companies’ users. How many times do you ever watch something and there's a beer ad that comes up? But, if you don't drink beer, then they're just wasting time on you. If I figure out that, through our algorithms and through our data, we figure out that you like water, well we'll start selling you water.

Say someone is watching a Chelsea against Tottenham match, and it's 90 minutes of no commercials. Brands are missing out on connecting with their audience. I wanted to build a solution when, if there is a goal by Christian Pulisic, we come up with a shot of him and his number 22 jersey. We would sponsor that through a place like Fanatics and give the user the ability to purchase that jersey within the actual broadcast. They wouldn’t have to go off the screen at all.

SOLUTION

What was the scope of their involvement?

They helped me come up with everything. Before we even made our first call about architecture, we talked a lot about what we thought. There was some agreement, some disagreement. I listened to exactly what they said, and they very much listened to exactly what I said.

Two things that we're really wanting to focus on: our brand and its users. In this day of social media, we look at data, but when you post something on YouTube, you really only have numbers on likes, subscriptions, and comments. What we talked to Incipient about was making sure our clients really understand their customers. We're going to partner with brands to actually put their information on prerecorded and existing content. If someone has a certain shirt on, you can say that is a Calvin Klein shirt, and then give you the option of if you would like to buy it.

My grandmother loves the Kardashians’ show; she knows all the storylines. If you have the ability to sell makeup during that, and already have the viewers credit card, addresses, and email addresses on file, you can help them purchase it right then.

There's some IP that they’re working on as well. They're the experts on the technology portion of what we’re doing, so I try not to bog them down. Whatever they come up with that makes the solution, I’ll go with that. We're really trying not to base it on a lot of other technology we've seen. I want to keep it as independent a thought as I can. We’re in very uncharted waters, and Incipient's been able to decipher the confusing things that I say. So many developers are frustrated with going down one road, then another, and then another after that, but Incipient has stuck with me. They have the ability to listen and understand and be patient with what I’m doing.

What is the team composition?

Bryan (COO, Incipient Corp) is my main contact, as well as Amit (CEO, Incipient Corp). They're the two essential owners.

How did you come to work with Incipient Corp?

We had an opportunity to talk for about a year before starting to work together. I met Bryan in March of 2018, and we just hit it off. He was working on some stuff, and I was trying to explain my idea to him. My wife is from the Northern New Jersey area, so I got a chance to go into their office, shake their hands, and see who I was dealing with.

At the beginning of 2019, we both decided I needed to figure out exactly what I wanted to do and how to communicate it, so I started working with another firm. After four months of talking things through with another development shop, that relationship started to stall. I went back to Incipient and we decided to start working on the technology together. The other firm saw me as a way for them to make money, but Incipient is committed to walking me through the lifecycle of my idea and developing brand new technology alongside me.

How much have you invested with them?

I’d estimate around $50,000.

What is the status of this engagement?

We’ve been working together formally since April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We understand that we’re not where we want to be with the entire solution, but we're for sure on schedule. I'm very happy with what we're doing, how we're doing it, and the direction we're going. Right now, we’re in a type of beta phase, so we've got to get our first beta testers. We can't keep giving the product away for free, so we actually have to go out and make it into some sort of a business where we can take on clients. A client wants this, and we've got to be able to provide that for that client. That's where we are right now.

Bryan compared us to a band playing different bars, and the best thing is that no one has booed us off the stage yet. The people we're showing this to think we have something valuable, and that’s such a relief. Now, we need someone to take a chance on us so we can get a little bigger audience. They’ve helped me feel like a bigger firm than what I truly am. Even though I’m a one-person operation, they always take my calls about whatever ideas I have.

How did Incipient Corp perform from a project management standpoint?

That’s probably been the best thing they've been able to do. We don't set deadlines, but we always go over where we are at the present moment. I'm very patient with the product. One thing that Amit said was that the solution has to be perfect because we're going to get one shot to talk to some of these people, and if it's not perfect, then we've got nothing.

They actually visited me here in Houston at the end of October. We took seven days to get out and meet people, and then we did another day in New York in early November. Since we’ve had a solution in hand, we’ve met with between 12–15 different companies.

They're very big about prompting me to provide needs ahead of time, but sometimes an idea will pop into my head and I can text them or call them right away. They’re very good about that.

What did you find most impressive about them?

When you want to revolutionize the world and do something that's completely different, you've got to be right on it. That's the one thing that I always emphasize, that we’ve got to be right on what we're doing. These people are great when it comes to conversations and determining how we can get to a certain point.

I think they're wise beyond their years, and they listen. to what you want to be and then augment it with their wisdom. They’re able to appreciate a lot of different peoples’ backgrounds and be very sensitive to that. They’ll listen to your idea and financial means and find a way to make it work for you. We’ve built a great rapport, and they’re very much willing to help in the startup space. They’re excited to see our idea come to fruition.

Are there any areas they could improve?

No, nothing immediately comes to mind. I’ve dealt with probably three different development shops, and Incipient is far and above the best.

Do you have any advice for potential customers?

Listen to them and let them help you form the project. I don't think that they're a small vision shop. They're a big vision shop, and the big thing they think about is how do they incorporate your vision with what they know how to do? Make sure that you're able to sit and communicate. They never try to overstep their expertise, though, so they recognize that I’m the expert in my field.

BACKGROUND

Please describe your company and position.

 I am the Senior Project Manager QA of a financial services company 

Describe what your company does in a single sentence.

Financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incipient Corp. to accomplish?

• Eliminate commercial licensing overhead— build a fully open-source, in-house framework replacing paid tooling, with zero recurring licensing cost.
• Close the velocity gap at 7:1— enable a single QA engineer to author and execute 100% of required test scripts within active sprints, at pace with seven developers.
• Decouple microservice test execution— remove Kafka and downstream dependency blocks so API validation could run independently, early in the lifecycle.
• Scale the 50,000-case suite without breaking build times— reduce full regression execution from hours to minutes through parallel containerized architecture.
• Accelerate test generation with AI tooling— integrate AI agents directly into the sprint workflow to dramatically cut manual script-authoring time

SOLUTION

How did you find Incipient Corp.?

Online Search

Why did you select Incipient Corp. over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Incipient Corp. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Incipient placed a senior SDET engineer embedded full-time within our sprint teams — the hands-on delivery model that put the right capability directly in the engineering workflow, not adjacent to it. The team designed and built a custom, data-driven BDD test automation framework (Java, Cucumber, JUnit) executing natively inside Kubernetes pods via Jenkins CI/CD, eliminating commercial licensing overhead from day one. Service virtualization was built for Kafka event streams, decoupling test execution from downstream microservice availability and enabling independent end-to-end API validation early in the development lifecycle — the shift-left capability the team needed to close the coverage gap structurally. A parallel pod execution engine was implemented to scale the 50,000-case regression suite to minute-level runs. Copilot AI agents were integrated directly into Jira user stories and the framework repository, accelerating test generation from story to script and automating failure log analysis across multi-database environments (MariaDB, MongoDB, CockroachDB). Every build — framework, mocks, parallel engine, AI integration — was net-new engineering, authored and maintained within active sprints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 4× acceleration in test script authoring— AI-assisted generation via Copilot agents enabled the team to absorb a 7:1 developer-to-QA story volume within active sprints.
• Full regression suite: hours → minutes— parallel containerized pod execution on Kubernetes reduced total execution time across the 50,000-case suite.
• Commercial licensing cost eliminated entirely— open-source in-house architecture replaced all paid tooling with zero recurring overhead.
• Microservice testing unblocked at shift-left— Kafka service virtualization decoupled downstream dependencies, enabling independent API validation early in the sprint.
• Automated failure triage across three databases— Copilot-driven log analysis cut manual investigation time for failed builds across MariaDB, MongoDB, and CockroachDB.
• 50,000+ test cases sustained at in-sprint cadence— 100% automation coverage maintained within active sprints at 45–50 story points per sprint velocity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team operated with a level of discipline that matched the pace of a high-velocity sprint environment. Deliverables were consistently on time — even when external dependencies slowed things down, Incipient kept the engagement moving and made sure we were never the bottleneck waiting on their side. They were highly responsive throughout: when we flagged a concern or raised a new requirement mid-sprint, they addressed it quickly and kept us informed without us having to chase updates. That kind of proactive communication is harder to find than most people realize.

What was your primary form of communication with Incipient Corp.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willingness to go deep on the actual engineering problem rather than fitting a pre-built solution to it. Most staffing engagements put someone in a seat and leave the architecture decisions to the client. Incipient's engineer came in, understood the real constraints — the scale, the dependency structure, the sprint velocity — and built everything from first principles. The open-source framework, the Kafka virtualization layer, the AI integration — none of that was off the shelf. They diagnosed the structural problem and engineered a structural answer. That kind of ownership is rare.

Are there any areas for improvement or something Incipient Corp. could have done differently?

Nothing material. If anything, the honest reflection is that we should have engaged them earlier — before the test debt had accumulated to the scale it had. The framework they built solved the problem we had, but getting this capability in place at the start of a platform build at this complexity would have had compounding returns. That is not a criticism of their execution — it is a measure of how much value the engagement delivered.

BACKGROUND

Please describe your company and position.

 I am the AI Solutions Architect of an automotive company 

Describe what your company does in a single sentence.

Automobile Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incipient Corp. to accomplish?

• Eliminate recurring external vendor spend — replace third-party screening and content vendors with in-house AI agents, removing annual licensing fees entirely.
• Deploy purpose-built AI agents across five departments — Legal, Finance, HR, Operations, and Marketing — each designed to the real workflow, not a generic template.
• Connect agents to live enterprise data in real time — MCP connectors providing programmatic access to internal databases and document repositories without static exports.
• Embed AI directly inside tools employees already use - Web SDK deployments surfacing agent capabilities inside existing enterprise applications, removing adoption friction.

SOLUTION

How did you find Incipient Corp.?

Online Search

Why did you select Incipient Corp. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Incipient Corp. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Incipient placed a senior Enterprise AI SME embedded directly within GM's AI platform team — the hands-on model that put architectural ownership inside the enterprise, not at arm's length. 
• The team designed and deployed two flagship Legal agents: a Legal Screening Agent automating contract review, risk clause flagging, and precedent surfacing — replacing an active thirdparty screening vendor — and a Legal Marketing Agent generating and personalizing legal communications and marketing collateral, eliminating a separate external content vendor. MCP (Model Context Protocol) connections were built to give agents programmatic, real-time access to GM's internal databases and document repositories — live knowledge, not stale exports. 
• Custom website indexing and crawling was architected so agents draw from GM's internal web properties and intranet as continuously updated knowledge bases. Web SDK deployments embedded agents directly inside existing enterprise applications, meeting employees in the tools they already use. API and OAuth connector integrations established bidirectional connections — agents reading data, writing summaries, and updating records inside enterprise systems. Across all deployments, the team managed user access, security controls, and connector governance at enterprise scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• $1M+ in annual vendor costs displaced — Legal department alone, through elimination of two active third-party vendor contracts.
• Two external vendor contracts fully eliminated — Legal Screening vendor and Legal Marketing content vendor replaced entirely by in-house AI agents.
• AI agents live across five enterprise departments — Legal, Finance, HR, Operations, and Marketing — each purpose-built to the department's real workflow.
• Real-time enterprise knowledge access via MCP — agents connected to live internal databases and document repositories, replacing manual data retrieval and static exports.
• AI embedded inside existing enterprise applications — Web SDK deployments eliminated the adoption barrier of switching to a separate AI tool.
• Enterprise-grade governance operational from launch — access management, connector policies, and security controls governing all agent deployments at scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The engagement ran with the kind of discipline you need inside a large enterprise — where one slow dependency can stall an entire deployment. Deliverables landed on schedule, and when internal systems or access approvals created delays on our side, the team kept things moving rather than waiting for us to clear the path. 

Communication was proactive throughout: we were never left wondering where something stood, and when a new requirement surfaced midengagement, it was absorbed and prioritized without disrupting the broader plan. 

For a program running across five departments simultaneously, that level of coordination was essential. 

What was your primary form of communication with Incipient Corp.?

Virtual Meeting

What did you find most impressive or unique about this company?

The depth of ownership they brought to the architecture was impressive. Most engagements of this kind involve someone configuring a vendor's platform to the standard spec. What Incipient's engineer did was fundamentally different — they understood the business problem in each department, designed agents specific to how those teams actually work, and built the connective tissue between Glean, our internal systems, and the tools our people use every day. 

The MCP integration work especially — connecting agents to live enterprise data in real time — was not a standard deployment. That required genuine architectural thinking. And then they governed the whole thing at enterprise scale without creating a compliance burden for our IT team. 

Are there any areas for improvement or something Incipient Corp. could have done differently?

Nothing that rises to a genuine criticism. If I were to reflect honestly, I would say the value of this kind of engagement is easier to see in retrospect than it is to scope upfront — and I wish we had started with a broader mandate from the beginning rather than expanding it as results became clear. That is a planning observation on our side, not a gap in their delivery. The work earned the expansion it got. 

BACKGROUND

Please describe your company and position.

I am the President and Owner of Astra Tool & Inst. Mfg. Corp.

Describe what your company does in a single sentence.

Manufacturing for the medical OEM builders 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incipient Corp. to accomplish?

• Setting up a cloud computer for our MRP system

SOLUTION

How did you find Incipient Corp.?

Referral

Why did you select Incipient Corp. over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Incipient Corp. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To bring all current data to a cloud environment  with full functionality of our system 

Deliverables:

• set up testing sight 
• check all funtionality 
• trouble shoot uses
• oversee final data migration and live use

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the software is up and running and all funtions are working 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and accommodating, guiding us through the landscape we had no experience in.

What was your primary form of communication with Incipient Corp.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the " never give up" attitude 

Are there any areas for improvement or something Incipient Corp. could have done differently?

i struggle to find any weak points 

BACKGROUND

Please describe your company and position.
I am the Director of a litigation support company.

Describe what your company does in a single sentence.

Litigation support

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incipient Corp. to accomplish?

• Automation
• IT Administration
• IT Implementations

SOLUTION

How did you find Incipient Corp.?

• Online Search
• Marketing email

Why did you select Incipient Corp. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Incipient Corp. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Assisted in IT implementations for SIEM tools and EDR tools
• Assisted with automation capabilities
• Assisted with IT adminstration functions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project management tasks that tracked project timeline and milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, delivered on time and were responsive to needs as they arose.

What was your primary form of communication with Incipient Corp.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by how they molded a solution that worked for us.

Are there any areas for improvement or something Incipient Corp. could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a beverage company

Describe what your company does in a single sentence.

Full-line beverage brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incipient Corp. to accomplish?

• Enable EDI transmissions of orders from Customer to Warehouses
• Replace an aging existing software
• Streamline processes, forecasting and inventory control

SOLUTION

How did you find Incipient Corp.?

Business Conference

Why did you select Incipient Corp. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Incipient Corp. were assigned to this project?

Not Sure they kept changing

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop an order, inventory and raw materials tracking system for our beverage brand. 
• National distributor and contract warehouses had EDI compliance mandates which we were to satisfy. 
• Allow for full raw materials tracking to hone in on true production costs. 
• Minimize data entry to prevent key errors. 
• Order tracking from entry to every stage until payment. 
• Fine tune reporting for sales commissions, trend analysis and bottle deposits compliance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time EDI compliance. Being able to use before our company relocation in April 2022. Replace aging existing system and integrating into Quickbooks to prevent double data entries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In November 2020, I started working closely with Amit on expectations and needs of the interface. Since the developers were in India, meetings needed to be very early in the morning which didn't always work well with my schedule, but it was manageable. We met once per week on zoom to fine tune and come up with a finish date of April 1, 2022 in advance of our corporate relocation to allow our old servers to be offline during the move. 

Development started shortly thereafter on the order entry flow and finalizing the system generated documents (Order conf, BOL, Invoices, PO). Shortly thereafter in subsequent demos, I noticed that the documents I was seeing were not the ones we approved. When questioned, I was informed that they were "lost" during a system update and had to be redone. Scary. This process took even longer the second time and I felt like very little time and attention was given to this project. 

Next step was Quickbooks integration where we just needed payments to be recorded for deposit and a few simple journal entries. On demo, I learned that they were working on an entirely different version than I had and that the work was not transferable. Not sure why they didn't confirm the version prior to starting. So we tabled that for the time-being as that was not a must-have for initial launch and deadline was quick approaching and EDI testing has not even started yet. 

In September 2022 (note: 5 months PAST DEADLINE) EDI testing had just began. Meanwhile, I was already past the compliance deadline with my warehouse and had to do an additional manual entry into their system since we were not ready with EDI. Testing on both the customer and warehouse end went poorly with connection issues, problem with the file data integrity, etc. Both contacts told me that Incipient seemed inexperienced with EDI and I might want to entertain a third party. 

At more than one point, connection became very unstable and was causing errors in their system and they terminated our connection. In December 2022, I was informed that Amit was going on vacation and Bryan would be working with me in the interim. This was fine as I had spoken with Bryan before and he was very nice. I didn't hear from Amit for another whole year until I demanded to speak with him. I thought he left the company, but apparently he was still there and just moved the project to Bryan without letting me know.

We set another deadline of April 1, 2023 (a full year late) in advance of my tradeshow travel season. All this time, I had not seen a single report ready despite the samples being provided in 2020. Needless to say, April 2023 DEADLINE MISSED. Since this project has dragged on so long, specs had changed, data has changed and the contacts we were working with changed too....so lots of starting over. 

After Incipient was incorrectly transmitting customer invoices (810) to my warehouse with confidential customer info on it in August 2023 along with other major issues and delays, I gave them the chance to bow out gracefully of this project as obviously it wasn't in their wheelhouse. I had a Jan 2024 firm EDI deadline with my National Distributor coming and couldn't afford to get delisted due to non-compliance. Bryan assured me that they were close and would bring additional assets in to be ready for my October travel schedule. 

Once again, DEADLINE MISSED. I explained how high the stakes are for us here and I get a few emails between 4 and 5am on some days of things that were done wrong or halfway and no response all day long....like everyone has other full time jobs and doing this as a side gig. I don't know at this point. To date 1/2/2024 we are still not live, we had 5 orders from 12/28 just disappear with no explanation given, my suppliers and carriers have been sent false orders, I have 6 points of functionality still not done. Some EDI forms were not even tested until Dec 2023 and boy, did they come in wrong. 

We have given up on Quickbooks integration, raw material tracking and so many other components we were counting on. Meanwhile, Feb 9th we get delisted from our supplier and Bryan assured me it was safe to sign the commitment letter. By March 1st, we will be out of business thanks to Incipient.

What was your primary form of communication with Incipient Corp.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I thought that the agreeably and ease to work with was great and I really like both Amit and Bryan, however they are completely unable to deliver on their promises.

Are there any areas for improvement or something Incipient Corp. could have done differently?

They need to honor deadlines, respond quicker to messages, check that something is actually correct/complete before telling customer it's complete. They should stay away from projects requiring EDI as both ends had problems with them. My warehouse has set up EDI with hundreds of companies and my distributor with thousands and Incipient failed on both levels.