What was the scope of their involvement?
They helped me come up with everything. Before we even made our first call about architecture, we talked a lot about what we thought. There was some agreement, some disagreement. I listened to exactly what they said, and they very much listened to exactly what I said.
Two things that we're really wanting to focus on: our brand and its users. In this day of social media, we look at data, but when you post something on YouTube, you really only have numbers on likes, subscriptions, and comments. What we talked to Incipient about was making sure our clients really understand their customers. We're going to partner with brands to actually put their information on prerecorded and existing content. If someone has a certain shirt on, you can say that is a Calvin Klein shirt, and then give you the option of if you would like to buy it.
My grandmother loves the Kardashians’ show; she knows all the storylines. If you have the ability to sell makeup during that, and already have the viewers credit card, addresses, and email addresses on file, you can help them purchase it right then.
There's some IP that they’re working on as well. They're the experts on the technology portion of what we’re doing, so I try not to bog them down. Whatever they come up with that makes the solution, I’ll go with that. We're really trying not to base it on a lot of other technology we've seen. I want to keep it as independent a thought as I can. We’re in very uncharted waters, and Incipient's been able to decipher the confusing things that I say. So many developers are frustrated with going down one road, then another, and then another after that, but Incipient has stuck with me. They have the ability to listen and understand and be patient with what I’m doing.
What is the team composition?
Bryan (COO, Incipient Corp) is my main contact, as well as Amit (CEO, Incipient Corp). They're the two essential owners.
How did you come to work with Incipient Corp?
We had an opportunity to talk for about a year before starting to work together. I met Bryan in March of 2018, and we just hit it off. He was working on some stuff, and I was trying to explain my idea to him. My wife is from the Northern New Jersey area, so I got a chance to go into their office, shake their hands, and see who I was dealing with.
At the beginning of 2019, we both decided I needed to figure out exactly what I wanted to do and how to communicate it, so I started working with another firm. After four months of talking things through with another development shop, that relationship started to stall. I went back to Incipient and we decided to start working on the technology together. The other firm saw me as a way for them to make money, but Incipient is committed to walking me through the lifecycle of my idea and developing brand new technology alongside me.
How much have you invested with them?
I’d estimate around $50,000.
What is the status of this engagement?
We’ve been working together formally since April 2019.