iMarketing MY - Search Marketing Agency Malaysia

BACKGROUND

Please describe your company and your position there.

I am the Sales and Marketing Manager at Property Queen. We are a real estate portal for buy, sell and rent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMarketing MY - Digital Marketing Agency Malaysia?

We hired IMarketing for their SEM services for our website in Malaysia and Singapore.

What were your goals for this project?

We wanted to increase traffic and improve visibility for both MY and SG.

SOLUTION

How did you select iMarketing MY - Digital Marketing Agency Malaysia?

We have met a few Digital Marketing Agency but IMarketing accommodates to our needs and values. After a second round meeting, we decided to go with IMarketing as their pitch and solution to our needs is align.

Describe the scope of their work in detail.

After our first and second meeting we have discussed on our direction and goals for each portfolio as the two countries has a different segment and approach. Imarketing help to suggest and execute accordingly.

We then have physical meeting every month to keep track on the numbers and the performance of each website and do the necessary adjustment when we find out what isn't working and what's working.

The performance can also be tracked via Google data studio for clearer layout and comparison on specific sections. They also uses basecamp for us to review on the performances and to do list on a daily basis.

What was the team composition?

We've worked closely with Chong as he is the key person in handling the whole process of the SEM. He has been very accommodating to our needs and feedback for both portfolio and he is always advising on how we could improve based on the market trend that he has been analysing.

I've worked with Shasha as well, she has been very helpful in advising as well on how we can improve based on the keyword search. CJ is in charge of the sales side, we do not meet often but he is good in client servicing as well as reminding us when the time comes for payment.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There has been a significant increase in traffic and performance of the website in the spent of 1 year after they took over the SEM from our side. Overall, we are pleased with the result we have garnered for both MY and SG with the amount of budget we spend respectively.

How effective was the workflow between your team and theirs?

The project manager Chong has been very hands and efficient on as I've mentioned we meet once a month and also there are daily updates via basecamp, so we could track the progress on our side accordingly.

What did you find most impressive about this company?

They are very efficient and on top of things very quickly. The team was well-versed in the real estate market as they know what is trending and understood user behavior.

Are there any areas for improvement?

Overall, we are satisfied with the service provided by IMarketing.