Idea Fueled is a full-stack agency that designs and builds interfaces, digital products and AI-powered experiences for SaaS companies, startups, agencies and growing businesses.
Most teams juggle a design studio, a development shop and a marketing vendor. We bring UX research, UI design, engineering and launch support into one founder-led team, so ideas move from wireframe to working product without hand-off gaps.
What we build
Interfaces: UX research, UI design, SaaS dashboards, web app and mobile app design, design systems
Products: web apps, mobile apps, custom platforms, and Webflow, Framer, WordPress and Shopify builds
AI: AI features inside products, chatbots and assistants, LLM-powered workflows and interfaces for AI tools
Growth: conversion-focused websites, technical SEO, AEO and GEO, linkbuilding, content writing and paid ads.
Since 2019 we have delivered 250+ projects for 180+ clients, including Toggl, Pizza Hut Japan, Novo Nordisk, Camps & Crew and Carevation. Our teams work from Mohali, India and Edmonton, Canada, with hours that overlap US business days. 97% of our clients come back or refer us.
Our founders stay hands-on in every engagement, so decisions are fast, communication is direct and someone senior is accountable from kickoff to launch.
Idea Fueled offers competitive pricing with many clients noting good value for cost. Projects typically cost under $10,000, and clients appreciate their reliability and timely delivery. Overall, they are seen as a cost-effective choice for website design and development.
Across multiple projects, clients expressed high satisfaction with Idea Fueled's work, noting the team's professionalism, dedication, and ability to exceed expectations. Many clients plan to continue working with them on future projects.
High-Quality Content and Marketing Services
Idea Fueled's content marketing services have generated quality leads and increased brand awareness for clients. Their strategic approach to content creation and social media management has been well-received.
Expertise in UI/UX Design
Idea Fueled is recognized for their proficiency in UI/UX design, delivering intuitive and aesthetically pleasing interfaces that enhance user experience. Their ability to understand and implement client vision is frequently praised.
Valuable Strategic Insights and Recommendations
Idea Fueled is noted for providing strategic insights and recommendations that enhance project outcomes. Their ability to act as a strategic partner rather than just a service provider adds significant value to client engagements.
Room for Improvement in Proactive Communication
While generally praised for communication, some feedback suggested that Idea Fueled could improve by providing more frequent progress updates and clearer timelines, particularly during longer development phases.
Effective Communication and Client Collaboration
Clients consistently reported positive experiences with Idea Fueled's communication and collaboration. The team maintained open lines of communication through virtual meetings and messaging apps, ensuring that client feedback was promptly addressed.
UI/UX & SaaS Development for Software Development Provider
Content Writing ServicesUX/UI DesignWeb Design
Less than $10,000
May - July 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The project was delivered on time, and they were swift in the correspondence."
Oct 26, 2023
Director, Sumfactor
Pradeep Singh
Verified
Other industries
India
1-10 Employees
Online Review
Verified
Idea Fueled provided UI/UX design and SaaS development for a service development provider. The team was also responsible for content writing, wireframing, prototyping, and development research.
Idea Fueled’s work received positive feedback from the client and their customers. The team was highly responsive, and internal stakeholders were particularly impressed with the service provider's vast technical understanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Sumfactor Software Pvt Ltd
Describe what your company does in a single sentence.
Sumfactor Software is a digital technology idea lab. We ideate, research, create and maintain wonderful consumer products.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish? UI/Ux design for SAAS web application
SOLUTION
How did you find Idea Fueled?
Referral
Why did you select Idea Fueled over others?
Close to my geographic location
Pricing fit our budget
Good value for cost
Referred to me
How many teammates from Idea Fueled were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We approached Idea Fueled with the requirements to help us design the UI/UX for the SaaS web application and at the same time design the landing page for the application as well. They helped us with the content writing and UX writing services as well. Project deliverable includes:
UX research
User flow charts and journey maps
Wireframes
Style guide and UI design
Interactive prototype
Design system
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They appreciated the MVP we released to our customers. We didn't train them to use the product as it was very intuitive.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes the project was delivered on time, and they were swift in the correspondence.
What was your primary form of communication with Idea Fueled?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their understanding of our requirements and the right approach toward the project.
Are there any areas for improvement or something Idea Fueled could have done differently?
No at the moment.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Development for Sports Rental Marketplace
Web Development
Webflow
Less than $10,000
June 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed with their professionalism and prompt responses."
Oct 25, 2023
Executive, Sprentzo Sports
Anonymous
Verified
Other industries
Bengaluru, India
1-10 Employees
Online Review
Verified
Idea Fueled developed a website for a sports rental marketplace. The goal was to make the website functional across mobile devices and desktops.
Idea Fueled delivered a functional website on time, meeting expectations. The team took the time to understand the client's needs and tailor a solution to match. Above all, they impressed the client with their professionalism and responsiveness to concerns and requests.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Executive of Sprentzo Sports
Describe what your company does in a single sentence.
Sprentzo is an at source rental marketplace, which offers top quality sports gear on demand.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish?
Get the website ready for facing customers and investors.
Make it functional across mobile and desktops.
SOLUTION
How did you find Idea Fueled?
Referral
Why did you select Idea Fueled over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Idea Fueled were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Idea Fueled were supposed to make our website and they did a fantastic job at it. They were professional at it, they handled all changes with ease.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project was completed in no time.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They responded with care and finished the project in time.
What was your primary form of communication with Idea Fueled?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were impressed with their professionalism and prompt responses.
Are there any areas for improvement or something Idea Fueled could have done differently?
They were on point with everything.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & UI/UX Design for Daycare Surgery Network
UX/UI Design
Confidential
Sep. - Oct. 2023
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Their project management was highly effective."
Oct 25, 2023
Brand Marketing Lead, Medfin
PS Pranika
Verified
Other industries
Bengaluru, India
501-1,000 Employees
Online Review
Verified
Idea Fueled developed a website for a daycare surgery network. The team's responsibilities included designing a landing page for both desktop and mobile views, as well as frontend development using Bootstrap.
Idea Fueled efficiently delivered the project on schedule and within the budget. The team was remarkably responsive, understanding, and open to feedback. They promptly resolved issues with just one round of communication. Their hassle-free experience was a hallmark of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Brand Marketing Lead of Medfin
Describe what your company does in a single sentence.
Medfin is India's pioneering patient-focused daycare surgery network that is always on your side.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish?
Landing page design for desktop and mobile breakpoints
Front end development in Bootstrap
SOLUTION
How did you find Idea Fueled?
Referral
Other
Why did you select Idea Fueled over others?
Close to my geographic location
Pricing fit our budget
Good value for cost
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
Building our international home page "www.medfinglobal.com," with a primary emphasis on the landing page (LP) design and front-end development. Key deliverables were:
Crafting a landing page design suitable for both desktop and mobile views.
Bootstrap based frontend development.
Customised master banners for the three website versions of the homepage: English, Arabic, and French.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes that demonstrate progress and success in the project include receiving all deliverables within the agreed-upon timelines, indicating efficient and prompt work.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was highly effective. They delivered on time and were very responsive via email and texts. They understood and addressed our feedback efficiently, often resolving issues in just one round of communication.
What was your primary form of communication with Idea Fueled?
Email or Messaging App
What did you find most impressive or unique about this company?
Their promptness and the seamless, hassle-free experience in getting the job done.
Are there any areas for improvement or something Idea Fueled could have done differently?
NA
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Website Design for Software Development Firm
UX/UI DesignWeb Design
UX Strategy
Confidential
Feb. - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their response time was excellent."
Oct 22, 2023
Frontend Developer, Software Development Firm
Anonymous
Verified
Other industries
Mohali, India
11-50 Employees
Online Review
Verified
Idea Fueled designed an art portfolio website for a software development firm.
Idea Fueled helped the client give their website a fresh look. Their team impressed the client with their timeline, response time, and design ideas. Moreover, they communicated well through virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Frontend Developer of an information technology company.
Describe what your company does in a single sentence.
Development
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish?
Website design
SOLUTION
How did you find Idea Fueled?
Referral Why did you select Idea Fueled over others?
Referred to me
How many teammates from Idea Fueled were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Designed an art portfolio website
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Gives website a fresh look
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their response time was excellent.
What was your primary form of communication with Idea Fueled?
Virtual Meeting
What did you find most impressive or unique about this company?
Timeline and design thinking
Are there any areas for improvement or something Idea Fueled could have done differently?
Everything looks good now.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Logo Design, Web Dev & UI/UX Design for Branding Agency
Idea Fueled provided logo design, web development, and UI/UX design services for a branding company. They built a platform and designed a logo.
Idea Fueled delivered the project on time and maintained communication with the client via email throughout the engagement. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. The client expressed satisfaction with the collaboration results.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of BRAND ANYTHING
Describe what your company does in a single sentence.
Digital personal branding agency.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish?
Logo
Website Development
SOLUTION
How did you find Idea Fueled?
Online Search
Why did you select Idea Fueled over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from Idea Fueled were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We had a requirements for a web app design+ mobile application development with great UI/UX, easy to understand and development in MERN stack where we requested the service provider on behalf of my company to design all the mockups to finally develop them to go live on the company domain and submit the applicationon respective stores.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Proper track of progress on Emails.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project was delivered on time.
What was your primary form of communication with Idea Fueled?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Proper implementation and delivery.
Are there any areas for improvement or something Idea Fueled could have done differently?
NA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UI/UX Design for Software Dev Company
UX/UI Design
User ResearchUX Strategy
Less than $10,000
Apr. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They delivered the project ahead of schedule."
May 8, 2023
CEO, Vyzion Innovations
Mandeep Singh
Verified
Other industries
India
11-50 Employees
Online Review
Verified
Idea Fueled provided UI/UX design services for a software development company.
Idea Fueled delivered the project ahead of schedule, exceeding the client's expectations. The vendor promoted effective communication via email and virtual meetings. Their empathy and cooperative approach were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Vyzion Innovations
Describe what your company does in a single sentence.
Software Development
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Idea Fueled to accomplish?
To create the unique and awesome designs for our project
SOLUTION
How did you find Idea Fueled?
Colleague
Why did you select Idea Fueled over others?
Close to my geographic location
Pricing fits our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Idea Fueled were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We specially ask them to create the unique and awesome designs for our Oil project. They did a quite impressive job in the designs everybody love their designs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
success
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered the project ahead of schedule.
What was your primary form of communication with Idea Fueled?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They understand all the requirements of the project and then prepare a basic document so everybody should be on the same page.
Are there any areas for improvement or something Idea Fueled could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Landing Page Dev for Healthcare Startup
Web Development
Less than $10,000
January 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"The quick turnaround of outputs impressed us."
Jan 10, 2023
VP of Marketing, Medfin
Joseph George
Verified
Other industries
India
201-500 Employees
Online Review
Verified
Idea Fueled developed a landing page for a healthcare startup. The team created wireframes, mock-ups, and HTML templates.
Idea Fueled delivered an HTML that could be deployed for generating leads, earning the client's commendation. Their quick understanding of the project allowed them to provide excellent results. Customers can expect a communicative team.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the VP Marketing at Medfin which is a healthcare startup that offers patients access to the latest surgical procedures at the most affordable cost.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
We wanted to create a landing page for TOtal knee replacement.
SOLUTION
How did you select this vendor and what were the deciding factors?
Found them on Upwork and had great reviews.
Describe the project in detail and walk through the stages of the project.
We had sent them a brief with the sections for the landing page. We then had a round of meetings to discuss the brief. The wireframe was sent first, followed by mockup and HTML
How many resources from the vendor's team worked with you, and what were their positions?
2 resources
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The outcome was great. We got an HTML that we could deploy for lead gen
How effective was the workflow between your team and theirs?
It was easy to communicate with the team. They were able to understand the brief well and deliver.
What did you find most impressive or unique about this company?
The quick turnaround of outputs impressed us.
Are there any areas for improvement or something they could have done differently?
Nothing as of now.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Website Redesign for Marketplace Startup
Web Design
Less than $10,000
Feb. - May 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their workflow was very effective, and they were timely."
May 23, 2022
CEO, Marketplace Startup
Anonymous
Verified
Other industries
New York City, New York
1-10 Employees
Online Review
Verified
Idea Fueled led a website redesign project for a marketplace startup. They mainly worked on updating and improving the site's UI/UX design.
Idea Fueled delivered exactly what was expected in an efficient and timely manner. Their design expertise was impeccable, and they worked flexibly in accommodating sudden changes throughout. Overall, the team fully understood what was needed, resulting in a seamless customer experience.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO at Marketplace Startup
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
Hired Idea Fueled for site redesign due to new updates to the user experience.
SOLUTION
How did you select this vendor and what were the deciding factors?
After reviewing several proposals, I was attracted to Idea Fueled's great reviews and examples of their previous work.
Describe the project in detail and walk through the stages of the project.
Full site redesign for desktop and mobile.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 1-2 people, mostly Puneet.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I worked with Puneet for this job and he was fantastic. Delivered exactly what I needed, worked quickly, responded fast to feedback, and made changes as we needed throughout the project. Very strong designer who understood the look/feel we wanted and delivered. Even when edits were needed, he would often nail it on the second revision, so didn't require a lot of extra work or time. Very fair and helpful. Would highly recommend and plan to work with him again.
How effective was the workflow between your team and theirs?
Their workflow was very effective, and they were timely.
What did you find most impressive or unique about this company?
Very strong designer who understood the look/feel we wanted and delivered. Even when edits were needed, he would often nail it on the second revision, so didn't require a lot of extra work or time.
Are there any areas for improvement or something they could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Design for Marketing & Advertising Startup
UX/UI Design
Less than $10,000
Jan. - Feb. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I appreciated their expert suggestions."
Feb 1, 2022
Founder, Marketing & Advertising Startup
Anonymous
Verified
Advertising & marketing
London, England
1-10 Employees
Online Review
Verified
Idea Fueled designed a website for a marketing and advertising startup. The team overhauled the page based on the existing design system and client feedback.
Idea Fueled completed the project and rendered the requested designs, which pleased the client. The team communicated feedback and suggestions in a seamless and responsive manner. Above all, their attentiveness and professionalism were the keys to the project’s success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Founder of a startup
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
Support on designing company website
SOLUTION
How did you select this vendor?
Experience and attitude
Describe the project in detail and walk through the stages of the project.
Understanding current design system, building whole website based on current design, complete few rounds of feedback.
How many resources from the vendor's team worked with you, and what were their positions?
1
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Happy with end design.
How effective was the workflow between your team and theirs?
Easy and responsive. I appreciated their expert suggestions.
What did you find most impressive or unique about this company?
Listening and professionalism
Are there any areas for improvement or something they could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Design for Motorcycle Parts Company
Web Design
Less than $10,000
Aug. - Oct. 2021
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
4.5
"The designs were made very professionally."
Jan 28, 2022
Director, My Megaparts
Pisit Leelapatana
Verified
Automotive
Bangkok, Thailand
11-50 Employees
Online Review
Verified
Idea Fueled revamped a website for a motorcycle parts company. The team discussed the requirements and created wireframes and mockups, making the website more responsive.
Idea Fueled showcased their design prowess, providing remarkable insights and ideas and delivering valuable designs. The team communicated daily, providing updates and accommodating changes. Overall, their speed, professionalism, and work quality were crucial to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the director of a motorcycle spare parts in Thailand.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Idea Fueled?
We want a highly responsive web application for our clients to use.
SOLUTION
How did you select this vendor?
Look for the skills and the past projects.
Describe the project in detail and walk through the stages of the project.
a few discussion on the requirements. a draft wireframe were created. the wireframes were discussed, and changes were made. the vender provide realistic mock ups
How many resources from the vendor's team worked with you, and what were their positions?
I worked director with the designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The designer has been very helpful, and provided ideas which directly come from his experiences. We appreciate his insights. The project done well.
How effective was the workflow between your team and theirs?
We communicate on the daily basis during the design phase. The vender was willing to make changes according to our discussion.
What did you find most impressive or unique about this company?
They worked very fast with high quality. The designs were made very professionally.
Are there any areas for improvement or something they could have done differently?
I don't see the area of improvement. The vendor had proven that we chose the right vendor
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Showing 41-50 of
53 Reviews
Our Story
Idea Fueled started in 2019 when Esha Mohindru and Puneet Chopra saw clients losing time and money coordinating separate design, development and marketing vendors. They built one team that owns the whole journey, from the first wireframe to a live product. Today our designers, engineers and marketers work from Mohali and Edmonton for clients across United States, Canada, Australia, Europe, Asia and the Middle East, and the founders still review every major decision.
Meet the Team
Esha MohindruFounder & CEO
Esha leads strategy and client partnerships at Idea Fueled. She shapes positioning, content, SEO and growth on every engagement and is the first person new clients speak with.
Puneet ChopraCo-founder
Puneet leads design and engineering. He sets the quality bar for every interface and build, reviews key UX and architecture decisions, and oversees product and AI development from prototype to launch.
What Sets Us Apart
Design, Engineering and Marketing, One Team
Researchers, designers and engineers sit in the same team, so what gets designed is what gets shipped. No hand-off gaps between a design studio and a dev shop.
Founder-Led on Every Project
Our founders review strategy, design and architecture on every engagement. You get senior judgment and fast decisions, not a chain of account managers.
Built for Products and AI
We design and build interfaces for SaaS and AI tools, and add AI features such as assistants, smart search and automated workflows where they solve a real user problem.
Locations (1)
Unit No. 805, TOWER-B, Bestech Business Tower, Parkview Residence Colony, Tarf KumbraSahibzada Ajit Singh Nagar, India160062
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