Huston Design

BACKGROUND

Please describe your company and position.

I am the Owner/CEO of Piano Fondue

Describe what your company does in a single sentence.

Piano Fondue provides premium live entertainment by combining the energy of an interactive, all-request singalong piano show with uncompromising production value to transform events into unforgettable celebrations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Huston Design to accomplish?

• Overhaul the website with a sophisticated, video-heavy design.
• Integrate our CRM for availability checks and booking forms.
• Build distinct, high-converting lead generation flows for wedding and corporate clients.
• Create a public show calendar that links to external venue ticketing pages.

SOLUTION

How did you find Huston Design?

• Online Search
• Google Gemini

Why did you select Huston Design over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Member of local business group

How many teammates from Huston Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full website redesign and overhaul to modernize our digital presence and reflect our premium brand.
• Custom UX/UI design featuring a sophisticated, video-heavy layout that highlights both our professional aesthetic and the high-energy nature of our interactive live performances.
• Seamless backend integration with our existing CRM to facilitate real-time availability checks and streamline client booking forms. 
• Development of distinct, high-converting lead generation funnels specifically tailored for our two primary target audiences: private wedding clients and corporate event planners.
• Implementation of a dynamic public show calendar that effectively routes users directly to external venue ticketing pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Traffic: We have observed a noticeable increase in overall website traffic since the launch of the redesigned site.
• More Leads: We have experienced an uptick in incoming leads specifically for our private wedding and corporate event services through the new targeted funnels.
• Elevated Brand Presence: The sophisticated, video-heavy aesthetic successfully captures the high production value and energy of our live shows, resulting in a digital presence we are proud of.
• Streamlined Operations: The successful integration of our backend booking forms and external ticketing links has created a smoother user experience for our clients and improved our internal workflow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Huston Design delivered all items on time and managed the project seamlessly. They were highly responsive, always quick to schedule meetings, and proactively brought great ideas and solutions to the table. I also appreciated their organized approach, which included sending gentle reminders whenever they needed assets or feedback from my end to keep the project moving forward.

What was your primary form of communication with Huston Design?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Incredible Creative Instincts: They didn't just execute a checklist; they intuitively understood our brand and translated our vision into a genuinely beautiful website.
• Exceptional Value: They deliver top-tier, premium design work at a highly competitive price point, making the entire investment incredibly worthwhile.
• Unwavering Post-Launch Support: Their commitment to our success didn't end at launch. They have remained immensely helpful, proactive, and responsive long after the original contract was fulfilled.
• A Genuine Pleasure: Beyond their technical and design expertise, the entire team is collaborative, approachable, and simply a joy to work with from start to finish.

Are there any areas for improvement or something Huston Design could have done differently?

Honestly, my only regret is that we didn't hire them earlier. The process was so smooth and the results were so impactful that I wish we had made the investment years ago.