Holini

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for Katana, a software startup that caters to small manufacturers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We engaged Holini to build and execute a Google Ads strategy.

What were your goals for this project?

We wanted to maximize the potential of paid search and to research lucrative keywords for our content marketing strategy.

SOLUTION

How did you select this vendor?

We had heard positive things about Holini and met one of their founders at a networking event.

Describe the scope of their work in detail.

Holini created a Google Ads strategy and then put it into action. They researched keywords for us to target and led a cycle of learning and adapting based on their results.

What was the team composition?

We worked with two people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini’s Google Ads campaigns generated many leads and information. We’ve used the insights gained from our campaigns to inform other aspects of our marketing.

How effective was the workflow between your team and theirs?

The project ran smoothly from start to finish.

What did you find most impressive about this company?

Holini offered a knowledgeable team that was motivated to achieve the best results possible for our business.

Are there any areas for improvement?

No, we couldn’t have asked for more from our relationship with Holini.

BACKGROUND

Please describe your company and your position there.

I am the marketing project manager at Net Group and Depowise, which is an end-to-end IT solution for depository banks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to operate Google Ads campaigns in different European financial centers so that we could project our software to a wider audience and attract more sales leads.

What were your goals for this project?

We sought to make depository banks more familiar with our services.

SOLUTION

How did you select this vendor?

We selected Holini through a recommendation. After meeting with them, we then held an internal review meeting and decided to choose them as a partner.

Describe the project in detail.

At the start of the engagement, Depowise was a brand new FinTech solution tailored for large European depository banks. Holini crafted a strategy and set up Google Ads campaigns to target different financial hubs around Europe. They also designed banner ads for the display campaigns and configured Google Tag Manager and Google Analytics to help our staff measure our marketing results.

What was the team composition?

We interfaced primarily with the Google Ads team lead.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We've seen a significant increase in the number of leads through the website. Their ad campaigns have also benefited our other marketing channels.

How did the Holini perform from a project management standpoint?

I am very happy with their expertise and communication style. They have been very attentive. They provide regular updates for us. In addition to walking us through these processes, they have answered all of our questions and widened our knowledge base about Google Ads and Google Analytics.

What impresses you about Holini?

In all matters, they have been straightforward and transparent. They also delivered the results that they promised.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at an online beauty store based in Tallinn, Estonia. This year we've widened our reach and opened up the web-shop to Latvian and Lithuanian customers as well. We plan to enter the Finnish market in the near future. I'm responsible for the strategic direction of our online marketing and advertising endeavors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to manage our Google AdWords accounts in three countries: Estonia, Latvia, and Lithuania.

What were your goals for this project?

Our overall goal was to increase our sales in Estonia and to enter the Latvian and Lithuanian markets. 

SOLUTION

How did you select this vendor?

Holini pitched to us in a professional manner and did an excellent job in explaining why investing into Google AdWords would be a good idea. Their timing was ideal, as we were making changes to our team and our workload was larger than usual. Our management was convinced that specialists managing our AdWords was a great idea.

Describe the project in detail.

We first conducted a series of meetings focusing on the current situation of our AdWords account. Holini's also planned out how they were going to use their expertise to improve our sales.

Since then, they've autonomously managed our Google AdWords accounts. They occasionally ask for us for necessary resources (our videos, banners, discount codes, brands, etc). Holini also provides support for our other Google services and advice on how to adjust our marketing strategies.

What was the team composition?

Our first contact was one of their owners, who pitched their service to us. We currently work with a project manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Holini delivers on most of our trimonthly marketing goals. If any targets are not met, they always have a good explanation why.  All in all, I am very pleased with their work.

How did the Holini perform from a project management standpoint?

Holini's team is wonderful to work with. They have the patience to answer even the simplest of questions with thorough answers and always do it with a smile. We receive a report every three months with detailed analysis on how our PPC is going. Our project manager conducts weekly video calls and is constantly in touch with us through e-mail.

What impresses you about the Holini?

They are a small, yet efficient team, who are truly interested in their field. Holini always tries to discover the optimal solutions for our business.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at B2B Fintech company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

We needed help increasing the number of inbound leads by launching Google Ads as a brand new channel strategy.

SOLUTION

What was the scope of their involvement?

Initially, Holini handled the entire setup for a successful Google Ads launch, including an audit, analytics, and a campaign setup proposal. Later on, they managed our Google Ads account. We also completed a landing page optimization project as part of conversion rate improvement strategy. 

What is the team composition?

We worked with 2–5 teammates from Holini.

How did you come to work with Holini?

Through a referral. I chose them over other options because they're the only agency in our region that has great reputation in B2B space. 

What is the status of this engagement?

We worked together from September 2024–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with nearly zero inbound traction and closed the cooperation with dozens of qualified leads monthly.

How did Holini perform from a project management standpoint?

Holini delivered on time. All projects were well scoped out and came with step-by-step plans and instructions. Everything was well documented. We communicated via Slack and Google Meet meetings. 

What did you find most impressive about them?

Holini's expertise and responsiveness were impressive.

Are there any areas they could improve?

Nothing that comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Demand Gen Lead of Livespace

Describe what your company does in a single sentence.

SaaS CRM for small and medium sales teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Stabilize Poland Google Ads and find a baseline
• Roll-out international Google Ads campaigns
• Introduce offline conversion tracking

SOLUTION

How did you find Holini?

Saw a Google case study with them

Why did you select Holini over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned
• Senior only team

How many teammates from Holini were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our go-to marketing agency for all things Google Ads related

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The highest MQL numbers in Google Ads history and a significant increase in their quality resulted in increased CR to SAL.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the best weekly syncs in my career. With detailed insights, all backed up by data. Easy going style of communication, proactive support and quick replies. 

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

100% data-driven decisions. The team is 100% capable of delivering on each and every single project.

Are there any areas for improvement or something Holini could have done differently?

Not much! I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Perspective

Describe what your company does in a single sentence.

We're a software company, providing a SaaS Platform for building mobile funnels. We help marketers build beautiful mobile-first funnels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Drive early sign-up growth for new markets
• Increase sign-ups through google search

SOLUTION

How did you find Holini?

Other

Why did you select Holini over others?

Other

What was the size of Holini’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Holini manages all search engine marketing for Perspective. Key deliverables/services include:

• Account management
• Keyword research & strategy
• Competitor research & strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 72.6% MoM Sign-up growth attributed to Google Search within 9 months.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Holini is very responsive and integrates seamlessly into our workflows.

What did you find most impressive or unique about this company?

Expertise in Google Ads, honesty about possibilities and assistance in strategy.

Are there any areas for improvement or something Holini could have done differently?

Early project management could've been better. I.e using a more structured approach to meetings and keeping the info highly relevant. But this was quickly adjusted after some feedback.

BACKGROUND

Please describe your company and your position there.

I am the Business Development Manager for an internet presence provider, we provide services such as domain registration and web hosting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini, and what were your goals?

We needed to adopt a more knowledge based, data driven and agile approach to our PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Holini was previously known to our management team due to a positive reputation they had garnered from earlier projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our PPC projects are mostly centered around Goolge Ads and the key results are measured in actual delivered conversions and revenue from PPC sources.

How many people from the vendor's team worked with you, and what were their positions?

During our co-operation, we have had direct contact with at least 4 people from both the management and execution levels of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Holini has positively impacted our visibility into PPC results and delivered value that we were looking for.

Describe their project management style, including communication tools and timeliness.

I would describe Holinis project management style as very modern and reminiscent of Agile methodologies.

What did you find most impressive or unique about this company?

We're impressed with their willingness to learn and understand the customers' perspective.

Are there any areas for improvement or something they could have done differently?

Imperfection is perfection.

BACKGROUND

Please describe your company and your position there.

I am Digital Marketing Manager at online identity verification company, Veriff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We had rather small marketing team at Veriff so we decided to bring on Holini to help us with our PPC campaign execution and strategy.

What were your goals for this project?

Setting up, implementing and constantly improving PPC advertising strategy, PPC ads and smart tracking.

SOLUTION

How did you select this vendor?

From recommendations.

Describe the project in detail.

Holini has helped us almost with everything related to PPC advertisement and it's still ongoing process.

What was the team composition?

We have our own contact person from their team who has a good overview of our campaigns and takes care of the everyday business. If something extraordinary occurs, there's always a specialist in their team to solve even the most difficult problems.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are running cost efficient and cleaver PPC campaigns thanks to them.

How effective was the workflow between your team and theirs?

There hasn't been a single communication error between us. We communicate through Slack on the go and receive monthly reports through emails.

What did you find most impressive about this company?

Holini went above and beyond what we were expecting from a creative agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes. Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.

Are there any areas for improvement?

I guess not, they are superstars.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Võrdle Ltd. We build tools to help private customers make better financial decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We needed a Google Ads account and strategy.

What were your goals for this project?

We wanted to acquire more customers via Google.

SOLUTION

How did you select this vendor?

We had a working relationship with Holini. Based on our successful partnership, I knew I could rely on them.

Describe the scope of their work in detail.

We had a couple of discovery meetings and they helped to set up the account. We then had weekly check-ins.

What was the team composition?

I primarily worked with one senior consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen great initial results. The cost per acquisition (CPA) is an acceptable range as we continue to work on optimizations.

How effective was the workflow between your team and theirs?

Communication was swift; we mostly used email and Skype.

What did you find most impressive about this company?

They are very knowledgeable about Google Ads and this makes Holini team one of the best teams available.

Are there any areas for improvement?

No. The team was adaptable and improved throughout the partnership.