hmmh Poland

BACKGROUND

Please describe your company and position.

I am the Head of Digital of YOPE

Describe what your company does in a single sentence.

YOPE is a Poland-based cosmetics company with a dynamic global footprint that spans every continent. We're crafting a robust online presence via our digital platforms and marketplaces, carving out a unique space for ourselves in the beauty industry. We're committed to delivering high-quality products that combine science, art, and technology to meet the diverse beauty needs of our global customer base.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salestube powered by hmmh to accomplish?

• Site develompent
• Troubleshooting
• Implementing of new features

SOLUTION

How did you find Salestube powered by hmmh?

Referral

Why did you select Salestube powered by hmmh over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Salestube powered by hmmh were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included ongoing support, regular feature development, and platform enhancements. The project is carried out in a monthly period, ensuring efficient progress and timely delivery. We maintained direct communication with the Project Manager.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Salestube powered by hmmh has yielded significant outcomes for our e-commerce store. Owing to their diligent efforts, we've managed to roll out innovative features, enhance our website's performance, and elevate our visibility on search engines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their proficiency in managing the end-to-end setup of our server infrastructure, facilitating migration, and executing a fully automated deployment procedure left us notably impressed. Furthermore, they lent a hand in fine-tuning our SEO strategy, with the beneficial introduction of server-side rendering (SSR).

What was your primary form of communication with Salestube powered by hmmh?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Salestube powered by hmmh apart is their expertise in e-commerce development and their ability to understand our specific business requirements. They consistently exhibit high standards in their work, reflecting a profound understanding of our industry. Their dedication to crafting solutions tailored to our specific needs has been awe-inspiring and immensely valued.

Are there any areas for improvement or something Salestube powered by hmmh could have done differently?

While our experience with Salestube powered by hmmh has been overwhelmingly positive, there are always areas for improvement. It would be great if they could offer more in-depth analytics pertaining to the enhancement of our website's performance from technical perspective In conclusion, we are extremely satisfied with our partnership with Salestube powered by hmmh. 

Their expertise, professionalism, and commitment to our success have made them an invaluable asset in the maintenance and development of our e-commerce platform. We look forward to continuing our collaboration and achieving even greater milestones together.

BACKGROUND

Please describe your company and position.

I am the E-commerce manager of UNICARD SA

Describe what your company does in a single sentence.

Market leader in access control solutions, time recording, people identification systems, security, and integration with building automation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salestube powered by hmmh to accomplish?

The biggest challenge for us was an integration with ERP Microsoft Dynamics 365 in a short time with original functionalities. We wanted to get it done very quickly, try new technologies, and save the original functionalities and data from the old platform.

SOLUTION

How did you find Salestube powered by hmmh?

• Online Search
• Referral

Why did you select Salestube powered by hmmh over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Recommendation

How many teammates from Salestube powered by hmmh were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We chose Salestube because of their reviews, and more specifically, the reviews showing that they complete the assigned projects very quickly and accurately. And we weren’t disappointed, Salestube powered by hmmh made the construction of the E-commerce platform and data migration from the old platform for the market leader in access control solutions, time recording, people identification systems, security, and integration with building automation. 

They proposed building an online store on the platform Shopware 6. It was the best option for our needs because of the amount of budget and the need to grow the business, and thanks to Shopware we could implement all the most important functionalities. People that worked on the project were: 3 backend developer, 2 frontend developers, 2 testers, and a Project Manager.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Salestube powered by hmmh did a quick implementation of a stable e-commerce platform with the ability to make purchases in different paths depending on the type of customer.

That gave Salestube possibility to act very fast according to change requirements. They carried out the project in 2-week sprints, after each we had demo and period summary. Additionally, a weekly meeting gave us project update and possibility of fast response. We highly appreciate communication skills and possibility of working with all team. Developers, testers were involved in meetings what gave me better knowledge about project but also on the process

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Agile methods were used to drive the project. That gave Salestube possibility to act very fast according to change requirements. They carried out the project in 2-week sprints, after each we had demo and period summary. Additionally, a weekly meeting gave us project update and possibility of fast response. We highly appreciate their communication skills and the possibility of working with the entire team. Developers, testers were involved in meetings what gave me better knowledge about project but also on the process

What was your primary form of communication with Salestube powered by hmmh?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They focused on integrating ERP Microsoft Dynamics 365 and automating this process with great results. Salestube is still focusing on expanding current functionalities and maintaining the platform.

Are there any areas for improvement or something Salestube powered by hmmh could have done differently?

I don't see such areas.

BACKGROUND

Please describe your company and your position there.

I'm the project owner of migration for whole business website in our company. We are B2B SaaS for eCommerce merchants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Our website was created over 2 years ago with Webflow which blocked us from working in real-time as a team in one mature CMS. We are advocates of headless and want to use technologies that we promote in our company while having a direct influence on performance and customization. We are hoping to improve performance and SEO which will drive conversions in 2023 and beyond

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew agency from being our trusted partner who is implementing our product. We know that team is solid and proactive and goal-oriented and we could say that by their previous projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We kicked off by showing what we have already then discussed whole migration process. We started by choosing first frontend framework: VueJS and Vite. Then we've selected primary headless CMS which is Contentstack. For hosting we've decided Netlify. Next part was to create designs inhouse and handover them to agency. They did full creation of components for CMS, connected it and helped us do the imports. Next pharse was to migrate blog from Wordpress to Contentstack on same instance that we've got main website and agency take care about that too.

How many people from the vendor's team worked with you, and what were their positions?

One project manager was our main point of contact throughout the process. There were also 2 frontend developers, 1 backend developer and 1 tester working behind the scenes

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching we saw immediate growth in our organic traffic since the website was in one domain and had a whole SEO structure as we've planned. We did some changes in the conversion flow so hard to say that yet how it happened. Main objective was fulfilled. The team did a great job delivering our needs and requirements.

Describe their project management style, including communication tools and timeliness.

We had weekly calls and we've communicated daily on shared Slack channel. Our main board was on Asana for Dev team and ideas and designs pipeline was monitored on Notion. We've used GitHub as well.

What did you find most impressive or unique about this company?

They've take hard case of migrating from 2 different systems to one with up to date technology and our custom requirements on many things. They did really effective job on fulfilling them. Communication flow was outstanding.

Are there any areas for improvement or something they could have done differently?

When we launch things after testing there could be more focus on testing things as a business users and more performance checks and catching for first iterations.

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Director responsible for brand development and acquisition in Travelist.pl - travel e-commerce providing luxury hotels stays packed with additional services at a discounted prices. Salestube powered by hmmh as our new Tech-Performance agency has supported us in the transformation phase of our digital activities, both in terms of media campaign optimization and reporting.

Thanks to the cooperation with SalesTube powered by hmmh, we have revised the approach to many channels (SEM, mailings, Facebook), which allowed us to generate much better results in the first month after taking over the activities from the previous agency.

Together we have also implemented a new analytical structure to measure the effectiveness of marketing activities and built dedicated, advanced dashboards that allow us to enter the level of each campaign in detail and enable even better optimization of activities.

The data is collected there in a transparent manner, and we have an insight into what is happening in our business - regardless of whether it is a management view or retail information necessary for Performance Marketing specialists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

We have established cooperation with Salestube powered by hmmh to take our marketing activities to the next level. We also wanted to create an analytical environment enabling data linking from different sources like business and marketing data.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Salestube powered by hmmh in a tender to which we invited top tech-performance agencies from Poland. The strategy, experience, and marketing approach of Salestube are the factors that made the greatest impression on us. It was these factors that decided about establishing cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Salestube powered by hmmh took over from the previous agency the handling of all our media activities including mailing, affiliation, remarketing, display, and SEM.

They helped us build an analytical environment that combines data from different systems such as Adform, Google Ads, Facebook, Google Analytics, and Google Drive. The data was then visualized in the form of advanced and interactive dashboards.

How many resources from the vendor's team worked with you, and what were their positions?

We work with many departments of Salestube powered by hmmh - both with people from the client service department, and with media specialists, but also with technical people, including analysts who are responsible for the implementation of developed solutions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cooperation with Salestube powered by hmmh runs very well and we would gladly recommend the agency to other brands. They not only generate the expected business results for us but also provide substantive support in many aspects of our internal activity - e.g. in the area of ​​CRM.

We appreciate this cooperation for the high quality of services provided, delivering things on time, and constant striving to improve satisfaction with cooperation. Salestube powered by hmmh conducts two feedback sessions a year, which undoubtedly helps us to calibrate our expectations with the level of service provided.

How effective was the workflow between your team and theirs?

Salestube powered by hmmh is like a part of the team for us. We have ongoing contact both with people from Client Service and with specialists in specific fields. We cooperate based on video calls and chat contact. We regularly meet for statuses, which does not change the fact that whenever we need it, we can organize a video call at our request.

What did you find most impressive or unique about this company?

High commitment and speed of reaction. They possess a combination of media and technological knowledge. Understanding the business environment and being close to the client's business. Striving for excellence while ensuring the achievement of the expected results.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the CEO of the Performance Marketing Consultancy, VANE IVY. Our mission is to chart business towards Growth in the Digital Space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh?

GMP360 Martech Account provision and support in building the Floodlight setup and advise on BigQuery reporting depisotory builds.

SOLUTION

How did you select this vendor?

We had approached multiple GMP providers servicing the EMEA region. SalesTube came recommended by our contacts at Google HQ in Ireland. After shortlisting all possible options, we found that SalesTube fit the bill for our clients.

Describe the scope of their work in detail.

We wanted to scale our client's attribution and tracking setup across their 8000+ SEO websites. We also leveraged GMP360 with the goal to build data dashboards to optimise our channels profitably. With Salestube's support we build a system that scales.

What was the team composition?

From Salestube we relied on their advisory expertise, while on our side and client's side we took the executive and operatives roles, with Media buyers, designers, developers and data analysts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've increased ROI by the marketing channels by 25% - even though we've increased marketing tech spend by almost double. We can scale much easily and we have increased the number of healthy PPC and Programmatic accounts by 6 fold.

How effective was the workflow between your team and theirs?

We have weekly meetings and monthly reporting presentations. In the beginning of major projects we have pitches.

What did you find most impressive about this company?

They provide good prices and great support when our team is stuck on a problem.

Is there any area for improvement or anything that could have been done differently?

Not much comes to mind. Better loyalty programs could be better implemented however this can always be overturned easily through communication with Account representatives.

BACKGROUND

Please describe your company and your position there.

Otodom is a real estate marketplace where sellers meet seekers (buyers). I work here in the position of Online Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh?

Our main goal was to increase the quality of traffic, which will translate into an increase in the sale of ads. In addition, we wanted to know what the return on investment (ROI) in marketing activities was. We were looking for the dependency between users' actions and the company's profits. On this basis, we created an ROI model that connected these two worlds.

SOLUTION

How did you select Salestube powered by hmmh and what were the deciding factors?

We have chosen the best partner to collaborate on such projects. The SalesTube team is made up of professionals with a lot of knowledge and experience.

Describe the project in detail and walk through the stages of the project.

 We calculated the ROI for our media activities, which helped calculate the overall ROI for marketing activities. Thanks to this, we have also set a maximum cost per user and reply (action on the website), which is profitable for the client. This helped in determining media KPIs. We changed our approach from generating cheap traffic and cheap actions to generating high-quality traffic, because the most engaged users will leave the action anyway. 

At this stage, we knew what ROI is generated by each channel. Now we were looking for the channels that generate the most unique replies, but with such a complicated conversion process in the real estate industry, we couldn't only look at the last source in the conversion path. Therefore, we conducted attribution modeling. After attribution modeling we chose the channels that support conversion paths the most, and we also checked how they look in terms of incremental replies. We wanted to know which target group or publisher provides the most incremental replies and where we should invest money. This question was answered by the incremental test.

Thanks to attributional modeling and the incremental test, we obtained qualitative quality traffic that we want to separate from the rest of the users on the website. Owing to our agency’s tool - scoring - we exclude these users from our media communication, we don’t want to pay for them several times.

How many resources from the Salestube powered by hmmh team worked with you, and what were their positions?

We work especially with Dominika Niekraszewicz and Laura Kundziewicz who are the project manager and coordinates all necessary steps and required people. Other involved in this project are Małgorzata Miłkowska, Anastazja Kiryna and Kamil Pizoń.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The collaboration with SalesTube was successful - they were specialists who know their work. They have come up with a satisfactory solution as soon as possible. Good work organisation and interesting ideas are what distinguishes them. New analytical approach led to an improvement in all key campaign metrics and an increase in ROI.

How effective was the workflow between your team and theirs?

When we conducted activities, we used a project management tool - Trello. Thanks to this, we all had access to 1 board and we could provide feedback on an ongoing basis and check the progress of work.

What did you find most impressive or unique about this company?

Professional handling of clients, understanding their needs and ability to solve problems immediately.

Are there any areas for improvement or something they could have done differently?

The intensity of the changes recommended by SalesTube and the changes that need to be implemented on the side of Otodom require significant developer involvement. Now I know that from the very beginning of such cooperation it is extremely important to guarantee appropriate resources for the product side of the website.

BACKGROUND

Please describe your company and your position there.

LabFinder establishes a centralized platform, where Laboratories and other users of laboratory equipment can easy find product and brand related suppliers in a couple of clicks and contact them in one single step, while suppliers reaches a larger audience for its products. André Lauper - Managing director and owner of LabFinder GmbH

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Since months we working together with hmmh for development of new functions and improvements of LabFinder. hmmh implemented several new function into the LabFinder, latest we added Shop using WooCommerce.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found hmmh by looking for a new partner for further development of LabFinder by the internet. hmmh made a professional and good impression right from the very first day. Quick responses and hmmh could solve a problem immediately very efficient and took only a 3rd of the time which was offered by our former company we worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

hmmh helps us with us adding new functions based on our requirements. Based on word press. We send our requirements, hmmh sends us back an estimation within 1-2 days. By place the order, hmmh does the job very efficient and within the communicated time frame.

How many people from the vendor's team worked with you, and what were their positions?

We mainly work together with Tomasz Swiniarski who is the project manager and coordinates all necessary steps and required people inside hmmh

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliveries are alway a huge additional value for our platform. This is only possible by getting what we expect and having the trust into the vendor/partner company. Since we work with hmmh, it works smoothly and in 95% we get what we expected. 5% need some additional effort mostly because of miscommunications. hmmh always helps to solve this quickly.

The communication works extraordinary well and I can highly recommend hmmh. Also the personal contact works very well, we don't feel like a number but as a valuable customer of hmmh. This is what we feel when we have a problem and ask for a quick solution, hmmh always tries to help as quick as possible.

Describe their project management style, including communication tools and timeliness.

We send our wishes for new developments, hmms comes back with the estimation qty of hours which are required to make the development with 1-2 days. Then the job is done quickly and in a very good way. Very often it's exactly as expected, sometimes some adjustments have to be made but this is not the failure of hmmh. Adjustments are done quickly. Communication is mainly by Email. To share docs google drive is used. If necessary also a Skype can be done to discuss more complex topics. We are very glad to work with Tomasz Swiniarski.

What did you find most impressive or unique about this company?

The quick response, easy communication and well understanding of the requirements and needs. The team always finds a great way o develop or solve in a good timeframe.

Are there any areas for improvement or something they could have done differently?

Maybe more offering for as Skype instead of sending emails back and forth. But if we request a skype, it's always manageable to make it.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of an online store. We deal with online sale of sports equipment

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salestube powered by hmmh, and what were your goals?

Creating a website and introducing non-standard solutions based on our requirements.

SOLUTION

How did you select this vendor and what were the deciding factors?

On the recommendation of a friend from an industry specializing in a similar field.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started our cooperation with a meeting where we discussed our most important goals. The website would be based on Presta shop 1.7. Our requirements were to create non-standard solutions that had to be created from scratch.

How many people from the vendor's team worked with you, and what were their positions?

From 3 to 4 people participated in the online meetings. But I kept in touch mainly with the project manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main advantage is definitely a more refined model of navigating the website. The user experience is at a much better level than before.

Describe their project management style, including communication tools and timeliness.

Communication was mainly based on e-mail. In the first stage of cooperation, I had a problem with organizing projects. At a later stage of cooperation, we developed an appropriate model of communication regarding the tasks performed.

What did you find most impressive or unique about this company?

They were able to explain to us particular issues that we did not fully understand. Thanks to this, we learned a lot in a new field

Are there any areas for improvement or something they could have done differently?

A more transparent way to communicate and summarize the working hours allocated to a particular task.

BACKGROUND

Please describe your company and your position there.

My company is a combination of education and modern technology that creatively enhances the attractiveness of learning. This is an innovative science club with experiment kits for children and their parents. We’re building a community of children who are open to new technologies, understand the world, and are not afraid to change it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LIKE.agency?

Like agency was hired to create from scratches website with e-commerce platform for our company.

What were your goals for this project?

Our portal is the only point where people can get familiar with our products and buy them, so the goal was to create a user-friendly platform with as many as possible sales touch points. Res;ponsive design and e -commerce capabilities were the most crucial goals for this project. Apart from this our site is also a type of e-learning platform with plenty of content so site optimization was necessary, which was pretty challenging due to the fact that we use lots of graphics and video. Moreover the platform was designed to multilingual from the very beginning as the company has the ambition for fast development outside Poland.

SOLUTION

How did you select this vendor?

Like.agency was recommended to us by another agency. There were 2 others vendors, however they were disqualified due to lack of experience or total price they offer.

Describe the project and the services they provided in detail.

They designed, configured and implemented new website for us. The process begun with the workshops to make sure we understand each others expectations and objectives. Later we worked on mockups and portal was delivered in dedicated sprints. As our needs developed during the process Like. agency acted with high agility to meet our expectations. Nowadays we are still working on addition new functionalities that appeared as necessary for our project.

What was the team composition?

We had a permanent project manager who was in constant contact with us. The project team was build of different developers who come and go depending on their qualifications and parts of the project being processed. We also had a contact with Like.agency CEO who's reactions were very agile and fast, in case we had any unexpected issues with our project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Without this project we could not start to operate. Right now our site is online and we've just started our sale process.

How was project management arranged and how effective was it?

The project management was pretty good. We contacted mostly via emails and mobiles. We had a short communication path and reactions to issues tr were extremely fast.

What did you find most impressive about this company?

LIKE.agency seems to be very responsive, which was critical for our project due to number of changes we decided to implement. Moreover, Like agency was kind of business partner for us, which suggested solutions that might work for us well.

Are there any areas for improvement?

There is almost almost nothing to improve expect detailed documentation for the projects. In case of new functionalities, often we drafted only frames and later on, during implementation some incompatibilities with our expectations appeared.

BACKGROUND

Please describe your company and your position there.

We are a nationwide construction company. As the general constructor we specialized in the construction od production, logistic and storage facilities. My position is Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LIKE.agency?

Redesign and development our new website.

What were your goals for this project?

Functionalities User experience Design Investors attractivenes

SOLUTION

How did you select this vendor?

We used a refferal.

Describe the project and the services they provided in detail.

Complex analysis of our needs. Mockup preparation. Implementation of desired features e.g video exposition. Advisory for new solutions.

What was the team composition?

Project manager Graphic designer Web developer Support - CEO

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

New website was crucial for our image in our industry. Now we can more effectively reach our new business partners and it's important channel of our communication.

How was project management arranged and how effective was it?

Project Manager was on the vendor site however strong representation was on Atlas Ward side.

What did you find most impressive about this company?

Flexibility. They had perfect time management throughout the project. Advisory. Quality of their skills.

Are there any areas for improvement?

Reporting. More understandable and precise communication.