Gustin Quon

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for a healthcare organization specializing in neurofeedback therapy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Guon?

We wanted resources to help market our therapy locally and inform people about our services.

SOLUTION

What was the scope of their involvement?

Gustin Guon handles all of our Facebook advertising—selecting the images, writing the copy, and placing the ads on our behalf. By identifying the right audiences to target, they’re able to better tailor our ads to generate interest. For each lead, Gustin Guon provides a call tracking number as well as a spreadsheet with the person’s name, phone number, and email address so that we can follow up.

What is the team composition?

We primarily communicate with Phil (Marketing Operations Manager, Gustin Quon) and David (VP of Sales, Gustin Quon).

How did you come to work with Gustin Guon?

One of our peers had worked with Gustin Quon for his neurotherapy practice and introduced us to their services. After talking with them, we felt that they were trustworthy, had relevant experience, and produced good results.

How much have you invested with them?

We’ve spent about $11,000–$12,000 so far.

What is the status of this engagement?

Their work started in July 2018 and is ongoing. In fact, we’ve signed with them for longer because we’ve been so happy with their results.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Gustin Quon has effectively targeted our customer base, and prospective customers have responded well to their Facebook ads. I appreciate that they capture qualified leads who are ready for us to screen. The team also coaches us whenever we encounter any roadblocks. They’re approachable and help us come up with solutions.

How did Gustin Guon perform from a project management standpoint?

When we first started the engagement, we had weekly Skype meetings and emailed regularly. But, now, we communicate on an as-needed basis. During conference calls, they help us look at our numbers and analyze what we can do better or differently. The team is collaborative, drawing from their experiences with other therapy clinics to make us successful.

What did you find most impressive about them?

I’m impressed by their professionalism, attention to detail, thoughtful responses, and friendly attitude. Unlike our previous marketing agency, Gustin Quon isn’t preoccupied with just completing a task to get money. Rather, they’re invested in our success and care about our business, which makes them easy to work with.

Are there any areas they could improve?

No, I can’t think of anything they’d need to improve. They do excellent work, and we’re satisfied with their performance.

BACKGROUND

Introduce your business and what you do there.

I work in the marketing department of a Christian university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We wanted to boost general brand awareness and increase student enrollment.

SOLUTION

What was the scope of their involvement?

Originally, we contacted Gustin Quon to promote an open-house event we had in the spring. We were looking to drive traffic to those pages and attract people to the event.

Since then, they’ve helped us with a couple of other campaigns, including promoting some under-enrolled programs and booking new audiences for our product using Google AdWords and other online tools. They also have their own portal that provides a synopsis of what’s going on.

What is the team composition?

We have an account manager on their side, whom I believe reports to Chris (Account Director, Gustin Quon). We’ve had conversations with both of them.

How did you come to work with Gustin Quon?

I have a friend who works for them; that’s how we got in touch. Initially, we tried out another company, but we weren’t very happy with them. Based on our research, Gustin Quon was second on our list, so we opted to go with them for more advertising.

What is the status of this engagement?

We started working with Gustin Quon in January 2018. We’ve signed a slightly larger contract with them that will carry us through until next year. After that, we will review January and February to see where we stand.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since Gustin Quon started working with us, we have seen some excellent results. We were happy with the traction and impressions generated by their first campaign. Based on the leads we got, the behavior on the site looked promising. Unfortunately, we had about a foot and a half of snow during the open-house event, so the attendance was average. Given the horrible weather, I suppose this was as good as could be expected.

Every year, we track stealth applications and compare them with recruited applications. Stealth applicants refer to those who come directly through our website, with whom we don’t have a personal point of contact. On the other hand, recruited applications are made by counselors going to recruitment centers and high schools and actively having conversations with prospective students. This is the first year we’ve had more stealth applicants than recruited ones—about 30%–40% more.

How did Gustin Quon perform from a project management standpoint?

I’m happy with the way they’ve managed the project. They have been collaborative, and we have good conversations via email and telephone.

What did you find most impressive about them?

Their strongest point has been the technical side of things. Gustin Quon’s campaign metrics are far superior to those of other agencies.

Are there any areas they could improve?

They could put a bit more emphasis on the creative side. It’s the one thing that’s lacking in our relationship. However, we do have those skill sets in-house, so it hasn’t been a problem for us.

Do you have any advice for future clients of theirs?

It’s always good to set expectations from the onset and ensure that everyone’s on the same page. This goes for any vendor.

BACKGROUND

Introduce your business and what you do there.

I am the president of Shorty’s Plumbing and Heating. We do service work primarily for homes, new buildings, and construction projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We were looking to do some marketing and increase our visibility in the market. We had worked with a marketing group before Gustin Quon, and we were unsatisfied with the results.

SOLUTION

What was the scope of their involvement?

They oversaw a total redesign of our site to give it an updated look and feel. We also worked closely with them to create a keyword list and start an SEO campaign that’s ultimately driven a lot of calls and resulted in new business.

What is the team composition?

We worked primarily with David (Sales VP, Gustin Quon), Chris (Account Director, Gustin Quon), and Jorel (Account Manager, Gustin Quon), and would reach out to each of them depending on what we were looking for.

How did you come to work with Gustin Quon?

A colleague recommended them very highly. We had an introductory meeting, they came up with a proposal, I accepted it, and we started right away.

How much have you invested with them?

We spent a total of about $50,000.

What is the status of this engagement?

We started working together in March of 2016 and completed the project within a few months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a higher volume of incoming calls since completing the project, so the SEO campaign was very successful. They also designed and executed a Christmas giveaway marketing campaign with us on Facebook, which they did an excellent job on.

How did Gustin Quon perform from a project management standpoint?

They performed very well. We communicated regularly via a combination of email, phone calls, and set meetings as necessary.

What did you find most impressive about them?

Their ability to deliver on what they set out to do is very impressive. They were very clear on what they were looking to achieve when they sent us their proposal, and they’ve managed to meet every expectation.

Are there any areas they could improve?

No, nothing comes to mind. They did an excellent job.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Zehl and Associates, a personal injury law firm. We represent individuals across the United States who have been seriously injured in truck, bus and workplace accidents and explosions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

The other search optimization companies we worked with made a number of promises that they were never able to achieve. We almost had given up on search all together until we found Gustin Quon. They clearly laid out their strategy, explained how they were going to execute it, then did exactly what they said they were going to do---and more. We've never had better results.

SOLUTION

What was the scope of their involvement?

Gustin Quon assists with SEO, our site's design, performance and functionality, and other digital marketing efforts.

Our partnership started with local and national SEO, and it’s grown from there. Now, they help with analytics, call tracking, and PPC campaigns. They make sure we’re going in the right direction and have the most efficient campaign possible in terms of our spend and reach.

They helped set up and properly track all of our digital marketing efforts coming into the firm through phone calls, email conversions, Google Analytics, etc. Together, we’ve worked on strategies and ideas for implementing social media and other digital advertising media.

Gustin Quon was instrumental in integrating CallRail with all of our advertising campaigns. Because of that, we can now accurately track the leads that we're getting, how we're getting them, and the keywords people search to find us.

What is the team composition?

I work regularly with David [VP of Sales, Gustin Quon] and Corey [Digital Marketing Director, Gustin Quon].

How did you come to work with Gustin Quon?

They were a referral. I hired them because they have extensive knowledge and expertise with PPC and organic search, and they appeared to genuinely care about their clients and achieve their goals in a cost-effective manner. After a long series of conversations with David and Corey, we hired them.

What is the status of this engagement?

Our partnership began in April of 2016, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve substantially improved our rankings organically within Google for a majority of specific keywords. Our local listings have also improved, and we’re better able to track and evaluate how we get leads for potential clients. Since working with them, we’ve reduced our overall spend, which is great. They’re the first company in this field to achieve and exceed our goals and expectations.

How did Gustin Quon perform from a project management standpoint?

They're responsive and proactive, accomplishing everything they promised and more. We have calls once a month, but I communicate with them on a weekly basis via email. Whenever I need something, they're quick to respond and always available, even if it’s late at night or early in the morning.

What did you find most impressive about them?

They’re committed to achieving their clients’ goals, and they follow through on what they say they’ll do. I’ve never seen any other search engine company put in the amount of work they have, and they don’t overcharge. I can always count on their full support whenever we launch a new project or have a problem.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m a criminal defense lawyer, and the sole practitioner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon.

There was a high number of criminal defense lawyers in the regional area, with a high number of law school graduates entering the workforce and a low number of arrests. It was an issue of supply and demand, and it had become harder to get business. I didn’t have any advertising to the public, and wanted to attract new customers.

SOLUTION

What was the scope of their involvement?

They provided SEO services using keywords to move the website to the first page of Google search results. We had a lengthy discussion on the scope of my work, and determined a list of keywords together that we wanted people looking in Google or other search sites to find. The bulk of the work was completed by them however.

In terms of the website, they organized the pages a little bit better but didn’t add or subtract information really. I was happy with the website as it was so they didn’t do much work there. Anytime a potential client looks at the website, I usually get a call because one of the products I sell is my vintage given my years of experience.

Overall, they assisted in the website moving up in the rankings. We have a monthly meeting where we see how we can improve, and modify the keywords as needed. They’ve kept the website steadily on the top page for any given number of keywords.

What is the team dynamic?

I worked with Kyle Gustin [President, Gustin Quon] and he is the only person at the firm I work with.

How did you come to work with Gustin Quon?

About 7–8 years ago, Kyle Gustin was referred to me. At that time, a lot of SEO companies were just starting up and we had a phone call. He said a lot of things that made sense, and didn’t try to sell me on anything but was smart about the way he wanted to go about getting the website on the first page via keywords and rise up the rankings. We went from there and there was an immediate boost within a few months. Eventually, we made it to the first page for a number of different categories and we’ve virtually stayed there since.

What is the status of this engagement?

We began working together in October 2013, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As I mentioned, we’re on the top page for a number of different keywords. When a client comes into the office, I ask how they found out about the business and many of them are from organic Google searches. Their work has improved traffic to the business exponentially, and I’m thankful that we found each other.

How did Gustin Quon perform from a project management standpoint?

We communicate regularly by phone and email. I prefer to talk via phone and at the end of month we usually have a call. If there are any fixes that need to be made to the website that typically occurs via email. Communication is regular and consistent to maintain the website and the business to stay high in the rankings.

I really appreciate their continuing care; there are tweaks that we occasionally make to both the website and the keywords. We have a monthly meeting were they provide statistics and standings in terms of the number of hits on the website. They look a great number of categories that are very useful for me when looking at the business.

What did you find most impressive about them?

The fact that they delivered on what they promised; I had previously worked with 2 other SEO providers who couldn’t deliver at all, yet alone what they promised. Kyle Gustin was absolutely a man of his word, and did what he said he could do. He exceeded his expectations and he far exceeded my expectations.

Are there any areas they could improve?

No, not at all.

Do you have any advice for potential customers?

As long as a potential client communicates what they need, they will be met receptively by Gustin Quon with a union of ideas. It’s a service that works for almost anyone that wants to use them.

BACKGROUND

Introduce your business and what you do there.

We are a home automation and alarm system company based in Winnipeg. We sell monitoring and equipment for residential and commercial locations, including contacts for doors and windows. We also provide automation services allowing customers to control lighting, thermostats, garage door openers, and anything else powered by electricity. We provide an all-encompassing system that allows people to control everything they need, whether they are at home or away. I am the head of sales and marketing for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We had a number of issues. The company was looking to move forward especially with the new technology coming out, and our marketing and sales were nonexistent. The smaller, family-run company brought me in to boost it, especially in terms of technology. We had no online presence; if you Googled home automation or alarms within our city, we wouldn’t even come up. The biggest issue was that our website needed to be redone.

SOLUTION

What was the scope of their involvement?

The first thing we addressed was to change our website entirely. They first suggested boosting the website, which we did on our own through the help of another company. Once we got it to where we wanted it, I started working closely with Gustin Quon to provide them with as much information as possible. They provided keywords they wanted us to have on the website and ways to build the website so that it would come up high for people searching for alarm systems.

They gave me general direction for the website, and I took care of it. We changed its look and layout (like drop-down tabs, for example). Everything needed to be clicked, but users can now hover, and the site contains more information. We have a lot of keywords and key phrases. I filled the site with content on home automation, alarm systems in Winnipeg and surrounding communities, and so on. The site overhaul was meant to get us to a more current look and include key terms which Gustin Quon could use in order to help us on the backend.

We have call management through which we’re able to determine where our calls are coming from, how many of them are happening organically—from the website, through direct calling or from an alternate website.

Outside of digital marketing, we also have Gustin Quon doing business reviews. We sat down with them last Monday and developed what’s called a “strategic innovation session”. The purpose of it is strategic planning, understanding our innovative opportunities, and identifying strategic themes which align with our vision. We plan and execute how we’re going to hit future growth. Gustin Quon wants to see us succeed. We’ve sat with them and gone over where we’re failing or not doing well and where we’re succeeding. We’ve outlined everything and are starting to move toward a strategic plan.

They have a number of services, some of which we’re going to look at in 2018, including chatbots and reputation management, which is the next service we’d like for them to provide. Right now, we’re still at a basic level.

What is the team composition?

I work with a project manager from their side with whom I deal directly unless I need something else. I know their team and CEO and visit them often.

How did you come to work with Gustin Quon?

I had a good experience with them at my previous job. My first thought was to look at Gustin Quon, especially given the success I’d seen come from them. I originally learned about them because one of my best friends started working for the company. He suggested that the company I was with at the time should consider SEO. I went to him to see what they could do, and he laid out a platform which would have been perfect for my company at the time. I left that company a year later, and, once I was in a role with more control, I immediately went to Gustin Quon. We onboarded them, and I haven’t looked back. They did some background work starting with February, and we fully committed in June.

How much have you invested with them?

The cost so far has been between $12,000 and $14,000.

What is the status of this engagement?

We started working with them in June 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once Gustin Quon started working and showed us our changes in ratings and our Google positioning, I realized the huge benefit of their work. There’s still a lot of work to do, mostly on our end, but we’ve become very busy since Gustin Quon’s contribution started to catch fire. From what I’ve seen, we’ve had a huge increase. When their work was finally established and implemented, I fielded 10–15 new calls per day. Over the 20 years that we’ve been operating in Winnipeg, October and November 2017 were our two biggest months. Based on our sales calls, I attribute most of this to people finding us online. Ninety-five percent of them say that they Googled the top company in Winnipeg, and our company came up with amazing reviews.

For the month of November, we had a net increase of 333 positions over Google organic search, 38 positions over Google Maps. We increased by two positions in Google for the search phrase “Winnipeg home security app” and are now in the first position. Seventy-seven percent of our traffic comes from organic search and SEO efforts, and 73.6% of our website traffic is made up of new visitors as a result of Gustin Quon’s work, and there were 121 conversions this month.

How did Gustin Quon perform from a project management standpoint?

My account manager provides updates every two weeks by phone and monthly by email. I also visit them once a month. Their numbers are accurate, and they continue to keep tabs on things. The updates they’ve given us show a net increase of our positioning of key terms and phrases, the number one key term of the month, the source of the traffic (organic or as a result of their work), and who phoned us and at what time and if we answered the phone or not. They follow up on those reports and go over every detail. My account manager is very good at what he does, so, whenever I need something, I can go directly to him. If he’s on vacation, it’s easy for me to get in touch with anyone else.

What did you find most impressive about them?

I haven’t used other digital marketing companies, but I’ve worked with some. The professionalism of their company is second to none. I don’t know of any other group which follows up, keeps tabs, and continues to work with the client like Gustin Quon does. The communication is incredible; they know what we need, when we need it, and how we need it. I talk to one of their people on a weekly basis about new services that they think would work well for us. The only thing stopping us from spending everything we have on their services is that we don’t have a lot of income. If the budget allowed for it, I would use it on everything we could with Gustin Quon.

Are there any areas they could improve?

So far, I’ve been beyond pleased. It’s been one of the better business relationships I’ve ever had.

Do you have any advice for future clients of theirs?

Start small, listen to the team, be patient, and wait for the results. The results will come. The more the client spreads out how they work with Gustin Quon, the better. If the company has the budget and can spot a potential revenue increase because of the work, I recommend them. Smaller companies might not benefit as much unless they are looking to grow instantly and have the investment backing for it.

What Gustin Quon does is intangible, and it may not be something many people are ready for, but the results are clear as day. It’s a matter of how marketing and the world of digital media are going. Getting on board now is a phenomenal idea.

BACKGROUND

Introduce your business and what you do there.

I’m a criminal defense lawyer for a law firm, and defend people facing all different types of criminal charges. I’m the owner of the firm and we have several other employees who also work there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon.

I wanted to build up a web presence and increase organic searches on Google. I was running a business development campaign and needed someone to help with that. I had previously been working with another marketing provider, but they weren’t producing the results I wanted.

SOLUTION

What was the scope of their involvement?

They helped redesign the website, and continually update it as needed. They are responsible for SEO and helped the website rise in the Google rankings. I gave them several keywords that I wanted to focus on, and the rise was in respect to those keywords. Overall, they worked to drive more business to the website.

What is the team dynamic?

I work with 4 different individuals at any point in time. Usually, those individuals change about every 8 months.

How did you come to work with Gustin Quon?

Initially, I worked with one of the principals, Kyle Gustin, when he was operating as a sole proprietor without any team mates. He was trying to start the business at that point from the ground up, and was mostly focused on SEO. He approached me and said I found your website on page 6 or 7 of Google, and that no one would fine it there. He claimed he could get the website to the first page, and wouldn’t start charging me until the occurred. I agreed to the deal and in about 4 months, he made good on his promise. We then started a formal relationship which I wholeheartedly agreed to as he had done everything he said he could.

How much have you invested with them?

I spend about $1042 each month for their services.

What is the status of this engagement?

We began working together in October 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've done a great job of building up my web presence, and redesigning the site to get several more leads per month than before their services. It varies from month to month, but even on the months where the website doesn’t perform as well the results are still far better than when I was doing the marketing work on my own. It’s all been an improvement. They’ve been very easy to work with and responsive to each of my requests.

The quality of the work has been good as well. They will update the content on the website if I do a TV interview, and I’ll send over a link and they’ll post that. We don’t have a blog, but they will post news or when the business is in the media.

How did Gustin Quon perform from a project management standpoint?

They've been tremendous. They were always very responsive to my needs, as well as attentive to any concerns that might come up. We have about regularly scheduled conference calls each year, with the next being in a week.

Communication has clear, even with working with so many different individuals there’s a great deal of overlap. There was a bit of confusion with 1 employee who didn’t last very long, but once they were removed from the team things became smooth again.

What did you find most impressive about them?

In the comparison to other providers, the results are impressive. They’ve done a great job of helping to build my web presence, and are nice to work with and straight forward.

Are there any areas they could improve?

No, they’re strong across the board.

Do you have any advice for potential customers?

Nothing in particular, other than that I would certainly recommend their services. Their team is professional, responsible, and effective at what they do. They should move forward with working with them.

BACKGROUND

Introduce your business and what you do there.

I am the owner of North Coral Landscaping, which provides landscape construction services, including new builds, renovations, and commercial work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We have only been in operation for four years, so about two years ago, when the business truly began to expand, I started looking for ways to grow the company other than by word of mouth.

SOLUTION

What was the scope of their involvement?

Our work with them has been fairly limited to this point; so far, they have primarily spearheaded a Google AdWords campaign and begun to overhaul our website. My main concern was that I was at least getting a return on my investment in their PPC services, but I otherwise left everything up to them. Their predominant focus was to bring more eyes to our website, as well as provide some limited call tracking services. They kept me up-to-date on the numbers and adjusted the campaign as necessary. The website overhaul is new, and came about when they noticed that the site was fairly basic. That work was not extensive, and I don’t believe they charged me any additional fees for it, although it is still in the very early stages. From their perspective, improving the website was a way for them to optimize the performance of their campaigns.

What is the team composition?

Our work has predominantly involved three people: David Quon, one of the owners; Jorel Minuk, our account manager; and Thomas, one of their web developers.

How did you come to work with Gustin Quon?

I was referred to them through then-potential clients.

How much have you invested with them?

So far we have invested around $11,200

What is the status of this engagement?

We began working together in April 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With the campaign work that they have provided us so far, we have seen between 300 to 400 percent returns, and that was with the original website. That increase in our business is definitely due to their advertising work.

How did Gustin Quon perform from a project management standpoint?

Our work is seasonal, but when we are in operation, every month they would touch base and give me an overview of the analytics, including the tracked incoming calls and emails. I would contact them around twice a month on average, just to check in, receive the analytics, and arrange for adjustments as necessary. Once they received my input, they would make any changes and go from there. They kept me informed throughout the whole process, and their level of service has been great. I have never had trouble getting a hold of them.

What did you find most impressive about them?

I do not have much to compare them to, but I felt that their level of service was really great. They were transparent with what they were doing and prioritized getting my input, making sure that I was on board with the campaigns as they adapted them. As a client, I felt like I was valued by them and that I was welcome to check in with them at any time. I have been happy enough with the results so far that I have not felt the need to shop around.

Are there any areas they could improve?

One thing I would have appreciated was more time with the individual campaigns, to get a better feel for what kind of long-term results should be expected.

Do you have any advice for potential customers?

Knowing what you want out of a contracted relationship and where you want to take your company before going into it is important because it is not an inexpensive endeavor. Your results will likely be proportional to what your budget is and what you are willing to spend.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Marketing at a copywriting company. We provide stellar content for a wide variety of businesses, including digital marketing companies, law firms, and medical offices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We needed a digital marketing agency to help us rank on Google's first page for several keywords and search terms. We’d worked with other firms in the past – including billion-dollar companies that claimed to be the best in the business – but without any results.

SOLUTION

What was the scope of their involvement?

We weren’t spending any money on digital marketing after our bad experiences, so Gustin Quon started from scratch. We had a discovery call to give them an idea of our challenges and the keywords we wanted to focus on. They made some recommendations regarding content for certain SEO terms and the creation of landing pages.

They helped optimize our entire website for search terms, adding meta titles and descriptions. As a copywriting agency, we provide them with content to publish each month.

They also play a crucial role in tracking Google’s algorithm changes to ensure we remain highly ranked.

What is the team composition?

My main point of contact is Chris [Laubenstein, Account Director, Gustin Quon] and he’s fantastic. Even if things pile up on our end, he reaches out to us every month just to touch base.

How did you come to work with Gustin Quon?

They were one of our clients. We used to create content for them, so we knew they offered quality services and cared for each of their clients. We gave them an initial trial engagement and then decided to increase their monthly budget. The results have been nothing short of impressive.

How much have you invested with them?

Around $36,000.

What is the status of this engagement?

We started working together in April 2016 and our relationship is ongoing. We’re so happy with their work that we plan to double our SEO budget by 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right now we’re on the first page for 110 search terms, outranking our competition. This growth has exceeded my expectations, as we were ranking for just 36 terms only a few months ago. I've never seen a company deliver such amazing results in such a short period of time.

In terms of web traffic, they also focus on quality over quantity. They generate 3,000 unique site visits each month, with many of these converting into customers.

How did Gustin Quon perform from a project management standpoint?

Chris and his team are amazing. When we speak on the phone, he has all of our data and metrics in hand, ready to discuss. He also keeps detailed notes of our long-term priorities.

What did you find most impressive about them?

The companies we’ve worked with in the past should take lessons from Gustin Quon. They’re not in business just to make money; they also care about the success of their clients. They deliver value for every dollar we spend.

Are there any areas they could improve?

They could be better with social media marketing. We tried a Facebook campaign a few months ago, and while we saw promising results early on, its effectiveness quickly waned. Investing in quality social media talent could help them deliver consistent results in this field.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Well Refined Renovations, a company that performs renovations of kitchens, bathrooms, and basements, as well as builds home additions. We also do some commercial projects. Right now we have 12 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gustin Quon?

We wanted to build our brand and make our company and services known to people, so we were looking for a company that will get our name out there.

SOLUTION

What was the scope of their involvement?

They created a completely new website for us. They added a photo gallery showing the jobs we had completed and a front page with the information about the company. There are also sections on what customers should be looking for in a renovations company and specific budgets for renovating a kitchen or a bathroom.

They were the first company we’ve worked with on SEO (Search Engine Optimization). We had a meeting during which we discussed what keywords we should focus on and they did everything else in terms of keywords. They still update our website when we need to change things around.

What is the team composition?

We had an assigned project manager, who was our main point of contact.

How did you come to work with them?

I met them at a networking event and got interested in their services. A year later, I went back to them. They explained the advantages of digital marketing and the amount of return on investment, so I decided to hire them.

How much have you invested with them?

We spend $20,000 annually. I pay $1,675 a month for them to do the SEO and maintain our website.

What is the status of this engagement?

We started working together in 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our return on investment is going to be about $450,000 this year.

They monitor our website and give us an analysis every month telling us how many people looked at our website and how long they stayed on the website. They also keep track of how many spots we move up each month on each keyword.

How did they perform from a project management standpoint?

They've been very responsive (via email or phone). I've been happy with their services and would definitely recommend them.

What did you find most impressive about them?

They're exceptionally professional, know their business, and keep communication open. We've seen the results fairly quickly, which was great.

Are there any areas they could improve?

We could always use lower prices, but they've done a great job, which has been worth the investment.