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Get a real-time quoteFull-Service B2B SaaS Marketing, Product Strategy
Groie is an Austin-based B2B SaaS product marketing studio helping companies position, launch, market, and scale their products. From pre-seed startups figuring out their first go-to-market strategy to established SaaS companies with $75M+ in ARR, we work with businesses at different stages of growth. Our expertise spans product marketing, positioning and messaging, GTM strategy, SEO/AEO, demand generation, paid marketing, content, branding, website design and development, and sales enablement. Founded in 2025 by Aabha Tiwari and Anwesha Roy, Groie has worked with 75+ companies, including YC-backed startups, growth-stage SaaS businesses, and established global brands. We've worked across industries, products, and markets, and learned that no two SaaS companies need exactly the same marketing team. **We're a marketing studio. But we operate a little differently.** Welcome to the Groie Club. Every company we work with becomes a member of our carefully selected roster. We cap our engagements at 25 a year because we believe good marketing requires more than completing deliverables, attending weekly calls, and sending monthly reports. Our founders stay involved, our specialists work closely with client teams, and we're not afraid to question a brief when we think there's a better way to solve the problem. We've structured our engagements into two memberships: **Groie Residency:** For pre-seed to pre-Series A SaaS companies looking for an embedded marketing team to build and execute their GTM. **Groie Privé:** For growth-stage and enterprise SaaS companies looking for specialist marketing expertise to work alongside their existing teams. Our team of 10+ specialists brings together product marketing, growth, design, content, SEO/AEO, paid media, and web expertise, so our members can access the right capabilities without hiring an entire department. We're selective about who we work with, particular about the work we put out, and very involved
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Austin, TX
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Year founded
Founded 2025
1 Locations
- Austin , TX
Service Lines
- Accounting
- 20%
- Branding
- 20%
Select Focus Area
- General Accounting Focus
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- Financial Audit
- 100%
- Sales Outsourcing
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- SEO Focus
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- Content development
- 100%
Industries
No Industries have been added yet…
Clients
- Enterprise (>$1B)
- 40%
- Midmarket ($10M - $1B)
- 40%
- Small Business (<$10M)
- 20%
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