Name: Goodface agency
Address: 32 Cumberland Road, Bromley, England, BR2 0PQ, GB
Telephone: +447946761964
Price range: $50 - $99
Rating: 4.9

Expert design & development for FinTech and SaaS ⚡

We design and build digital products across three areas: FinTech solutions 💳, 0→1 digital product development 🚀, and websites for tech companies 🌐

Since 2016, we’ve delivered 100+ projects for startups and growing businesses worldwide 🌍 Our work is used by hundreds of thousands of users and recognized by global 🏆 awards.

Min project size
$10,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Bromley, England
Year founded
Founded 2016
Languages
Timezones

Overview by:

Max Yakubovych

CEO About the Team

ACT: Australia Central Time (ACT)

AGT: Argentina Standard Time (AGT)

AKST: Alaska Standard Time (AKST)

ART: (Arabic) Egypt Standard Time (ART)

AET: Australia Eastern Time (AET)

BST: Bangladesh Standard Time (BST)

BET: Brazil Eastern Time (BET)

CAT: Central African Time (CAT)

CET: Central European Time (CET)

CNT: Canada Newfoundland Time (CNT)

CST: Central Standard Time (CST)

CTT: China Taiwan Time (CTT)

EAT: Eastern African Time (EAT)

EST: Eastern Standard Time (EST)

EET: Eastern European Time (EET)

GMT: Greenwich Mean Time (GMT)

HST: Hawaii Standard Time (HST)

IET: Indiana Eastern Standard Time (IET)

IST: India Standard Time (IST)

JST: Japan Standard Time (JST)

MET: Middle East Time (MET)

MIT: Midway Islands Time (MIT)

MST: Mountain Standard Time (MST)

NET: Near East Time (NET)

NST: New Zealand Standard Time (NST)

PNT: Phoenix Standard Time (PNT)

PRT: Puerto Rico and US Virgin Islands Time (PRT)

PST: Pacific Standard Time (PST)

PLT: Pakistan Lahore Time (PLT)

SST: Solomon Standard Time (SST)

UTC: Universal Coordinated Time (UTC)

VST: Vietnam Standard Time (VST)

AST: Arabia Standard Time (AST)

IDT: Israel Daylight Time (IDT)

SGT: Singapore Standard Time (SGT)

Service Lines

AI Development: 20%
Custom Software Development: 20%
UX/UI Design: 20%
Web Design: 20%
Web Development: 20%

Select Focus Area

Application Platforms

Amazon Application Development Framework: 80%
Other app platform: 20%

CMS Focus

WordPress CMS: 100%

Frameworks and CMS

NodeJS: 34%
React: 33%
VueJS: 33%

Programming & Scripting

JavaScript: 80%
AJAX: 20%

User Experience Focus

UX Strategy: 50%
Usability Testing: 25%
User Research: 25%

Industries

Financial services: 50%
Business services: 20%
Education: 10%
Gaming: 10%
Medical: 10%

Clients

Midmarket ($10M - $1B): 50%
Enterprise (>$1B): 25%
Small Business (<$10M): 25%

AI Development Custom Software Development UX/UI Design Web Design Web Development NodeJS React

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

Goodface agency offers competitive pricing with a strong value for cost, as indicated by multiple clients. Project costs vary, with some engagements exceeding $70,000. Clients appreciate their adaptability, structured communication, and effective project management, often leading to timely and high-quality deliverables.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 48 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

UX/UI Packages

starting at $7,200/total

Software Development Packages

starting at $5,900/total

Website Development Packages

starting at $11,250/total

Goodface agency Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.9
Cost 4.9
Willing to Refer 4.9

Top Mentions

Review Highlights

Effective Project Management

Clients frequently commend Goodface agency for their structured and organized project management. They maintain clear communication, deliver projects on time, and are responsive to client needs, ensuring a smooth workflow and successful project outcomes.
Strong Technical Expertise

Goodface agency is widely praised for its technical proficiency across various domains such as web development, UX/UI design, and custom software solutions. They have demonstrated expertise in industries like fintech, e-commerce, and digital marketing, consistently delivering high-quality technical solutions.
Successful Brand and Visual Identity Projects

Clients have praised Goodface agency for their ability to develop cohesive and distinctive brand identities that effectively represent their businesses. Their work in brand design and visual identity has received positive feedback for enhancing brand visibility and market positioning.
Responsive and Client-Oriented

The agency is known for its client-centric approach, maintaining open lines of communication and being highly responsive to client feedback and requirements. This attentiveness has led to strong client relationships and successful collaborations.
Challenges with Complex Projects

While Goodface agency excels in many areas, some clients have experienced challenges with complex projects, particularly involving new or untested features. These issues have occasionally led to project delays and additional costs.
Highly Recommended for Fintech Projects

Goodface agency's deep understanding of the fintech industry and ability to deliver specialized solutions have made them a preferred partner for fintech projects, earning them high recommendations from satisfied clients.

Was this helpful?

Goodface agency Reviews

Submit a Review

Verified

All Filters

0 selected

Sort by

Web Development
Less than $10,000
June 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The product turned out great and I'm happy with everything."

Feb 25, 2020

Manager, F.U.L.L. Bar

Alexander Gryazev

Advertising & marketing
Kyiv, Ukraine
11-50 Employees
Online Review
Verified

After submitting a proposal and receiving feedback from the internal team, Goodface agency developed a website and launched a promotion to generate leads.

The website that they developed helped to attract customers. Collaborating with the internal team, Goodface agency was able to quickly produce a high-quality, satisfactory product. The team is very responsive and continues to be a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

F.U.L.L. is the abbreviation that stands for First Ukrainian Local Laboratory. It will combine both the bar and the laboratory, and will be focused on cocktails as well as Ukrainian bar culture. I am the manager of FULL BAR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We hired a Goodface agency to develop our website.

What were your goals for this project?

The agency created us a great website. With the help of which we were able to attract more customers to our company. Launched a promotion to increase customer flow. Attendance at our establishment has increased.

SOLUTION

How did you select this vendor?

My friends recommended that I contact Goodface agency. We had a meeting and discussed the task. Then there was a proposal and we accepted it.

Describe the project and the services they provided in detail.

We talked about our tasks. We began to collaborate on the development of our website. Agency staff provided examples for the development of our website and its design. There were several stages of agreement on various details. Then we got the finished product.

What was the team composition?

Most of all we contacted Maxim (the head of the company) and Mergen (PM).As well as a team of agencies that helped us at different stages of our collaboration.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I can say with confidence the work of the agency helped us attract more customers. And run an advertising company.

How was project management arranged and how effective was it?

All the time with us in touch PM. For all questions and requests, we fairly quickly received an answer. All our wishes were satisfied in full.

What did you find most impressive about this company?

I liked the speed most of all. Product quality and design.

Are there any areas for improvement?

I am not an expert in this field. We contacted the company to develop a website for us. The product turned out great and I'm happy with everything.

RATINGS

5.0

Web Development
Less than $10,000
Feb. - Apr. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"This company has a soul."

Jan 15, 2020

Director, ArtCosmetic Ukraine

Alina Melnik

Other industries
Kyiv, Ukraine
1-10 Employees
Online Review
Verified

Goodface agency was tasked with creating a new website for a cosmetics distributor. The client wanted a beautiful and user-friendly platform that would be accessible to both corporate partners and customers.

Goodface executed a site that showcases all of the necessary content conveniently and informatively. Goodface's management connected with the client, making for a smooth and collaborative engagement. The team manager was remarkably calm in the face of challenges. They're a value-driven company.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are company distributor of several cosmetics brands. Founded in 2012. we are working with Beauty salons, clinics and doctors. I am CEO and founder of company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We created a new website. It was full complex of development.

What were your goals for this project?

we wanted to create easy, friendly and beautiful website. Website would be comfortable for our partners (clinics, beauty salons, doctors) and for customers (clients of our partners).

SOLUTION

How did you select this vendor?

O! It was fortune. I thought about changing our web for a long time)).And when it was about to happen, I met CEO and founder of Goodface in the plane.

Describe the project and the services they provided in detail.

Goodface was responsible for design, concept development and usability improvement. They delved into all the business processes of the company and implemented all the design improvements.

They were also responsible for the software part of the site (Frontend and Backend). They designed the website from scratch and connected it to the WordPress CMS. In addition, they were engaged in filling content for the site. We continue to work to this day. They are engaged in promoting SEO and content.

What was the team composition?

The development team consisted of approximately 8 people. The team could grow as needed and the tasks that faced it. Communication with the development team was maintained through the project manager, who divided tasks into sprints and monitored the timing of their implementation.

We worked on an agile system, which helped to quickly and accurately make corrections to the development and finish the project on time.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

There was no goal for the project to influence business. We needed a comfortable site on which the necessary content was placed as conveniently and informatively as possible.

How was project management arranged and how effective was it?

We regularly connected with project manager and CEO of Goodface. It was really life connecting and life project with good result. Our Account Manager was impressively calm and responsible with terms and replies.

What did you find most impressive about this company?

This company has a soul.

Are there any areas for improvement?

Probably yes. But at this moment everything satisfies us.

RATINGS

5.0

"very good"

Showing 51-52 of 52 Reviews

UX/UI & product design

We believe that the main asset of any business is the customer. The love and loyalty of the client to the business — are a reason why we need to create the perfect user experience. Our design UI/UX service allows you to create impressive products, enjoy users, and achieve business goals.

Small

Basic package – best for startups who want to test a hypothesis. Or SMBs who would like to present their service to the market.

$7,200 /total

Number of pages: Up to 6
Additional Pages: $500
Workshop
Competitors Research
Environment Research
4 week delivery

Medium

Smart package – it's a full-fledged design solution for advanced product presentation and business scaling.

$13,500 /total

Number of pages: Up to 10
Additional Pages: $700
Workshop
Competitors Research
Environment Research
7 week delivery

Large

Pro package – it's a product-oriented design solution, based on deep research and analysis. For companies who want to become high-performing and market leaders.

$21,600 /total

Number of pages: From 10
Additional Pages: $1000
Workshop
Competitors Research
Environment Research
10 week delivery

Features	Small $7,200 /total	Medium $13,500 /total	Large $21,600 /total
Number of pages	Up to 6	Up to 10	From 10
Additional Pages	$500	$700	$1000
Workshop
Competitors Research
Environment Research
Product UX Research	–	–
User Journeys map	–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes	–
Design system	–
Project specification	–	–
Interactivity & Animation	–	–
Custom icons	–
Custom illustration (optional)	From $100 by one	From $100 by one	From $100 by one
Logo and brand identity (optional)	From $2000	From $2000	From $2000
Working hours	160 hours	300 hours	From 480 hours

Small $7,200 /total
Number of pages	Up to 6
Additional Pages	$500
Workshop
Competitors Research
Environment Research
Product UX Research	–
User Journeys map	–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes	–
Design system	–
Project specification	–
Interactivity & Animation	–
Custom icons	–
Custom illustration (optional)	From $100 by one
Logo and brand identity (optional)	From $2000
Working hours	160 hours

Medium $13,500 /total
Number of pages	Up to 10
Additional Pages	$700
Workshop
Competitors Research
Environment Research
Product UX Research	–
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification	–
Interactivity & Animation	–
Custom icons
Custom illustration (optional)	From $100 by one
Logo and brand identity (optional)	From $2000
Working hours	300 hours

Large $21,600 /total
Number of pages	From 10
Additional Pages	$1000
Workshop
Competitors Research
Environment Research
Product UX Research
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification
Interactivity & Animation
Custom icons
Custom illustration (optional)	From $100 by one
Logo and brand identity (optional)	From $2000
Working hours	From 480 hours

Discovery phase Packages

The foundation of any incredible product — is discovery phase. We can help you improve the perfect user experience, create awesome UI get the project plan correct, and avoid mistakes in the future.We believe that every great house starts with a foundation, and every successful project starts with a discovery.

Small

Basic

$5,900 /total

Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
3 week delivery

Medium

Smart

$8,500 /total

Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
4 week delivery

Large

Pro

$17,900 /total

Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
8 week delivery

Features	Small $5,900 /total	Medium $8,500 /total	Large $17,900 /total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept	–
Product UX Research	–
User Journeys map	–
Feature map	–
Prototypes	–
Project specification	–
UI-kit (Style Guide)	–
Full-fledged UI design	–	–
Goal-tools matrix	–	–
Non-functional requirements	–	–
Traceability matrix	–	–
Working hours	120	190	360

Small $5,900 /total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept	–
Product UX Research	–
User Journeys map	–
Feature map	–
Prototypes	–
Project specification	–
UI-kit (Style Guide)	–
Full-fledged UI design	–
Goal-tools matrix	–
Non-functional requirements	–
Traceability matrix	–
Working hours	120

Medium $8,500 /total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design	–
Goal-tools matrix	–
Non-functional requirements	–
Traceability matrix	–
Working hours	190

Large $17,900 /total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design
Goal-tools matrix
Non-functional requirements
Traceability matrix
Working hours	360

Full cycle website development

We believe that the website of any brand or company is not only the face of the company, but also a set of essential tools for managing customers, services and reputation. We will help you make a face card website.

Small

Simple. An ideal solution for simple projects, suitable for presenting yourself on the market. The minimum required level of expertise to test a product hypothesis. Suitable for MVP.

$11,250 /total

Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
8 week delivery

Medium

Smart. A complete smart solution that will allow you to present yourself and clearly show your services, advantages and highlight your key differences from competitors. A high-quality level of preparation and analysis that allows you to launch the product together with the client's team.

$18,900 /total

Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
10 week delivery

Large

Pro. Individual style, high performance and a wide range of tools. "PRO" Website is a complex business solution that looks amazing. A full-fledged discovery phase that allows you to predict and launch a high-quality successful product.

$22,500 /total

Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
12 week delivery

Features	Small $11,250 /total	Medium $18,900 /total	Large $22,500 /total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes	–
Design concept	–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations	–
QA service	–	–
Website speed optimization	Basic	Middle (75+)	High (90+)
Security settings	–	–
SEO (basic settings)	–
Deploy and configure servers	–
Support Period	–
Working hours	250 hours	420 hours	500 hours

Small $11,250 /total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes	–
Design concept	–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations	–
QA service	–
Website speed optimization	Basic
Security settings	–
SEO (basic settings)	–
Deploy and configure servers	–
Support Period	–
Working hours	250 hours

Medium $18,900 /total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service	–
Website speed optimization	Middle (75+)
Security settings	–
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours	420 hours

Large $22,500 /total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service
Website speed optimization	High (90+)
Security settings
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours	500 hours

Our Story

We’re Goodface — a Kyiv‑born design & development team (est. 2016) that blends business insight, design thinking, and modern engineering. We've completed 90+ projects for startups and businesses worldwide (FinTech, SaaS, and eSports), have earned international awards, and have high client referrals. We prioritize user‑centered collaboration, clear product outcomes, clean, scalable code, and continuous improvement.

Meet the Team

What Sets Us Apart

1️⃣ People first

Humans are at the heart of everything we do. Simply put: we`re people, working with people and for people.

Results that matter

We always focus on the result that the product brings to the business. For us, it is not only about aesthetics but also about efficiency. We understand that entrepreneurial creativity must bring profits.

Everyday improving

We are constantly evolving, analyzing user feedback, and always seeking fresh ideas. We call this the process of continuous improvement.

Quick Facts

10 years in business

Commonly Asked Questions

We don't operate as a task-based vendor. We act as a product partner — combining strategy, design, and AI-orchestrated delivery to build systems, not just ship features. We cover the full cycle from ideation and discovery through deployment and maintenance, with AI agents handling routine tasks and repetitive processes. At the same time, our team retains oversight, decision-making, and project strategy. This isn't about churning out code faster and reworking it later. We are focused on improving delivery timelines and product quality metrics.

We work with tech companies across fintech, health & wellness, eSports, and edtech industries where digital products play a key role in business growth. While these are our core areas, we’re not limited to them. We collaborate with B2B companies and digital-first brands across different markets, helping them design and develop corporate websites, SaaS platforms, and custom apps.

Our PM process is based on three core pillars: 1. Full project visibility Backlog, priorities, timelines, and decisions stay visible in one shared workspace from day one — with open access by default, without hidden status reports or constant follow-ups in messengers. 2. Async validation instead of meetings Track task progress, statuses, and decisions in real time, and leave feedback whenever it fits your schedule — without waiting for the next sync call. 3. You pay for outcomes, not effort We tie budgets to milestones, not hours or task volume — so there are no surprises at the end of the month. This model helps founders achieve 25–30% higher delivery efficiency at no extra cost.

Right now, we're primarily interested in fintech, financial services, eSports, health and wellness, and EdTech products.

We integrate into your existing setup — collaborating with in-house teams or external vendors as an extension of your team. Our role is to align product, design, and development so delivery remains predictable, scalable, and tied to business goals. We adapt to existing workflows, tools, design systems, and codebases while keeping collaboration structured across all stakeholders. Clear documentation, organized handoffs, and consistent communication reduce operational friction and prevent delivery gaps. We also bridge the gap between design and engineering — ensuring concepts remain feasible, scalable, and properly implemented in production. The result is faster delivery, fewer misalignments, and a more cohesive product experience.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 48

Overall Review Rating: 4.9

Source: Clutch

Last Updated: June 29, 2026

Business Entity

Business Entity Name	Kreya Ltd
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	September 24, 2024
Status	Active
Last Updated	November 26, 2024
ID	15971347

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	November 28, 2024

Learn More About The Clutch Verification Process

Locations (3)

32 Cumberland Road Bromley, England BR2 0PQ

21 - 30

Contact Goodface agency

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from Goodface agency like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.

Aiter.io

(1)

Dmytro Semonov 🇺🇦 🇬🇧

Emerald24

(1)

Olegs Kravcenko

Gadre Infotech Pvt. Ltd.

(1)

Shalaka Teli

Grona Agency

(1)

Ivan Anisimov

OdesSeo — Digital marketing agency

(1)

Andriy Beregulya

Pluspoint

(1)

Sergio Shanin

Additional Connections

(6)

Goodface agency

Expert design & development for FinTech and SaaS ⚡

Overview by:

2 Languages that we service

35 Timezones that we service

3 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Goodface agency Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Project Management

Strong Technical Expertise

Successful Brand and Visual Identity Projects

Responsive and Client-Oriented

Challenges with Complex Projects

Highly Recommended for Fintech Projects

Reviews mentioning:

Goodface agency Reviews

Web Dev for Bar

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Dev for Cosmetics Distributor

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

Packages we offer:

UX/UI & product design

Small

Medium

Large

Discovery phase Packages

Small

Medium

Large

Full cycle website development

Small

Medium

Large

About the Team

Our Story

Meet the Team

Max YakubovychCEO

What Sets Us Apart

Quick Facts

Commonly Asked Questions

How is Goodface different from a typical outsourced agency?

What industries do you work with?

What is your project management process?

What types of projects is your team interested in taking on right now?

How do you work with in-house teams or external devs?

Verification

Business Entity

Credit Report Results

Location

Locations (3)

Contact

Connect with Goodface agency on Social

Connections

Aiter.io

Emerald24

Gadre Infotech Pvt. Ltd.

Grona Agency

OdesSeo — Digital marketing agency

Pluspoint