Gooder Marketing

BACKGROUND

Please describe your company and position.

I am the CEO & Office of the President of Mars

Describe what your company does in a single sentence.

Mars develops and manufactures premium confectionery products, pet food, and food ingredients for global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Increase organic search visibility
• Drive qualified B2B leads
• Improve our technical SEO foundation

SOLUTION

How did you find Gooder Marketing?

Referral

Why did you select Gooder Marketing over others?

• Good value for cost
• Company values aligned

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketing handled a comprehensive SEO overhaul that included technical audits, keyword research targeting our three main business segments, and complete on-page optimization of our product pages and service descriptions. They delivered monthly technical SEO audits with fixes, created over 40 optimized landing pages across our pet food, confectionery, and ingredients divisions, and produced 2-3 weekly blog posts focused on industry trends. The scope also covered local SEO setup for our 12 manufacturing facilities, quarterly competitor analysis reports, and monthly performance dashboards with ranking updates and traffic insights. The entire project was executed over 8 months with ongoing monthly maintenance and optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded our expectations across all key metrics. Our organic traffic jumped from roughly 2,500 monthly visitors to over 11,000 visitors within the first six months, which was a massive improvement over our previous performance. More importantly, our lead generation from organic search went from practically zero to averaging 15-20 qualified B2B inquiries per month. We saw our main target keywords move from positions 25-40 in search results to consistently ranking in the top 3 positions for terms like "premium pet nutrition suppliers" and "confectionery ingredient manufacturers." The technical improvements were dramatic too - our page load speeds went from 8-9 seconds down to 3-4 seconds, and we went from failing Google's mobile usability tests to passing with high scores. Revenue attribution from organic search nearly tripled year-over-year, which directly justified the investment. Even our brand awareness improved measurably, with branded search volume increasing from around 800 monthly searches to over 1,200 as more people discovered us through our improved content and rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gooder Marketing's project management was honestly one of their strongest points. They use a combination of Slack for daily communication and Asana for tracking all deliverables, which gave us complete visibility into project progress. Every Monday we'd get a brief update on what was completed the previous week and what was planned for the current week.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What really set Gooder Marketing apart was their industry-specific expertise that most SEO agencies completely lack. They actually took time to understand the complex regulatory environment we operate in - especially around pet food safety standards and food ingredient certifications. Most agencies would have just focused on generic business keywords, but they recognized that our buyers need to see compliance credentials and quality certifications prominently in search results.

Are there any areas for improvement or something Gooder Marketing could have done differently?

The only area for improvement would be their initial timeline estimates - they tend to be a bit conservative with delivery dates, so we sometimes had internal resources sitting idle waiting for their deliverables when they could have been more aggressive with scheduling.

BACKGROUND

Please describe your company and position.

I am the Professor and Business Consultant of Rutgers University

Describe what your company does in a single sentence.

Rutgers University is a leading public research institution that provides world-class education, conducts groundbreaking research, and serves students and communities across New Jersey and beyond through our comprehensive academic programs and public service mission.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Increase qualified prospective student inquiries
• Fix our technical SEO foundation
• Establish thought leadership in higher education

SOLUTION

How did you find Gooder Marketing?

Clutch Site

Why did you select Gooder Marketing over others?

• Good value for cost
• Company values aligned

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketing delivered a comprehensive 8-month SEO overhaul that really transformed our entire digital presence. The project kicked off with an intensive technical audit where they dove deep into our website infrastructure, identifying critical issues that had been dragging down our search performance for years. They spent the first two months systematically fixing over 150 broken internal links, resolving duplicate content problems between our various academic departments, and implementing site speed optimizations that cut our average page load time in half.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from our partnership with Gooder Marketing have been genuinely impressive and exactly what we needed to see. Our organic website traffic has increased from around 45,000 monthly visitors to over 75,000 monthly visitors, which represents a substantial jump in our reach to prospective students and their families.

What's even more meaningful is the quality of that traffic. We're now generating approximately 320 qualified program inquiries per month compared to the 190 we were seeing before the project started. These aren't just random visitors either - these are people actively researching our specific academic programs and taking action to learn more.

Our search rankings have dramatically improved across the board. We now hold first-page positions for 127 of our target keywords, up from just 38 when we started. More importantly, we've achieved top-three rankings for critical searches like "New Jersey engineering programs," "Rutgers business school," and "public research university NJ." Our campus life content hub now ranks number one for "Rutgers student experience," which has become a major traffic driver.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gooder Marketing's project management was honestly one of their strongest points. They delivered everything on schedule, which is rare in our experience with agencies. We had clear milestones every two weeks with specific deliverables, and they hit every single deadline.

Communication was excellent throughout. Our main point of contact, Sarah, responded to emails within a few hours and was always proactive about flagging potential issues before they became problems. When we had urgent requests - like needing quick updates for our spring enrollment campaign - they turned things around same-day.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What really set Gooder Marketing apart was their genuine understanding of higher education marketing challenges. Most SEO agencies try to apply the same e-commerce or B2B tactics to universities, but this team actually got it. They understood that we're not just competing with other schools - we're competing with students' career uncertainty, family expectations, and financial concerns.

Are there any areas for improvement or something Gooder Marketing could have done differently?

If I had to nitpick, I wish they had been more proactive about setting up conversion tracking for our graduate program inquiries from the start - we lost about two months of valuable data while they figured out our CRM integration, though they definitely made up for it once everything was properly connected.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Simplilearn

Describe what your company does in a single sentence.

Simplilearn is an online learning platform that provides professional certification courses and bootcamps in digital skills like data science, cybersecurity, cloud computing, and digital marketing to help professionals advance their careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Redesign our course catalog and search functionality
• Streamline the enrollment process
• Create a mobile-optimized experience

SOLUTION

How did you find Gooder Marketing?

Clutch Site

Why did you select Gooder Marketing over others?

Pricing fit our budget

How many teammates from Gooder Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was a complete website redesign focused on transforming our course discovery and enrollment experience. Gooder Marketing started with an extensive discovery phase that included mapping our entire user journey, analyzing competitor sites, and conducting stakeholder interviews with our course creators and learner success team. They also did a technical audit of our existing site performance to identify bottlenecks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were pretty impressive. Course sign-ups jumped 40percent in the first month after launch, and our bounce rate on the course catalog pages dropped by 30percent. Mobile conversions improved significantly - we saw a 25percent increase in mobile enrollments, which was huge since most of our traffic is mobile.

The streamlined enrollment process made a real difference. We went from losing about 60% of people during checkout to only losing around 35percent. Page load times improved by almost 50%, and our customer support tickets related to website navigation issues dropped by nearly half.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really solid. Jessica was our main PM and honestly, she made the whole process way smoother than I expected. She set up weekly calls with us and had this dashboard where we could see exactly where everything stood. I'm not super technical but it was easy to follow along.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, what impressed me most was how they actually listened to our users instead of just pushing their own design ideas. Most agencies we've worked with before would show us these beautiful mockups that looked great in presentations but didn't really think about how our learners actually behave on the site.

Are there any areas for improvement or something Gooder Marketing could have done differently?

The main thing would be response time during busy periods. There were a few times when we needed quick approvals or had urgent questions, and it took them 2-3 days to get back to us. I get that they have other clients, but when you're on a tight timeline, that can be frustrating.

Also, their initial campaign setup took longer than expected. They quoted us 3-4 weeks for the first campaigns to go live, but it ended up being closer to 6 weeks. Part of that was on us for taking time to review copy, but they could have been clearer upfront about how long their internal processes actually take.

BACKGROUND

Please describe your company and position.

I am the Founder of Maven Analytics

Describe what your company does in a single sentence.

Maven Analytics provides comprehensive online training courses and certifications in data analytics, business intelligence, and data visualization tools like Excel, Power BI, and Tableau to help professionals advance their careers in the data field.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Complete website overhaul
• Fix our broken advertising strategy
• Improve our overall conversion rates

SOLUTION

How did you find Gooder Marketing?

Referral

Why did you select Gooder Marketing over others?

Referred to me

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Gooder Marketing was pretty comprehensive and touched every part of our digital presence. They started with a complete audit of our existing website and marketing efforts, which honestly was a bit of a wake-up call about how much we were missing.

For the website redesign, they rebuilt everything from the ground up using a modern framework that actually loads quickly on mobile devices. The new design focuses heavily on our course catalog with better filtering options so students can find exactly what they're looking for. They also created dedicated landing pages for each of our main skill tracks like Excel fundamentals, Power BI mastery, and advanced analytics. The checkout process got completely streamlined too, going from a confusing multi-step nightmare to something people can actually complete without giving up halfway through.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been really solid across the board. Our website traffic quality improved dramatically - we're getting about three times more people actually enrolling in courses compared to before, and the bounce rate dropped significantly because people are finding what they need faster.

On the advertising front, our cost per lead went way down while the quality went way up. We were spending roughly the same amount but getting leads who actually converted into paying students instead of just browsers. The new Google Ads campaigns are bringing in people who are genuinely interested in advancing their analytics careers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Course enrollment numbers have been the biggest win though. Since the new site launched and the advertising campaigns got restructured, we've seen consistent month-over-month growth in new student sign-ups. Our email list is also growing with much more engaged subscribers who actually open our content and participate in our free webinars. 

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about Gooder Marketing was how they approached our project like they were part of our team rather than just another agency trying to upsell us on services. Most agencies we talked to before wanted to completely change our brand or push expensive monthly retainers for things we didn't need.

Are there any areas for improvement or something Gooder Marketing could have done differently?

Honestly, there are a couple of things that could have gone smoother. The initial timeline they gave us for the website launch was a bit optimistic - we ended up going about three weeks longer than planned. It wasn't a huge deal since the final result was worth it, but it did mess with some of our course launch dates that we had planned around the new site.

BACKGROUND

Please describe your company and position.

I am the Chair & CEO of AMD

Describe what your company does in a single sentence.

AMD designs and manufactures high-performance processors, graphics cards, and computing solutions that power everything from gaming PCs to data centers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• To boost our brand visibility in the gaming community where we were losing ground to competitors
• To create engaging social content that would actually get our tech enthusiasts talking and sharing
• To help us connect better with younger audiences who weren't familiar with our latest innovations.

SOLUTION

How did you find Gooder Marketing?

Clutch Site

Why did you select Gooder Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketing handled our complete social media overhaul across Twitter, Instagram, YouTube, and LinkedIn. They took over our daily content creation, posting everything from product announcements to behind-the-scenes tech content that showed our engineering process.

The key deliverables included a full content calendar with 4-5 posts weekly per platform, custom graphics and video content showcasing our processors and graphics cards in action, and real-time community management responding to customer questions and technical inquiries.

They also managed our influencer partnerships, connecting us with gaming streamers and tech reviewers who could authentically showcase our products. During product launches, they coordinated integrated campaigns that included teaser content, launch day coverage, and follow-up performance demonstrations.

Their team provided monthly analytics reports showing engagement metrics and audience growth, plus they handled crisis communication when technical issues or competitor drama popped up online. They basically became our voice across all social platforms while keeping everything aligned with our brand guidelines and technical accuracy standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our follower count doubled across all platforms within six months, and more importantly, our engagement rates tripled - people were actually interacting with our posts instead of just scrolling past them.

We saw a huge spike in product mentions and user-generated content, especially during our GPU launches where gamers started posting their own benchmarks and builds featuring our hardware.

Customer support tickets from social media dropped significantly because Gooder Marketing was handling most of the basic technical questions directly, freeing up our team to focus on more complex issues.

The biggest win was brand sentiment - we went from being seen as the "budget alternative" to being recognized as a serious competitor in high-performance gaming, which directly translated to increased interest from retailers and system builders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid - they used a shared dashboard where we could see content calendars, approval workflows, and campaign timelines in real time. No more endless email chains trying to figure out what was happening when.

They consistently hit deadlines, even during our rushed product launches when we'd throw last-minute changes at them. When our engineering team needed to delay a processor announcement by two weeks, they quickly pivoted the entire content strategy without missing a beat.

Communication was their strong suit. They had a dedicated account manager who knew our business inside and out, plus their creative team was always available for quick calls when we needed to brainstorm ideas or address urgent issues.

What really impressed us was how they anticipated our needs. Before major industry events like CES, they'd already have content frameworks ready and would proactively suggest ways to capitalize on trending topics in the tech space.

When we had concerns or wanted changes, they responded within hours, not days. They treated our feedback seriously and made adjustments without the usual agency pushback we'd experienced with previous partners.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing was how they turned our most technical features into storytelling opportunities. They took something as dry as our new architecture improvements and created content that made gamers genuinely excited about the engineering behind their gaming experience.

Are there any areas for improvement or something Gooder Marketing could have done differently?

Honestly, their video production could use some work - while their graphics and static content were top-notch, some of their video editing felt a bit generic compared to what other tech brands were putting out. We ended up handling most of our major video campaigns in-house.

BACKGROUND

Please describe your company and position.

I am the HR Manager - Talent Acquisition of ZS

Describe what your company does in a single sentence.

We're a mid-sized manufacturing company that produces custom industrial components for the automotive and aerospace sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• To modernize our outdated website that was driving away potential clients
• To improve our online lead generation since most of our inquiries were still coming through cold calls
• create a mobile-friendly platform that our field sales team could actually use when meeting with prospects on-site

SOLUTION

How did you find Gooder Marketing?

Clutch Site

Why did you select Gooder Marketing over others?

Pricing fit our budget

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope covered a complete website overhaul from the ground up. They started with a comprehensive audit of our existing site and competitor analysis, then moved into wireframing and design mockups that we refined through several feedback rounds.

Key deliverables included a fully responsive website with custom design, an integrated contact system that routes inquiries directly to our sales team, and a product showcase section with detailed specs and imagery for our component lines. They also built us a resource center where we can share case studies and technical documentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launch, we've seen our website inquiries triple compared to what we were getting before. Our bounce rate dropped significantly - people are actually staying on the site and exploring our services instead of clicking away immediately.

The mobile experience has been a game changer for our sales team. They can now pull up product specs and case studies during client meetings without any technical hiccups, which has helped close deals faster.

Our organic search visibility improved dramatically too. We're now showing up on the first page for several key industry terms that we couldn't rank for with the old site. The lead quality has been better as well - prospects are coming to us more informed about our capabilities, so our initial conversations are much more productive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really well organized. They used a clear system where we could track progress and see what was coming next, which kept everyone on the same page. Weekly check-ins were scheduled but never felt like a waste of time - they always came prepared with updates and specific questions.

They hit every major milestone on schedule, which was refreshing since we've dealt with agencies before that constantly pushed deadlines. When we needed to make changes or had last-minute requests, they were flexible without making us feel like we were being difficult clients.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was how they balanced technical expertise with genuine business understanding. Most web developers we've worked with are either great at the technical stuff but don't get the business side, or they understand marketing but lack the development chops. Gooder Marketing nailed both.

Are there any areas for improvement or something Gooder Marketing could have done differently?

The only minor thing would be that their initial timeline estimate was a bit optimistic - we ended up needing an extra week for revisions, but honestly that was partly due to feedback delays on our end.

BACKGROUND

Please describe your company and position.

I am the Founder of Scale AI

Describe what your company does in a single sentence.

Scale AI provides high-quality training data and AI infrastructure solutions to help companies build and deploy machine learning models at enterprise scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Increase organic visibility
• Scale our paid advertising efficiently
• Drive enterprise lead generation

SOLUTION

How did you find Gooder Marketing?

Clutch Site

Why did you select Gooder Marketing over others?

Pricing fit our budget

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketing handled a comprehensive SEO and paid advertising overhaul for us. On the SEO front, they conducted a full technical audit of our website, identifying crawl issues and page speed problems that were hurting our rankings. They completely rewrote our core service pages and created new content targeting long-tail keywords around AI training data and machine learning infrastructure.

For paid advertising, they took over our Google Ads and LinkedIn campaigns, restructuring our account architecture and creating new ad groups focused on enterprise decision-makers. They also launched targeted campaigns on industry publications and AI conferences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been impressive across the board. Our organic search traffic increased substantially within six months, with our main service pages now ranking on the first page for competitive terms like "AI training data" and "machine learning infrastructure." We went from barely being visible for these keywords to consistently appearing in the top five results.

On the lead generation front, we saw a dramatic improvement in both quantity and quality. Our monthly qualified leads doubled, but more importantly, the average deal size from these leads increased significantly because we were attracting larger enterprise clients. The conversion rate from our paid campaigns improved as well, with our cost per acquisition dropping while we were closing bigger deals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gooder Marketing's project management was solid throughout our engagement. They stuck to their timelines and delivered everything when promised, which was crucial since we had product launches tied to some of their campaigns. Their team was responsive whenever we needed quick changes or had urgent requests.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about Gooder Marketing was their deep understanding of the AI and tech space. Most marketing agencies we've worked with before treated us like any other B2B company, but these guys actually understood our technology and could speak intelligently about machine learning concepts with our engineering team.

They didn't just optimize for generic business keywords - they knew which specific AI terminology our target customers were actually searching for and which industry pain points to address in our content. When they wrote copy for our campaigns, it sounded like it came from someone who actually works in AI, not a generic marketer trying to sound technical.

Are there any areas for improvement or something Gooder Marketing could have done differently?

Honestly, there weren't any major issues with Gooder Marketing's work, but if I had to point out something, it would be their reporting cadence in the early months. While the monthly reports were comprehensive, we would have appreciated more frequent updates during the initial setup phase since we were making significant changes to our campaigns and wanted to track progress more closely.

BACKGROUND

Please describe your company and position.

I am the VP of DENSO

Describe what your company does in a single sentence.

DENSO is a precision manufacturing company that specializes in automotive components and industrial equipment for clients in the automotive, aerospace, and heavy machinery sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Complete website overhaul
• Improve search engine visibility
• Generate qualified leads

SOLUTION

How did you find Gooder Marketing?

• Online Search
• Clutch Site

Why did you select Gooder Marketing over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketing handled a comprehensive digital overhaul for us over a 4-month timeline. The website development portion involved a complete redesign and rebuild of our corporate site from scratch using a modern CMS platform. They created dedicated service pages for each of our three main divisions covering automotive components, aerospace parts, and heavy machinery equipment. The team also built an interactive product catalog with high-resolution images and technical specifications, plus developed a secure client portal where existing customers can access quotes, track orders, and download technical documentation. They integrated contact forms with lead routing to our different department heads and made the entire site mobile-responsive since many of our field contacts access it on tablets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results we've seen since working with Gooder Marketing have been really impressive and honestly exceeded what we thought was possible for a manufacturing company like ours.

Our website traffic increased dramatically within the first three months after launch. We went from getting maybe 200 unique visitors per month to consistently seeing over 800 visitors monthly, with most of that growth coming from organic search rather than paid ads. What's even better is that these aren't just random visitors - they're actually people searching for the specific manufacturing services we provide.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gooder Marketing's project management was one of the best parts of working with them. They set clear milestones from day one and actually delivered everything ahead of schedule, which was a pleasant surprise since we're used to contractors running late. Their project manager sent us updates every week with progress screenshots and explained things in terms we could understand rather than throwing around technical jargon that would go over our heads.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Gooder Marketing was how they truly understood our industry without us having to constantly explain manufacturing terminology and processes. Most digital agencies we've worked with in the past would nod along but then create generic content that could apply to any business. Gooder's team actually took the time to learn about precision manufacturing, our quality certifications, and the specific challenges our B2B clients face when sourcing components.

Are there any areas for improvement or something Gooder Marketing could have done differently?

Honestly, I'm struggling to think of any major issues - if anything, I wish they had pushed us harder earlier in the project to get our product photos updated since the new ones they suggested using made such a big difference in how professional our catalog looks.

BACKGROUND

Please describe your company and position.

I am the President and COO of UNC Health

Describe what your company does in a single sentence.

UNC Health is a leading healthcare provider that delivers comprehensive medical services, innovative treatments, and patient-centered care across multiple facilities throughout North Carolina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• improve the health and well-being of North Carolinians and others whom we serve.

SOLUTION

How did you find Gooder Marketing?

• Online Search
• Clutch Site

Why did you select Gooder Marketing over others?

• High ratings
• Pricing fit our budget

How many teammates from Gooder Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder Marketer provided comprehensive SEO services including technical site optimization, healthcare-focused keyword targeting, physician profile enhancement, and local search optimization across our facilities. Their work delivered a complete digital visibility strategy with technical fixes, content improvements, and performance tracking that significantly increased our organic search traffic and patient appointment bookings, 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Gooder Marketer, our organic search traffic jumped from approximately 85,000 to 125,000 monthly visits. Our key treatment pages now appear on the first page of search results, up from positions beyond page three. Online appointment bookings increased from roughly 450 to 580 monthly conversions. Their physician profile optimization helped individual doctors gain visibility, resulting in 140 additional new patient appointments monthly across our network. Local search improvements drove a substantial rise in "near me" healthcare searches, with our facilities appearing in the map pack for 43 more high-value keywords than before the engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gooder Marketer's project management was excellent, with consistent on-time delivery and responsive communication. Our dedicated manager Sarah provided clear weekly updates and quickly adjusted priorities when needed, like during our cardiology wing launch. Their team was particularly valuable during our website migration, providing proactive solutions and rapid response to concerns. Their transparent project platform kept us informed without requiring constant meetings.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their deep healthcare industry knowledge truly set Gooder Marketer apart. Unlike previous SEO firms we worked with, they understood healthcare compliance requirements and patient privacy concerns without needing explanation. They spoke our language, recognizing the unique challenges of marketing medical specialties and translating complex medical services into search-friendly content that still maintained clinical accuracy. Their ability to balance technical SEO expertise with healthcare-specific insights delivered results other agencies simply couldn't match.

Are there any areas for improvement or something Gooder Marketing could have done differently?

Their reporting initially included too much technical data that overwhelmed our executives. We needed simpler executive summaries focusing on bottom-line impact rather than SEO metrics. While they quickly adjusted when we mentioned this, having those streamlined reports from the start would have helped our internal communication. Also, their content team occasionally missed some healthcare-specific terminology nuances, requiring extra review cycles. A dedicated healthcare content specialist on their team would have eliminated those minor hiccups.

BACKGROUND

Please describe your company and position.

I am the CEO of Knowledge Preservation

Describe what your company does in a single sentence.

Protecting, Structuring, and Empowering Your Data Assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gooder Marketing to accomplish?

• Protecting Your Data Assets.
• Empowering Your Data Assets.
• Structuring Your Data Assets.

SOLUTION

How did you find Gooder Marketing?

Online Search

Why did you select Gooder Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Gooder Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gooder was the driving force behind the creation of our entire platform. Their team handled everything from crafting user profiles and setting up the network connections to establishing the payment system for the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gooder has done an excellent job turning all our ideas into reality, both visually and technically. I'm truly impressed by how they've managed to tackle every single concern we've raised so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We chat regularly and having that consistency is really valuable. Running a business is challenging enough, and Gooder helps keep everything organized by defining tasks and ensuring everyone meets their deadlines. Their team is great at monitoring the process. They're collaborative, and it's a huge asset to have a team that communicates so effectively.

What was your primary form of communication with Gooder Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Gooder doesn't just stick to the tasks we give them. Instead, Gooder Marketing digs into the issues and comes up with answers. Their team goes the extra mile. It's great that Gooder brings their own insights to the table, and we always end up seeing eye to eye. That's seriously effective.

Are there any areas for improvement or something Gooder Marketing could have done differently?

When collaborating with a company in a different time zone, there will naturally be some adjustments needed. Fortunately, this is easily managed.