Gene Digital

BACKGROUND

Please describe your company and your position there.

I work for a music distribution company and Gene Digital supported us on implementing a new SEO strategy. They helped improve our web presence and taught me many best practices so we can keep the performance positive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gene Digital, and what were your goals?

We wanted to start ranking hire for the keywords our customers typically search for and we needed a strategy to achieve this.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth - a friend recommended their services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we analysed the entire website and had a look at where we could make on page seo improvements. Then planned out a strategy and selected the best keywords to target. Finally we implemented the keywords strategically across the website and kept a close eye on the results.

How many resources from the vendor's team worked with you, and what were their positions?

1 digital marketer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We improved rankings across the board for many valuable terms. Within a month we saw a 10% increase in visitors.

How effective was the workflow between your team and theirs?

Extremely smooth and responsive communication.

What did you find most impressive or unique about this company?

Their industry knowledge was exceptional.

Are there any areas for improvement or something they could have done differently?

Not that I can think of