FunkyMEDIA

BACKGROUND

Please describe your company and position.

I am the Director, Revenue Cycle Operations of R1 RCM

Describe what your company does in a single sentence.

R1 is a provider of technology-driven solutions that make healthcare work better for both providers and patients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Generating more qualified leads from organic search by optimizing user experience and content structure.
• Boosting domain authority through quality backlink acquisition.

SOLUTION

How did you find Funkymedia?

• Referral
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMedia provided a full-scale SEO service tailored to our industry and business goals. The scope of work included both technical and content-driven initiatives, with the project broken down into the following key areas:

SEO Audit & Strategy Development:
They began with a comprehensive audit of our website, identifying technical issues, keyword gaps, and backlink opportunities. Based on this, they developed a customized SEO roadmap.

Keyword Research & Mapping:
FunkyMedia conducted in-depth keyword research to identify high-potential search terms, mapping them to specific landing and blog pages for better targeting.
On-Page Optimization:

They optimized title tags, meta descriptions, header structure, internal linking, and content relevancy across all core pages. They also improved image alt texts and schema markup.

Content Strategy & Creation:
The team created SEO-focused blog posts and optimized existing content to align with user intent and search trends, helping us capture more long-tail traffic.

Technical SEO Improvements:
They resolved issues related to page speed, mobile responsiveness, indexing errors, broken links, and sitemap/robots.txt configuration.

Link Building Campaigns:
FunkyMedia secured high-quality backlinks from relevant and authoritative websites to boost our domain authority and trust signals.

Monthly Reporting & Analytics:
Each month, we received detailed performance reports, including keyword rankings, traffic metrics, backlink growth, and actionable insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from FunkyMedia’s SEO efforts were both measurable and impactful. Within the first 3–6 months, we experienced the following key outcomes:

Organic traffic increased by over 70%, with a noticeable boost in visitors to high-priority service pages

Keyword rankings improved significantly, with many of our target keywords moving from pages 3–4 to the top of page 1 on Google.
Lead generation through organic channels grew by 50%, contributing directly to our sales pipeline.
Bounce rate decreased by 25%, indicating better content alignment with user intent and improved on-page experience.
Domain authority rose steadily, driven by consistent and credible backlink acquisition.
These results not only helped us achieve our short-term marketing goals but also positioned our website for long-term growth in search visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FunkyMedia demonstrated excellent project management throughout the engagement. They worked with clear timelines, set realistic expectations, and consistently delivered key milestones on schedule. They used tools like Trello and Google Docs to track tasks and updates, which made collaboration smooth and transparent.

Communication was a strong point—they were highly responsive to emails and available for regular check-ins. Anytime we had questions or needed adjustments, they were quick to respond and flexible in adapting the strategy. Their proactive approach and consistent reporting gave us full confidence in the process.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about FunkyMedia was their ability to combine deep technical SEO expertise with a strategic, content-driven approach tailored to our industry. They didn’t rely on generic tactics—instead, they crafted a custom plan based on real data, competitor research, and our business goals. Their transparency, consistent communication, and commitment to delivering measurable results make them exceptional. It felt like we were working with a partner, not just a service provider.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, we were very satisfied with FunkyMedia’s performance. If there’s one area for potential improvement, it would be expanding their SEO reporting to include more predictive insights or competitor trend tracking. While the monthly reports were thorough and easy to understand, adding more visual dashboards or forecasting could make it even more actionable for internal decision-making. That said, their responsiveness and willingness to take feedback made it easy to adjust as we progressed.

BACKGROUND

Please describe your company and position.

I am the Revenue Cycle Manager of The Christ Hospital Health Network

Describe what your company does in a single sentence.

The Christ Hospital Health Network is a regional system of care that extends The Christ Hospital's 130 years of exceptional care and leadership to more than 100 locations in the Greater Cincinnati area. Our team delivers integrated, individualized healthcare and wellness services through a comprehensive physician network, advanced specialty services and the region's Most Preferred Hospital (National Research Corporation). 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Boost lead generation from organic channels
• Fix technical SEO issues
• Improve Google keyword rankings

SOLUTION

How did you find Funkymedia?

Clutch Site

Why did you select Funkymedia over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Funkymedia to enhance our website’s performance on Google. The scope included a full SEO audit, keyword research, technical fixes, on-page optimization, content recommendations, and monthly performance reports. They also worked on link-building campaigns and improved our site’s loading speed and mobile usability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within three months, we saw a 35% increase in organic traffic, with several targeted keywords ranking on the first page of Google. Our domain authority improved, and we started receiving qualified leads through organic search consistently.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia was punctual, responsive, and proactive throughout the project. They provide clear timelines, meet every deadline, and are quick to implement feedback or address any concerns. Monthly reports were detailed and transparent.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their SEO knowledge is top-tier, but what stood out the most was their data-driven approach and personalized strategies. They didn’t just apply generic tactics—they took time to understand our business and tailored everything accordingly.

Are there any areas for improvement or something Funkymedia could have done differently?

Nothing significant, but a dashboard for real-time tracking of key SEO metrics would make the experience even better.

BACKGROUND

Please describe your company and position.

I am the Revenue Cycle Management of Wickenburg Community Hospital

Describe what your company does in a single sentence.

Wickenburg Community Hospital is one of a few remaining non-profit community hospitals owned and operated by citizens of Wickenburg. Established in 1926 and not unlike the tenacious western spirit that built Wickenburg, our Community Hospital and Clinics are dedicated to world class health and wellness services where the patient, family, and community come first.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• EEnhance the website’s technical SEO to improve crawlability and indexing.
• Generate more qualified leads from search engines by optimizing for intent-driven keywords.
• Increase organic website traffic through strategic content and optimization.

SOLUTION

How did you find Funkymedia?

• Referral
• Clutch Site

Why did you select Funkymedia over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided a comprehensive SEO strategy tailored to our business goals. The scope of work included both on-page and off-page SEO, along with technical optimization. Their team began with a full audit of our website to identify performance gaps and opportunities for improvement.

Key deliverables included:

SEO Audit Report – A complete technical audit covering site speed, mobile usability, indexing issues, and crawl errors.
Keyword Research & Strategy – Identification of high-potential, intent-driven keywords based on search trends and competitor analysis.
On-Page Optimization – Updates to page titles, meta descriptions, header structures, image alt tags, and internal linking.
Content Recommendations – Suggestions for SEO-focused blog posts and landing page optimizations to support keyword targeting.
Technical SEO Fixes – Implementation of schema markup, XML sitemap updates, robot.txt adjustments, and fixing broken links.
Backlink Building – Acquisition of high-quality backlinks through guest posting, niche directories, and outreach campaigns.
Monthly Reporting – Detailed progress reports highlighting keyword movements, organic traffic growth, backlink profile, and next steps.

Funkymedia followed a structured timeline and ensured each deliverable aligned with our broader marketing goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The SEO campaign delivered by Funkymedia led to several measurable improvements in our online performance:

Organic traffic increased by over 60% within the first 4–6 months of the campaign.

Multiple high-priority keywords moved from page 3 or lower to the top 10 search results on Google, significantly boosting our visibility.

Our domain authority improved by 8 points, thanks to the quality backlink strategy implemented by the team.

Bounce rate dropped by 20% due to improved page relevance and faster loading times.

We saw a 35% increase in inbound leads coming directly from organic search traffic, which translated to tangible ROI.

These outcomes proved the effectiveness of Funkymedia’s strategy and confirmed their role in helping us achieve sustained SEO growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia demonstrated excellent project management throughout our collaboration. They maintained a clear timeline for all deliverables and consistently met every deadline. From the initial audit to monthly reporting and technical fixes, all tasks were delivered promptly without the need for repeated follow-ups.

Communication was seamless—our dedicated account manager provided weekly updates and was always available to clarify technical questions or adjust priorities based on our evolving needs. They used collaborative tools to share progress and track milestones, which made it easy for us to stay informed and aligned.

Funkymedia’s responsiveness and proactive approach made us feel confident that the project was in good hands.

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Funkymedia was their deep technical expertise combined with a strategic, results-driven mindset. Unlike many SEO agencies that focus solely on rankings, Funkymedia took a holistic approach—aligning SEO efforts with our business goals and customer intent.

Their ability to translate complex data into actionable insights is particularly impressive. They didn’t just report numbers; they explained what those numbers meant and how to improve further. Additionally, their commitment to transparency, consistent communication, and long-term growth made them feel more like a strategic partner than just a vendor.

Are there any areas for improvement or something Funkymedia could have done differently?

While our overall experience with Funkymedia was highly positive, one area for improvement could be the addition of more real-time performance tracking tools. While their monthly reports were detailed and helpful, having access to a live dashboard showing key SEO metrics would have provided even more transparency and flexibility.

BACKGROUND

Please describe your company and position.

I am the Managing Director & CEO at TechnologyOne of TechnologyOne

Describe what your company does in a single sentence.

TechnologyOne is here to make life simple for our community. As Australia’s largest enterprise SaaS company, we provide a deeply integrated solution for more than 1,300 leading corporations, government agencies, local councils and universities across Australia, New Zealand and the United Kingdom. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia to improve our website’s organic visibility and attract more qualified traffic through search engines. Our main objectives were to increase keyword rankings, fix technical SEO issues affecting performance, and build a stronger backlink profile.
• We also wanted to generate more leads and reduce our reliance on paid advertising by driving sustainable growth through SEO. Ultimately, we were looking for a long-term strategy that would enhance our online presence and boost our authority in the industry.

SOLUTION

How did you find Funkymedia?

Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia handled a full-scale SEO project for our website, beginning with a comprehensive audit to assess technical issues, content gaps, and keyword opportunities. The scope of work was divided into several key phases:

• Technical SEO Audit – They conducted a deep analysis of our website structure, page speed, mobile usability, crawlability, and indexing issues.
• Keyword Research & Strategy – They identified high-intent keywords relevant to our services and mapped them to priority pages.
• On-Page Optimization – This included optimizing meta titles, descriptions, header tags, internal links, and improving existing page content for SEO performance.
• Technical Fixes – Funkymedia resolved issues like broken links, duplicate content, sitemap errors, and improved Core Web Vitals metrics.
• Content Strategy Support – They recommended blog topics, helped optimize our landing pages, and aligned new content with keyword goals.
• Backlink Building – They implemented a white-hat link-building campaign targeting authoritative and relevant domains.
• Monthly Reporting & Analytics – Each month, they delivered detailed reports covering keyword rankings, traffic growth, and SEO KPIs, along with strategy adjustments.

Their team took care of both strategy and execution, ensuring all tasks were completed on schedule and aligned with our business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from Funkymedia’s SEO campaign were both measurable and impactful. Within the first few months:

• Organic traffic increased by over 50%, significantly improving visibility and reach.
• Several of our target keywords moved to the first page of Google, with some ranking in the top 3 positions.
• Our lead conversions from organic search rose by 35%, directly impacting revenue.
• The site’s domain authority improved, and we gained high-quality backlinks from relevant websites in our industry.
• Technical SEO fixes led to a 30% improvement in page speed and better mobile usability scores.
• We saw a lower bounce rate and longer session durations, showing higher engagement from organic visitors.

These outcomes demonstrated that the SEO efforts were not only driving more traffic but attracting the right audience and improving user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was highly organized and professional. From the beginning, they provided a clear project timeline and followed through on every milestone. All deliverables—from audits and keyword strategies to monthly reports—were delivered promptly and often ahead of schedule.

Communication was seamless. They were always quick to respond to emails, provided regular updates, and were available for scheduled check-ins to discuss progress and next steps. Whenever we had questions or needed to shift priorities, their team adapted quickly and offered well-thought-out solutions.

Their proactive approach and attention to detail made the entire collaboration smooth and efficient. We always feel supported and confident in their ability to manage the project end-to-end.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Funkymedia was their ability to combine deep technical SEO knowledge with a strategic, business-oriented mindset. They didn’t just focus on increasing traffic—they made sure every action aligned with our overall goals, whether that was lead generation, brand visibility, or content positioning.

Their level of personalization was also impressive. Instead of offering a generic SEO package, they tailored every part of the campaign to our industry, competition, and audience. Additionally, their team was incredibly proactive—always bringing fresh ideas, highlighting opportunities, and staying ahead of SEO trends.

That combination of technical expertise, strategic thinking, and genuine investment in our success made Funkymedia feel more like a partner than a vendor.

Are there any areas for improvement or something Funkymedia could have done differently?

While our overall experience with Funkymedia was excellent, one area for improvement would be the availability of a real-time dashboard for tracking SEO metrics. Although their monthly reports were clear and detailed, having access to live performance data could have made it easier for our internal team to monitor progress in between reporting periods.

BACKGROUND

Please describe your company and position.

I am the Revenue Cycle Leader | Healthcare Professional of HCA Healthcare

Describe what your company does in a single sentence.

As one of the nation’s leading providers of healthcare services, HCA Healthcare is comprised of 188 hospitals and 2,400+ sites of care in 20 states and the United Kingdom. In addition to hospitals, sites of care include surgery centers, freestanding ERs, urgent care centers, diagnostic and imaging centers, walk-in clinics and physician clinics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia with the primary goal of improving our website’s visibility on search engines and driving more qualified organic traffic. Specifically, we wanted to increase our rankings for high-intent keywords, enhance our domain authority, fix technical SEO issues, and ultimately generate more leads through organic search. We also wanted guidance on content strategy and backlink development to support long-term SEO growth.
• We brought Funkymedia on board to boost our local and national SEO performance. Our goals included ranking higher for location-specific search terms, improving site speed and user experience for better SEO results, and increasing the number of inquiries coming through our website. We were also looking to clean up technical issues that were holding back our search performance.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia managed a comprehensive SEO campaign tailored to our business needs. The scope of work included a full website audit to identify technical and structural issues, followed by on-page and off-page optimization strategies.

Key deliverables included:

A complete technical SEO audit with actionable recommendations
Keyword research and mapping based on our industry and target audience
On-page optimization for key service and product pages (meta tags, headers, content refinement, internal linking)
Technical improvements such as site speed optimization, mobile-friendliness, and structured data implementation
Monthly backlink building through high-quality, relevant sources
Content strategy support, including blog topics and SEO guidelines
Monthly performance reports tracking keyword rankings, traffic, and SEO KPIs

They also provided ongoing consultation and adjusted their strategy based on performance data and evolving business goals. Their team was responsible for implementation and close monitoring throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear and measurable results that demonstrated strong progress. Within the first 3–6 months:

Our organic traffic increased by over 40%, driven by improved keyword rankings.
Several high-priority keywords moved from pages 3–5 to page 1 of Google, significantly boosting visibility.
We saw a 30% increase in inbound leads coming directly through organic search.
Our domain authority improved from [e.g., 28 to 40], thanks to a strategic backlink campaign.
Technical SEO improvements led to faster page load times and higher mobile performance scores.
Bounce rate decreased and average time on site increased, indicating more relevant traffic.

Overall, the results exceeded our expectations and had a direct impact on our lead generation and online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia demonstrated excellent project management throughout the engagement. They provided a clear roadmap at the start of the project, complete with timelines and milestones, and they stuck to it. All deliverables—from technical audits to monthly reports—were delivered on time and with great attention to detail.

They maintained open and consistent communication, usually via email and scheduled Zoom calls. Any time we had questions, requests, or changes in direction, their team responded quickly and professionally. They were proactive in identifying issues and suggesting improvements, and we always felt informed and supported throughout the process.

Their responsiveness and accountability made the collaboration smooth and stress-free.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Funkymedia was their deep understanding of SEO combined with a highly customized approach. They didn’t rely on cookie-cutter tactics—instead, they took the time to understand our industry, competitors, and specific business goals before crafting a strategy.

Their ability to break down complex SEO concepts into clear, actionable steps made the entire process more transparent and collaborative. We also appreciated their consistency in tracking performance and adjusting tactics based on real-time data.

It’s rare to find an SEO partner who is both technically skilled and genuinely invested in your long-term growth. That level of commitment and expertise truly set Funkymedia apart.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, our experience with Funkymedia was very positive. If there’s one area for improvement, it would be the addition of a real-time analytics dashboard. While their monthly reports were detailed and easy to understand, having access to live performance data would have helped us monitor progress more closely between reporting periods.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Digital Silk - Growing Brands Online

Describe what your company does in a single sentence.

Digital Silk is a full-service digital agency focused on Growing Brands Online. ​​ We partner with our clients to drive:​ ​- Greater brand awareness​ - Higher onsite conversions ​ - Brand loyalty​ Specific expertise includes:​ ​- Branding & Digital Strategies​​ - Web Design & App Development​​ - Results-Driven Digital Marketing​​ - Custom Software Development​​

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia with the goal of increasing our organic visibility, driving more qualified traffic to our website, and improving our keyword rankings in a highly competitive market
• Our primary objective in hiring Funkymedia was to enhance our search engine performance and increase our presence in Google’s top search results

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia managed a full-spectrum SEO campaign for our business. The scope of work included a comprehensive technical audit of our website, followed by keyword research targeting high-intent and niche-specific terms. They restructured several on-page elements such as meta tags, header hierarchies, and internal linking to improve crawlability and relevance.

Key deliverables included:

A complete SEO audit report with prioritized action items
Keyword mapping and target keyword strategy
On-page SEO optimization for core pages
Monthly content creation (blogs, landing pages)
High-quality backlink acquisition
Monthly performance reports and SEO health checks

They worked closely with our in-house developers to implement technical recommendations and provided ongoing consultation as the campaign evolved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results we achieved with Funkymedia were both measurable and impactful. Within the first 4–6 months:

• Our organic traffic increased by over 65%, with a significant rise in traffic from non-branded keywords
• We ranked on the first page of Google for more than 25 high-value keywords, many of which were previously unranked.
• Our bounce rate dropped by 18%, showing better user engagement thanks to improved content and site structure.
• Qualified inbound leads through organic channels doubled, reducing our dependence on paid advertising.
• Our domain authority improved by 7 points, driven by consistent backlink acquisition from credible sources.

These outcomes clearly demonstrated that Funkymedia's SEO strategy was effective, sustainable, and aligned with our business goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was organized, transparent, and highly responsive. They started by setting clear timelines and milestones for each phase of the SEO campaign. All deliverables—whether technical audits, content drafts, or monthly reports—were submitted on or ahead of schedule.

They used project management tools to keep us updated on progress, and we had regular check-in calls to review performance and refine strategy as needed. Whenever we had urgent questions or needed quick adjustments—like re-optimizing a landing page or pivoting to a trending keyword—they responded promptly and professionally. Their communication style was proactive, and they always made us feel like a priority.

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Funkymedia was their deep understanding of SEO within the context of our specific industry. They didn’t apply a cookie-cutter approach—instead, they took the time to study our competitors, audience behavior, and even regulatory nuances that could affect our online presence.

Their ability to combine technical SEO with strategic content planning was truly unique. They weren’t just focused on rankings—they focused on driving the right traffic that converts. Their transparency, data-driven mindset, and willingness to educate our internal team along the way also set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Funkymedia could have done differently?

Funkymedia exceeded expectations in most areas, but one area where there’s room for improvement is in providing real-time access to campaign performance data. While their monthly reports were detailed and easy to understand, having a live dashboard or analytics portal would’ve allowed our internal team to monitor KPIs more frequently without waiting for the next report.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Europi Property Group

Describe what your company does in a single sentence.

We are real estate company specializing in residential, commercial, and rental properties, offering expert services to help clients buy, sell, and invest in real estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• As a real estate business in the UK, we needed to target the right audience, drive traffic to our site, and optimize our ad spend for maximum ROI.
• Our goal was simple to attract potential buyers, investors, and renters and convert them into clients through a tailored Google Ads strategy.

SOLUTION

How did you find Funkymedia?

Online Search

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided a comprehensive Google Ads solution tailored specifically to our real estate business:

Strategy Development: They took the time to understand our business and created a fully customized Google Ads campaign strategy.

Campaign Setup: Multiple PPC campaigns were launched, targeting specific property types and geographic areas in the UK.

Keyword Research & Ad Copywriting: They selected high-converting keywords and crafted engaging ad copy that resonated with our target market.

Landing Page Optimization: Funkymedia helped optimize our landing pages for better user experience and conversion rates.

Continuous Monitoring & Optimization: They didn’t just set up the ads; they regularly tweaked the campaigns to improve performance, ensuring cost-efficiency and better targeting.

Conversion Tracking & Reporting: They implemented conversion tracking tools to measure ROI and provided easy-to-read, insightful performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Leads: We experienced a marked increase in the number of qualified leads.

Higher Engagement: Our click-through rates improved significantly, with visitors spending more time on our site.

Better Conversions: The number of inquiries and appointments increased, leading to higher business conversions.

Cost Effective Campaigns: Funkymedia was able to reduce our cost-per-click while still driving high quality traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was top notch. They met all deadlines and were highly responsive to our needs, providing timely updates and making adjustments quickly when required. Their transparency and efficient communication kept us well informed throughout the process.

What was your primary form of communication with Funkymedia?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to customize the campaign specifically to our real estate niche was remarkable. Their data-driven approach and constant optimization efforts set them apart. They also made sure to educate us about the entire process, empowering us to make informed decisions.

Are there any areas for improvement or something Funkymedia could have done differently?

While Funkymedia’s services were outstanding, one area to improve could be in providing more in depth competitive analysis in the early stages of the campaign. A deeper dive into competitor data could have given us additional insights upfront. However, this was a minor aspect in an otherwise excellent service.

BACKGROUND

Introduce your business and what you do there.

Tango is a personal CRM admin that handles 90% of sales busywork. This way, sales teams spend more time closing, and RevOps spend less time fixing data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Funkymedia?

We needed help generating more qualified leads and maximizing our ROI through Google Ads. Our main objective was to create high-converting ad campaigns that would drive targeted traffic to our website and increase sales. We were also looking to lower our CPC and improve overall ad performance by leveraging Funkymedia's expertise in keyword targeting, ad copywriting, and A/B testing.

SOLUTION

What was the scope of their involvement?

Funkymedia handles the full lifecycle of our Google Ads campaign, from strategy and setup to ongoing optimization and performance tracking. Their work began with a deep-dive audit of our previous ad performance, followed by the creation of a custom PPC strategy aligned with our business goals.

The main deliverables include:

• In-depth keyword research tailored to our niche and audience.
• Creation of multiple ad groups with compelling, conversion-focused ad copy.
• Design and testing of high-performing landing pages.
• Conversion tracking setup via Google Tag Manager and Google Analytics.
• Ongoing bid adjustments and A/B testing for continuous improvement.
• Regular reporting with clear insights and actionable recommendations.

Funkymedia manages everything with precision, freeing us up to focus on sales while they fine-tune our campaigns behind the scenes.

What is the team composition?

We work with a small but highly effective team of 1–5 people from Funkymedia.

How did you come to work with Funkymedia?

We chose Funkymedia because of their proven track record in managing high-performing Google Ads campaigns and their deep understanding of PPC strategies. During our initial research, they stood out for their transparent approach, clear communication, and case studies that demonstrated real ROI improvements for past clients.

How much have you invested with them?

We've invested approximately $10,000–$15,000 into our Google Ads campaigns with Funkymedia so far.

What is the status of this engagement?

We started working together in January 2024, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project with Funkymedia has resulted in significant improvements in both performance and ROI. We track the outcomes using a combination of Google Ads, Google Analytics, and conversion tracking set up through Google Tag Manager. Funkymedia has configured all the necessary tracking tools to ensure we have complete visibility into campaign performance.

We monitor key metrics like CTR, CPC, conversion rates, cost per conversion, bounce rates, and time on site for landing pages. Funkymedia also provides custom dashboards and monthly performance reports that break down the data in a way that's easy to understand. This allows us to see exactly where our ad spend is going and how it translates into real business results.

Our key measurable outcomes include a 35% increase in qualified leads within the first two months, which was directly tied to more targeted ads and better landing page optimization. We've also seen a 20% reduction in CPC, thanks to their expert keyword targeting and bid management.

Additionally, we've experienced a 50% increase in conversion rates, driven by their A/B testing and continuous optimization of ad copy and landing pages. We've also seen higher engagement rates with remarketing ads, showing a strong return on re-engaging past visitors. These outcomes confirm that Funkymedia's strategic approach to Google Ads is both effective and profitable for our business.

How did Funkymedia perform from a project management standpoint?

Funkymedia's project management has been excellent from start to finish. They are organized, proactive, and always on top of deadlines. Every phase of the campaign, from strategy development to launch and ongoing optimization, has been delivered on time, with clear communication at each step.

Funkymedia is also very responsive to our needs. Whether we have a question, want to test a new idea, or need changes made quickly, the team always responds promptly and professionally. Their ability to adapt while staying on schedule has made the entire experience smooth and stress-free.

What did you find most impressive about them?

What has impressed us most about Funkymedia is their deep understanding of Google Ads and their ability to translate that into real, profitable results. They don't just set up campaigns; they build a strategy tailored to our business, constantly optimize it, and explain every step in a way that makes sense.

Their attention to detail, data-driven approach, and genuine interest in our success stood out. It makes them feel more like a strategic partner than a vendor. Funkymedia also stays ahead of trends and recommends innovative tactics that give us a competitive edge in our market.

Are there any areas they could improve?

Overall, our experience with Funkymedia has been very positive. If there's one area for improvement, it would be providing more frequent performance check-ins during the early stages of the campaign. While their monthly reports are detailed and helpful, weekly updates, especially in the first month, could help us feel even more in sync as things ramp up.

That said, whenever we've reached out with questions or requests, they've always been quick to respond and happy to provide extra insight. So it's more of a suggestion for enhancing an already strong process.