FunkyMEDIA

BACKGROUND

Please describe your company and position.

I am the President of the Management Board of ORLEN S.A

Describe what your company does in a single sentence.

We provide energy and fuel to 100 million Europeans, while changing the way we think about the future of energy. We are ready to become a leader in the energy transformation of our region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Elevate our search engine visibility
• gain greater visibility in emerging markets where ORLEN is expanding its footprint.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, Funkymedia demonstrated a strong grasp of the oil and gas domain, which immediately differentiated them from generic SEO agencies. Their initial step involved a comprehensive audit, both technical and content-based across our entire digital ecosystem, including our multilingual sites, investor relations portal, and service-specific landing pages.

The scope of work included: 
1. On-page SEO optimization across over 150 core pages spanning Polish and English content.

2. Technical SEO enhancements, including restructuring our XML sitemaps, optimizing canonical tags, and improving crawl efficiency across subdomains.

3. Content strategy and creation, targeting highly specialized industry terms related to natural gas trading, refinery technology, fuel logistics, and environmental initiatives.

4. Link building with an emphasis on domain-relevant authority, including backlinks from recognized energy sector journals and European trade organizations.

5. Local SEO optimization to improve presence in key operational regions including Lithuania, Germany, and the Czech Republic.

6. Monthly reporting and strategy sessions, which helped align their efforts with our internal marketing and communications roadmap.
What stood out was Funkymedia’s collaborative approach, they didn’t just “deliver SEO,” they embedded themselves as a strategic digital advisor.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our 11-month collaboration, we saw clear, tangible improvements across multiple digital KPIs. Most notably, there was a significant lift in traffic to our service-specific landing pages, particularly those promoting our alternative fuels division and R&D initiatives. Traffic wasn't just high-volume; it was high-quality, with visitors spending more time on site and converting more frequently into inquiries or contact form submissions.

Our investor relations pages also experienced notable increases in visibility. For instance, reports and ESG documentation now appear prominently in search for targeted keywords, a critical factor as we continue to expand our global investor base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Funkymedia operated like clockwork. They worked in agile sprints, prioritizing technical fixes early in the engagement, then layering in content and authority-building strategies. Communication was proactive, they never waited for us to spot issues. During a period of significant corporate restructuring, they even adjusted their roadmap autonomously to accommodate changes in our messaging priorities, which we found incredibly professional and responsive.

Their team was available across multiple channels (email, Slack, video calls), and we always had a dedicated strategist as a single point of contact, someone who not only knew SEO, but also understood the nuances of working with a large enterprise in a highly regulated industry.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Funkymedia’s deep commitment to understanding our industry. They weren’t just working off SEO best practices; they immersed themselves in our regulatory challenges, our competitive pressures, and our mission to diversify into sustainable energy. At one point, they even brought in an external technical writer with experience in LNG logistics to help produce optimized yet accurate content.

Moreover, their ability to balance enterprise-level complexity with agile delivery made the entire experience seamless. Funkymedia didn’t treat ORLEN like just another client. They understood our scale, our internal dynamics, and tailored their approach accordingly.

They also brought in innovative ideas, for example, a schema markup strategy that structured our refinery technology content for rich snippets, helping our pages stand out even more in search results.

Are there any areas for improvement or something Funkymedia could have done differently?

There are very few areas where Funkymedia fell short. If anything, one suggestion would be to invest more in automated dashboarding tools, while their reporting was consistent and detailed, having real-time access to some of the campaign metrics could’ve made internal executive briefings more efficient.

Additionally, while their technical documentation was thorough, simplifying some of the jargon for non-technical stakeholders would have improved internal alignment across our wider team.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of MyWellbeing

Describe what your company does in a single sentence.

My Wellbeing connects therapy-seekers with quality therapists fit for their needs. As therapists, the MyWellbeing team built the platform following personal experience and the experience of peers. We improve the therapist-finding process by fostering trust among individuals and therapists. We look forward to easing your introduction to therapy and, ultimately, heightening your experience of self.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• direct marketing campaigns
• generate high-quality leads and improve customer engagement

SOLUTION

How did you find Funkymedia?

Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia handled end-to-end direct marketing for our campaign, including strategy, audience segmentation, email content creation, and performance tracking. They developed targeted messaging, set up automated workflows, ran A/B tests, and delivered regular reports to optimize results. Their work was aligned with our business goals and consistently adapted based on campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign led by Funkymedia produced clear, measurable outcomes. We saw a 45% increase in email open rates, a 30% boost in click-through rates, and a noticeable rise in qualified leads. Most importantly, our conversion rate improved significantly, translating to real business growth. Their direct marketing efforts also helped strengthen brand recognition among our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was efficient, responsive, and well-structured. They delivered all tasks on time, maintained clear timelines, and kept us regularly updated on progress. Communication was smooth—whether through email or scheduled check-ins—and they were quick to adapt based on our feedback or changing needs. Their organized and proactive approach made the entire process stress-free.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Funkymedia was their ability to blend creativity with data-driven strategy. They didn’t just run a standard campaign—they customized every element to our audience and goals. Their team was deeply knowledgeable, proactive in suggesting improvements, and genuinely committed to delivering results. That level of care and precision really set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, our experience was very positive, but one area Funkymedia could improve is providing more frequent performance updates during longer campaigns. While their reporting was thorough, getting more real-time insights would have allowed us to make quicker adjustments. That said, whenever we asked for information or changes, they were always responsive and helpful.

BACKGROUND

Please describe your company and position.

I am the Managing Director, Asia Pacific at Bazaarvoice of Bazaarvoice

Describe what your company does in a single sentence.

Funkymedia specializes in innovative digital marketing solutions, including web design, social media management, and SEO services, to help brands enhance their online presence and engage their audience effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• Increase Brand Awareness: Enhance visibility across digital platforms.
• Boost Social Media Engagement: Develop and implement strategies to increase interaction and followers on social media channels.
• Generate Leads: Create targeted campaigns to attract and convert potential customers.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia was responsible for executing a full-scale digital marketing strategy tailored to our business objectives. Their work began with a comprehensive audit of our website and existing digital channels, followed by the development of a roadmap focused on SEO, content marketing, and paid advertising.

They handled the technical SEO optimization of our website, including site structure improvements, metadata optimization, and mobile responsiveness fixes. Alongside this, they built a targeted keyword strategy and regularly created high-quality, SEO-optimized blog content to strengthen our organic presence.

On the paid media front, Funkymedia launched and managed performance-driven campaigns across Google Ads and Meta platforms (Facebook & Instagram). This included audience targeting, copywriting, creative testing, budget allocation, and ongoing campaign optimization.

They also set up analytics and conversion tracking tools to ensure accurate performance measurement and continuous improvement.

Key deliverables included:

SEO audit and implementation of technical fixes
Targeted keyword research and on-page optimization
Monthly content creation (blog posts and landing pages)
Google Ads and Facebook Ads campaign management
Performance tracking using Google Analytics and Tag Manager
Bi-weekly and monthly performance reports with strategic insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Funkymedia delivered clear, data-backed results that demonstrated real progress and value. Within the first quarter, our organic search traffic increased by over 60%, and we saw a notable improvement in keyword rankings, with several priority terms reaching the top 5 positions on Google.

Our paid advertising campaigns also became significantly more efficient — click-through rates improved by 35%, and cost-per-click decreased by nearly 20%, leading to a stronger return on ad spend. In addition, our lead generation efforts gained traction, with a 45% increase in qualified leads compared to the previous period.

These measurable improvements translated into more visibility, better engagement, and a direct impact on our business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was efficient, organized, and highly dependable. From the beginning, they established a clear timeline with defined milestones and stuck to it consistently. All deliverables — whether SEO updates, content pieces, or campaign reports — were delivered on time or ahead of schedule.

Communication was smooth and proactive. We had regular meetings, and they are always available to answer questions or adjust strategies based on our evolving needs. They took the time to understand our business goals and responded quickly and thoughtfully to feedback, showing flexibility without compromising quality.

Their structured approach, combined with a strong client-service mindset, made the entire process seamless and productive.

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Funkymedia was their deep strategic insight and commitment to delivering real results. They didn’t just execute tasks — they approached our business like a partner, taking time to understand our goals and aligning their efforts to support long-term growth.

Their ability to combine data-driven decision-making with creative marketing strategies was truly impressive. They were constantly proactive, bringing fresh ideas, optimizing campaigns, and adapting quickly to market shifts. Unlike many agencies, they were transparent, collaborative, and genuinely invested in our success, which made working with them both effective and enjoyable.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, our experience with Funkymedia was highly positive, but if there’s one area for improvement, it would be expanding their reporting dashboards with more visual data insights and real-time tracking tools. While their reports were clear and informative, a more interactive or visual format could make it even easier to track performance at a glance.

That said, they were always open to feedback and quick to make adjustments when we brought up suggestions, which shows their commitment to continuous improvement.

BACKGROUND

Please describe your company and position.

I am the General Manager | State Operations Manager | Retail Operations Management | Senior Multi-site Leader | High Performance Culture | Strategy and Execution | Team Development and Engagement of Return-It

Describe what your company does in a single sentence.

Funkymedia is a digital marketing agency specializing in SEO, Google Ads, and comprehensive online promotion strategies to help businesses grow their online presence and generate more leads."

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We hired Funkymedia to improve our website’s visibility on search engines, increase organic traffic, and generate more qualified leads through targeted SEO and Google Ads campaigns."
• Our main objective was to enhance our brand presence online and drive consistent traffic through a well-structured digital marketing strategy, including on-page SEO, content optimization, and paid advertising."
• "We aimed to boost our conversion rates and reduce customer acquisition costs by leveraging Funkymedia’s expertise in data-driven marketing and performance-based ad campaigns.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided a comprehensive digital marketing service that included a full SEO audit, keyword research, on-page and off-page optimization, and the creation of high-quality content to improve search rankings. They also managed our Google Ads campaigns by setting up and optimizing ad groups, crafting compelling ad copy, and continuously monitoring performance to maximize ROI. Key deliverables included monthly performance reports, keyword ranking updates, conversion tracking setup, and technical improvements to our website for better speed and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first three months, we saw a 65% increase in organic traffic and a 40% improvement in our search engine rankings for high-value keywords. Our Google Ads campaigns achieved a 3x return on ad spend (ROAS), and lead generation improved by over 50%. Additionally, bounce rates dropped significantly, and user engagement metrics on the website—such as time on site and page views—showed consistent growth, indicating improved content relevance and user experience."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

"Funkymedia demonstrated excellent project management throughout the engagement. They delivered all tasks and milestones on time, maintained consistent communication, and provided regular updates through weekly reports and meetings. Their team was highly responsive to our feedback and quickly implemented any changes or optimizations we requested. They used organized workflows and collaborative tools to keep everything transparent, which made the entire process smooth and stress-free."

What was your primary form of communication with Funkymedia?

Virtual Meeting

What did you find most impressive or unique about this company?

"What impressed us most about Funkymedia was their deep understanding of digital marketing trends and their ability to translate data into actionable strategies that delivered real results."

Are there any areas for improvement or something Funkymedia could have done differently?

NONE

BACKGROUND

Please describe your company and position.

I am the Founder of Edutech Expert

Describe what your company does in a single sentence.

Distributor of New Technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Select and train an AI model to classify natural language claims. 
• Conduct tests to validate the selected model in relevant and real environments. 
• Design and implement an automated process to retrain the model.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team's tasks were coordinated by its technical leader, according to the agreed work plan. The project was divided into sprints with clear deliverables each. The sprints were carried out at the agreed times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team's commitment to the goal was high, always contributing new ideas to improve the results of the solution under construction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination between the team's individual and collective work discipline and its creative capacity to seek better solutions.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

The work and its execution was of a very good standard and the improvements are minor.

BACKGROUND

Please describe your company and position.

I am the Founder of SalesHackers

Describe what your company does in a single sentence.

For nearly 10 years, we’ve been working with 100+ IT and technology companies, helping them design and implement AI-powered sales systems tailored to long and complex B2B sales cycles. We combine: - AI-supported prospecting and deep data enrichment - hyper-personalized messaging built on real business signals - lead scoring models (fit, intent, behavior) - buying signals such as job postings, tech stack changes, and growth indicators - multichannel outbound with clearly defined ICPs, segmentation logic, and ABM frameworks - warm-up strategies that build trust before direct outreach - lead magnets and webinars that support and accelerate sales conversations The systems we implement help sales teams prioritize real opportunities, reduce unqualified meetings, and focus on decision-level conversations — especially in enterprise and long-cycle IT deals. Typical results include: - outbound conversion rates of up to 26% - first enterprise deals closed in ~3 months - higher efficiency of sales teams without increasing outreach volume In parallel, we’ve created a niche Master Program for IT companies, teaching a complete, AI-powered B2B lead generation system — from ICP and messaging to multi-channel outreach and campaign optimization. 👉 https://masterprogram.saleshackers.pl

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• We hired FunkyMEDIA to conduct 5 AI workshop sessions during our event. We aimed to empower our clients with the knowledge and insights necessary to leverage AI effectively, fostering innovation and growth within their companies. The sessions merged inspirational elements with educational content to raise awareness about artificial intelligence. Additionally, FunkyMEDIA provided consultancy, guiding clients on the practical implementation of AI within their businesses.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMEDIA conducted five simultaneous AI exploratory sessions, which included an educational and inspirational part, brainstorming, and analyzing specific use cases for AI implementations). The participants were able to consult their ideas with technical and product experts specializing in 5 different areas: AI-driven machine design AI-driven sales&marketing AI-driven operations AI-driven services AI-driven enterprise, security & ethics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the retrospective at the end of the workshops, we gathered very positive feedback from the participants.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They assembled a team tailored to our clients' needs and facilitated communication among multiple stakeholders. They responded promptly to our requirements and provided last-minute support in moderating a panel of experts, showcasing their flexibility and dedication to meeting our objectives.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In every consulting team, we had a technical and a product expert, so they could provide workshop participants with both technical and business knowledge. Moreover, they showed impressive versatility, being able to support us in five different tracks (it was very convenient to find this kind of expertise within one company). Also, I appreciated their flexibility in aligning to our timeline and internal deadlines.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No. We’re looking forward to future cooperation.

BACKGROUND

Please describe your company and position.

I am the Founder of Centrum Komputerowe ePLANETA

Describe what your company does in a single sentence.

These days, an IT environment is essential to ensuring fast and effective customer service. Without it, the functioning of an organization, monitoring sales, or handling HR matters would be virtually impossible. We are here to make running your business easier. Our computer center, Grupa E, collaborates with leading hardware and software manufacturers, including HP, DELL, Lenovo, Lexmark, Sony, Cisco, Intel, Microsoft, Toshiba, Acer, and IBM. The portfolio of services we provide and available equipment is very broad https://www.grupae.pl/oferta/: #Telecoms and IT Infrastructure #Hewlett Packard Enterprise #IT Outsourcing and Other Support and Maintenance Services #Active Monitoring #IT Audits #Virtualization #Network Services #Computer Hardware and Software Available #Multimedia #Cash Registers and POS Systems #Data Security #Office Technology #Electrical Installations #Color Measurement Instruments #Remote Work #Temperature Measurement #Payment Terminals Our goal is to increase the efficiency of technical resources. We provide advice, consultations, and implementation services for IT modernization and investment. We also pride ourselves on effective cost optimization and increased security for our clients. Please contact us. biuro@grupae.pl | +48 32 327 16 28

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Clarify product vision into V1 product. Validate technology. Build and deploy V1 solution.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative hi-res product designs Technical architectural designs Front end and back end product development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Multiple successful product sprints. Final delivery of working solution into production environment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The overall engagement was managed with a high level plan to ensure we worked toward an agreed to timeline. The project details were managed in an agile fashion with sprint planning, 2 week sprints and daily stand up calls. Overall the team were very responsive to our needs and overall requirements.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to provide a highly experienced cross-functional team to start with and then adjust the team structure over time depending on the project needs.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

Nothing. We are happy with the work.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of emiteo

Describe what your company does in a single sentence.

Do you have a company and want to raise capital, but don't know where to start? A share issue allows you to raise funds from investors—legally, simply, and fully online. No credit, no complicated terms, and no need to give up control of your company. You issue shares in your company. Investors buy them through an online platform. You raise funds for growth. 
At Emiteo, we'll guide you through the entire process: from preparing a pre-campaign, through the actual share issue, to finalizing the investment. Do you have your own community? We'll help you engage it. Don't have one? We'll show you how to effectively promote your issue to the right people. Fill out the form on the website and find out if investment crowdfunding is the right solution for your business: https://emiteo.pl/szukam-inwestora/

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• We needed to get our rankings up on Google for organic search.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMEDIA provides SEO services. We picked out a bunch of keywords, and they started ranking us for them. They optimized some of my content, pictures, and tags. They have also created content, such as our product descriptions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I don’t keep up with any metrics. They send me a weekly report, which I glance at. However, there have been points in time when I’ve definitely noticed increases in new customers and things like that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’ve done great. We communicate through bi-weekly calls, and then we email if we have any questions. They use a platform. It’s very easy to get in touch with them.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’ve worked with quite a few SEO firms, and so far, they’ve done the best.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of ZweryfikujFirmę.pl

Describe what your company does in a single sentence.

Fully automated online platform to assess companies' current credibility based on the Standard Audit Files for Tax and financial statements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

We were looking to improve our marketing performance, so we hired FunkyMEDIA for their SEO services. Since we started out with zero SEO presence, we wanted to create an SEO campaign and understand our target demographic. Moreover, we wanted to have a geographic presence for one of our services. Our company specialized in sustainable investing, so we needed to rank for that in three geographic areas.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMEDIA initially did an audit of where we were, and we discussed that audit. We figured out what could be implemented, what they could take charge of, and what had to stay the same. From there, we started collaborating on SEO work. They’ve helped me learn about SEO and gave us suggestions for changes. 
Some changes are easy to make on the backend, but we have to look at everything because everything they suggest needs to be compliant with business regulations. Our internal team does our content since it has to be authentic to our voice, but FunkyMEDIA always gives us feedback on how to optimize such content. 
We’ve considered PPC, but our team isn’t ready for that yet. We’re sticking with SEO work for now. Nonetheless, the engagement is evolving. We’ve been thinking about how we can pivot the engagement into something that meets our needs while we focus on something else for the remainder of the year. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen an uptick in website traffic. Our website is also on the first page of search results for specific keywords. This is the most important result for us. Since we don’t sell a specific product, the way we measure success is through the people who reach out to us after finding us on Google. We’ve seen a handful of them. I’d love to see 100 more of them, but our job is highly specific to certain geographic areas, so there isn’t a giant customer pool.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is fantastic, and we’ve never gone over budget. Moreover, FunkyMEDIA works with different types of companies, including dental care, landscaping, and software companies. Our company is different because we sell relationships and not products. They can do the same SEO work for all of us, but they don’t. 
They approach the work from a different angle, and they’re supportive of our SEO education. FunkyMEDIA has truly invested themselves in trying to understand us as a company. Besides that, the team welcomes pushback, such as when we tell them we can’t do something they suggest. They’re also open to feedback when we tell them we don’t like one version of their outputs. As a result, I’ve learned a lot they helped me understand how to become a good SEO client.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’ve reduced our fees because we didn’t do some things included in their initial proposal. That kind of integrity is mind-boggling since not a lot of firms tend to do that. 

Are there any areas for improvement or something FunkyMEDIA could have done differently?

Some teammates who handle backend tasks are overseas, and they’re not native English speakers. As a result, there’s a disconnect between the language that they offer versus the language that is appropriate for an English-speaking website. 

BACKGROUND

Please describe your company and position.

I am the Founder of Grupa Brokerska CRB

Describe what your company does in a single sentence.

The CRB Brokerage Group is comprised of experienced specialists in areas such as credit insurance, insurance guarantees, property and specialized insurance for businesses, and factoring. This allows us to provide you with services of the highest professional standard. As a licensed broker, we work with both corporate clients and advise small and medium-sized enterprises. We are here to support your company with our knowledge and experience!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Content Creation SEO Thought Leadership Positioning

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Partnership Initiation:
Establishment of a collaborative partnership between EZ-ERC and the vendor. 
Domain Authority Improvement Strategy:
Implementation of a comprehensive strategy to enhance EZ-ERC's Domain Authority.
Regular monitoring and adjustments to optimize domain ranking on target keywords. 
Organic Search Traffic Enhancement:
Development and execution of initiatives to increase organic search traffic to EZ-ERC's website. 
Targeted efforts to improve visibility and attract users searching for relevant keywords. 
Content Creation:
Production of various website content to support EZ-ERC's online presence, including: 
Employee Retention Credit Pillar Page - CARES Act Pillar Page 
Articles addressing ERC misconceptions and benefits for nonprofits
FAQs about ERC, ERC Tax Insurance, and IRS Substantiation Requirements 
Backlink Strategy Implementation:
Creation of backlink articles to support the improvement of EZ-ERC’s Domain Authority. 
Articles include topics such as reevaluating ERC applications and highlighting benefits for nonprofit organizations. 
Competitor Analysis:
Comparative analysis of EZ-ERC's Domain Authority against industry competitors.
Identification of areas for improvement and strategic positioning in the market. 
Data-Driven Insights and Reporting:
Regular tracking and reporting of key metrics, including Domain Authority and organic search traffic.
Data-driven insights to inform ongoing strategies and optimizations. 
Pitchbook and FAQ Copy Update:
Revision and update of the pitchbook for Kenny. 
Enhancement of Tax Refund Guarantee FAQ copy to align with current standards. 
National Restaurant Association Presentation:
Development and delivery of a presentation for the National Restaurant Association, contributing to EZ-ERC's thought leadership. 
Future Roadmap:
Planning and scheduling of four additional backlink articles for the next quarter. 
Strategic considerations for future content creation and backlink initiatives. 
Content Compounding Effect Acknowledgment:
Recognition and communication of the compounding effect of content over time. 
Emphasis on the long-term benefits of content investments. 
Expectation Management:
 Transparent communication about potential outcomes, recognizing that results are not guaranteed.
Guidance based on historical trends and industry best practices. The comprehensive scope of work encompasses a strategic blend of domain authority improvement, organic search traffic growth, content creation, backlink strategies, competitor analysis, data-driven insights, and ongoing collaboration to position EZ-ERC for sustained success in the digital landscape

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Domain Authority Growth: Achievement of a specific increase in Domain Authority, measured through tools like Moz or Ahrefs.
Target: Demonstrable improvement from the initial 6 to the final 11, indicating enhanced competitiveness. 
Organic Search Traffic Increase:
Monthly growth in organic search sessions as tracked through analytics tools. 
Target: Cumulative increase in organic sessions, with a notable uptrend over the reporting period. 
Backlink Impact:
Monitoring the number and quality of backlinks established, contributing to Domain Authority. 
Target: Successful creation of planned backlink articles and an increase in authoritative backlinks. 
Keyword Ranking Improvement: 
Improvement in keyword rankings for specific target keywords related to EZ-ERC's services. 
Target: Positive movement in key SERP positions, indicating enhanced visibility. 
Content Engagement Metrics:
Analysis of engagement metrics for created content (e.g., time on page, bounce rate). 
Target: Increased engagement and a decrease in bounce rate, signifying content relevance and quality. 
Competitor Benchmarking: 
Regular comparison of EZ-ERC's Domain Authority against industry competitors. 
Target: Maintaining competitiveness by closing the gap with or surpassing average competitor Domain Authority. 
Pitchbook and FAQ Effectiveness:
Evaluation of the updated pitchbook's impact on engagement and understanding. 
Target: Positive feedback and increased effectiveness in conveying key information.
National Association Presentation Success: 
Assessment of the National Restaurant Association presentation's impact. 
Target: Positive feedback, potential partnerships, or increased recognition within the industry. 
Consistent Reporting and Insights:
Timely and insightful reporting on key metrics and trends. 
Target: Regular delivery of comprehensive reports providing actionable insights. 
Future Content Planning:
Successful execution of planned future content initiatives. 
Target: Clear roadmap with scheduled content creation activities and strategic considerations. 
Month-over-Month Growth Rate:
Calculation of the month-over-month growth rate in organic traffic. 
Target: Demonstrated consistent and accelerated growth, aligning with expectations. 
Stakeholder Satisfaction:
Feedback from stakeholders, including EZ-ERC, on satisfaction with the outcomes.
Target: Positive feedback, acknowledgment of achieved milestones, and alignment with objectives. These measurable outcomes collectively serve as key performance indicators, providing a tangible demonstration of the success of the vendor's efforts in enhancing EZ-ERC's online presence and achieving strategic goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had the pleasure of experiencing an outstanding level of project management throughout our partnership with FunkyMEDIA. The team's commitment to constant, clear communication and impeccable organization has truly set a benchmark for excellence for future vendors. From the initiation of the project, communication has been a standout feature. 
FunkyMEDIA demonstrated a proactive approach, ensuring that every aspect of the project was communicated clearly and promptly. Regular updates on progress, challenges, and upcoming milestones were consistently provided, fostering a sense of transparency and collaboration. This level of communication not only kept us well-informed but also instilled confidence in the team's ability to navigate the complexities of the project. 
Organization, another highlight of FunkyMEDIA's project management, was evident in every deliverable and interaction. The scope of work was meticulously planned and executed, with a keen eye on details. Whether it was the development of content, implementation of backlink strategies, or tracking key metrics, the team showcased a remarkable organizational prowess. 
This level of attention to detail not only streamlined the workflow but also ensured the successful completion of each task within the specified timelines. One notable aspect of the project management was the ability to adapt to changing circumstances without compromising the overall progress. FunkyMEDIA demonstrated flexibility and agility, adjusting strategies when needed while keeping the end goals in sight. 
This adaptability was a key factor in overcoming unforeseen challenges and maintaining a positive trajectory towards success. The positive outcomes of this project are a testament to the synergy between FunkyMEDIA's project management approach and our objectives. 
The significant growth in Domain Authority, the consistent increase in organic search traffic, and the successful execution of content and backlink strategies reflect the effectiveness of the team's communication and organizational skills. FunkyMEDIA has not only met but exceeded expectations in project management. 
Their unwavering commitment to constant, clear communication and exceptional organizational abilities has been instrumental in the success of our partnership. I wholeheartedly recommend FunkyMEDIA to any organization seeking a content partner that excels in project management and delivers outstanding results.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am sincerely grateful for the opportunity to have collaborated with FunkyMEDIA. Their blend of professionalism and a positive attitude created a highly productive partnership marked by a spirit of collaboration, creativity, and cohesion. One of the standout attributes of our team at FunkyMEDIA was their adeptness at navigating change. 
Their ability to pivot swiftly and effectively in response to evolving circumstances is a testament to their strategic agility. Rather than viewing challenges as obstacles, FunkyMEDIA embrace them as opportunities for growth, demonstrating a nuanced understanding of the dynamic nature of business environments. Moreover, the patience demonstrated by FunkyMEDIA's team has been pivotal in our collaborative efforts. 
Regardless of the complexities encountered during our partnership, the team consistently maintained a composed and patient approach. This quality has been instrumental in fostering an atmosphere of constructive problem-solving and ensuring that challenges are addressed with diligence. The dedication displayed by FunkyMEDIA to EZ-ERC's objectives and values has been truly commendable. 
They exhibited a genuine passion for their work, translating into a level of dedication that contributed to the consistent success of projects undertaken. Equally noteworthy is FunkyMEDIA's openness to feedback. They not only welcomed constructive input but actively sought to incorporate it into content creation and strategy. 
This receptiveness to feedback demonstrates a commitment to continuous improvement and a genuine interest in refining deliverables to meet evolving standards. I wholeheartedly recommend FunkyMEDIA to any company seeking a collaborative and results-driven partnership.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

The only thing I would suggest is an easily accessible dashboard or client portal for storing final deliverables and drafts. The spreadsheet was great but an up-to-date portal would be even better.