FunkyMEDIA

BACKGROUND

Please describe your company and position.

I am the Founder of Holi

Describe what your company does in a single sentence.

We are a modern, fully digital metabolic health clinic. We focus on treating overweight and obesity through comprehensive diagnosis and groundbreaking therapies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

Our main objective for this initiative was to elevate the way guests interact with our digital universe long before they ever walk into one of our parks. We wanted to create an AI system capable of understanding how guests think, what excites them, what overwhelms them, and how their preferences shift moment to moment as they navigate our content. 
Essentially, we asked FunkyMEDIA to help us build an intelligence layer that could make our online experiences feel as immersive and emotionally aware as the attractions we create in the physical world. The challenge was to take our vast library of stories, characters, and guest behavior patterns and merge them into a single AI-driven platform that could adapt itself to every visitor in a natural, intuitive way. 
We didn’t want something that simply answered questions we wanted something that understood context, personality, and emotional tone.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMEDIA’s work covered an extensive range of AI development efforts that required both technical depth and creative sensitivity. They were responsible for building a conversational AI system capable of speaking in the tone of our franchise characters, an intelligent recommendation engine that could adjust suggestions in real time, and a behavioral insights model that analyzed guest decisions across our digital platforms.
To make this possible, they had to study decades of our storytelling content, historical guest engagement data, and the emotional beats that make our franchises resonate. They produced multiple prototypes, including interactive AI characters that could guide guests through activities in a way that felt spontaneous rather than scripted. 
They also delivered a custom analytics dashboard that translated complex engagement data into visual patterns that even our creative teams could easily interpret.
One memorable example from the development cycle occurred while testing a conversational agent designed to mirror a character from one of our family-oriented franchises. The AI picked up on hesitation in the test user’s voice and responded with reassurance, phrased in a manner consistent with that character’s personality. 
That moment served as proof that the system wasn’t simply functional  it was intuitive, emotionally responsive, and aligned with our storytelling DNA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the platform became clear as soon as we began internal testing. Our digital teams found the recommendation engine noticeably more accurate in guiding users to content that matched their interests, and the behavior models revealed patterns in guest choices that we hadn’t been able to see through our traditional analytics tools. 
The conversational AI prototypes also earned an unexpectedly warm reception across departments  even team members who generally approach AI with skepticism began using the tools to explore how character-driven interactions might shape future guest engagement. What stood out most was how naturally the system blended into our existing creative ecosystem.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FunkyMEDIA managed the project with a steady and consistent rhythm. Milestones arrived on time, and they communicated progress before we even had to ask for updates. Whenever we needed modifications  even ones introduced later in the process  they engaged with the reasoning behind the request instead of treating it like an interruption. 
This made it easier for our creative, technical, and experience design teams to stay aligned throughout the entire cycle. One particular moment that demonstrated their adaptability was when we requested a shift in the conversational tone of one AI character during a late-stage refinement. Instead of pushing back, they explored our creative intent and returned with an improved version that felt even closer to our vision.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how seamlessly FunkyMEDIA navigated both the technical and narrative dimensions of the project. Many AI firms can build accurate systems, but very few understand how to preserve the emotional texture of stories that matter to millions of fans. 
Their engineers approached our characters with respect, studying not just dialogue but the subtleties that make our franchises beloved across generations. This sensitivity  combined with technical precision  made the collaboration feel more like working with a team of internal innovators rather than an external vendor.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

If anything, we would have benefited from more early-stage visual mockups during the conceptual phases. Some of our stakeholders rely heavily on visual storytelling to grasp how a feature will function before development begins, and additional early previews might have helped streamline internal discussions. That said, once the initial framework was set, FunkyMEDIA made every effort to provide clarity and ensure our teams understood how each component would evolve.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Navis Group

Describe what your company does in a single sentence.

Navis Group is a Logistics service provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Our services were strong and we had steady clients, but we noticed that when potential customers searched for logistics or freight partners using AI tools, our company was not appearing in those recommendations. We brought in FunkyMedia to solve that gap and position us as a visible and credible option in AI driven search.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FunkyMEDIA identified early that the issue was not just search rankings but a lack of structured content and external validation that AI systems rely on. Their work focused on rebuilding how our services were presented online, and increasing our presence through relevant brand mentions. The goal was to make our company easier for AI systems to understand, trust and recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months, we began to see improvements in how often our company appeared in search related queries, along with an increase in qualified inquiries. More importantly, prospects contacting us already had a clear understandinf of our services, which made conversations more direct and shortened our sales process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach was organized and consistent. Deliverables were completed on time and communication was clear throughout the project. They were responsive to feedback and took the time to understand our industry, which helped align the work with our actual business needs.

What was your primary form of communication with FunkyMEDIA?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their ability to apply AI search strategies to a logistics business. They understood that visibility in our industry is not just about traffic, but about being seen as reliable and trustworthy. Their appraoch focused on building that credibility in a way that AI systems could recognize.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

The collaboration was generally smooth.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of nibynic

Describe what your company does in a single sentence.

We create useful & beautiful web apps. Using the most modern technologies like Ember.js and Ruby on Rails we design and develop advanced applications that run in your browser. We specialize in non-standard projects like custom e-commerce platforms and web based tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• We hired FunkyMEDIA with the specific goal of exploring potential AI solutions for our operations. The objective was to identify how AI could enhance our product and further enhance our client's experience.

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Carrying out discovery workshop session Proposing a viable AI solution to implement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

FunkyMEDIA actively encouraged open discussions and gathered our specific requirements during the workshops. Based on the insights gained, they developed a detailed proposal for AI implementation in our company, covering key deliverables and a strategic roadmap.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FunkyMEDIA's project management was exemplary. They delivered all items on time and responded promptly to our needs

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was FunkyMEDIA's ability to explain complex AI concepts in a manner that was clear and accessible to both our business and technical teams. Their collaborative approach and commitment to understanding our unique requirements set them apart from other agencies we worked with in the past.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

N/A- we are super happy with their performance.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of BuildiBox

Describe what your company does in a single sentence.

BuildiBox to kompleksowy system do automatycznego zarządzania i kontroli transportu materiału oraz pracy wszystkich maszyn wykorzystywanych w kontaktach budownictwa drogowego.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Understand AI opportunity in our business Start an AI roadmap

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AI state of the union
AI opportunity discovery
Team architecture discussion
ROI force ranking for discrete opportunities
Data hygiene/architecture consultation
AI tool development assistance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Three development portion is just beginning. We uncovered and ranked opportunities, updated our optimal org chart, rolled out a corporate AI use policy and toolkit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is thorough, prepared, and engaging. None of the dialog has felt canned or generic. 

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're truly experts and can connect across the organization. They're not just "AI people," they're business people that understand AI.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

Nothing yet.

BACKGROUND

Please describe your company and position.

I am the Founder of beHighload

Describe what your company does in a single sentence.

At 𝐛𝐞𝐇𝐢𝐠𝐡𝐥𝐨𝐚𝐝, we specialize in building high-performance, scalable, and robust software solutions tailored to your business needs. With years of experience in the industry, we have helped organizations of all sizes transform their ideas into reality by delivering cutting-edge web, mobile, and desktop applications. Our team of skilled developers, designers, and project managers is dedicated to creating innovative solutions that provide real value to our clients. Whether it's enhancing your online presence with a dynamic web application, developing intuitive mobile apps, or building efficient desktop software, we have the expertise to deliver. 𝐎𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 We specialize in a wide range of technologies and frameworks to ensure the best possible solution for your business: ✅ Web Development: Angular, React, Node.js ✅ Mobile Development: Xamarin, MAUI ✅ Desktop Development: .Net ✅ Backend & API Development: .Net, Node.js, Python 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐔𝐬? 𝐅𝐮𝐥𝐥-𝐒𝐭𝐚𝐜𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: From the front-end user experience to the back-end infrastructure, we handle all aspects of software development. 𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Build once, deploy everywhere—our cross-platform solutions ensure your apps perform seamlessly across devices and platforms. 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: We build software that grows with your business, ensuring performance remains optimal as you scale. 𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: We believe in long-term partnerships and work closely with you at every stage to ensure your vision is realized. 𝐀𝐠𝐢𝐥𝐞 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲: Our agile approach allows us to adapt to your changing needs, ensuring timely delivery and superior results. Looking to bring your software vision to life? Reach out to beHighload today and let's discuss how we can help your business thrive with innovative technology solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

• Design a Gen AI chat assistant architecture for one of our products Build the designed architecture

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recommend a chat based assistant architecture using Generative AI and RAG
Build the recommended chat assistant

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

90%+ accuracy of chat responses from user questions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great. They kept us well informed on progress, ensured that the handover documentation was detailed to replicate work if needed, and all items were delivered on time and on budget.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their committment to get the end product right and to be flexible when the situation required.

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No, they did very well during this engagement.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of adverso.io

Describe what your company does in a single sentence.

The tool you've been looking for PPC Optimization | Reporting | Dashboard with lifetime data | ASINs Management | Keywords Harvesting | Auditing Tool - All that without excel, bulk files or AI doing your job. PPC MANAGEMENT The filters you're using every day in excel? We turned them into a user-friendly desktop app running through your ads and aggregating all necessary changes, served to you in the form of suggestions. 
You can tweak them, accept, reject or change the filters entirely to your liking. - High & Low ACOS - Clicks no Sales & Low impressions - Negative Keywords & ASINs - Keyword Harvesting - Placement Modifier - Budget Management REPORTING Weekly, monthly, per marketplace or per account.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FunkyMEDIA to accomplish?

Leverage AI to enhance user behavior analysis Improve predictive analytics for customer journeys Automate insights for faster data-driven decisions Implement AI models for personalization at scale

SOLUTION

How did you find FunkyMEDIA?

• Online Search
• Clutch Site

Why did you select FunkyMEDIA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FunkyMEDIA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with FunkyMEDIA to transform our approach to data analysis and client proposal creation. The project included implementing an advanced AI-driven analytics system to refine client insights, enabling us to tailor our strategies with greater precision. Additionally, FunkyMEDIA developed an automated proposal generation tool that significantly reduced the time required for producing customized client proposals. 
A streamlined report generation system for internal use was also delivered, allowing us to better track campaign metrics and decision-making insights. Key deliverables were a predictive analytics tool, an AI-powered proposal engine, and a reporting dashboard tailored to our needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data-driven client insights became more precise, improving our ability to craft targeted proposals. The automated workflow reduced the time spent on proposal generation by 50%, leading to faster response times for clients and a higher proposal acceptance rate. The new reporting system provided deeper visibility into client data and performance metrics, streamlining strategic decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FunkyMEDIA excelled in project management, maintaining a structured and adaptive approach throughout. They were responsive to our evolving needs, communicated regularly, and ensured that deliverables were met on schedule. The team’s proactive updates and flexibility made the collaboration seamless.

What was your primary form of communication with FunkyMEDIA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They impressed us with their ability to adapt to our needs and apply advanced technical concepts to solvre real business challenges. I felt that they were approachable and easy to communicate with, and they're clearly experts at what they do. 

Are there any areas for improvement or something FunkyMEDIA could have done differently?

No, we're very satisfied. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Mark's Chocolate

Describe what your company does in a single sentence.

Handcrafted Premium Chocolate 👑 Real, handmade Belgian chocolate, created with ❤️ to give 🤩 unique flavor combinations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We engaged Funkymedia to help us build a strong, long-term Marketing Mix Modeling (MMM) capability within our organization. Our goals were threefold: to transfer core MMM knowledge into the business, enabling our commercial and analytics teams to truly understand the principles, models, and real-world use cases; to develop in-house expertise that would reduce reliance on external vendors over time; and to design a scalable, data-driven MMM framework that could be consistently applied across multiple brands and markets.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on designing, piloting, and embedding an MMM capability within our commercial organization. The initiative was led by our Data & Analytics team and carried out in close collaboration with key stakeholders across marketing, finance, and sales.
Key deliverables included a fully built end-to-end MMM model for a pilot brand, executive-level recommendations supported by data-driven ROI analysis, and a clear blueprint for scaling MMM across additional brands and markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the collaboration, we now have a solid foundation for understanding and applying Marketing Mix Modeling. Key knowledge was successfully transferred into the organization, and our teams feel confident continuing to build, test, and evolve our MMM approach in a way that aligns with our specific business needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia demonstrated a highly structured and collaborative approach to project management. The team was responsive, flexible, and consistently open to feedback, adapting quickly as our needs evolved. Despite the technical complexity of the work and the involvement of multiple stakeholders, all key deliverables were completed on time and to a high standard. Communication was clear and proactive throughout, making the entire process smooth and productive.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was Funkymedia’s ability to combine deep technical expertise with a practical, business-first mindset. They didn’t just build an MMM model they ensured we fully understood how it worked, how to use it, and how to scale it independently. Their clear communication, openness to feedback, and genuine commitment to knowledge transfer were evident throughout the engagement.

Are there any areas for improvement or something Funkymedia could have done differently?

While the overall experience was very positive, there is always room to further align expectations at the start of a project especially around the level of detail and business context required to move quickly. In future engagements, even deeper immersion into our internal processes and decision-making dynamics could help accelerate delivery and maximize impact from day one.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Centeo

Describe what your company does in a single sentence.

Developed by two siblings, Carolina and Paulo, Centeo is a brand dedicated to the commercialization of refined aromatic products. We are proud to say that all our products are produced in Portugal, using components of natural origin and respecting all sustainability parameters. Centeo's mission is to provide unique moments to its customers through its magnificent aromas, thus creating a special and lasting connection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

• We brought Funkymedia on board to reduce the cost per lead across our PPC channels while scaling our campaigns to reach a wider audience. Another key objective was to improve targeting and make better use of Google Ads features so our ad spend could be used more efficiently.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided end-to-end PPC support tailored to our specific needs. They started by conducting a detailed audit of our existing Google Ads campaigns and worked closely with our internal team to ensure everything aligned with our brand positioning and seasonal goals. Based on their findings, they optimized our current campaigns and introduced new Performance Max (PMax) campaigns to increase reach and conversion potential.
They also refined audience signals to improve targeting accuracy and efficiency, while continuously monitoring performance, managing budgets, and sharing clear reports and insights along the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration produced strong and tangible results. Within just a few months of launching the updated campaigns, we reduced our cost per lead by around 25%. Due to the improved performance and return on investment, we were confident enough to increase our advertising budget by 30%. The refined audience targeting also helped us reach a more relevant customer base, leading to stronger engagement and higher-quality conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia was professional and highly responsive throughout the engagement. All tasks were delivered on schedule, and communication was always clear and transparent. They regularly shared performance updates, explained recommended changes, and quickly adapted to our feedback and shifting priorities.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Funkymedia’s strategic approach and deep understanding of PPC tools. They didn’t simply run campaigns, they continuously analyzed performance data and optimized every element to improve results.

Are there any areas for improvement or something Funkymedia could have done differently?

At this stage, we’re very satisfied with the partnership. The results met our expectations, and the communication was smooth and effective. No major areas for improvement come to mind.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Liveroom

Describe what your company does in a single sentence.

Sit next to your customers | liveroom.app

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

Goal 1: Increase organic traffic to the website and improve search engine rankings for relevant industry keywords. 
Goal 2: Generate more qualified leads and inquiries by improving our site’s visibility to potential clients. 
Goal 3: Optimize the website’s technical performance and on-page SEO to enhance user experience and search engine compliance.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia provided a full suite of SEO services tailored to our business objectives. Their scope of work included:

• Conducting a website audit to identify technical issues affecting SEO performance.
• Improving page load speed, fixing broken links, and optimizing our website’s structure for crawlability.
• Performing keyword research and creating a comprehensive strategy targeting high-impact keywords relevant to our industry.
• Developing and implementing a content optimization plan, including improving existing pages and crafting new, SEO-friendly content to target specific queries.
• Building high-quality backlinks to boost domain authority and improve the rankings for competitive keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Funkymedia’s efforts led to significant and measurable outcomes, including:

• A 60% increase in organic traffic within six months of implementing their strategy.
• Several target keywords, such as “custom software development solutions” and “logistics software provider,” climbed to the first page of Google search results.
• The number of qualified leads generated through organic search increased by 35%, contributing directly to our sales pipeline.
• The website’s domain authority improved by 8 points, reflecting the strength of its backlinking strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was exceptional. They provided clear timelines for deliverables and consistently met or exceeded deadlines. Their team communicated openly and proactively, holding regular meetings to discuss progress, share insights, and refine strategies.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by Funkymedia’s ability to break down complex SEO strategies into actionable, easy-to-understand steps. Their approach combined deep technical expertise with a keen understanding of our industry, ensuring that every recommendation was relevant and impactful.

Are there any areas for improvement or something Funkymedia could have done differently?

While the results were outstanding, one potential improvement is incorporating more advanced competitor analysis earlier in the engagement. That said, Funkymedia made up for this with its ongoing optimizations and adjustments to stay ahead of market trends.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Enscribe

Describe what your company does in a single sentence.

Here at enscribe we manufacture and distribute solutions that can turn practically any surface into an infinitely reusable communication tool to convey information, explore ideas and visualise possibilities. Our solutions include; Writable Magnetic Glass Panels Surface Paint Surface Films Compressed Recycled Plastic Panels Pens Magnets Cleaning agents Many of our communication surface solutions are proprietary and manufactured in Australia. 
We also work with key global partners to bring you the best in category solutions available. All our writable surfaces can be customised to sizes, shapes, textures and colours to suit your next project. We look forward to hearing from you!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funkymedia to accomplish?

We engaged Funkymedia to drive high-quality traffic to our website and increase awareness of our CRM automation and sales management services. Our main objectives were to attract businesses genuinely interested in CRM implementation and optimization, generate qualified leads, and ensure our advertising spend delivered strong returns while staying within budget.

SOLUTION

How did you find Funkymedia?

• Online Search
• Clutch Site

Why did you select Funkymedia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funkymedia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funkymedia handled our PPC campaigns end to end, taking full ownership of strategy, setup, and ongoing optimization. They built and managed Google Ads campaigns that were closely aligned with our business goals and target audience. Their work included in-depth keyword research around CRM automation, sales management, and B2B services, as well as creating well-structured ad groups and compelling ad copy designed to attract the right leads.
They continuously optimized performance through A/B testing of ads and landing pages, ensuring conversions improved over time. We also received regular updates, along with detailed weekly insights and monthly reports covering key metrics such as CPC, CTR, and lead generation performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded our expectations. Within three months, traffic from paid ads increased by around 60%, and conversion rates improved by approximately 40%, bringing in a steady flow of high-quality leads for our CRM services. At the same time, Funkymedia reduced our cost per click by 25%, allowing us to reach more potential customers without increasing our budget. Overall, return on ad spend improved by about 45%, clearly showing the effectiveness of their optimizations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funkymedia’s project management was excellent throughout the engagement. All tasks were delivered on schedule, and communication was consistent and transparent. Their team kept us informed with regular reports and updates and was always quick to respond whenever we had questions or needed adjustments.

What was your primary form of communication with Funkymedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach to keyword targeting and their ability to craft ad copy that clearly communicated the value of our CRM automation solutions. Their attention to detail, combined with a strong focus on performance and results, made a noticeable difference in lead quality and campaign efficiency.

Are there any areas for improvement or something Funkymedia could have done differently?

Overall, we were very pleased with Funkymedia’s work. If there’s one area they could improve on, it would be sharing more insights on emerging PPC trends within our industry, which could help us stay even further ahead of the competition.