FunkyMEDIA

BACKGROUND

Introduce your business and what you do there.

Tango is a personal CRM admin that handles 90% of sales busywork. This way, sales teams spend more time closing, and RevOps spend less time fixing data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Funkymedia?

We needed help generating more qualified leads and maximizing our ROI through Google Ads. Our main objective was to create high-converting ad campaigns that would drive targeted traffic to our website and increase sales. We were also looking to lower our CPC and improve overall ad performance by leveraging Funkymedia's expertise in keyword targeting, ad copywriting, and A/B testing.

SOLUTION

What was the scope of their involvement?

Funkymedia handles the full lifecycle of our Google Ads campaign, from strategy and setup to ongoing optimization and performance tracking. Their work began with a deep-dive audit of our previous ad performance, followed by the creation of a custom PPC strategy aligned with our business goals.

The main deliverables include:

• In-depth keyword research tailored to our niche and audience.
• Creation of multiple ad groups with compelling, conversion-focused ad copy.
• Design and testing of high-performing landing pages.
• Conversion tracking setup via Google Tag Manager and Google Analytics.
• Ongoing bid adjustments and A/B testing for continuous improvement.
• Regular reporting with clear insights and actionable recommendations.

Funkymedia manages everything with precision, freeing us up to focus on sales while they fine-tune our campaigns behind the scenes.

What is the team composition?

We work with a small but highly effective team of 1–5 people from Funkymedia.

How did you come to work with Funkymedia?

We chose Funkymedia because of their proven track record in managing high-performing Google Ads campaigns and their deep understanding of PPC strategies. During our initial research, they stood out for their transparent approach, clear communication, and case studies that demonstrated real ROI improvements for past clients.

How much have you invested with them?

We've invested approximately $10,000–$15,000 into our Google Ads campaigns with Funkymedia so far.

What is the status of this engagement?

We started working together in January 2024, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project with Funkymedia has resulted in significant improvements in both performance and ROI. We track the outcomes using a combination of Google Ads, Google Analytics, and conversion tracking set up through Google Tag Manager. Funkymedia has configured all the necessary tracking tools to ensure we have complete visibility into campaign performance.

We monitor key metrics like CTR, CPC, conversion rates, cost per conversion, bounce rates, and time on site for landing pages. Funkymedia also provides custom dashboards and monthly performance reports that break down the data in a way that's easy to understand. This allows us to see exactly where our ad spend is going and how it translates into real business results.

Our key measurable outcomes include a 35% increase in qualified leads within the first two months, which was directly tied to more targeted ads and better landing page optimization. We've also seen a 20% reduction in CPC, thanks to their expert keyword targeting and bid management.

Additionally, we've experienced a 50% increase in conversion rates, driven by their A/B testing and continuous optimization of ad copy and landing pages. We've also seen higher engagement rates with remarketing ads, showing a strong return on re-engaging past visitors. These outcomes confirm that Funkymedia's strategic approach to Google Ads is both effective and profitable for our business.

How did Funkymedia perform from a project management standpoint?

Funkymedia's project management has been excellent from start to finish. They are organized, proactive, and always on top of deadlines. Every phase of the campaign, from strategy development to launch and ongoing optimization, has been delivered on time, with clear communication at each step.

Funkymedia is also very responsive to our needs. Whether we have a question, want to test a new idea, or need changes made quickly, the team always responds promptly and professionally. Their ability to adapt while staying on schedule has made the entire experience smooth and stress-free.

What did you find most impressive about them?

What has impressed us most about Funkymedia is their deep understanding of Google Ads and their ability to translate that into real, profitable results. They don't just set up campaigns; they build a strategy tailored to our business, constantly optimize it, and explain every step in a way that makes sense.

Their attention to detail, data-driven approach, and genuine interest in our success stood out. It makes them feel more like a strategic partner than a vendor. Funkymedia also stays ahead of trends and recommends innovative tactics that give us a competitive edge in our market.

Are there any areas they could improve?

Overall, our experience with Funkymedia has been very positive. If there's one area for improvement, it would be providing more frequent performance check-ins during the early stages of the campaign. While their monthly reports are detailed and helpful, weekly updates, especially in the first month, could help us feel even more in sync as things ramp up.

That said, whenever we've reached out with questions or requests, they've always been quick to respond and happy to provide extra insight. So it's more of a suggestion for enhancing an already strong process.