Fractl

BACKGROUND

Introduce your business and what you do there.

ADT has been the leading provider of security and automation services for more than 140 years. As the senior SEO manager, I oversee the company’s digital search marketing efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

While the ADT brand is a household name, our Protection 1 service isn't as well known. We wanted to build awareness around the lesser-known service and establish the brand as a leading expert in home security.

SOLUTION

What was the scope of their involvement?

Fractl is helping us amplify our voice within the local markets. Their team develops a unique mix of marketing initiatives using data science projects and customer surveys. A great bulk of their work involves content marketing for SEO. In addition to advertising our services, they promote our company’s culture and core values through strategic content. We work together to research our target consumers, compile web experiences, and drive traffic. When reaching out to media outlets, they provide publications with creative assets. They were also commissioned to work on a few projects for our ADT account. Recently, they developed a UX-optimized crime heatmapping web tool.

What is the team composition?

Fractl’s account strategist serves as our main point of contact, but we also interacted with their co-founder and senior vice president of creative. Their development, outreach, and SEO teams fluctuate depending on the size of the task.

How did you come to work with Fractl?

One of their co-founders reached out to me via LinkedIn, and I agreed to meet up with them. During the meeting, they explained how their company works and what sets their services apart from their competitors. Their pitch resonated with me, so we decided to work with them.

How much have you invested with them?

Our annual spend is a little more than $100,000.

What is the status of this engagement?

We started working with Fractl in December 2015, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Protection 1 was originally one of the largest unknown security companies in the market, but Fractl has positioned our brand as a prominent thought leader in the security industry. Several reputable websites are mentioning our name and embedding our links in their content, as a result of Fractl’s link building strategies; their SEO tactics have generated similar success. We have also received a generous amount of media coverage for our brand and innovative products. Since we began working with Fractl, we've achieved record highs in key areas of our SEO program. Whether developing content or web tools, their deliverables are always high-quality. Fractl’s scope has evolved, but their success is consistent.

How did Fractl perform from a project management standpoint?

Working with them is similar to working with an internal stakeholder because they are genuinely invested in our business goals. Although nothing is guaranteed in the marketing world, Fractl has the perfect level of commitment to ensure that the outcome is as successful as possible. Their team is highly responsive to our needs and always available to speak with us in-person or via phone, email, and text. We also appreciate their flexibility with scheduling.

What did you find most impressive about them?

Their team came to us with exceptional ideas and a vast network of media contacts, which we were able to leverage and achieve outstanding results for our brand.

Are there any areas they could improve?

They have not disappointed us yet.

Do you have any advice for potential customers?

To get the most out of their services, we recommend giving Fractl as much creative freedom as possible. Restrictions will only yield limited results.  

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing manager for an HR company. We offer SaaS technologies and platforms that provide small- and medium-sized business with payroll, HR, retirement, and insurance services. I’m responsible for the overall strategy and performance of our web properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractl?

We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

What were your goals for this project?

We wanted to create more engaging content to increase our macro- and micro-conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

SOLUTION

How did you select this vendor?

They were recommended by Moz, an SEO marketing company. We narrowed our selection to three companies and ultimately decided on Fractl because they understood the real importance and emergence of content and SEO.

Describe the scope of their work in detail.

Fractl dove deep into our company and our current content efforts (providing guidance on best practices) and ultimately delivered a set number of campaigns, which resulted from in-depth ideation sessions based on our calendar and topics that would best resonate with our audience. They performed custom research and pulled available third-party data to develop their stories, build the creative elements, and deliver the final product.

Now, Fractl builds a pitch list and strategy while developing the campaigns and then promotes their content after its published.

What was the team composition?

We’ve always had one or two main points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fractl’s assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

How effective was the workflow between your team and theirs?

Our points of contact facilitate work with their internal teams quite effectively.

What did you find most impressive about this company?

Their innovation and processes surrounding pitching and promotions are outstanding.

Are there any areas for improvement?

There aren’t any at this time.

BACKGROUND

Introduce your business and what you do there.

We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.

SOLUTION

What was the scope of their involvement?

Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

How did you come to work with Fractl?

I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

How much have you invested with Fractl?

Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

What is the status of this engagement?

We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

How did Fractl perform from a project management standpoint?

Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

What did you find most impressive about Fractl?

It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

Are there any areas Fractl could improve?

Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

What tips or recommendations could you share that might increase the likelihood of success with Fractl?

The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

BACKGROUND

Please describe your company and position.

I am the Founder of a media company

Describe what your company does in a single sentence.

We offer small businesses advice about B2B services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractl to accomplish?

• Digital PR

SOLUTION

How did you find Fractl?

Referral

Why did you select Fractl over others?

• High ratings
• Referred to me

How many teammates from Fractl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fractl organized 12 digital PR campaigns. From ideation to pitching to journalists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Published URLs on our domains, media mentions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team hit most of their deadlines. They were typically working from a Google Sheet to manage the project deadlines and communicate progress, and also communicated well in our Slack,

What was your primary form of communication with Fractl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was very professional yet creative.

Are there any areas for improvement or something Fractl could have done differently?

There were a couple of moments where there were minor content issues that needed to be revised, but they were quick to take action on feedback and make revisions.

BACKGROUND

Please describe your company and your position there.

We are in the health and fitness consumer electronics and services space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractl?

Content Marketing and Search Engine Optimization

What were your goals for this project?

Our company was looking to boost our brand and web presence by not only creating extraordinary, shareable content for our web visitors, but to also amplify the efforts by getting well-known media outlets to publish them,

SOLUTION

How did you select this vendor?

We heard about Fractl at a content marketing conference back in 2015.

Describe the scope of their work in detail.

Fractl creates content that gets shared and featured in top publications with links and traffic being powerful byproducts of this type of exposure. We measure their performance by tracking our seo rankings and ultimately down the sales funnel.

What was the team composition?

I work directly with one of Fractl's account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're in a small, niche space and yet we're contantly on the first page of Google for many of our industry's high volume keywords.

How effective was the workflow between your team and theirs?

Exceptionally good. Communication is always clear, concise, and frequent. Definitely one of our favorite agencies to work with especially during the ideation phase.

What did you find most impressive about this company?

One of Fractl's greatest assets are their account managers and creative team. They're always coming up with awesome ideas that work with the company's brand and vision.

Are there any areas for improvement?

Even though we've broken into the first page, our goal for the company is to get into the top few results for more of our keywords. Fractl will play a pivotal role in this process as we continue to push the limits of providing the best possible content and fun-to-read articles to the public.