FortifiLab

BACKGROUND

Please describe your company and position.

I am the Creative Director of Al-Ooose

Describe what your company does in a single sentence.

AL-Oose writes funny picture books for children aged 3 to 5. His first book, Bad Billy the Bird, is a humorous rhyming story about a mischievous bird who learns an unexpected lesson after bothering the Worm Folk. With playful storytelling and a surprise ending, the book introduces young readers to themes of bravery, kindness and justice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FortifiLab to accomplish?

• To deliver a high-quality, scalable solution that meets the client’s business needs, enhances user experience, and supports long-term growth.
• General help and advice over all the social media channels we were engaging.
• Concept to completion - and in a professional and friendly manner.

SOLUTION

How did you find FortifiLab?

Online Search

Why did you select FortifiLab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from FortifiLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on promoting AL-Oose's children's picture book, Bad Billy the Bird, to its target audience in New Zealand. The scope included digital marketing strategy, audience research, Google Business Profile setup and optimization, keyword research, and planning advertising campaigns to improve the book's online visibility. Key deliverables included identifying relevant search terms for parents and families, defining the target geographic market, optimizing the business profile description, and preparing campaign targeting recommendations to help potential readers discover the book and its paperback, hardcover, and Kindle editions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project established a clearer digital marketing direction for promoting Bad Billy the Bird in New Zealand. We identified relevant audience search terms, refined the Google Business Profile description, and developed targeted advertising recommendations aligned with the children's book market. These deliverables provided a stronger foundation for improving online visibility, reaching relevant audiences, and helping potential customers discover the book across its available formats.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained clear communication throughout the project, responded promptly to our requirements, and provided practical recommendations tailored to our goals. They were proactive in addressing questions and adapting the marketing strategy as needed. Their organized approach to audience research, keyword selection, and campaign planning helped keep the project focused and moving forward efficiently.

What was your primary form of communication with FortifiLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Open and honest with good factual information and the ralevent skills and communication to make sure that I knew what was happen ing at all times and new what the delieverablies were that we were working on. Really enjoied the learning process. 

Are there any areas for improvement or something FortifiLab could have done differently?

We had a great experience working with FortifiLab. The team was responsive, collaborative, and attentive to our goals throughout the project. Their willingness to understand our needs and provide tailored recommendations made the process smooth and productive. We appreciated their proactive approach and would gladly recommend them to businesses looking for a reliable digital marketing partner.