FocusReactive

BACKGROUND

Please describe your company and position.

I am the Account Manager of Habitat

Describe what your company does in a single sentence.

Habitat is a UI/UX design studio based in Rivne, Ukraine. 

We specialize in crafting digital product design for web and mobile - from brand identity through to high-fidelity prototypes and design systems. Our clients range from early-stage startups to established businesses looking to elevate their digital presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• We needed a reliable development partner to bring a client’s eCommerce platform to life. We had completed all the design work in-house — full UI/UX in Figma — and needed a team that could implement it with precision using a modern headless stack: MedusaJS for the commerce backend, Payload CMS for content management, and NextJS for the frontend. The key requirements were performance (Core Web Vitals), maximum content flexibility for the client, and a clean handoff that we could maintain going forward.

SOLUTION

How did you find FocusReactive?

We discovered FocusReactive through research into specialized Next.js and headless CMS agencies.

Why did you select FocusReactive over others?

• High ratings
• Great culture fit
• Company values aligned
• technical depth

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project had several key layers: development of the eCommerce storefront in Next.js based on our Figma designs, integration with MedusaJS for product catalog, cart, and checkout flows, Payload CMS setup for content management, performance optimization for fast load times and strong Core Web Vitals scores, and a final QA and handoff phase with documentation for the client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site speed. We had ambitious performance targets, and FocusReactive genuinely delivered — the final product loads exceptionally fast and scored excellently on Core Web Vitals. Beyond the numbers, what impressed us was their ability to implement our Figma designs with pixel-level accuracy while also suggesting meaningful technical improvements along the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Development was tracked through Trello, with tasks broken down by sprint. We had a shared board that gave us clear visibility into what was in progress, in review, and done at any given time. It was simple but effective — we never felt lost in the process.

Day-to-day communication happened in Slack — fast, async, and always responsive. Figma was our shared source of truth for design handoff and feedback. Notion was used for documentation, decisions, and meeting notes. We had regular sync calls to review progress and align on priorities. Overall, the communication and project management felt very structured without being bureaucratic. Everything was delivered on time every time.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First, their technical depth — they clearly understood the headless architecture we were building toward, not just the surface-level implementation. Second, they had real hands-on experience with both MedusaJS and Payload, which was non-negotiable for us given our stack. Third, they communicated clearly from day one: the discovery call felt like talking to engineers, not salespeople. That gave us confidence they’d be a true partner rather than just an executor.

Are there any areas for improvement or something FocusReactive could have done differently?

At the start of the project, the onboarding and initial scoping phase took a bit longer than we’d hoped — some back-and-forth on estimates and technical decisions. Nothing critical, and it smoothed out quickly, but slightly faster project kickoff would be welcome next time.

BACKGROUND

Please describe your company and position.

I am the CCO of Ryte.ai

Describe what your company does in a single sentence.

Ryte transforms raw healthcare data into cutting-edge healthcare AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Integrate third-party tools: Hubspot, Google Analytics
• Implement Storyblok—a visual, block-based headless CMS—so the team can manage content without developer support
• Improve website's performance and speed

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• Pricing fit our budget
• Company values aligned

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a migration from an outdated platform to a modern headless architecture, delivering a new Next.js frontend and integrating Storyblok for streamlined content. Key Deliverables Production-ready Next.js frontend (responsive, performant). Storyblok CMS configured with roles/permissions, workflows, and content types; visual page builder with reusable blocks. Third-party integrations: Google Analytics and HubSpot CRM. Outcome: faster publishing cycles and developer-independent content updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our content team praised the usability of the new Storyblok CMS; we’re also seeing faster page loads, and the modern stack gives us a scalable foundation for growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FocusReactive managed the project exceptionally well—delivering on schedule and responding quickly to our needs and feedback from start to finish, clearly committed to our success.

What was your primary form of communication with FocusReactive?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by the team’s ability to translate the client’s requirements into a optimal, cost-effective solution informed by their experience. They invested time to clearly articulate the rationale, securing alignment and putting the project on the right course.

Are there any areas for improvement or something FocusReactive could have done differently?

Results have been strong, and the engagement with FocusReactive continues. We’re excited for the next phase.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of a healthcare company.

Describe what your company does in a single sentence.

We're a pioneering AI-driven healthcare company transforming drug development through its advanced clinical trial simulations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Website Development and Automations

SOLUTION

How did you find FocusReactive?

Referral

Why did you select FocusReactive over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with the developers at Focus Reactive for almost 4 months on developing our website, building a backend system, and implementing critical integrations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved User Experience: Feedback from our visitors has been overwhelmingly positive, highlighting the enhanced navigability and overall user experience of the website.
Efficient Content Management: The CMS system has significantly streamlined our content management process. Our team can now update content 50% faster than before, without requiring extensive technical knowledge.
Seamless Integrations: The critical integrations implemented have worked flawlessly, ensuring that our various systems communicate efficiently and reducing manual data entry by 40%.
Consistent Performance: The website's performance and loading times have improved, with a 20% reduction in load-time, contributing to a better user experience and lower bounce rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. They utilized a structured approach with clear timelines, regular updates, and well-defined milestones. Communication was consistent and transparent, ensuring we were always informed about the project's progress.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was their exceptional team. They were not only highly professional and skilled but also incredibly pleasant and understanding. 

Are there any areas for improvement or something FocusReactive could have done differently?

Nothing that related to our project

BACKGROUND

Please describe your company and position.

I am the Director Operations of The Mighty Shed

Describe what your company does in a single sentence.

The Mighty Shed is a brand innovation consultancy that helps companies develop new brands for the medium and far future, as well as re-routing existing brands that need a little near term direction.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Re-design an existing site

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Focus Reactive to redesign an existing e-commerce site to be easier to use for customers, and capable of scaling to large content delivery. As a company of mostly designers, we collaborated on Figma and other platforms that helped us create design, while Focus Reactive did the hard work of building the the product. The platforms they suggested proved to be very successful in our collaborations efforts. They performed an initial investigation on our old website, made recommendations, and gave us a timeline on final delivery. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was completed on time. In fact, we added additional tasks to the original list, but Focus Reactive fit them inside the schedule. Upon presenting to our wider team, everyone felt the site was much better looking, more intuitive, and built for expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FocusReactive was very communicative and organized. We held virtual meetings every week where accomplishments and new questions were shared. Their recommendation for using Slack and Trello helped communications between meetings as well.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fast builds, very well organised, and willing to be flexible on last minute changes

Are there any areas for improvement or something FocusReactive could have done differently?

This was our first project with Focus Reactive, so we had no expectations, other than professional service. We were so impressed with this first time project, I can't think of any improvements. We're already planning to use them in the future.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Digital Gaming Corporations

Describe what your company does in a single sentence.

We provide entertainment to consumers in the form of online real-money gaming. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

Build us a modern marketing website that can be maintained by marketing, not developers.

SOLUTION

How did you find FocusReactive?

Referral

Why did you select FocusReactive over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Extremely talented team.

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to our work with Focus Reactive, marketing had no control over our marketing website. We required busy developers to make adjustments, which often went to the back of a development queue. Requirements of partner:

• Deliver two fully functioning websites
• Partner who can work with/provide recommendations to the marketing team to select a new CMS.
• Modular website build to enable easy customization by marketing team.
• Experience developing SEO-friendly websites.
• Basic Implementation of Google Analytics and Google Tag Manager.
• Collaborating with Betway infrastructure team to:
• Determine best hosting solution.
• Ensure proper security protocols are established.
• Ongoing feature release and maintenance of website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Focus Reactive delivered all requirements ahead of schedule. We've since engaged Focus Reactive in more projects due to the quality of the team and the work delivered. This has enabled us to scale up marketing more effectively. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Focus Reactive is incredibly fast-working. They adapted to our team's internal process and have felt like a part of our internal team. Everything has been delivered on time or ahead of schedule. 

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The FocusReactive team truly feels like an extension of my team. It's to the point where they understand out strategy and are anticipating some of our needs. The team is incredibly talented, responsive, and hungry. It's clear they take pride in their work and want to see us succeed. You can't ask for more from a partner. 

Are there any areas for improvement or something FocusReactive could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Blexr

Describe what your company does in a single sentence.

Digital products that provide affiliate marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Build a new product, utilising a new technology stack

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build a new digital product, utilising a SaaS CMS and javascript components to enable long term flexibility and capability to a content driven business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First it was about time frames, could we launch a new product in the time frames we laid out. Beyond that traffic, audience and conversion are the core metrics that we use across the business and the month on month growth is critical to see during the early stages of the project to determine success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, communication was easy. We embedded Focus Reactive into our teams and treated them as an extension of our existing teams and so ways of working, communication and use of productivity tooling helped massively in terms of project management and responding to needs.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their expertise, confidence, and adaptability.

Are there any areas for improvement or something FocusReactive could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We provide digital parking services like an app to pay to park. I am the Web Lead at this organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

To develop a new fast and scalable website on one domain, but for 20+ markets and have it integrated with a headless CMS.

SOLUTION

How did you select this vendor and what were the deciding factors?

They are a partner of the selected headless CMS we picked. We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope: build a new international content website based on React and static pages integrated with the Storyblok headless CMS to replace 25+ websites

Steps we took were: alignment on steps to take to be able to launch the website, decide on and plan the resources, design phase of 1 month and development phase (with additional design) of 6 months, testing phase and release.

How many people from the vendor's team worked with you, and what were their positions?

- Business Development Manager
- Senior Lead Engineer
- Two full-stack developers
- Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

- Very powerful and flexible integration with the Storyblok headless CMS so the business stakeholders can now launch new markets and build new pages with 40+ drag-and-drop blocks without the support of developers.

- A new website that is 5 times faster, while being 20 times bigger regarding content and functionalities, than the old websites.

- SEO traffic doubled in the first week

- Positive and enthusiastic feedback from across the organisation on the design, scalibility and flexibility of the website

Describe their project management style, including communication tools and timeliness.

They don't loose themselves in planning or presentations. They are down-to-earth and want to get things done - and they delivered.

The lines are short and personal/social while always to the point: not to waste time/resources. We use Slack for daily communication, have one weekly team standup on video and use a Trello board for backlog planning.

What did you find most impressive or unique about this company?

A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.

Are there any areas for improvement or something they could have done differently?

None, honestly.

BACKGROUND

Please describe your company and your position there.

Secret Escapes is a British travel e-commerce selling heavily discounted High-end hotel stays and holidays through its website and apps. My role in the company is Design lead and Design system manager. I am taking care of the design, process and delivery of our Design system called Voyager and work closely with our front-end engineers to ensure consistency and integrity of our Design system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

We lacked front-end resources to deliver our REACT JS component library to enable the integration of our Design system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed an agency specialised in front-end technologies with experience in delivering design systems. The final call was made by the CTO based on communication and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We previously worked for six months with Focus Reactive on server-side rendering and integration pieces where their engineers were fully integrated within the team. The Blast project being much more narrow in scope, we opted for a simple delivery strategy for this part as it didn't require the same level of involvement on technical decisions from Focus Reactive. The Blast consisted in delivering all the components required to decouple our front-end from our monolithic application using REACT JS.

The requirement was to deliver around 90% of all the components and make them visible in our Storybook library. We started off with a simple kick off, sharing the ways of working and all the informations required for the agency to start the work. The components were divided following the Atomic Design methodology, starting with the most simple ones (Atoms).

I provided the engineers with Jira tickets for each components, describing the requirements (variations and props) and links to the component design (in Figma). Jira tickets were moved accordingly to the correct swim-lane (To do / In progress / Blocked / In review / Ready for release / Done) to allow me to keep track of the delivery. We also had a timesheet and a component delivery tracker in place that allow me to report on time spent and progress to the senior stakeholders.

How many people from the vendor's team worked with you, and what were their positions?

We had two part time (50%) front-end engineers working with us for six months.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In almost 6 month the agency delivered around 150 components (inc. updates on existing ones) and brought the whole project completion from 50% to 96%, which exceeded the business expectations.

Describe their project management style, including communication tools and timeliness.

Focus Reactive are very independent and goal driven. You give them a task and they will deliver to the best of their knowledge asking questions along to way to avoid wild assumptions. We mostly communicated through Slack and only meetings when required, usually to clarify the specs. We had a few check ups to discuss on how to improve our collaboration and assess our progress.

What did you find most impressive or unique about this company?

They were very efficient and trustworthy. With an engineer working on the project being based in Kiev during the Russian invasion, it has been a challenging period for Focus Reactive, but even in these dire circumstances - they unexpectedly carried on the work and we went through this period incredibly smoothly. This is dedication!

Are there any areas for improvement or something they could have done differently?

Secret Escapes loves meetings, which sometimes gets in the way of delivery due to context switching. It is necessary to recognise which ones are relevant and which ones are not. Being invited by various people to a bunch of meetings, they tried to join them all and it took a while for Focus Reactive to voice their unhappiness about the situation. This was particularly relevant to the first part of the project and I believe we found the right balance during the second part. Setting clear expectations in terms of involvement from the start would have been beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the head of finance of a software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We had an old site for our product and wanted to redo it to make it more flexible, expansible, and improve every aspect.

SOLUTION

What was the scope of their involvement?

FocusReactive helped us with the redevelopment and redesign of our existing website. It’s an informative site for our tool, which is a developing environment for the Ethereum cryptocurrency; users can learn about the system through our platform.

What is the team composition?

We worked with around four members of their team, including a project manager and three software developers.

How did you come to work with FocusReactive?

Someone referred them to me, and we chose them among a list of six providers based on their professionalism and the initial interaction with them — they understood perfectly what we wanted.

How much money have you invested in this partnership?

We spent around $40,000 with them.

What is the status of this engagement?

We worked together from February–May 2022. We plan on hiring them soon for another web development project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We noticed an increase in the site’s functionality, which impacted our flexibility in working on it in the future. Overall, we were happy with the results of their work.

How did FocusReactive perform from a project management standpoint?

Communication was fluid, and they stayed within budget, so we had no unpleasant surprises. Also, they were autonomous, which we liked because we felt we didn’t waste much time.

Regarding tools, we used Slack for our weekly checkpoints and Trello.

What did you find most impressive about them?

They quickly understood what we needed; we shared our view, and they executed it very well. Their team provided a professional experience.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Stick to a working plan with them; that worked well for us.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of marketing technology at Walk West, a multi-brand growth agency specializing in AI-driven marketing, HubSpot solutions, and creative strategy. We help businesses achieve growth through data insights, automation, and innovative digital experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help building a custom API layer and integration to a Shopify platform to help manage a custom rewards library.

SOLUTION

What was the scope of their involvement?

FocusReactive architected and designed our rewards layer API and integration into Shopify and our rewards platform. The team also developed and implemented the API and integration, which was their primary focus.

What is the team composition?

We worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

Someone referred FocusReactive to us. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from July to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The functionality had to work and be delivered on time, and FocusReactive met those requirements.

How did FocusReactive perform from a project management standpoint?

Although we managed the project, FocusReactive handled the delivery. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

The team was very experienced and knew exactly what to do.