Floodlight Agency

BACKGROUND

Please describe your company and position.

I am the Digital Designer of a software company 

Describe what your company does in a single sentence.

Enable a Smarter, Safer, More Sustainable Future with the Support of Software from our parent company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Floodlight to accomplish?

• Create a great asset for our sales and marketing team to share with prospects
• Communicate a customer success story

SOLUTION

How did you find Floodlight?

Knew them previously

Why did you select Floodlight over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Floodlight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project was primarily to create a video case study that showcases our Software solution for a key customer. The key deliverables under this agreement included: 

• Video Production: Floodlight scripted, filmed, and edited a 2-3 minute video case study. The final video was produced in high-resolution digital format. 
• Review and Approval: Floodlight shared an initial draft of the video for our review and feedback. This feedback was incorporated into the final version of the video case study. 
• Final Delivery: The final, high-resolution digital video case study was delivered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• An increase in qualified leads for our software products 
• A new asset to enable the sales team to further engage prospects

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Floodlight had excellent project management. They set and met all expectations, responded very well to feedback or change requests, and everything ran smoothly on shoot day despite unknown challenges out of our control that came up on the day.

What was your primary form of communication with Floodlight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to, with a small and agile team, produce highly polished, professional video outputs.

Are there any areas for improvement or something Floodlight could have done differently?

Everything was great from their end!

BACKGROUND

Please describe your company and your position there.

Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service wind turbines across the globe, and with +157 GW of wind turbines in 88 countries, we have installed more wind power than anyone else. Through our industry-leading smart data capabilities and +137 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions.

Together with our customers, Vestas’ more than 29,000 employees are bringing the world sustainable energy solutions to power a bright future. I am the Marketing & Communications lead for Vestas Australia & New Zealand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Floodlight, and what were your goals?

We required Floodlight's expertise in filming, editing and animating a range of capability videos.

SOLUTION

How did you select this vendor and what were the deciding factors?

Floodlight has an excellent rapport in the renewables industry for videography for wind farms. We trialed their skills in 2019 and following brilliant results, decided to work with them again.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Floodlight provided comprehensive planning for a range of shooting locations and venues, delivered multiple rounds of editing, provided minor animation while being consultative, creative and informative throughout the entire process.

Who did you work with and what was the feedback process like?

We worked with a range of Floodlight team members including Josh and Cam. Their feedback process was always open, collaborative and highly supportive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent feedback from internal, global and regional stakeholders.

Describe their project management style, including communication tools and timeliness.

Very clear, consultative and supportive.

What did you find most impressive or unique about this company?

Their interpersonal skills and patience during the editing phase were impressive.

Are there any areas for improvement or something they could have done differently?

No, they were extremely professional.

BACKGROUND

Please describe your company and your position there.

Marketing and Communications Manager for Surf Life Saving South Australia. Surf Life Saving South Australia is a multifaceted and iconic organisation. We are an emergency service, iconic sport, education provider and a training providing organisation, with nearly 9,000 members in SA, with our volunteers giving up almost 80,000 hours a year to keep the beach going public in SA safe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Floodlight?

We hired Floodlight Media to produce a livestream and content for our Awards of Excellence ceremony.

What were your goals for this project?

To bring a professional and polished online ceremony into the Surf Life Saving Clubs and homes of our members, given that we couldn't hold our usual 300+ person function at a large venue due to COVID restrictions.

SOLUTION

How did you select Floodlight?

Floodlight were selected based on excellent previous experiences working with them.

Describe the video(s) and the process in detail.

1x 50 minute livestream was produced. 5x 5 min interviews were produced to be released after the event as further content. The process began with a Zoom meeting to scope and plan the event. A detailed proposal that met the brief was provided. After project engagement, communication was smooth and fast, and all moving pieces were well managed and well timed, with great outcomes. The process was clearly outlined and nothing was missed, with great input, advice and ideas provided by the team at Floodlight.

What was your vendors' project management or feedback process?

The project management was seamless. The process was to provide feedback on each stage through phone, email or MS teams, and was consolidated by the production manager neatly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The live stream and content videos were produced without a fault, in a really calm and effective manner. The finished product looked excellent, and had a feeling of a much bigger budget production, without the price tag, which was well received by our audience.

How effective was the workflow between your team and theirs?

Seamless workflow. Emails, phone calls, and file-sharing were fast and faultless.

What did you find most impressive about this company?

The speed of responses, professionalism, stakeholder engagement, and the finished product was top notch.

BACKGROUND

Please describe your company and your position there.

IDP is a leader education services provider, offering student placement services, english language teaching and is a co-owner of IELTS. I work in the Corporate Communications Global team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Floodlight Media?

This year IDP is celebrating our 50 year anniversary and we wanted to create a video production piece which tells the story of #Generation IDP. The challenge was to reflect our international community, whilst undertaking the shoot in one city.

What were your goals for this project?

We wanted the piece to be reflected of our global community, which spans over 30 countries and consists of students, counsellors, alumni, test takers and our global teams which bring our connections together to help our customers achieve their study, career and migration goals.

SOLUTION

How did you select this vendor?

We had worked with Floodlight previously and were very pleased with both the professionalism of the shoot, and the output.

Describe the video(s) and the process in detail.

The output was a 2 minute piece which is to be used across a variety of social media channels as well as our B2C and B2B communication channels. The shoot was undertaken in Melbourne, then stock footage was incorporated to offer an international perspective. Animation was utilised to incorporate our branding graphically.

What was your vendors' project management or feedback process?

The feedback process was relatively straight forward, we had edit rounds incorporated into our initial contract, and we were able to submit feedback digitally directly onto the rounds of edits.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have so far had great feedback for the piece internally, including the CEO and senior executive team very supportive of the output. We will next look to push it out on our global social channels.

How effective was the workflow between your team and theirs?

It was great, the team needed to be reasonably flexible in the initial stages of the project as we locked in key talent, then move relatively quickly to meet the scripting, storyboarding and post-production deadlines.

What did you find most impressive about this company?

They are intuitive and understand broad briefs well. They also prioritize capturing quality footage, with an efficient and friendly crew.

Are there any areas for improvement?

It would be good for the Melbourne office to expand quickly, as flying the crew over for shoots made the shoot run sheet very tight, at least on paper, as success was very contingent on weather. The actual shoot ran quite smoothly with time to spare.