Figyr LLC

BACKGROUND

Please describe your company and position.

I am the VP Customer Experience Solutions of IT services and consulting company 

Describe what your company does in a single sentence.

We are an IT services and consulting company that offers a broad range of technology solutions and services globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Figyr LLC to accomplish?

• Market, consumer and competitive research to inform and identify the ecommerce experience priorities. This research helped to establish a vision and objectives for the brand.
• Creating detailed visual design comps and components that serve as the blueprint for the e-commerce customer experience.

SOLUTION

How did you find Figyr LLC?

Prior Relationship

Why did you select Figyr LLC over others?

Good value for cost

How many teammates from Figyr LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Figyr embarked on a comprehensive two-phase project for a Manufacturing Client: Discovery and Detailed Design. In the Discovery phase, Figyr delved deep into brand, company, and industry research through collaborative sessions with the Client, stakeholder interviews, competitive reviews, and analytics assessments. 

This phase crystallized into the development of personas, journey mapping, and ultimately, brand strategy recommendations and conceptual designs. The Detailed Design phase shifted towards a more actionable blueprint, consisting of gathering functional requirements, creating wireframes, and finalizing the visual design comps. 

The deliverables encompassed an Experience Brief, detailed Personas, Customer Journeys for each persona, Conceptual Designs for both the client’s leading brand and an additional brand, as well as essential documentation like Functional Requirements, Wireframes, and high-fidelity Visual Design Comps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the project is still in development, we’re anticipating the following positive outcomes: Increased user engagement More simplistic and user friendly customer experience Enhanced brand perception Reduction in user complaints and support tickets Positive feedback from stakeholders Revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team was extremely communicative and delivered quality work in the time frame indicated.

What was your primary form of communication with Figyr LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's holistic strategy in pinpointing the website's priorities was truly commendable. They adeptly outlined the brand tenets, experience principles, and distinct features to enrich the user experience. Moreover, they identified new projects and programs that would seamlessly round out the e-commerce experience.

Are there any areas for improvement or something Figyr LLC could have done differently?

The project was initially designed to operate independently from the development team. For our subsequent collaboration, we should prioritize closer alignment

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for a blockchain infrastructure and investing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Figyr LLC?

Our company was one year into its services and needed a revamp: branding, website and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Several people in the industry had referred them to us. Also, their examples and through process impressed me - especially after working with many agencies in the past.

Describe the project in detail and walk through the stages of the project.

We had many discovery meetings which Figyr led. These meetings helped us rediscover who we were and what our aim was. Figyr also did lots of competitive analysis and shared their research with us. Together, we worked on our branding, website and messaging. It was no easy task and they helped us reach the finish line on schedule.

How many resources from the vendor's team worked with you, and what were their positions?

Two main team members worked with us: Jennifer (CEO) and Eric (COO)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We recently worked with Figyr on creating a digital brand for our Blockchain organization. From the start, the Figyr team proved to be super collaborative and easy to work with. They were able to effectively engage our busy leadership team to elicit the necessary information needed to create an identity and a story for our website. They did their research to understand how to differentiate us within the market and among our competitors in a complex industry.

They took feedback from many different voices and distilled it down to pick out the important pieces of information. This all resulted in several creative solutions to which they guided us toward the final design, but also gave us room to make sure we were part of the process. We’re extremely happy with the end result and really enjoyed working with the team along the way.

How effective was the workflow between your team and theirs?

I'd say pretty flawless.

What did you find most impressive or unique about this company?

They were great listeners, fun energy, and their solutions were intelligently thought out. They helped us discover the boundaries to where we wanted the brand to be and not be. The entire process had a smooth flow to it.

Are there any areas for improvement or something they could have done differently?

No, they were fantastic.