EverEffect

BACKGROUND

Please describe your company and your position there.

I am the vice president of a niche insurance agency that provides services around the collector car hobby.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EverEffect?

We were handling our own digital marketing for many years leading up to our engagement with EverEffect in 2010. We were introduced from our web development team and it was perfect timing as the digital space was becoming more complex. We hired them to manage all online content, paid campaigns, and social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed three other local firms and felt they gave us the best value and were able to work on all 3 areas without issue.

Describe the project in detail and walk through the stages of the project.

EverEffect started out with an analysis of our digital strategy (seo, ppc, social) and then we had a kickoff meeting to discuss next steps and that left us a chance to help them understand our business and how we could come to a viable strategy for all.

How many resources from the vendor's team worked with you, and what were their positions?

All of the agency principals were a part of our kickoff and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I think the fact we have not stopped working with them since 2010 speaks volumes to the outcome.

How effective was the workflow between your team and theirs?

The workflow and communication were very effective. That has been aided by technological advances and the strength of our partnership.

What did you find most impressive or unique about this company?

The variety of clients they work with lends to different conversations and maybe how one thought might work for one and not the other. They are also constantly evaluating data/analytics to continue to hone the strategy.

Are there any areas for improvement or something they could have done differently?

Not at this time. We are a unique small business where sometimes things are beyond our control to create perfection.

BACKGROUND

Please describe your company and your position there.

We are Bankruptcy and Consumer Protection law firm. I am Partner/Member of the LLC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EverEffect, and what were your goals?

We hired EverEffect to manage and maintain are digital marketing campaigns. This includes Blogs, Google, Bing, Facebook, Twitter etc..

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a strong local market presence and company focused on the needs of small business.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We meet weekly to review marketing strategies and impact of our different campaigns. EverEffect is very attentive and involved in making our business a success.

How many resources from the vendor's team worked with you, and what were their positions?

Primarily I work with the two owners of EverEffect.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have grown substantially over the years and taken market share with their help and guidance.

How effective was the workflow between your team and theirs?

With weekly meetings and open communications throughout the week, they are always available by zoom, email or phone.

What did you find most impressive or unique about this company?

One-stop help for all digital marketing and resources, even for areas they do not cover.

Are there any areas for improvement or something they could have done differently?

They need a better sense of humor...LOL!