EvenDigit

BACKGROUND

Please describe your company and position.

I am the CEO of CITYBAZARONLINE

Describe what your company does in a single sentence.

We are an online marketplace where local retailer can list their products and user can search products according to their preferences online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EvenDigit to accomplish?

• SEO

SOLUTION

How did you find EvenDigit?

Online Search

Why did you select EvenDigit over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from EvenDigit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involves enhancing our website's SEO (Search Engine Optimization) to improve its ranking when users search for product availability in the local market. Our primary goal is to increase our domain authority and boost the number of indexed pages on our website. This will involve implementing various strategies and tactics to optimize our website's content, structure, and visibility to search engines. 

Key Deliverables: 

• Comprehensive SEO Audit: Conduct a thorough analysis of our website's current SEO performance, identify strengths, weaknesses, and opportunities for improvement. 
• Keyword Research and Optimization: Identify relevant keywords and phrases related to product availability in the local market. Optimize website content, including meta tags, headings, and body text, to align with these keywords. 
• On-Page Optimization: Implement best practices for on-page SEO, including optimizing title tags, meta descriptions, URL structures, and internal linking. Improve website loading speed and mobile responsiveness. 
• Technical SEO: Identify and fix any technical issues that may hinder search engine crawling and indexing, such as broken links, duplicate content, and XML sitemap optimization.
•  Content Strategy: Develop a content plan to create high-quality, informative, and engaging content that aligns with target keywords and user intent. This includes blog posts, articles, guides, and other relevant content formats. 
• Link Building: Implement a link building strategy to acquire high-quality backlinks from reputable websites, directories, and industry influencers. This helps to improve domain authority and enhance website visibility. 
• Local SEO Optimization: Optimize our website for local search by creating and optimizing Google My Business profile, local citations, and directory listings. Implement schema markup to enhance local search visibility. 
• Monitoring and Reporting: Regularly track and monitor SEO performance using analytics tools. Generate comprehensive reports on key metrics, including keyword rankings, organic traffic, indexed pages, and backlink profile. 
• Ongoing SEO Maintenance: Continuously monitor search engine algorithm updates and make necessary adjustments to SEO strategies. Stay updated with industry trends and implement new tactics to ensure long-term SEO success. 

By executing these deliverables, we aim to enhance our website's visibility in search engine results, attract more targeted organic traffic, and ultimately improve the availability of our products in the local market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include: 

• Increase in Indexed Pages: The number of indexed webpages has significantly grown from 40,000 to 95,000. This indicates that search engines have recognized and included a larger portion of our website's content in their search results, leading to improved visibility. 
• Growth in Monthly Clicks: The project has resulted in a substantial increase in monthly clicks, reaching 5,000 per month. This metric reflects the higher number of users clicking on our website's links in search engine results pages, indicating improved organic traffic and user engagement. 
• Average Click-Through Rate (CTR) Improvement: The average CTR has shown significant improvement, rising from 0.9 to 1.2. This indicates that a higher percentage of users who see our website in search engine results are clicking on our links, resulting in increased traffic and potential conversions. 
• Total Impressions Increase: The total number of impressions our website receives has substantially improved, growing from 176,000 per quarter to 1.39 million per quarter. This metric reflects the increased visibility of our website in search engine results, indicating that more users are being exposed to our brand and content. 
• Average Position Enhancement: The average position of our website in search engine results has improved from 17 to 15. This signifies that our website is ranking higher on average for relevant search queries, making it more likely to be seen by users and increasing the chances of receiving clicks and organic traffic. 

These additional metrics further highlight the progress and success of the SEO project, as they demonstrate improved user engagement, increased visibility, and higher search engine rankings. The higher average CTR indicates that our website is generating more interest among users, while the significant growth in total impressions and improved average position indicate a broader reach and increased prominence in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach of the team was highly professional and process-oriented. They followed a well-defined plan of action and set clear, measurable goals to be achieved throughout the project. This level of organization and clarity ensured that everyone involved was on the same page regarding the project objectives and expectations. 

In terms of timeliness, the team consistently delivered items on time, adhering to the established project timeline. Their commitment to meeting deadlines contributed to the smooth progress of the project and allowed for effective planning and implementation of various tasks and milestones. Furthermore, the team demonstrated a strong responsiveness to our needs and requirements. 

They actively listened to our feedback and promptly addressed any concerns or requests we had. Their willingness to understand our specific needs and tailor their approach accordingly was evident, and they made efforts to ensure that our expectations were met. 

Moreover, their expertise in the field was apparent throughout the project. They showcased a deep understanding of SEO strategies, techniques, and best practices, leveraging their knowledge to develop effective solutions for our website's optimization. Their expertise and professionalism instilled confidence in their ability to deliver results and drive the project towards success. 

Overall, the team's project management approach, professionalism, responsiveness, and expertise contributed to a positive working relationship. Their commitment to delivering items on time and addressing our needs effectively helped ensure a successful outcome for the project.

What was your primary form of communication with EvenDigit?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company is their strong emphasis on building relationships and their commitment to exceeding expectations. It is evident that they prioritize fostering long-term partnerships with their clients rather than focusing solely on delivering a product or service.

Their dedication to nurturing relationships means that they go above and beyond to understand their clients' needs, goals, and challenges. This allows them to tailor their solutions and approaches accordingly, providing personalized and impactful results. Their willingness to invest time and effort into understanding their clients demonstrates a level of care and commitment that sets them apart.

Are there any areas for improvement or something EvenDigit could have done differently?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and CEO of a tech startup called Curci Art. We’re an online art marketplace that aims to empower the next generation of artists to earn a living from their art practice and expand people’s access to fine art.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

I wanted to improve the online presence of our website through major digital marketing channels so I hired EvenDigit to manage our SEO and SMO. Below are the goals I had in mind:

1. Improving our brand presence
2. Improving user experience on the website
3. Keyword ranking
4. Relevant website traffic
5. Bolstering our social media presence

SOLUTION

How did you select this vendor and what were the deciding factors?

I discovered this agency on Clutch, and subsequently hired them after seeing their impressive track record.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We needed help defining our SEO and SMO strategies, and with their subsequent implementation. While our website was under development I wanted to craft a strategy for our pre-launch and post launch phases.

How many resources from the vendor's team worked with you, and what were their positions?

They provided us with an experienced team, which included SMO and SEO specialists as well as a project manager. They were able to understand my requirements, and make decisions accordingly. The communication process was smooth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently in the pre-launch phase. EvenDigit worked on bolstering our brand's visibility on social media. By implementing an effective social media strategy we were able to: Increase our Facebook profile reach by 66.4% Increase our Instagram profile reach by 68.3% Presently, the status of our social media channels is as follows:

1. Facebook having 134 followers
2. Instagram having 112 followers
3. LinkedIn having 110 followers

During the last 28 days:

1. Instagram profile visits increased by 69.1%
2. Facebook profile visits increased by 25%

How effective was the workflow between your team and theirs?

The project manager helped facilitate communication between me and the individual specialists. The workflow was efficient and frictionless.

What did you find most impressive or unique about this company?

As a result-driven organization, EvenDigit was able to craft a strategy that met and surpassed our expectations.

Are there any areas for improvement or something they could have done differently?

I found everything satisfactory, and see no major areas of improvement.

BACKGROUND

Please describe your company and your position there.

I am the creator and owner or Revampzy. Revampzy is an online interior design company and the first of it's kind.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

EvenDigit built a new e-commerce webpage for my company. They are also managing all of the social media platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found the vendor through Upwork. They had great communication, spoke very good English and came to our meetings very prepared with presentations showing the project goals and deadlines.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting and within a week the team provided me a detailed timeline. They also suggested the tweaks that needed to be made to make the website appeal to the masses.

How many people from the vendor's team worked with you, and what were their positions?

I would estimate 6 people have worked with me thus far.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just launched the site and have seen more traffic, but hope once the SEO work is completed we will see sales.

Describe their project management style, including communication tools and timeliness.

Communication has been top notch. I receive emails showing stats and work that has been performed that week. Timelines have all been met and I have never had to check in on the progress. It has been a breath of fresh air.

What did you find most impressive or unique about this company?

I was impressed by their organization, professionalism, and attention to detail when understanding my company.

Are there any areas for improvement or something they could have done differently?

At this time I can't think of anything. I have been very impressed with each person I have worked with.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an IT and Salesforce consultancy firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EvenDigit?

We needed to engage a partner who could help us set up Google Ads and PPC campaigns on LinkedIn, Facebook, and Twitter.

SOLUTION

What was the scope of their involvement?

We started by providing EvenDigit with documentation outlining our target audience and our goals for our marketing campaigns. Then, the team set up and ran PPC campaigns on LinkedIn, Facebook, and Twitter. They also managed our Google Ads. 

What is the team composition?

We worked with three team members from EvenDigit, including a project manager and two digital marketing specialists. 

How did you come to work with EvenDigit?

We found EvenDigit on Google. 

How much have you invested with them?

We invested about $20,000 in the partnership with EvenDigit. 

What is the status of this engagement?

We worked with EvenDigit between February–September 2022, but we plan to engage them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been thrilled with the results EvenDigit delivered. They executed effective PPC campaigns across each platform, but we were particularly pleased with the results on LinkedIn and Google. Since working with EvenDigit, our sales have increased significantly, and we’ve seen a 400% ROI. 

How did EvenDigit perform from a project management standpoint?

EvenDigit was the perfect partner for us. They consistently met deadlines; we communicated via Skype and used Jira to manage the project. 

What did you find most impressive about them?

We were most impressed with the PPC expertise EvenDigit brought to the project. Their team was very professional and knowledgeable. 

Are there any areas they could improve?

If I had to choose an area for improvement, I’d say EvenDigit could work on honing their Facebook PPC skills.

BACKGROUND

Please describe your company and your position there.

I was looking after the website and SEO of our website. Among all proposals I had received, the proposal of EvenDigit stood out due to its crisp and actionable plan. I highly recommend their service. The support I received was thorough and timely. Hema was my point of contact and she resolved any issues and queries I had promptly. Just try their service and I assure you that you would find it worth it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

we wanted to get the 5x ROAS

SOLUTION

How did you select this vendor and what were the deciding factors?

They were available to communicate swiftly and answer my all questions.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by clearing out our goals. The team of EvenDigit started with some questionnaires to know about us and our priorities and did competitors analysis and keyword research. EvenDigit helped to figure out a budget for the campaigns as well. Going forward, they ran a PPC campaign as per the goals and provided timely monthly reports with action plans for next month.

How many people from the vendor's team worked with you, and what were their positions?

There was a team but mostly I worked with Hema.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the campaign started, our website traffic has increased and there is steady growth in leads as well.

Describe their project management style, including communication tools and timeliness.

We communicate via email and Upwork message. Before the start of the project, we receive a timeline and a report is provided monthly.

What did you find most impressive or unique about this company?

They provided quick updates and the most important thing is they gave us an action plan for the next month proactively.

Are there any areas for improvement or something they could have done differently?

If they could improve in giving creative suggestions for campaigns and improve in copy writing of the campaign.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Intentional Trader. We provide tools and training for those that need help day trading the futures markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

We have employed EvenDigit for a number of jobs, including this one which was to redesign our website with being mindful of SEO best practices. They also handle our Google Ads which has driven good sales results.

SOLUTION

How did you select this firm and what were the deciding factors?

I found them through Upwork and Initially I have hired them for Google Ads and then SEO. But after looking at the work and results, decided to give website revamp work as well, so it can benefit in all marketing activities.

Describe the project in detail and walk through their service package.

The project was about revamping the website using WordPress theme, create all pages as per the need, do all the integrations required for membership, payment, packages, Zoho CRM etc.

How many resources from the vendor's team worked with you, and what were their positions?

They had a WordPress developer, an SEO expert and a Google Ads expert in the team. They were good in understanding my requirements clearly and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular feedback calls and emails which helped both parties.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The results were simply Amazing and seen 40% improvements in the traffic and conversions.

How effective was the workflow between your team and theirs?

I was only communicating from my side. EvenDigit had 1 person for development and 1 for marketing related communication keeping everyone in loop. So it went very well and everyone were on the same page.

What did you find most impressive or unique about this company?

I was really impressed with their decision-making and ideas. Without any hesitation, they suggested for website revamp with logical points and I approved. So, if something requires high level of actions/effort, they say it transparently rather just keep trying/keep doing.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation so currently I am happy with them.

BACKGROUND

Please describe your company and your position there.

Here at Sail Bainbridge, We offer private, customizable, sailing experiences in Puget sound and beyond aboard our classic sailing yacht. I am the owner of Sail Bainbridge and responsible for improving leads and the online presence of the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

Below were my goals: 1- Recover Google Ads account from suspension 2-Paid Ads Budget Optimization 3-Improving the Leads 4-Reducing the Cost Per Conversion 5-Improving the Conversion rate 6-Improving the Brand Presence

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them through Upwork and Initially I had hired them to recover my Google ads account as it was suspended due to policy violation but after seeing the amazing working approach of EvenDigit I have decided to continue with Google Ads marketing as well. Also, I got impressed with all the plans and details shared by the team.

Describe the project in detail and walk through the stages of the project.

The project was about creating a well-defined Google ads campaign structure and increasing leads.

How many resources from the vendor's team worked with you, and what were their positions?

They have experts in their Google Ads who were able to understand my requirements clearly and were able to make decisions accordingly. The communication process was very smooth which helped me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have worked with me from scratch. I was on a limited budget but they managed the budget in the best way. From the first month, I started seeing the growth in conversions with much less CPA. They gave outstanding results: conversion growth increased by 234.62% through paid marketing.

How effective was the workflow between your team and theirs?

The workflow was very effective because they designed and followed a comprehensive strategy. It’s clear that everyone on their team is aware of their role and responsibilities. I really like the way they are working on my project.

What did you find most impressive or unique about this company?

I am really impressed with the result-oriented strategy they have created for my Google ads and their recommendations for improving the performance.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation. I am happy with them.

BACKGROUND

Please describe your company and your position there.

NeoLacta Lifesciences develops 100% human milk-derived products which are extensively used for babies who have difficulty in accessing their own mother’s milk. I am the Senior Digital Marketing Manager of NeoLacta Lifesciences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

I want to improve my online presence and looking for a one stop solution for my marketing needs like SMM, Video Creation, Google ads and SEO so I hired EvenDigit

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them through online resources and after that, I have started communicating with their team so that I can understand their working approach. After reviewing all the details shared by the team I have selected them for my project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project was mainly for SMM, Google Ads, Animated video Creation and SEO.

How many resources from the vendor's team worked with you, and what were their positions?

They have dedicated teams for managing different services and the team members are very professional, they understood my requirement and accordingly they have planned the marketing strategy. EvenDigit has also assigned a dedicated project manager for making the entire process easy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have got the detailed suggestions and content for the different services, The team has also done the needful changes in the website that help me to get better traffic on my website.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They kept me updated on the status of the project. At every stage they keep me in the loop for taking my approval.

What did you find most impressive or unique about this company?

I like their supportiveness and their work approach.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation so I am happy with them.

BACKGROUND

Please describe your company and your position there.

Skypack India Pvt. Ltd. has expertise to manufacture films and tubes for a variety of applications. The infrastructure and capability is to provide a hygienic processing environment for manufacturing packaging for steralizable surgical instruments, Pharma tubes and food grade products. Skypack India Pvt. Ltd. was started by Mr. Naresh Kumar, who has been in the plastic packaging business since 1973. Plastic was a new concept in India at that time. He started his career with the sole objective of supplying injection molded rigid packaging material. Our first few clients were Dabur, Hammer Master and Hindustan Syringes Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for generating quality leads for my business and for that I was looking for an agency that can good at developing great landing page which will be fully optimized.

What were your goals for this project?

Below are the goals i was having in my mind

1. Developing a well optimized landing page
2. Landing page content flow
3. Capturing leads through various contact forms and Exit popup
4. Incorporated all tracking codes on the LP

SOLUTION

How did you select EvenDigit?

Through one of my contacts I came to know about this agency, I have done initial communication with the EvenDigit team and they have understood my requirement and by business goal, they presented a perfect landing page creation strategy to fulfill my goals. I was satisfied with the discussion and finally selected them.

Describe the project in detail.

The project was about creating a well optimized landing page for our products and to capture potential customers.

What was the team composition?

They have an expert landing page creation team which was able to understand my needs and requirements and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got a well optimized, user friendly Landing page and based on the results I have assigned another landing page task to them. The page design was really great; I really like the color combination and the product placement on the page.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They also kept me updated on the status of the project.

What did you find most impressive about this company?

They didn’t just ask us to give them instructions. They participated in the strategy up to execution. This showed us their understanding of the intent and the outcome, rather than delegating the outcome to us.

Are there any areas for improvement?

I found everything as per my expectation so I am happy with them.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of TALLA JEWELLERS an enigmatic journey towards creating fine pieces of jewellery that last for a lifetime. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for generating quality leads for my business and for that I was looking for an agency that can good at developing great landing page which will be fully optimized.

What were your goals for this project?

Below are the goals i was having in my mind

1. Developing a well optimized landing page
2. Landing page content flow
3. Capturing leads through various contact forms and Exit popup
4. Incorporated all tracking codes on the LP

SOLUTION

How did you select EvenDigit?

Through one of my contacts I came to know about this agency, I have done initial communication with the EvenDigit team and they have understood my requirement and by business goal, they presented a perfect landing page creation strategy to fulfill my goals. I was satisfied with the discussion and finally selected them.

Describe the project in detail.

The project was about creating a well optimized landing page for my business and to capture potential customers. They shared a plan along with deliverables. This plan was created according to the business goals I shared with them.

What was the team composition?

They have an expert landing page creation team which was able to understand my needs and requirements and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got a well optimized, user friendly Landing page. The page design was really great; I really like the color combination and the product placement on the page. The page is having required CTA’s which will help us to increase business leads.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They kept me updated on the status of the project. They were on time when we had meetings or calls scheduled. This professional approach made a good bond between us.

What did you find most impressive about this company?

There are 3 things I found most impressive about Y5, this company has a proactive approach, one communicating person, and timely deliverables.

Are there any areas for improvement?

I found everything as per my expectation so I am happy with them.