Etnetera Flow

BACKGROUND

Please describe your company and position.

I am the Product Owner of Porsche Konstruktionen GmbH & Co KG

Describe what your company does in a single sentence.

Porsche Holding Salzburg is Europe’s largest automotive retailer and distributor for Volkswagen Group brands, operating in more than 20 countries worldwide. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• We hired Etnetera Flow to help us improve our GPT application for generating price lists. Their task was to run UX research, suggest improvements, support internal adoption, and test prototypes. The goal was to simplify navigation, improve clarity around pricing, and make the tool easier to use for both new and experienced users.

SOLUTION

How did you find Etnetera Flow?

Referral

Why did you select Etnetera Flow over others?

We selected Etnetera Flow because of their strong background in automotive

How many teammates from Etnetera Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the research phase, they compared experienced users with newcomers, identified different mental models, and mapped the main usability issues that were slowing down daily work.

In the testing phase, they tested a redesigned prototype in live sessions. Testing confirmed quick wins, especially a cleaner home screen and a unified price list view. Users preferred a single list across all models, which reduced confusion compared to the old segmented version.

Final outcomes:
- Thanks to UX research, testing, and delivery workshops, Porsche now has a clear set of UX priorities, a streamlined interface, and a roadmap for further improvement and scaling of the GPT tool.
- The redesign removed friction, improved clarity, and sped up the pricing process—without compromising the brand experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive user feedback highlights that the updated interface is smoother, faster, and more reliable, helping users complete tasks in fewer steps. The GPT pricing tool is now being adopted more smoothly in new dealerships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Etnetera Flow kept the project on track from start to finish. Milestones were met as planned, and we got regular updates that made it easy to stay aligned. When we asked for changes or clarifications, they reacted quickly and adjusted without delays. Their mix of structure and flexibility made the whole process smooth and easy to follow.

What was your primary form of communication with Etnetera Flow?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us was how easy it was to work with the team at Etnetera Flow. They were open to feedback, took responsibility for their work, and stayed focused on what mattered. Their experience from other automotive projects, like the MyŠkoda app, was evident throughout the process. Although the project was delivered from their Prague office, they remained easy to reach and flexible in organizing on-site meetings when needed.

Are there any areas for improvement or something Etnetera Flow could have done differently?

No, nothing comes to my mind regarding to this topic

BACKGROUND

Please describe your company and position.

I am the Senior Product Owner of O2 E-Commerce of O2 Czech Republic

Describe what your company does in a single sentence.

Selling mobile tariffs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• The objectives were to evaluate O2’s mobile e-commerce platform in comparison to key competitors, assess the effectiveness of the first impression of critical parts of the O2 e-shop, and analyze the performance of key user interactions such as product search, filtering, and the purchase process.

SOLUTION

How did you find Etnetera Flow?

• Referral
• Long-term cooperation

Why did you select Etnetera Flow over others?

• High ratings
• Pricing fit our budget
• Long-term cooperation

How many teammates from Etnetera Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The user research sparked cross-functional collaboration and strategic discussions across teams, leading to a more holistic approach to customer experience (CX) that aligns usability, brand perception, customer service, and marketing. It also uncovered gaps in customer awareness of key platform benefits, prompting targeted marketing adjustments and reinforcing CX as a central pillar of the company’s competitive strategy. User testing delivered fresh insights and confirmed gaps in our mobile web and e-commerce channels that we had long suspected. Etnetera provided clear, actionable guidance on how to address them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Findings and actionable points based on user research / competition research data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered as a series of narrowly defined studies. Etnetera Flow demonstrated a clear understanding of the issues we wanted to address, proposed appropriate research methodologies, conducted the research, and delivered the results in a timely and professional manner.

What was your primary form of communication with Etnetera Flow?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They combine a strong team spirit and unique culture with deep tech expertise and a sense for business, bringing just the right mix of skills needed for projects like this.

Are there any areas for improvement or something Etnetera Flow could have done differently?

Nothing in my mind. 

BACKGROUND

Please describe your company and position.

I am the Manager IT Digital Mobile of ČSOB

Describe what your company does in a single sentence.

ČSOB operates as a universal bank in the Czech Republic and is part of the international KBC Group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• Code review
• Measurement partner
• Development team expansion

SOLUTION

How did you find Etnetera Flow?

Long-term successful cooperation with the entire Etnetera Group

Why did you select Etnetera Flow over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Great experience from previous projects

How many teammates from Etnetera Flow were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Etnetera Flow successfully onboarded their developers into our teams in a very short time, achieving full satisfaction. They've helped enhance the mobile app architecture, key mobile banking features, SDK implementation, online business processes, onboarding, and loyalty programs. Bringing external know-how from designing and developing apps across various industries, they regularly contribute to strategy, innovation, and long-term planning for the entire Smart app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in development team effectiveness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The app’s native development follows the SAFe (Scaled Agile Framework) methodology, ensuring efficient cross-team collaboration and the continuous delivery of innovations and new features. The mobile application is built on a modular architecture and leverages modern frameworks such as Jetpack Compose and SwiftUI. Etnetera has been well aligned with the project’s organization and actively contributes to its ongoing improvement.

What was your primary form of communication with Etnetera Flow?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technology competence, industry experience, and agile mindset have stood out.

Are there any areas for improvement or something Etnetera Flow could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of DEBRA ČR of DEBRA ČR, z. ú.

Describe what your company does in a single sentence.

DEBRA Czech Republic s part of DEBRA International, a worldwide network of national groups working on behalf of all people living with rare disease Epidermolysis Bullosa (EB).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• The DEBRA organization was preparing requirements for the development of a mobile app that would connect doctors, patients, and DEBRA while improving and simplifying the treatment of patients suffering from Epidermolysis Bullosa (EB).
• We wanted to validate our ideas about making a specialized mobile app to connect doctors, patients and DEBRA.
• We seeked both design and technology guidance.

SOLUTION

How did you find Etnetera Flow?

Personal Recommendiation

Why did you select Etnetera Flow over others?

Company values aligned

How many teammates from Etnetera Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We agreed with Etnetera Flow to conduct user research with the involved parties and hold a couple of workshops—one to design the user research and another to discuss the results and insights that should be translated into the solution's design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Keeping the research timeline & budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We approached Etnetera with an unclear idea but left with a clearly defined vision that will guide us step by step toward our goal. By listening to our needs and challenges, they recommended the right scope of services for us.
Through user research and workshops, we gained a deeper understanding of our thoughts and needs and realized that a mobile app isn’t what we need.

What was your primary form of communication with Etnetera Flow?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We truly appreciate their professional, thoughtful, and respectful approach, even though, as a small non-profit organization, we are not their typical client

Are there any areas for improvement or something Etnetera Flow could have done differently?

Nothing specific. 

BACKGROUND

Please describe your company and position.

I am the Managing Director and CPO of MerkurBets Solutions

Describe what your company does in a single sentence.

Sports betting and gaming

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• The goal was to design, implement and launch the betting app before Euro 2024 in Germany.
• Later during the year, it will be gradually rolled out to other European countries.
• Catching-up with the competitors in online sports betting

SOLUTION

How did you find Etnetera Flow?

Referral

Why did you select Etnetera Flow over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Etnetera Flow were assigned to this project?

11-20

Describe the scope of work in detail. Please include a summary of key deliverables.

• Mobile App Design
• Mobile App Development
• Web App Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Meeting the app release date
• Number of app users
• Number of transactions
• Volume of transactions (onlinebets)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They used agile project management and communicated very effectively. 
• They assigned the special role of a Proxy Product Owner to the project team, which effectively focused the efforts of all tech and product teams and external parties involved in the project. This role was also key in accomodating frequently changing business requirements and needs. 
• They managed to launch the app and web in Germany on time and in the desired quality.

What was your primary form of communication with Etnetera Flow?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Etnetera Flow's technology competence is impressive.

Are there any areas for improvement or something Etnetera Flow could have done differently?

nothing

BACKGROUND

Please describe your company and position.

I am the Engineering Manager of Košík.cz s.r.o.

Describe what your company does in a single sentence.

Košík s.r.o is an e-commerce company, we deliver essential goods for households.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• Create a mobile application with a new look and better functionality than the older one.

SOLUTION

How did you find Etnetera Flow?

• Referral
• Previous experience

Why did you select Etnetera Flow over others?

• Good value for cost
• Referred to me
• Good previous experience

How many teammates from Etnetera Flow were assigned to this project?

10+

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to create a mobile application for an Android and an iOS platform written in Kotlin with Jetpack Compose and Swift with SwiftUI and the latest technologies. So we created a timeline with a few milestones, first one was the ability to make an order with payment on the delivery, the second one was the biggest and it was to enable internal testing with almost all functionalities, the third one was final touches for friends and family testing and the last one was final touches with bugfixes and go-live release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables on time and scope agreed with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was divided between both sides not only Etnetera Flow, there were a few hiccups but we were able to come up with a solution to be able to deliver on time. They were proactive in identifying and solving issues.

What was your primary form of communication with Etnetera Flow?

Virtual Meeting

What did you find most impressive or unique about this company?

Excellent for user and technical approach with great technical leadership.

Are there any areas for improvement or something Etnetera Flow could have done differently?

To minimize bumps on the road. We needed to exchange a few developers due to their underperformance.

BACKGROUND

Please describe your company and position.

I am the Project Manager, Zachraň oběd of Zachraň jídlo, z. s.

Describe what your company does in a single sentence.

Our organisation Save Food is dedicated to systemic change in the area of food waste. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• Replaced the original solution, which no longer met the project’s requirements, with Flutter cross-platform framework
• Design and implementation of the application database for data management and secure storage.
• Design and implementation of a serverless backend for a maintenance-free and scalable application operation.
• Integration with a logistics company for efficient coordination of food pickups.

SOLUTION

How did you find Etnetera Flow?

Personal recommendations

Why did you select Etnetera Flow over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Etnetera Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Etnetera Flow supports this project by developing a mobile application featuring two dedicated interfaces—one for canteens, and another for charities. The app allows canteens to easily fill in information about the donated meal according to hygienic requirements and schedule the pickup, while charities receive notifications about donations, enabling them to plan pickups efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting the release plan in alignment with project milestones

Not relevant.

Number of users

Number of donated portions

User feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management at Etnetera Flow is outstanding. Deliverables are always provided on time, and if any delays arise, the team communicates them in advance and proactively finds solutions. This ensures an efficient collaboration and a smooth development process.

What was your primary form of communication with Etnetera Flow?

In-Person Meeting

What did you find most impressive or unique about this company?

The Etnetera Flow team approaches the project with incredible dedication and passion. It’s not just about the technical solution – they genuinely care about making the app work well and creating a positive impact. Their personal approach, willingness to find the best possible solutions, and enthusiasm for our mission make the collaboration not only effective but also truly enjoyable.

Are there any areas for improvement or something Etnetera Flow could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Product Owner of Škoda Auto a.s.

Describe what your company does in a single sentence.

Passanger cars producer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

Provide scrum team to develop digital product.

SOLUTION

How did you find Etnetera Flow?

• Referral
• Other

Why did you select Etnetera Flow over others?

• Close to my geographic location
• Good value for cost

How many teammates from Etnetera Flow were assigned to this project?

24

Describe the scope of work in detail. Please include a summary of key deliverables.

Scrum team takes the requirement and together with business and product owner define the end product. Scrum team work in 2 week sprints in methodology Scrum Less and continuesly delivery the product - mobile app and backend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of active users. Mobile app rating.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Area product owner/project manager was not part of the delivery. Scrum teams deliver as planned in negotiated quality.

What was your primary form of communication with Etnetera Flow?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their technical knowledge, competency, and team spirit.

Are there any areas for improvement or something Etnetera Flow could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the business owner of app of Direct pojistovna

Describe what your company does in a single sentence.

Non-life insurance company. We offers car insurance, property insurance, liability insurance, travel insurance and business insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Etnetera Flow to accomplish?

• run the application
• innovation the application
• development the application

SOLUTION

How did you find Etnetera Flow?

Referral

Why did you select Etnetera Flow over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Etnetera Flow were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Mobile development 
• Android 
• iOS 
• Analytics 
• UX/UI 
• QA 
• Automatic tests

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• app rating 
• increasing downloads
• in app sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deadlines were set up based on what were posssible in terms of scope and time - as one team. Deadlined was met. Project management - daily project lead - scrum master, administrative support. Organised by scrum methodology. Dedicated client team - discussing daily our needs and directions of the project.

What was your primary form of communication with Etnetera Flow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• personal interesting on project of each member 
• company culture match 
• They work as one team, all for our customers 
• not being afraid to say what isn't right and propose better solutions

Are there any areas for improvement or something Etnetera Flow could have done differently?

Devoting too much details and losing focus on priorities Better workload estimation