The Email Agency

BACKGROUND

Please describe your company and position.

 I am the Head of Digital of a Healthcare Products Company

Describe what your company does in a single sentence.

Manufacture, distribute and retail an FDA Class II Medical device and other wellness products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Email Agency to accomplish?

• Increase Revenue from Email Marketing
• Expand Content Strategy
• Improve KPI's Open/Click Rate and Send Volume

SOLUTION

How did you find The Email Agency?

Cold Outreach

Why did you select The Email Agency over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from The Email Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Biweekly calls and consultation covering campaign building, launch and analysis. Access to Skool platform providing tuition in copywriting and campaign strategy. Hands-on management of SMS marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in revenue, improvement in other engagement KPI's such as open & click rate, reduction in spam rates & increase in deliverability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They've ensured effective project management.
• input outside original scope. 
• Prompt deliver and relay via the Skool platform. 
• Very responsive to queries across any aspect of project, including third-party tools.

What was your primary form of communication with The Email Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great insight across copywriting, campaign mechanism and wider business philosopy. Great rapport and personal touch while maintaining a professional stance at all times.

Are there any areas for improvement or something The Email Agency could have done differently?

Little to comment on here, additional benefits would be to increase input offered on conversion copy outside of email creative, such as landing pages - although this could be regarded as outside of the scope of work.