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Global B2B Marketing & AI Visibility Agency

With over 15 years of experience, effective world helps B2B and industrial companies strengthen their visibility internationally. Headquartered in Strasbourg with offices in Mannheim and Shanghai, our interdisciplinary team combines strategy, technology and creativity, from classic SEO to Generative Engine Optimization (GEO), helping brands stay visible as search shifts toward AI-generated answers.

Our Services:

Strategic Consulting

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2009

Service Lines
Content Marketing
20%
Digital Strategy
20%
AI Consulting
15%
Search Engine Optimization
15%
Advertising
10%
Web Development
10%
Social Media Marketing
5%
UX/UI Design
5%
Select Focus Area
AI Consulting Focus
AI Strategy
100%
CMS Focus
TYPO3 CMS
60%
WordPress CMS
40%
Content Marketing Focus
Blog Writing Services
50%
Press Release Writing
50%
Platform SEO Focus
WordPress SEO
100%
SEO Focus
Multilingual SEO
30%
On site optimization
30%
Generative Engine Optimization
20%
Technical SEO
20%
User Experience Focus
UX Strategy
50%
Usability Testing
35%
User Research
15%
Social Media Focus
LinkedIn Advertising
50%
Facebook Advertising
30%
Instagram Advertising
20%
Industries
Consumer products & services
50%
Business services
25%
Automotive
15%
Construction
10%
Clients
Midmarket ($10M - $1B)
70%
Small Business (<$10M)
20%
Enterprise (>$1B)
10%

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Our Story

Founded in 2009 in Strasbourg, effective world has grown into an international agency with offices in Mannheim and Shanghai. For over 15 years, we've helped B2B and industrial companies build measurable online visibility. Today, we combine classic SEO with Generative Engine Optimization (GEO), helping brands stay visible as search shifts toward AI-generated answers, wherever their audience looks for them.

What Sets Us Apart

International team

Spanning Europe and Asia, combining local relationships with global reach.

Early adopters of

Generative Engine Optimization (GEO), helping clients stay visible as AI reshapes search.

15+ years

Serving B2B and industrial clients, with deep expertise in complex, technical markets.

Quick Facts

17 years in business

Tools and Technology

Jira
SharePoint
Canva
Adobe Creative Cloud

Commonly Asked Questions

We currently work with around 20 clients simultaneously across our Strasbourg, Mannheim and Shanghai offices. We deliberately keep this number manageable to ensure each client gets close, senior-level attention rather than being handled by a large, impersonal account team.

Our onboarding starts with an initial conversation to understand your goals, followed by a preliminary audit of your current digital presence. We then discuss the audit findings together. This often surfaces additional information we need from you before delivering a formal proposal that includes a roadmap and a clear responsibility matrix, so both teams know exactly who owns what from day one.

Zero-click search is one of the most common concerns we hear from clients today. Our answer is to stop measuring success by clicks alone: we run AI visibility audits (including with our own tool, aiva) to see how and whether your brand is being cited in AI Overviews and generative answers like ChatGPT or Perplexity, then apply Generative Engine Optimization (GEO) alongside classic SEO to get you cited, not just ranked. The goal shifts from "traffic at any cost" to being present and trusted wherever your audience is actually looking ; search engine or AI assistant.

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