Edelmade

BACKGROUND

Introduce your business and what you do there.

Trest Capital is a strategic advisory firm that helps private companies and investors navigate complex capital decisions, optimize capital structures, and manage liquidity events during key growth stages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edelmade?

We needed to build a brand from scratch. We wanted to start from zero and needed a name, a brand, design assets, and a website.

SOLUTION

What was the scope of their involvement?

Edelmade provided a soup-to-nuts company brand build. They created our company name and full brand assets, including multiple logos, color palettes, and schemes. They also created mood boards to identify the proper brand, colors, and feel. In addition, they designed social media assets, designed and built our website, and created a full brand guideline to use for anyone involved with the company going forward.

What is the team composition?

We worked with 2–5 teammates from Edelmade. It was the whole Edelmade team who worked on my project.

How did you come to work with Edelmade?

Edelmade was referred to me. I chose them over other options because they offered good value for the cost, and their company values aligned with ours. The referrer showed me their work and that was more than enough to show me they were the right choice.

What is the status of this engagement?

We worked together from February 2025–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Edelmade exceeded my expectations from start to finish. Everything from the brand colors to the firm name and logos was excellent; I couldn't be happier. I've received a ton of positive feedback on the website, logos, and colors for the brand. Overall, Edelmade helped take my vision for the company and made it a reality, which is an unmeasurable positive impact. We also saw a significant increase in website traffic and social media engagement.

How did Edelmade perform from a project management standpoint?

Edelmade was extremely responsive and delivered on time. They were always open to getting on calls to continue to keep the project moving. It was such a great experience; I really enjoyed working with them and the team. I looked forward to our calls.

What did you find most impressive about them?

Edelmade's attention to detail and true passion and care for their work were impressive. It showed in how they delivered for me. They were able to take my thoughts and vision for the brand and make it a reality. This took an extreme amount of time and hours of calls. They took the time to speak with me to get it right, and they did. Overall, they were creative, thoughtful, and excellent to work with.

Are there any areas they could improve?

No, there weren't any.