Duality Digital

BACKGROUND

Please describe your company and position.

I am the Director of a home and decor e-commerce brand.

Describe what your company does in a single sentence.

We are are e-commerce brand specialising in home & decor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Duality Digital to accomplish?

• SEO
• PPC
• Web Design

SOLUTION

How did you find Duality Digital?

Referral

Why did you select Duality Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Duality Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Duality was engaged to deliver a comprehensive digital growth strategy for our e-commerce home and décor business, covering website development, search engine optimisation (SEO) and pay-per-click (PPC) advertising. They designed and built a modern, user-friendly website optimised for mobile and desktop, with intuitive navigation, fast load times and a strong focus on conversion. The build ensured our product catalogue was presented effectively while supporting future scalability.

Alongside this, Duality implemented technical and on-page SEO improvements, including site structure optimisation, keyword research and content enhancements to improve organic visibility. They also planned and managed targeted PPC campaigns, handling audience targeting, ad creative, budget allocation and ongoing optimisation to drive qualified traffic and maximise return on ad spend. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic, improved rankings, higher conversion rates and stronger ROAS, resulting in steady growth in visibility, customer acquisition and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time with clear communication, proactive updates and quick responses to our needs, adapting efficiently to feedback throughout the project.

What was your primary form of communication with Duality Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their integrated approach stood out, combining SEO, PPC and web development seamlessly, with clear strategy, transparency and consistent results delivery.

Are there any areas for improvement or something Duality Digital could have done differently?

Not really. We were very satisfied.