digiTraffic | Agencia de Marketing Digital

BACKGROUND

Please describe your company and position.

I am the management of Abogado de Familia

Describe what your company does in a single sentence.

Attorney specializing in family law

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitraffic to accomplish?

• Improve the positioning of our firm in search engines to be the number one option in our city
• Expand our presence on social media to attract an international audience, especially Colombians abroad

SOLUTION

How did you find Digitraffic?

Referral

Why did you select Digitraffic over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Digitraffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Digitraffic included a comprehensive SEO and social media management strategy for our family law firm. In terms of SEO, the team handled technical website optimization, relevant content creation, and backlink management to improve our search engine visibility. On social media, they developed an editorial calendar, managed posts, designed paid ad campaigns, and performed performance analysis to optimize reach and engagement with our audience.

Summary of key deliverables:

• Full website optimization for SEO.
• Content strategy and execution focused on relevant keywords.
• Management and growth of our social media (Facebook, Instagram, and LinkedIn).
• Creation and monitoring of social media advertising campaigns.
• Detailed monthly reports on SEO and social media performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In terms of SEO, we managed to position ourselves as the number 1 law firm in our city for keywords related to family law and services for Colombians abroad. Organic traffic increased by 70% in the first six months.

Regarding social media, our accounts have seen a 50% increase in followers and 80% in interaction, in addition to attracting a constant flow of international clients who found our services through these platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the beginning, they set a clear and detailed schedule, delivering on time with each delivery. Reports, optimizations, and campaigns ran as planned, without delays. They were always available to adjust the strategy based on our feedback and changes in the market.

What was your primary form of communication with Digitraffic?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Digitraffic was their personalized approach and deep understanding of our industry. They didn't just execute a marketing strategy, but took the time to thoroughly understand the particularities of our family law firm and the specific needs of our clients, especially Colombians abroad.

Are there any areas for improvement or something Digitraffic could have done differently?

While the experience with Digitraffic has been excellent, one area for improvement could be the implementation of more frequent follow-up meetings to review progress in even more detail. While communication was constant, I believe that more structured, regular sessions could have allowed for more agile adjustments to the strategy when new opportunities or challenges arose. However, this did not affect the success of the project, and I am sure they will continue to refine their process.

BACKGROUND

Please describe your company and position.

I am the CEO of Pawmerce

Describe what your company does in a single sentence.

We sell pet products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitraffic to accomplish?

Creating my ecommerce to sell on shopify

SOLUTION

How did you find Digitraffic?

Referral

Why did you select Digitraffic over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Digitraffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with digitraffic because we wanted to create our ecommerce on shopify and do all the marketing management. That's how we started, and they helped us perfectly to advise us and create everything that was needed. They created the products, starting from SEO categorization and research, to producing videos of some of our products and then posting them on facebook.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a 35% increase in online sales, primarily driven by improved targeting and optimized ad campaigns. Additionally, our customer acquisition cost decreased by 20%, and we saw a 30% rise in repeat purchases, thanks to effective email marketing and loyalty program improvements. These outcomes demonstrated significant progress in both revenue growth and customer retention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They consistently delivered tasks on time, including product ads, email campaigns, and website optimizations. They were highly responsive to our needs, quickly adapting their strategies based on our feedback and any new requirements. Their proactive communication and ability to meet deadlines made the collaboration smooth and efficient.

What was your primary form of communication with Digitraffic?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about the company was their in-depth knowledge of the pet industry and their ability to tailor campaigns specifically to pet owners. Their creative approach to engaging our audience through personalized content and targeted ads sets them apart. Additionally, their commitment to ongoing optimization and testing ensured that we were always improving our results, which made their service truly unique.

Are there any areas for improvement or something Digitraffic could have done differently?

One area for improvement could be providing more detailed insights into long-term strategy and trends beyond the campaign-level reports. While they delivered excellent short-term results, a more proactive approach in offering strategic guidance for future growth would have been valuable. However, they were always responsive when we asked for additional data or recommendations.

BACKGROUND

Please describe your company and position.

I am the CEO of Okey Sport

Describe what your company does in a single sentence.

Our company specializes in selling a wide range of footwear, including sports, urban, and casual shoes for all types of customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitraffic to accomplish?

• Boost online sales by improving the website’s user experience

SOLUTION

How did you find Digitraffic?

Referral

Why did you select Digitraffic over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from Digitraffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included full ecommerce management, covering:

• The design and implementation of promotional banners
• Regular inventory updates
• Improving the overall user experience

Key deliverables were:

• Banner designs
• Setting up and managing ADS campaigns
• Optimizing website performance for better conversions
• Ensuring accurate, up-to-date product information across the site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Digitraffic were:

• Increased Website Traffic: We saw a 35% increase in organic traffic over the first six months.
• Improved Search Rankings: Our website ranked in the top 5 positions for 10 major keywords, with a total of 25 keywords ranking on the first page of Google.
• Boost in Online Sales: Online sales grew by 20%, directly linked to improved SEO and targeted digital advertising efforts.
• Better Engagement: Social media engagement improved by 40%, with a 25% increase in likes, comments, and shares on platforms like Instagram and Facebook.
• Conversion Rate Optimization: Our website’s conversion rate increased from 2.5% to 4%, resulting in a higher number of purchases and leads with the same level of traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Digitraffic's project management was highly efficient and organized. 
• They consistently delivered all items on time, adhering to the agreed-upon deadlines. 
• From the outset, they established a clear timeline for each phase of the project.
• Tthey maintained open communication throughout, ensuring we were informed of the progress at every step.

What was your primary form of communication with Digitraffic?

In-Person Meeting

What did you find most impressive or unique about this company?

Digitraffic's deep understanding of digital marketing combined with a data-driven approach has impressed us the most. They didn’t just offer generic strategies but took the time to understand our specific needs and market position. This allowed them to tailor their campaigns with precision, ensuring measurable results.

Are there any areas for improvement or something Digitraffic could have done differently?

While our overall experience with Digitraffic was highly positive, one area for improvement could be the depth of their initial onboarding process. Although their team quickly adapted to our needs, having more in-depth discussions early on about our long-term goals and specific market challenges could have streamlined the project even further.

BACKGROUND

Please describe your company and position.

I am the Co-founder of La Squadra. 

Describe what your company does in a single sentence.

Life in Motion. Cycling accessories and clothing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitraffic to accomplish?

• SEO
• SEM
• Facebook ADS
• Web Master
• Email Marketing
• Design
• CRO

SOLUTION

How did you find Digitraffic?

Referral

Why did you select Digitraffic over others?

• Close to my geographic location
• Great culture fit

How many teammates from Digitraffic were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with this team for over two years on the development and marketing of our WooCommerce website. They have been responsible for optimizing the online shopping experience, improving our search engine rankings, and managing our digital marketing campaigns. In addition, they have implemented key integrations that allow us to maintain an efficient sales flow.

Thanks to their work, we have seen a steady growth in our sales, especially organic, and an increase in quality traffic to the site. Our conversion rate has also improved, which has contributed to sustained growth in revenue. What I value most is their ability to adapt to our needs and their commitment to results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable project outcomes include:

• 35% increase in organic sales: Thanks to SEO optimization and website improvements, organic traffic has grown significantly.
• 25% improvement in conversion rate: Improvements in user experience and the implementation of digital marketing strategies have increased the conversion rate, turning more visits into purchases.
• 40% growth in web traffic: Marketing campaigns and content optimization have attracted more qualified and constantly increasing traffic.
• 20% increase in customer loyalty: The combination of a better shopping experience and targeted campaigns has resulted in greater customer retention and repeat purchases.

These results have been key to the sustained growth of the store during our collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's handling of the project has been excellent. They have demonstrated a high level of organization and professionalism, always meeting the agreed deadlines for each delivery.

From the beginning, they have been very responsive to our needs, quickly adapting to any changes or additional requests that arose. Their responsiveness is remarkable, and they have always been available to answer questions or adjust strategies when necessary. This proactive and flexible approach has been key to the continued success of our collaboration.

What was your primary form of communication with Digitraffic?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What has impressed me most about this company is its deep understanding of the market and its ability to translate our ideas into concrete and effective strategies. In addition, its commitment to continuous improvement and its ability to anticipate market trends are unique qualities that have made a huge difference in our growth.

Are there any areas for improvement or something Digitraffic could have done differently?

Overall, the experience has been very positive. If I had to point out an area for improvement, I would say that sometimes it could be useful to have more detailed reports on campaign performance. While the results are clear, having a deeper and more visual analysis of the data would help us make even more informed decisions. 

Apart from that, the team has done an exceptional job and they are always open to suggestions, which shows their commitment to continuous improvement.