DigitaLeo

BACKGROUND

Please describe your company and position.

I am the Sr. SEO and SEM Analyst of a real estate marketing company.

Describe what your company does in a single sentence.

We're a global boutique firm specializing in real estate marketing and lease services. Our Lease Services Group provides Lease Administration, Lease Abstraction, and CAM Reconciliation services to clients across diverse industries, covering every type of lease on any lease administration platform. Since 2006, we have diligently served over 1000 clients giving us the experience needed to be a trusted partner. Whether we are utilizing this comprehensive expertise or harnessing the power of our proprietary lease abstraction software, we bring an unparalleled strategic and financial advantage to our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitaLeo to accomplish?

• Technical SEO
• On Page SEO
• Conversion Tracking

SOLUTION

How did you find DigitaLeo?

Referral

Why did you select DigitaLeo over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from DigitaLeo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

DigitaLeo was engaged to enhance the website’s organic visibility and search performance through a comprehensive SEO project. The scope of work included three major components: content strategy, technical SEO, and on-page optimization.

Content Strategy:

Conducted in-depth keyword research aligned with our service offerings and target audience.
Identified content gaps and created a detailed content calendar for new blog articles and service pages.
Optimized existing content to improve topical relevance and search intent alignment.
Suggested content architecture improvements to support better internal linking and user experience.

Technical SEO:

Performed a full website audit using tools like Screaming Frog and Google Search Console.
Resolved critical technical issues affecting crawlability, indexation, and page speed.
Improved site architecture and URL structure for better SEO hygiene.
Ensured all pages followed proper canonicalization, structured data markup, and mobile-friendliness best practices.

On-Page SEO:

Optimized key landing pages and service pages for primary and secondary keywords.
Improved meta titles, descriptions, headers (H1–H3), and image alt attributes.
Enhanced internal linking structure to boost page authority and improve navigation.
Recommended UX adjustments to support engagement metrics like dwell time and bounce rate.
 
Key Deliverables:

• Keyword research and content plan covering priority services
• Technical SEO audit report with actionable recommendations
• Fix implementation roadmap with priority tags (Critical, High, Medium)
• On-page optimization report for 10+ core pages
• Before-and-after performance comparison (organic traffic, keyword rankings, technical scores)
• Monthly progress reports and strategy reviews

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

The project delivered strong SEO performance improvements within the first 3–6 months of implementation.

Key measurable outcomes included:

• Organic Traffic Growth:
  Achieved a 62% increase in organic traffic quarter-over-quarter, primarily driven by optimized service pages and newly published blog content.
• Keyword Ranking Improvements:
  Over 40 new keywords ranked on the first page of Google, with multiple high-intent service keywords moving into the top 5 positions.
• Technical SEO Score:
  Improved the site’s technical health score from 68 to 92 (as per Screaming Frog and SEMrush audits) by resolving critical crawlability and performance issues.
• Engagement Metrics:
• Reduced average bounce rate by 18%
• Increased average time on page by 24% for optimized landing pages

• Indexed Pages & Visibility:
  Improved Google indexing coverage by resolving crawl anomalies and duplicate content, resulting in a 15% increase in total indexed pages.
• Lead Generation:
  While lead attribution data is confidential, our company reported a notable uptick in qualified inbound leads through SEO channels after the second month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management:

DigitaLeo demonstrated excellent project management throughout the engagement. They followed a structured yet flexible workflow that ensured all deliverables were met on time and aligned with our evolving priorities.

• Timely Delivery:
  All milestones—from the technical SEO audit to content rollouts and on-page optimizations—were delivered within the agreed timelines. They maintained a clear roadmap and proactively communicated any updates or dependencies.
• Responsiveness:
  The team was highly responsive and approachable. Whether it was a quick query or a strategic discussion, they were always available via email, Slack, or scheduled calls. We appreciated their agility in adjusting the strategy based on our internal feedback or shifting business needs.
• Collaboration:
  Weekly check-ins and monthly reporting helped us stay aligned and track progress efficiently. Their transparent communication, detailed documentation, and results-focused mindset made the collaboration smooth and productive.

Overall, DigitaLeo managed the project with professionalism and accountability, making it easy for our internal team to stay informed and involved without being overwhelmed.

What was your primary form of communication with DigitaLeo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about DigitaLeo was their deep technical knowledge combined with a strategic, business-first mindset. They didn’t just optimize for rankings—they took the time to understand our services, target audience, and sales funnel to build an SEO strategy that aligned with our business goals.

Their ability to translate complex SEO concepts into clear action plans made the collaboration easy, even for our non-technical team members. Additionally, their hands-on founder involvement and proactive problem-solving approach gave us confidence that we were in good hands.

We also appreciated their data-driven decision-making and transparent reporting—every recommendation was backed by insights, not guesswork. This balance of strategic thinking, executional excellence, and reliable communication is what truly sets DigitaLeo apart.

Are there any areas for improvement or something DigitaLeo could have done differently?

Areas for Improvement:

There’s very little to critique, but one area where DigitaLeo could enhance their offering is by incorporating more visual dashboards or real-time analytics tools for reporting. While their monthly reports were detailed and insightful, having access to a live dashboard (e.g., via Looker Studio or DataBox) could have made it even easier for our team to track ongoing performance metrics at a glance.

Additionally, while the team was very responsive, a shared project tracker or task board (e.g., Trello, ClickUp, or Notion) might streamline collaboration even further, especially for multi-phase projects with overlapping tasks.

That said, these are more “nice-to-haves” than shortcomings—the overall experience was smooth and effective.