DigitalCrafts.in

BACKGROUND

Please describe your company and your position there.

I am the Director of Prasad Nutriments Private Limited and Founder of MOM's Instacook, India. Prasad Nutriments is a food processing and manufacturing company having a diverse range of frozen food products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitalCrafts.in?

We were looking for a strong Digital Presence and also a B2B lead generation strategy using Digital Marketing. Also, we needed product market activation using social media targeting metro cities in India.

What were your goals for this project?

The overall budget was 15000 USD to carry out the entire Digital Marketing and campaigns.

SOLUTION

How did you select DigitalCrafts.in?

We selected Digitalcrafts.in based on the reference and positive reviews we recieved from our business networks.

Describe the scope of their work in detail.

They created a robust website and social media presence with loaded search engine optimization techniques. Social media outreach was exceptional and it generated very good engagement and leads.

B2B demand generation was achieved as per set goals. They started with a detailed audit and assessment of our digital presence and later framed a detailed plan.

They started with the UX design of our corporate site prasadnutriments.in and then executed in totality with curated content and creatives for website with all desired user interface.

They aligned SEO techniques to the website to make it search friendly on google and other search engines. later they created a strong social media presence with a curated content startegy. In addition to social media content they

What was the team composition?

They have allocated a team comprising of Account manager, Web designer, and a Digital Marketing analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social Media Activation and Paid campaign fetched us a overall sales of 14000 USD in only three months of their execution. The website is getting good B2B leads consistently and helping us growing our network.

How effective was the workflow between your team and theirs?

They have a very transparent and proactive approach and their reporting is immaculate till date. i have got audited their work with external third party experts and the review from them is extremely satisfying.

What did you find most impressive about this company?

Sense of responsibility and eager to listen to your needs and constantly showing interest in your changing requirements and concerns. Very good systems and processes. High performance team with an effective result driven approach.

Are there any areas for improvement?

I am very much satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of the BeeNBunny, an Online Toy Store and our office is located in Bangalore. Our company has about 8-10 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitalCrafts.in?

Our company website was created 6 months back & we are starting fresh. So we decided to approach a digital marketing agency in Bangalore. we do not have any in house digital marketing team, so we needed to outsource the entire digital marketing activities to Digitalcrafts.in

What were your goals for this project?

We wanted to see our website traffic and a number of orders to be doubled as quickly as possible, and we wanted to increase the number of orders through SEO & shopping campaigns as well. We also did start with social media to create awareness about our online business and for the future, we are planning to run Facebook & Instagram ads in addition to the shopping campaigns.

SOLUTION

How did you select DigitalCrafts.in?

My team searched online for a digital marketing agency in Bangalore and compiled a list based on the case studies on their websites. We contacted each company and narrowed it down to 2 after receiving their initial pitches. It was a hard decision, but we selected this vendor based on the quality of their final proposal.

Describe the scope of their work in detail.

Once we selected this vendor, we had a series of meetings to discuss our goals and objectives. The first one month they did the Technical SEO part and also they provided a Keyword Report.

After a few interactions and discussions with our Team, we finalized the Keywords and provided feedback. With the overall Seo part going on, they work on different parameters of UI/UX & overall theme of the website making it more user friendly & attractive to the visitors.

They also explained to us how all these parameters when combined are effective for boosting search engine rankings.

What was the team composition?

Initially, we were assigned a project manager to support us and serve as the main point of contact throughout the project. I only spoke with our project manager, but I was made aware that there were 2 more who were working for the SEO, as well as for the social media activities behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months after we hired Digitalcrafts.in. We saw an increase in orders through organic traffic. We continue to get more orders from PPC campaigns.

How effective was the workflow between your team and theirs?

The project manager that we were assigned is easy to communicate with and provided us with frequent updates. We connect over the phone at least once a week to get the updates for ongoing activities.

What did you find most impressive about this company?

I appreciate the knowledge that this vendor had about Digital Marketing. we appreciated that they were patient and thoughtful possible, we had worked with other agencies for different areas of the company but it was a particularly collaborative and positive experience

Are there any areas for improvement?

We are very satisfied with their work every step of the way. our revenue started increasing month by month. Finally, we are happy to hire Digitalcrafts.in

BACKGROUND

Please describe your company and your position there.

I’m Regional Marketing Manager for S Cube Ergonomics Private Limited (Authorized India Distribution Partner for Humanscale International Holdings Ltd, Dublin.). 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitalCrafts.in?

I was looking out for a digital marketing agency to establish the market for Humanscale Ergonomic Tools in India Market through a digital medium - Google My Business, SEO Activities, PPC Campaigns.

What were your goals for this project?

Our goal is to acquire more premium customers in India to buy our products for their personal use or for their employees or companies. We needed to increase the customer base & increase quality traffic with Digital Marketing.

SOLUTION

How did you select DigitalCrafts.in?

We considered several vendors that we found online. They listened to our needs and came prepared with research on our business. Talking to them felt like working with an extension of our team, which was great and led us to choose them.

Describe the scope of their work in detail.

We had a few kickoff calls and explained our needs. Once we laid out our goals, DigitalCrafts.in came back to us with plans that would work best specifically for our company. They started working extensively on Google My Business Listings. Generating leads/calls with various off-page activities on GMB listing itself. PPC Campaigns were also executed.

What was the team composition?

2 people were our main points of contact who handle specific processes in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As they did not have any access to leverage the parent website, we had to think out of the box where the activities were entirely concentrated on the digital platforms relevant to Indian markets. They also researched the emerging trend of ergonomics furniture and its competitors.

Throughout the process, they were easy to work with. We’ve noticed a great impact from DigitalCrafts.in Services. With every report, we’ve seen a substantial increase in traffic & actions taken including calls to our GMB listing and supported SEO activities.

How effective was the workflow between your team and theirs?

DigitalCrafts.in was perfect in managing the project. They communicated expertly and are transparent throughout the process.

What did you find most impressive about this company?

DigitalCrafts.in understands our business and shows genuine enthusiasm about achieving our goals. They communicate exceptionally well and care about our work.

Are there any areas for improvement?

Although there has been a lot for us to learn, DigitalCrafts.in has done a great job breaking everything down for us. They communicate as best they can, so there’s nothing for them to improve.

BACKGROUND

Please describe your company and your position there.

I am Sumit Kumar & worked as a QA Automation Lead in VisionarySchoolmen

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitalCrafts.in?

We work with DigitalCrafts.in to manage our paid marketing efforts in Facebook and Google. As an online business, Facebook and Google are important levers for driving growth in our business. We trust our team at DigitalCrafts.in to actively optimize these channels and test new strategies.

What were your goals for this project?

Our ongoing marketing goal is to drive growth & sales/leads while hitting at or below a specific cost per lead. It's also very important to us to maintain the standards of our brand, and we collaborate closely with our team at DigitalCrafts.in to make sure every piece of creative is something we can be proud of.

SOLUTION

How did you select DigitalCrafts.in?

We were introduced to DigitalCrafts.in by a friend and business owner. I was not a part of the decision-making process (before my time), but I can speak to why we've stayed with them:

1. We continue to have monthly growth.
2. DigitalCrafts.in really pays attention to our account, actively searching for ways to improve performance and testing out new strategies to find new pockets of growth.
3. They're very communicative and collaborative.

Describe the scope of their work in detail.

DigitaCrafts.in works on strategy, performance marketing execution, and reporting across Google and Facebook. They lead a monthly meeting covering performance, budget pacing, learning, and new opportunities.

On top of performance marketing campaigns, they also make specific strategy recommendations for important marketing initiatives like sales. DigitalCrafts.in briefs us on strategy, and we work together to edit depending on business goals and priorities.

What was the team composition?

We had one person actively working on our account focused on Google & Facebook.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had great success in our paid marketing channels since DigitalCrafts.in has been managing our accounts. We continue to see monthly growth in terms of revenue, repeat purchases, and new customers. We've also hit new revenue milestones in our monthly sales.

How effective was the workflow between your team and theirs?

Super effective! We speak biweekly to stay up to speed with performance and budgets, and stay in touch via email between meetings to cover any tasks or updates. They have an overall great rapport that I'm happy with.

What did you find most impressive about this company?

I'm most impressed with the way they've always striving towards and forming the conversation around improvement. They get ahead of the next thing, even when things are going really well and I find myself inclined to just ride the wave.

I can also tell that they're doing the work, staying close to the account and keeping a close eye on the day-to-day performance so they can react quickly when they need to—it's much appreciated!

Are there any areas for improvement?

I'd like to hear more from DigitalCrafts.in about what we need to do as a business to help them do their work better.

BACKGROUND

Please describe your company and your position there.

I am Sumit Sagar & worked as a Department Manager at Decathlon Sports India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitalCrafts.in?

I was looking out for an agency to run paid campaigns, Overall SEO & Social media marketing activities.

What were your goals for this project?

We wanted to build awareness and drive more relevant traffic & conversions to our website through paid campaigns & organic search both. We wanted to improve the overall search engine & keyword rankings.

SOLUTION

How did you select DigitalCrafts.in?

I selected DigitalCrafts because they were the one out of many—about one vendor per day contacts me online—that caught my attention, mainly because their approach was human.

Each message was crafted with thought and consistency, and it was clear that they weren’t lazily repeating information like other vendors tend to do. It showed that they cared deeply and that they respect their role in this very competitive space.

Describe the scope of their work in detail.

I briefed them on our ranking requirements, shopping campaigns, social media posts & creatives, including goals, audience targeting & other highlights. I even let them know about the bigger goals that I was trying to achieve beyond this event.

What was the team composition?

We had one person as our account manager actively working on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SEO is a long-game, and it’s never a one-time shot. Despite this, DigitalCrafts was able to help us build best practices, see some really good improvements in keyword performance, as well as expand our keyword scope. Additionally, our conversion rate and social media reach and engagement also improved.

Initially, Digitalcrafts team analyzed our site, highlighted areas where we could improve, and helped adjust our content to align with their SEO strategy. Shopping Campaign performance was also good. They used to optimize the campaigns on a daily basis keeping us informed with the ad spend & performances. 

I was very impressed. They also worked extensively on our website UI/UX in order to improve the overall quality score & making it more user-friendly. I didn't interfere with DigitalCrafts.in approach because I trusted their expertise in this space. I gave them a thorough brief about all-important parameters, and they worked it out accordingly. The work was excellent.

How effective was the workflow between your team and theirs?

DigitalCrafts team was supportive throughout the initial week of the project. The initial level analysis work took us all about a month, and we kicked off after that. They provided daily support and regularly gave me the context of what was happening. They also gave me clear instructions for what I needed to do.

What did you find most impressive about this company?

I was really impressed with their expertise. They knew how to create the approach, taking into consideration each detail that pertained to the delivery of the relevant rankings, conversions & social media.

Most importantly, they knew how to manage me and my expectations. I respect them because they were always upfront and honest with me. They weren’t afraid to tell me no as often as I needed to hear it.

Are there any areas for improvement?

I have no recommendations for improvement.