Digital Thing

BACKGROUND

Please describe your company and position.

I am the Marketing Director

Describe what your company does in a single sentence.

Dermatology and Cosmetic Clinic 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Website build
• Ongoing Website maintenance & Updates

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work – Website Redevelopment by Digital Thing

Digital Thing was engaged to deliver a full website redevelopment, which included:

• A complete brand and visual refresh for a more modern, user-friendly design
• Migration to a new CMS platform (Elementor) to allow for easier content management
• Transfer and optimisation of nearly 600 existing pages, ensuring content integrity
• SEO preservation throughout the process to maintain search engine visibility and rankings

The result is a refreshed, high-performing website that better reflects the brand and supports ongoing digital growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Website Redevelopment
Improved Site Performance

Page load speed improved 
Mobile responsiveness scores increased to 95+ on Google PageSpeed Insights

SEO Impact

• Maintained or improved keyword rankings across key terms
• Organic traffic increased  within 3 months post-launch
• Bounce rate reduced due to improved UX and faster loading

Content Accessibility & Management

• 100% of ~600 pages successfully migrated and optimised for SEO
• CMS transition to Elementor enabled internal team to update content with ease, reducing dependency on developers
• Enquiry form completions or CTA clicks up

Brand Perception & User Feedback

Positive feedback from stakeholders, customers, and team
Increased brand alignment and trust due to the modernised design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chris was incredibly responsive and also open to discussing ideas and collaborating. He is not " precious" and is more than willing to go through options and explain why they will or will not work. He is never dismissive. Delivery was on time, and they always responded quickly to any requests I had post website build and updates.

What was your primary form of communication with Digital Thing?

Virtual Meeting

What did you find most impressive or unique about this company?

The collaboration, the end result and the CMS training

Are there any areas for improvement or something Digital Thing could have done differently?

No - not really 

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Hizero Australia

Describe what your company does in a single sentence.

HIZERO Australia distributes innovative, cordless hard floor cleaning solutions that combine sweeping and mopping into one smart, eco-friendly device.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• We engaged Digital Thing to refresh our existing WordPress website to reflect our brand and enhance the user experience. Key objectives included improving online sales performance, streamlining the checkout process, integrating our CRM (Microsoft Dynamics) with WooCommerce and Gravity Forms, and making it easier for customers to learn about and purchase the HIZERO product range. We also aimed to improve back-end processes for order management and customer communications.

SOLUTION

How did you find Digital Thing?

We had worked with them previously on other projects and were confident in their capabilities.

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Thing was responsible for redesigning and redeveloping our website using a custom WordPress theme, incorporating our visual identity and improving the overall customer journey. They enhanced both desktop and mobile user experience, implemented API integration between WooCommerce, Gravity Forms, and Microsoft Dynamics CRM, and revamped the checkout process to increase conversion. Key deliverables included a new fully responsive website, custom theme development, CRM integration, training videos for internal use, and a more efficient flow for order processing and customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in website traffic and online sales
• Better customer engagement through a simplified shopping experience
• Smoother internal workflows, with all customer data and sales now feeding directly into our CRM
• Easier site management thanks to intuitive admin tools and provided training

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-notch. They were always quick to respond, often the same day, and clearly communicated timelines or delays. Their approach included detailed update and training videos, which were incredibly helpful for both understanding progress and learning how to manage the site ourselves post-launch.

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digital Thing’s depth of knowledge in WordPress development stood out. Their ability to deliver a polished, custom solution that aligned with both our technical and business goals was impressive. They also have a strong eye for design and user experience, ensuring the site performs beautifully across all devices.

Are there any areas for improvement or something Digital Thing could have done differently?

Nothing comes to mind. They exceeded expectations across the board.

BACKGROUND

Please describe your company and position.

I am an executive Laurastar Australia

Describe what your company does in a single sentence.

Laurastar Australia offers premium Swiss-engineered ironing systems, steam stations, and steamers designed to iron, rejuvenate, and beautify garments effortlessly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Increase Online sales.
• Incorporate new brand style guide and overall refresh of our existing Wordpress Custom theme
• Implementation of API integration for CRM Dynamics to WooCommerce and Gravity Forms
• Streamline the checkout process making it quicker for customers to process orders.
• Improve business operations in processing orders and customer service.
• Increase Laurastar Club member signups.

SOLUTION

How did you find Digital Thing?

Have worked with them before

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Thing undertook a complete refresh of our existing WordPress custom theme, aligning it with our updated brand style guide to ensure consistency across all touchpoints. The scope included UX and UI enhancements for desktop and mobile, custom development to improve performance and usability, and seamless integration of Microsoft Dynamics CRM with WooCommerce and Gravity Forms via a tailored API solution. They also optimised the checkout experience to reduce friction and improve conversion rates. Key deliverables included a fully responsive and redesigned eCommerce website, custom-built WordPress theme, CRM integration, enhanced Club member signup process, and post-launch training and ‘how to’ videos to support internal management of the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in membership signups
• Increase in online sales.
• More efficient in processing orders internally and centralising all customer interactions into Microsoft Dynamics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was excellent. They were highly responsive throughout the project and the training (and update) videos they share make it easy to keep across changes and to maintain the sites yourself once live. Communication was generally the same day or next day and if something needed more time, they would clearly state when we could expect to hear back.

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Chris and his team are experts when it comes to wordpress developers in particular building our wordpress custom themes and addressing our overall objectives. Their UX designers are also highly experienced and ensure the website is optimal for desktop and mobile devices.

Are there any areas for improvement or something Digital Thing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager of Magic Mobility

Describe what your company does in a single sentence.

We design and manufacture all-terrain electric wheelchairs in Melbourne, Australia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Complete website build

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Thing were tasked with designing and developing our brand new website. Key deliverables were to modernise the look and feel, align with our brand, carry over old content from previous website and implement a large amount of new content, assess existing form usage and propose new forms to optimise lead collection and assessment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We assessed traffic coming to the site, on page SEO and rankings for our website for select keywords, amount of leads, errors and issues with the website and more

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always delivered on time, they were always transparent and very clear about what they were doing, communication was always wonderful and their attention to detail is second to none

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their service is excellent, their knowledge is always wonderful, they make easy to follow videos when I ask for assistance so myself and my team can more easily learn how to do things ourselves and their response times are the best I have ever experienced

Are there any areas for improvement or something Digital Thing could have done differently?

None. Their work and service were absolutely exceptional. Their response times and service are out of this world! I have spent my career working with countless devs and Digital Thing are second to none. Highly recommended, particularly for their website maintenance and support services, and they're also very fast but thorough for dev work. Big thanks to Chris and the team

BACKGROUND

Please describe your company and position.

I am the Experience Director of MoPA: Museum of Play and Art

Describe what your company does in a single sentence.

MoPA - The Museum of Play And Art, operates a growing network of world-class children's museums. Our sites provide opportunities for rich play-based learning and creative exploration for families to experience together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Re-platform our ageing website
• Modernise our website front-end to meet the evolving needs of our growing business
• Develop and operationalise our ecommerce offering

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End-to-end development of new website:

• Wordpress developement
• Woocommerce development
• All UI/UX design and front-end build including comples Lottie animations per client brief 
• SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timely completion of key deliverables
• Flexibility and accomodation of change to our brief
• Improved site performance
• Reduced time managing website content
• Improved SEO 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly organised, very clear communicators, very responsive. Timely delivery always. 

What was your primary form of communication with Digital Thing?

Email or Messaging App

What did you find most impressive or unique about this company?

Chris and the team do great work and are a pleasure to deal with. They were highly responsive, quick to turn things around, and patient when we changed our minds. Would highly recommend.

Are there any areas for improvement or something Digital Thing could have done differently?

None that spring to mind.

BACKGROUND

Please describe your company and position.

I'm an executive at Capstone Financial Planning

Describe what your company does in a single sentence.

Capstone is a leading, national, privately owned licensee with a complete suite of business support services to help financial advisers grow their business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Create a new, contemporary, public facing website with an easy to use backend.
• Create a new, user friendly intranet website to share content easily with clients.
• Implement our refreshed brand across both sites.

SOLUTION

How did you find Digital Thing?

Have worked with them before

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The high level deliverables were two new websites - one public facing and one custom built intranet. 

Both required a simple structured backend, minimal use of custom built code, leverage of relevant WP plugins to improve functionality, high level security and adherence with our Cybersecurity Policy, visibility in terms of usage (e.g. visitors to each site, frequency, relevant pages, etc), customisation with regards to saving Quick Links and flagging useful resources by user, logins per user not per organisation, different access levels and content depending on a user’s profile, and easy navigation and search. 

The following were also required:

• A feedback mechanism on any given page to collect information on how to improve user experience, e.g. Was this helpful.
• Taxonomy references to be used to provide meaningful results, e.g. search by topic.
• No duplication of content across the intranet.
• Show last modified date, author etc. 

Scope inclusions  

• Design, development, testing and handover of two websites.
• Design and development of a WordPress CMS for each site.
• Identification of all user roles and permissions, including the administrative user roles to manage content and information that will be provided on the websites. 
• Responsive design for all websites.
• Handover and assistance with the deployment into our hosted environment.
• Training resources and session per website.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback from clients and users.

Easy to manage backends - feedback from Admin users. 

Minimal queries and edits to Digital thing as training documentation is easy to follow and website easy to maintain.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was excellent. They were highly responsive throughout the project and the training (and update) videos they share make it easy to keep across changes and to maintain the sites yourself once live. Communication was generally the same day or next day and if something needed more time, they would clearly state when we could expect to hear back.

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Chris and his team are WordPress experts and came up with practical, user-friendly solutions to meet our needs.

Every solution is always best practice and well considered and explained.

Are there any areas for improvement or something Digital Thing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing and Operations Manager of Insync

Describe what your company does in a single sentence.

Experience management, research and consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Build a modern and high-performing website
• Ensure reliable ongoing website support
• Enhance online presence and user experience

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved designing, developing, and launching a brand-new website that aligned with our business needs and branding. The project included:

Website Strategy & Planning – Collaborated to define website goals, user experience (UX) design, and key functionalities.
Custom Website Design & Development – Created a modern, responsive, and user-friendly website tailored to our business, incorporating best practices for navigation, layout, and accessibility.
Content Migration & Optimisation – Transferred existing content, ensured proper formatting, and optimised pages for readability and SEO.
Integration & Functionality Enhancements – Implemented key features, including contact forms, resource libraries, and any necessary third-party integrations.
Testing & Quality Assurance – Conducted thorough testing to ensure the site functioned seamlessly across different devices and browsers.
Launch & Post-Launch Support – Assisted with deployment and provided ongoing maintenance and support to keep the site updated and running smoothly.

Their team also continues to provide reliable website support, ensuring that our platform remains secure, optimised, and aligned with our evolving business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered great results, including:

Faster & More Reliable Website – Improved speed, responsiveness, and functionality.
Better User Engagement – Visitors spend more time on the site with easier navigation.
Higher Search Visibility – Optimised content boosted SEO and organic traffic.
Easier Management – Updates and maintenance are now more efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Our key support Chris, kept the project on track, communicated clearly, and ensured all deliverables were met on time. They were highly responsive to our needs, quickly addressing any questions or adjustments along the way. 

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed us most about Chris and Digital Thing is their deep understanding of our business after years of working together. They anticipate our needs, deliver seamless solutions, and provide exceptional support.

Are there any areas for improvement or something Digital Thing could have done differently?

No areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Brand Lead of Everyday Independence

Describe what your company does in a single sentence.

Everyday Independence is a team across Australia, united by a shared vision for everyone to have the skills and confidence to engage in everyday life as valued community members. We strive to lead and support individuals, their families, communities and our nation to become a global leader for inclusion.

We provide NDIS therapy services including occuapational theapy, speech pathology, physiotherapy, positive behaviour supports, early childhood supports and habit coaches.

We have teams working across Victoria, New South Wales, Brisbane, Gold Coast, Adelaide, Perth and Launceston.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• New website design

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Thing was engaged to design and develop a new website for Everyday Independence.

The key deliverables included: 

• new wordpress website
• optmised website experience reflecting our new brand
• WCAG3 and ADA compliance
• Integration of data between sales and recruitment software/platforms
• improve conversion for careers and services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in conversions (sales enquiries and job applications)
• Maintain SEO page rankings
• Reduction in page load speed
• Increase in newsletter subscriptions
• Improvement in bounce rate and average session duration

We partnered with them to develop our new Everyday Independence website, and we're extremely happy with the outcome and improved performance. The website is user-friendly, meets our needs, and perfectly reflects our brand.  Throughout the entire process, Chris demonstrated exceptional professionalism, technical expertise, and attention to detail.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digital Thing effectively managed this project to timings and budget.   From the beginning of the project Chris and the team were highly responsive, accommodating and professional.  

Their client focus and alignment of values on quality and agility were one of the reasons we choose to work with them on this project.

What was your primary form of communication with Digital Thing?

Virtual Meeting

What did you find most impressive or unique about this company?

Chris has exceptional client management skills. He's able to explain functionality and technical terms in simple language that a person without significant website design experience can understand. 

He is highly efficient in carrying out work, meeting deadlines and supporting our team to understand the priorities.

Are there any areas for improvement or something Digital Thing could have done differently?

I really cannot identify areas for improvement. As a service provider they're highly efficient, knowledgeable, and at the forefront of best practice. I would use Digital Thing again without hesitate and recommend them to someone who is looking for a web designer who is highly professional, relatable, easy to deal with, and who delivers high quality work.

BACKGROUND

Please describe your company and position.

I am the Director of Accelerate Events

Describe what your company does in a single sentence.

Motorsport Events and Experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• New website

SOLUTION

How did you find Digital Thing?

Previous experience in another company

Why did you select Digital Thing over others?

Already knew Digital thing could do a good job based on their work with my other company

Describe the scope of work in detail. Please include a summary of key deliverables.

I acquired a motorsport event and we needed a better website that allowed for easier changes, integration of online forms, and an improved presentation of the Event 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Functionality and traffic... competitor and officials attendances grew strongly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chris and the team at Digital Thing designed and have maintained the Challenge Bathurst website for 3 years. I’m very pleased with the design, functionality, and presentation. It just works, and there’s very little required in time and money to keep it updated. The WordPress platform is easy to use, and the addition of online Gravity Forms has saved a lot of admin time. Editing with Breakdance, even for someone like myself, being not that tech-savvy, is pretty straightforward. Anytime there’s an issue or a change I can’t manage on my own, Chris attends to it quickly. The website has become a good asset for what has become a very popular Motorsport Event.

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Experience and responsiveness

Are there any areas for improvement or something Digital Thing could have done differently?

Not, it's all working well. A good investment.