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Our Story

Digital Star is two senior marketers, Alex and Katherine Moura, who have held the job. Katherine was CMO through an acquisition. Alex has been the fractional CMO behind two Series A rounds. We set the strategy and do the work ourselves, inside your accounts, so a founder can scale before making the first marketing hire. No account managers, no junior team. The people in your board meeting are the people doing the work.

What Sets Us Apart

Senior judgment from the start

A monthly strategy session with your CEO, and one owner for the go-to-market plan, the budget and the messaging. You get the people who have held the job, not a deck and a junior team.

Every channel, run by one team

Paid media, SEO and AI search, content, email, social, video, web and PR run from one plan. One engagement managed ten channels at once, inside the client's own accounts.

Systems the board can read

HubSpot built as the source of truth: lifecycle stages, lead scoring, deal stages, routing and attribution across every ad account, with a board-ready marketing report every month.

Quick Facts

12 years in business

Commonly Asked Questions

Every campaign is judged on the revenue it brings in. Ad revenue flows into the CRM, so the dashboards show spend against targets, pipeline, and what each customer cost. You get a board-ready report every month. Across the marketing we run, the average return is 4.3x.

Every program starts with a launch meeting before any work begins. Month one: the plan, the budget and the targets. We fix tracking, build your dashboards and put the meeting cadence on the calendar. Month two: campaigns go live and you get your first board-ready marketing report. Day to day we work in your Slack and inside your accounts, like anyone on your team.

A 30-minute call every two weeks with your leadership team, a monthly strategy session with your CEO, and a written update in the weeks between. One owner across every channel and every vendor. Programs start with a two-month term, then run month to month with 30 days' notice; your accounts, your data and the playbooks stay yours the whole time.

Leadership ($8,750 a month) if you have people doing the work and nobody leading it. Growth Program ($12,250) if you need the leadership and the team that does the work; most companies start here. Full Stack ($15,250) if you are spending on ads at scale and want the spend managed inside the same plan. Not ready for a program: the marketing plan and brand strategy is $6,250, delivered in 45 days, and yours whether or not we run it.

The people you meet. Alex and Katherine set the strategy and run the work: brand, writing, ads, CRM and reporting. For photography, video and other specialist work, we bring in the right people and manage them. No interns, no fresh-outs, no offshoring.

Locations (1)

5904 Hollyholm Trace Wilmington, NC, United States 28409

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