SEO & Digital Marketing for Small Business
Digital Dynamo specializes in digital marketing for small and mid-sized businesses. We offer SEO, WordPress Development, Google Analytics, and Content Creation Services.
Literacy Pittsburgh, Next Level Wardrobe, MEDPLI Professional Liability Insurance, World Wind & Solar
Next Level Wardrobe is an NYC personal styling service. The CEO hired Digital Dynamo in April 2020 to deliver a cost-effective, ongoing SEO strategy that increased traffic and conversions.
In just a month, Digital Dynamo was able to get her ranked in the local pack for a handful of target terms, where she previously was not.
Within 6 months, Digital Dynamo was able to:
- increase the number of ranked keywords by 900%
- get more than 60 target terms ranked on the 1st SERP
- go from 10,000 impressions a month to 249,000 impressions a month
- increase traffic volume from 300 users a month to 3,600 users a month
Muse Communications, a legal marketing firm based out of Texas, was interested to know more about the performance of their website. Though Google Analytics was installed and tracking, Muse Communications wanted to track specific metrics in easy-to-read reports.
After a discovery meeting, Digital Dynamo proposed a strategy to track 4 conversions:
- Session Duration
- Contact Form Submissions
- Clicks on the Phone Number
- Clicks on “Read More” links
Measuring these conversions would give Muse a better indication on whether their content was engaging readers and generating leads.
To implement the tracking, Digital Dynamo installed Google Tag Manager. We then implemented tags and set-up the goals in Google Analytics that would track each conversion.
Digital Dynamo then developed 6 easy-to-read charts in Google Data Studio for Muse Communications to glean insights about its website. These charts demonstrated:
- Monthly Traffic
- Traffic sources that led to conversions
- Top landing pages and bounce rate
- Top devices
- Non-brand organic search queries
- Cities where visitors live
Digital Dynamo also developed a guide for using and manipulating the charts so Muse could manage them on their own after the project was complete.
Third Partners, an agency based out of New York, needed to redesign their website to improve navigation, fix submission forms, and incorporate imagery that demonstrated their expertise as sustainability consultants.
Digital Dynamo hosted an initial discovery meeting to discuss Third Partners’ goals. After, we created a sitemap, a home page wireframe, and provided design options that leveraged the WordPress Avada theme. We created a task list that delegated responsibilities and deadlines and posted it in a Google Drive all parties could access.
Third Partners and Digital Dynamo tackled the project together. While we worked on the structure and design, Third Partners worked on the content.
Digital Dynamo delivered several subpage designs and assisted with finding images, both abstract and literal.
To drive conversions, calls to action were placed in multiple spots on every web page.
Technical SEO was incorporated into the build by compressing the images and installing plugins to improve web speed
At Third Partners' request, Digital Dynamo edited the content to imbue it with SEO.
At the end of the project, Digital Dynamo delivered a video guide that demonstrated how to navigate and manage WordPress. Third Partners was delighted with the guide and website refresh and said Digital Dynamo was “organized, skilled, efficient, and fun to work with. We hope to have the opportunity to work with them in the future.”