Digital Di Marketing

BACKGROUND

Please describe your company and position.

I am an executive of Central Garden & Pet

Describe what your company does in a single sentence.

We are a portfolio of leading brands in the Lawn and Garden supplies and the Pet supplies industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Di Marketing to accomplish?

We have the goal of increasing brand visibility, reaching a broader audience, and generating excitement and engagement around our rebranding efforts.

SOLUTION

How did you find Digital Di Marketing?

• Online Search
• Referral

Why did you select Digital Di Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Digital Di Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our work with Digital Di Marketing focused on an influencer marketing strategy for Zilla rebranding. They carefully found influencers in the reptile hobby community who matched our target audience. These TikTok creators were chosen to align with our brand values and message.

Key deliverables included:

Influencer Identification: Digital Di Marketing carefully researched and found influencers in the reptile hobby niche who had a strong connection with our target audience.

Content Creation: The chosen influencers received our products and were asked to create two pieces of content each month. This content aimed to showcase our rebranding, highlight product features, and build excitement among their followers.

Relationship Management: Digital Di Marketing managed the relationships with the influencers, ensuring clear communication and coordination to meet everyone's expectations.

Seamless Execution: Throughout the influencer marketing process, Digital Di Marketing made sure the campaigns ran smoothly, addressing any logistical issues and making adjustments to improve results as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Brand Visibility: Thanks to the influencer marketing campaigns run by Digital Di Marketing, we saw a significant boost in brand visibility on social media, especially on TikTok, where our chosen influencers have a strong following.

Engagement Metrics: We tracked important engagement metrics like likes, comments, shares, and views on the influencers' content. These numbers showed a notable increase during the campaign.

Audience Growth: The collaborations with influencers facilitated by Digital Di Marketing helped expand our brand’s audience. We gained many new followers across our social media channels, showing that we successfully reached new demographics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Digital Di Marketing consistently ensured that deadlines were met efficiently and accurately. Their proactive approach and attention to detail were key in keeping our projects on track. They showed a strong ability to prioritize tasks, manage resources effectively, and communicate clearly at every stage.

Whenever we faced challenges or needed extra support, Digital Di Marketing responded quickly to address our needs. Their professionalism, reliability, and dedication to our project's success were truly impressive.

What was your primary form of communication with Digital Di Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their exceptional personal touch and commitment to offering tailored support throughout the process impressed us. Working with them felt reassuring, thanks to the genuine connections made through regular face-to-face interactions. Unlike other experiences where you might feel shuffled between different contacts, here we had a consistent point of contact who truly took the time to understand our needs and priorities.

The weekly chats were invaluable for open communication, allowing us to address any concerns or questions quickly and effectively.

Are there any areas for improvement or something Digital Di Marketing could have done differently?

None, we were satisfied with the outcomes.

BACKGROUND

Please describe your company and position.

I am the Founder of Leonex Media

Describe what your company does in a single sentence.

digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Di Marketing to accomplish?

• Build a website

SOLUTION

How did you find Digital Di Marketing?

Other

Why did you select Digital Di Marketing over others?

Pricing first our budget, Great culture fit, Good value for cost, Referred to me

What was the size of Digital Di Marketing’s team?

6-10 Employees

What was your primary form of communication with Digital Di Marketing?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

They built me out a website fully according to my brand and desired color schemes. They also provided the required links and SEO to ensure my website appeared in the search results. They also provided relevant graphics/images.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Appointments Booked

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they responded in less than 3 days to my needs. They got the website live in less than a week after the design was completed. They kept me on top of my own deliverables to get the project done on time.

What did you find most impressive or unique about this company?

Dedication to help. They are very friendly and willing to adapt to any demands I had.

Are there any areas for improvement or something {provider_name} could have done differently?

Maybe pay a bit more attention to the copy, some slip ups but nothing major.